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It’s Time For The Real Housewives of Ajegunle

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Real Housewives of Ajegunle

By Tony Ogunlowo

I’m not a big fan of reality TV programmes: the original concept of showcasing the lives of ordinary people has been lost in a maelstrom of faceless (- and often talentless) wannabes acting out badly written scripts in an effort to boost ratings and get their fifteen minutes of fame.

‘Big Brother’ started out as a social experiment and now has become the ‘must-be-on’ show; the Kardashian clan would probably be waiting tables, working check-outs or standing at street corners in skimpy outfits – at night – if it wasn’t for ‘Keeping Up with the Kardashians’ and many ‘blink-and-you’ll-miss-them’ celebrities would still be hustling from out of their humble hovels.

And now we have the ‘Real Housewives of Lagos’ copying a format that has been rolled out in nearly every major city of America, supposedly showcasing the lives of ‘ordinary’ successful housewives.

Don’t get me wrong! I’m not anti-reality TV especially if it’s dished out in reasonable watchable portions, so it doesn’t scramble the brain, and is not rammed down our throats 24/7. And besides I’ve got better things to do with my time than to gawk at a group of performing primates and getting into heated arguments about what they get up to. Do I care what the Kardashians wore to the beach yesterday?

Reality TV nowadays is over the top and getting beyond the ridiculous. Sadly, it’s given birth to a huge following of die-hard fans who hang on to everything the stars say and do, following them on every SM portal known to mankind. Again, there’s nothing wrong in following somebody on SM but are they really proper role models?

So, we’ve already established the fact that if you want to keep a majority of the Nigerian youths out of trouble, and busy, all you have to do is run BBN shows back-to-back all year round: their tiny little minds can only focus on one thing – Big Brother! If the President decides to walk butt naked down the street they won’t see him because they’ll be too busy watching BBN or some other reality TV claptrap 24/7 and discussing it.

Now back to the ‘Real Housewives of Lagos’: a colleague dropped me a link to the trailer and some previews and asked for my opinion.

Now I have lived in Lagos and I do know what a real housewife looks like: hard-working, caring and down to earth. So, you can imagine my surprise when a bunch of pretentious, over-privileged, over-dressed women with inch-long fingernails and fake accents parade themselves as the ‘Real Housewives of Lagos’. In the real world, none of them would last five minutes in a home or a kitchen, that’s if they even know how to cook! I know it makes for good entertainment but when the ‘acting’ is over the top, ridiculous make-believe cat-fights which often spill onto SM, flaunting wealth that would put even Dangote to shame then it’s time to switch off the telly. This is not how real housewives act and live.

Now if you want a great reality TV show I propose the ‘Real Housewives of Ajegunle’: the acting will be real as they are the real salt-of-the-earth people where you’ll have Mama-Mulika waking up in her face-me-I-face-you room and parlour at the crack of dawn eefing and blinding at her lazy husband still in bed, dressing up and feeding her kids before shoving them out of the door for school. Not forgetting the punch-up for who gets to use the sole bathroom first: no catfights here for it’ll be the Real Anthony Joshua vs Tyson Fury thing.

The gossip will be equally interesting: who is sleeping with somebody else’s husband, who stole meat from somebody’s cooking pot, who votes APC and who votes PDP, who has a side chick and who’s using dubious means to make money.

And then there’s transportation to talk about. No flashy chauffeur-driven SUV or Rolls Royce or jaunts to Dubai or Paris flying first class on Emirates. Out of the house and out and about in Ajegunle it’s a ride in a danfo, BRT, keke nape or a bumpy ride on an okada or if you can get a cowry card you can ride the Blue Line to Marina.

Fancy dinner is at a Mama-put with more flies buzzing around than in a pit latrine and a drink with friends will be at a beer parlour, with lots of area boys and other undesirables for company and not some swish Lekki nightclub. Couple that with the high cost of living where your minimum wage Naira can’t even buy a box of tomatoes. Forget about flashing  Dollars or Euros for a facial.

So, if you want a real proper reality TV show with ‘real’ people bring on the ‘Real Housewives of Ajegunle’.

The ratings will go through the roof!

Follow me on Twitter: @Archangel641 or visit http://www.archangel641.blogspot.co.uk

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A Beginner’s Guide to Temu: Your Ultimate Shopping Companion

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Temu

Ever wondered where to find trendy fashion, cutting-edge tech, or stylish home decor at unbeatable prices? Look no further than Temu.

What is Temu?

Temu, an online marketplace sensation, has taken the world by storm with its vast array of products, competitive prices, and user-friendly platform. 

Since its 2022 launch, it has quickly become a global sensation, boasting hundreds of millions of downloads and catering to over 80 markets. Now, Nigerian shoppers can experience the Temu magic firsthand.  

This guide will walk you through the Temu shopping experience, ensuring a smooth journey from product discovery to delivery.

Step 1: CREATE AN ACCOUNT TO UNLOCK SMART SHOPPING

The registration process

Joining Temu is super easy! Whether you prefer the traditional approach or the convenience of social media, Temu has you covered. For the classic signup, simply visit temu.com or download the mobile app, enter your email or phone number, create a strong password, and confirm your details. It’s as easy as that!

For social media savvy, link your Google, Apple, or Facebook account and skip the hassle of creating a new login. With Temu’s streamlined process, you can spend less time logging in and more time exploring the incredible deals awaiting you. 

                          

Mobile app vs. desktop: Which platform offers the best shopping experience?

Both the mobile app and desktop website offer a seamless shopping experience. However, for a truly dynamic and interactive shopping journey, we recommend the mobile app. You will enjoy real-time price alerts, exclusive mobile deals, and easy order tracking.

For a more deliberate shopping experience, the desktop website is the perfect choice. With larger screens and easy-to-use comparison features, you can take your time and make informed decisions.

Step 2: BROWSING AND SHOPPING LIKE A PRO

Navigating Temu’s vast selection

Temu offers a vast selection of over 200 product categories, from fashion and tech to home goods and beauty. 

To get started, simply use the search bar function to find specific items or explore categories, and refine your search with filters for price, colour, size, and more. Sort items by relevance, price, or newest arrivals to find the perfect products.

Temu’s ranking system highlights popular and trusted products, often based on customer reviews and sales trends. To make informed choices, compare prices, features, and reviews before purchasing.

Best-selling products

Temu’s best-selling products are constantly updated based on real-time sales data. 

          

                                    Best sellers: Popular products based on sales. Updated hourly.

Other metrics beyond rankings

Temu goes beyond traditional product rankings, focusing on the performance and quality of its providers. By considering factors like historic ratings, repurchase records, follower numbers, and new product releases, consumers can make informed decisions. This approach not only empowers buyers but also incentivises providers to deliver high-quality, diverse products and build strong customer relationships.

Providers can earn recognition directly on their product pages by ranking highly in categories like Top Sales, Top Rated, Top Repurchased, Top Followed, or New Arrival. These rankings are based on the provider’s performance over the past 30 days and are updated daily to ensure the most current information is displayed to consumers.

Finding your perfect fit

Temu provides detailed size guides to help shoppers find the perfect fit, particularly for clothing and accessories. These guides often include measurements, comparison charts, and sometimes even virtual fitting tools to make your online shopping experience seamless.

Save more, shop smart

Simplify your shopping and maximise your savings with Temu. All discounts are displayed directly on product pages. For the best deals, explore the platform’s Lightning Deals. To ensure satisfaction, pay attention to details, read descriptions, verify measurements, understand features, and consult seller ratings and reviews.

Step 3: PLACING AN ORDER 

Shopping safely and securely

Temu offers a variety of payment methods, including popular credit cards and digital wallets like Visa, Mastercard, American Express, Maestro, Discover, JCB and Diners Club. To prioritise your security, the platform employs advanced security measures, adhering to strict industry standards to protect your information.

Step 4: FAST AND RELIABLE DELIVERY

Hassle-free delivery, every time

Temu prioritises customer satisfaction by providing real-time order tracking and reliable shipping options, including free standard shipping and express delivery. The platform guarantees on-time delivery and offers full refunds for damaged or undelivered orders. 

At the moment, Temu is in partnership with local logistics firms, such as Flyt Express, SKYNET, and Speedaf to make delivery to Nigerian shoppers on time.

Step 5: AFTER-SALES SERVICE – BEYOND THE PURCHASE

Returns and exchanges made easy

Temu provides a seamless return process with its Purchase Protection Program. If you’re unsatisfied with a purchase, log into your account, select the item, provide a reason, and submit a return request. Temu will provide a prepaid shipping label. 

You have a 90-day return window for most items. Once processed, you can choose a refund to Temu credit or original payment. For exchanges, return the item and place a new order. Temu also offers refund policies for no updates and no deliveries. Check Temu’s specific return policy for the latest information.

Beyond shopping: A greener future

Temu is committed to sustainability. By shopping on Temu, you contribute to a greener future. The platform’s Tree Planting Program and combined shipping initiatives help reduce environmental impact.

Smart shopping simplified

Temu has transformed online shopping, offering a wide range of affordable products and a user-friendly experience. 

Follow these simple steps to easily navigate the platform and discover your next favourite find. If you need assistance, Temu’s customer support team is available 24/7. 

So, shop with confidence on Temu!

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Ebie: 55 Garlands to a Rare Breed of Human

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Chiedu Ebie NDDC Chairman

By Jerome-Mario Utomi

Some persons are born as a special breed of humans. Chiedu Ebie, Chairman of the Governing Board of the Niger Delta Development Commission (NDDC) is one of such persons.

In fact, at 55, Ebie encapsulates Menachem Mendel Schneerson’s postulation about people born as a special breed. Schneerson: “Because time itself is like a spiral, something special happens on your birthday each year: The same energy that God invested in you at birth is present once again.”.

When you look at Ebie’s career trajectory, his exhilarating performances in all the public offices he has held, his contributions to making Delta State a dream state for Deltans, and his current efforts to saturate the Niger Delta region with socio-economic, infrastructural, and human capital development as NDDC chairman, you won’t but agree that he indeed, as submitted by Menachem Mendel Schneerson, belongs to a rare breed of humans. Born January 2, 1970, Ebie’s birthday is a huge celebration of excellence.

Though he wears no airs and does not sound his own trumpet, anyone who encounters him will readily see in him a personality whose life is characterised by remarkable, legendary, and exemplary feats.

A thoroughbred attorney and oil and gas exploration executive, before his appointment as NDDC Board Chairman in November 2023, Ebie had served as Delta State Commissioner for Basic and Secondary Education and later, Secretary to the State Government.

Private and public sector stakeholders share common, refreshing commentaries about Ebie’s eventful and impactful 55 years on earth and his salutary accomplishments.

The common denominator, however, is that this “birthday boy,” this illustrious son of the Ika ancient kingdom who had contributed immensely to the realisation of the Smart and Stronger Delta agenda of the Governor Ifeanyi Okowa administration”, is worthy of commendation, emulation, and celebration as he turns 55 today.

Late American President John Quincy Adams was probably talking about Ebie when he argued that “If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” Indeed, in Ebie, you see a man whose knack for hard work, honesty, integrity, purposefulness, and excellence has been a source of inspiration to his subordinates and admirers.

His amiable and genial attributes, his traits of transparency and rock-solid integrity, as well as his goal-orientated nature, are arguably traceable to his grandfather, who was the first ordained reverend of the Anglican Church in the Ika nation, and whose two sons later became ordained reverend gentlemen themselves.

As Commissioner for Basic and Secondary Education from 2015-2019, for instance, Ebie achieved unprecedented set goals, which included the massive renovation and rehabilitation of schools and the revamping of grassroots sports through the Zenith Bank Delta Principal’s and Headmaster’s Cup.

In 2019, he achieved a record-breaking and, of course, the transparent recruitment of 1,000 teachers, posted across secondary schools in the state. This merit-based and high-level transparency recruitment exercise made it possible for most of the beneficiaries to scale through without knowing anyone in the ministry or government.

In recognition of his rare attributes, then Governor Okowa made the following elegant statement about Ebie during his inauguration as SSG: “Mr Ebie is a fine gentleman who served meritoriously as Commissioner for Basic and Secondary Education in the first tenure of his administration. His civility, analytical intelligence, communication skills, and diligence are essential qualities needed for the office of the SSG.

In addition to these, modern statecraft, with all its complexities and challenges, requires team players, proactive leaders, and men with a large appetite for work. Mr Ebie meets these criteria, and I am convinced that he is well equipped to enrich the social, political, and economic narrative of our dear state.”

In just one year as NDDC Board Chairman, the Board under his leadership has turned not just the Commission round for the better but also the entire Niger Delta region through purposeful and result-orientated superintendence.

Today is not just Ebie’s birthday but also the dawn of a new year for him, the beginning of another cycle of 365 days of rendering quality, humane, deliberate, intentional, and transformational service to Nigeria and the people of the Niger Delta in particular.

Happy birthday, sir!

Utomi, a media specialist, writes from Lagos, Nigeria. He can be reached via [email protected]/08032725374.

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Kaolin Mining in Nigeria and Processing into Pharmaceutical Grade Kaolin with Export Potential

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Kaolin mining

By Anaekwe Everistus Nnamdi

Kaolin, a versatile and valuable industrial mineral, holds significant promise for Nigeria’s mining and industrial sectors. Its wide-ranging applications, especially in the pharmaceutical industry, present an untapped potential for mining and processing into pharmaceutical-grade material for both local use and export.

Kaolin, or china clay, is a soft, white clay primarily composed of kaolinite. It finds applications in ceramics, paper, paint, rubber, and plastics. In the pharmaceutical industry, it serves as an excipient, binder, and coating agent for tablets, underscoring its economic significance. Pharmaceutical-grade kaolin is a premium product, requiring high purity levels and strict processing standards.

Nigeria boasts substantial kaolin deposits in states like Adamawa, Katsina, Ogun, Ondo, and Ekiti, with reserves exceeding two billion metric tons. Despite this abundance, the potential of kaolin mining and processing remains underutilized due to limited investment, inadequate infrastructure, and technological challenges.

The local demand for kaolin, particularly in pharmaceuticals and cosmetics, is on the rise. As Nigeria’s pharmaceutical sector grows, fueled by an increasing population and higher prevalence of chronic diseases, the need for high-quality pharmaceutical excipients like kaolin is set to surge. Beyond pharmaceuticals, kaolin is essential in toothpaste, cosmetics, and agrochemicals, further diversifying its domestic applications.

Globally, the kaolin market was valued at USD 3.09 billion in 2022 and is projected to reach USD 4.90 billion by 2030, growing at a compound annual growth rate (CAGR) of 4.59% from 2023 to 2030. The rising demand across industries such as paper, ceramics, paints, and rubber drives this growth. Construction activities worldwide also contribute to the expanding market, aligning with the growing global population’s needs.

Pharmaceutical-grade kaolin represents a niche yet high-value segment of this market. Major importers include the United States, Germany, Japan, and South Korea, where stringent regulations require high-quality raw materials.

Nigeria’s strategic location and trade agreements with African and international partners position it as a potential supplier. Investments in mining and processing infrastructure could enable Nigeria to compete globally, leveraging its vast reserves and cost advantages.

Trends in the Kaolin Market

Increased Demand for High-Purity Kaolin: The pharmaceutical and cosmetic industries are driving the need for ultra-fine, high-purity kaolin that meets regulatory standards.

Sustainability in Mining: Emphasis is growing on sustainable practices, minimizing environmental impact, and benefiting local communities.

Technological Advancements: Innovations in processing technology improve beneficiation efficiency, meeting stringent global standards.

Local Value Addition: Many governments encourage local processing industries to reduce reliance on raw material exports.

Processing pharmaceutical-grade kaolin involves a series of meticulously controlled stages. The first step is mining and beneficiation, which includes extracting kaolin and removing impurities through processes such as washing, sieving, and magnetic separation.

Next, calcination is employed to heat the kaolin, removing moisture and enhancing its chemical and physical properties.

This is followed by grinding and micronizing, a critical phase where the kaolin is refined to achieve the ultra-fine particle size required for pharmaceutical applications.

Finally, quality testing is conducted to ensure the product meets stringent international pharmacopoeia standards, guaranteeing its suitability for high-value uses.

Modern processing plants in Nigeria could significantly boost the local value chain, create jobs, and reduce dependency on imported pharmaceutical-grade kaolin.

The Nigerian mining sector operates under the Minerals and Mining Act of 2007, which provides the legal framework for activities. Key provisions include:

Licensing: Companies require licenses, such as Exploration Licenses, Mining Leases, and Small-Scale Mining Leases.

Environmental Compliance: Operations must adhere to environmental regulations, including conducting Environmental Impact Assessments (EIAs).

Community Engagement: Companies must engage host communities and deliver socio-economic benefits.

Additionally, the National Agency for Food and Drug Administration and Control (NAFDAC) oversees pharmaceutical product quality, including raw materials like kaolin. Compliance with NAFDAC standards is crucial for local producers targeting the pharmaceutical market.

Kaolin mining and processing offer Nigeria an opportunity to diversify its economy, reduce import dependency, and boost foreign exchange earnings. Investments in infrastructure, technology, and regulatory compliance can unlock the full potential of Nigeria’s kaolin reserves.

As global demand for high-purity kaolin rises, particularly in the pharmaceutical sector, Nigeria’s strategic position and abundant resources make it a key player in the industry’s future.

Anaekwe Everistus Nnamdi is the founder and Market Research Analyst of Foraminifera Market Research Limited, Lagos and can be reached via [email protected] or +234 8033782777

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