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Seven-Up Bottling Company’s Legacy of Refreshment: How Decades of Expertise Will Shape the Future of Hydr8 100 and D’Vybe

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Seven-Up Bottling Company Hydr8 100 and D’Vybe

Seven-Up Bottling Company (SBC) remains one of the largest manufacturing companies in Nigeria, continually impacting the economy and the lives of consumers. Interestingly, SBC is deeply intertwined with Nigeria, as it was birthed alongside the nation’s independence, on October 1, 1960, with the first 7Up bottle hitting the market.

SBC’s shared history and heritage with Nigeria began with that inaugural bottle and the company has celebrated alongside Nigerians at every major milestone in the country’s history. With a commitment to making a lasting impact on the nation and its people, the Seven-Up Bottling Company has consistently created value for the Nigerian market by producing high-quality beverages that have become cherished favourites for the Nigerian populace.

SBC has been responsible for producing and distributing some of the favourite and most-loved soft drink brands, including Pepsi, Mirinda, 7Up, Mountain Dew, H2oH!, Teem, Lipton Ice Tea, and Aquafina premium drinking water.

Throughout its six-decade journey, the company’s mission has been clear: to preserve and evolve its legacy of beverage production excellence and its place in innovation was cemented with the introduction of Supa Komando Energy Drink into the Nigerian market. This commitment to excellence further shines through in the introduction of Hydr8 100 and D’Vybe, two new products that reflect Seven-Up Bottling Company’s dedication to innovation and customer satisfaction.

The creation of Hydr8 100 and D’Vybe effectively addresses the changing needs and preferences of consumers, offering Nigerians yet another exceptional beverage experience. With the launch of these two new products, the bottling company reaffirms its dedication to serving its customers with innovative, high-quality beverages. These drinks not only excite the taste buds but also reflect the diversity and individuality of consumers in Nigeria.

Hydr8 100, a carbonated isotonic drink packed with essential vitamins and electrolytes, is available in three flavours – Strawberry, Pineberry, and Tangy Twist. Meanwhile, D’Vybe, a sweetened carbonated soft drink, invites consumers on a journey of flavour exploration with its two flavours – Chapman and Ginger.

However, Seven-Up Bottling Company’s commitment goes beyond just crafting outstanding beverages. The company strives to ensure that consumers not only savor the taste but also understand the passion and effort invested in each creation. This is evident in the thoughtful marketing and advertising strategies that highlight the unique backstory behind every product.

This can be seen with the tagline for Hydr8 100 which is ‘Keep Your Bounce’, which essentially encourages customers to stay rehydrated, refreshed, and rehydrated, while D’Vybe promises to make “Every Moment a Vybe.” This storytelling approach connects the brand with its consumers on a personal level, fostering a deeper appreciation for the products.

As Seven-Up Bottling Company celebrates six decades of excellence, we eagerly await how the brand will continue to evolve in stride. With a legacy firmly established and a dedication to innovation and customer satisfaction, the future looks bright for Hydr8 100, D’Vybe, and the company’s continued impact on Nigeria’s beverage industry.

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JMG Installs Solar Power Systems at Three NIPCO Fuel Stations

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JMG solar power systems NIPCO

By Aduragbemi Omiyale

Nigeria’s trusted hybrid and integrated electromechanical energy provider, JMG Limited, has completed the installation of solar power systems at three key fuel stations of NIPCO Plc.

The clean energy source was installed at NIPCO’s petrol dispensing outlets in Gwagwalada Abuja, Lekki Lagos, and Mpape Abuja.

This will help the organisation eliminate diesel reliance, and unlock more than N44 million in annual energy cost savings.

The installations feature advanced hybrid systems, combining solar arrays, lithium battery storage, and smart inverters to provide 24/7 energy for fuel pumps, lighting, and office operations. Each site has reported zero use of electricity or generator power since the systems were installed.

The three NIPCO stations now run on an advanced hybrid solar system that combines high‑efficiency PV panels, intelligent lithium‑battery storage and smart inverters.

Since commissioning, the sites have operated with zero grid or generator power, providing silent, clean, uninterrupted electricity for pumps, lighting and administration.

“We are proud to help NIPCO lead the energy transition at the retail level.

“The scalable architecture can be sized to each location and has already delivered significant savings, about 88,535 kWh/year, N44.4 million in annual cost savings and a 43.8‑tonne reduction in CO₂ emissions,” the Head of JMG’s Hybrid Solar Division, Mr Abbass Hussein, stated, adding that, “Collaborating with NIPCO on this initiative demonstrates a practical pathway for other firms to reduce both emissions and energy expenses.”

Also commenting, NIPCO’s Station Manager at Gwagwalada, Mr Idoko Jacob, said, “The stations have not relied on electricity or generator power on bright-weather days since commissioning. The solar systems fully meet our daily energy needs during such periods. On days with poor weather, we supplement the solar system with generator power to ensure uninterrupted operations.”

Business Post gathered that the NIPCO Gwagwalada Station has a solar output of 42,450 kWh/year, annual savings of N15.6 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 51.2kWh Lithium Battery Storage.

The NIPCO Lekki Station has a solar output of 3,635 kWh/year, annual savings of N12 million, and CO₂ reduction of 13,130.1 kg/year, with a system installed consisting of a 25kW Must Hybrid Inverter, 22.95kWp Solar PV, and 76.8kWh Lithium Battery Storage.

As for the NIPCO Mpape Station, it has a solar output of 42,450 kWh/year, annual savings of N16.8 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 61.44kWh Lithium Battery Storage.

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MAGGI Unveils ‘Taste of Christmas’ Campaign

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MAGGI Taste of Christmas

MAGGI, the culinary brand from Nestlé Nigeria, has announced the launch of its festive campaign, Taste of Christmas, designed to celebrate the sights, sounds, and flavours that define the Nigerian Christmas experience.

Central to the campaign is a collaboration with Nigeria’s fast-rising pop star Qing Madi and the renowned Loud Urban Choir, resulting in a new Christmas anthem titled Taste of Christmas.

Now available across all major music streaming platforms, the song blends contemporary sound with cultural warmth, evoking the joy of family, togetherness, and shared meals that characterize the season.

Extending beyond music, the Taste of Christmas campaign will roll out a curated series of festive recipes and culinary inspiration over a 12-day period. The collection features creative twists such as Coco Bongus, alongside beloved Nigerian classics, encouraging families to explore new flavours while enjoying MAGGI’s trusted range of seasonings.

Commenting on the campaign, the Category Manager for Culinary at MAGGI, Ms Funmi Osineye, said, “Christmas is a time when family, culture, and shared experiences come alive. With the Taste of Christmas campaign, we set out to create a platform that resonates strongly with today’s young adults while still celebrating the warmth of home. Partnering with Qing Madi and The Loud Urban Choir allows us to connect music and food in a way that feels authentic, modern, and deeply Nigerian.”

The campaign further reflects MAGGI’s commitment to celebrating home-grown talent, nurturing culinary creativity, and strengthening the role of food as a unifying force in Nigerian homes.

Consumers can access festive recipes, campaign content, and the Taste of Christmas anthem on MAGGI’s digital platforms and social media channels. Conversations around the campaign can be followed using #MAGGIChristmas.

MAGGI is a leading culinary brand from Nestlé Nigeria, committed to inspiring better cooking habits and bringing families together through delicious, nutritious meals.

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FG Suspension of Sachet Alcohol Ban Excites NECA

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sachet alcohol

By Modupe Gbadeyanka

The decision of the federal government to suspend the ban on alcohol produced in sachets has been welcomed by the Nigeria Employers’ Consultative Association (NECA).

The Director-General of the group, Mr Adewale-Smatt Oyerinde, described it as a right step in the right direction because it respects existing National Assembly resolutions and restores regulatory clarity.

Recall that recently, the Office of the Secretary to the Government of the Federation (OSGF) ordered the suspension of the policy due to concerns raised by the House of Representatives Committee on Food and Drugs Administration and Control.

In a statement, the NECA chief said the immediate suspension of all enforcement actions relating to the proposed ban on sachet alcohol and 200ml PET bottle products, pending the conclusion of consultations and the issuance of a final policy directive, was good for the industry and the economy.

According to him, the sachet and PET segment of the alcoholic beverage industry accounts for a significant portion of the estimated N800 billion invested in the sector and supports thousands of direct and indirect jobs in manufacturing, packaging, logistics, wholesale and retail.

He stressed that in an economy already struggling with high unemployment and rising business costs, abrupt policy measures that threaten existing jobs and legitimate investments would be counterproductive.

“We fully acknowledge the need to address public health concerns, especially regarding children and young people, but the solutions must be evidence-based and carefully designed so as not to drive activities into the informal and unregulated economy or encourage illicit products.

“We are looking forward to a deepened consultation to enable the protection of jobs, livelihoods and legitimate investments, etc., while also ensuring that public health objectives are effectively and sustainably achieved,” Mr Oyerinde said.

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