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The Nigerian Music Revolution: Powered by Streaming

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Nigerian music revolution

Nigeria, sometimes referred to as the Giant of Africa, has undoubtedly contributed massively to this growth. With a population of approximately 230 million and being home to some of Africa’s biggest artists, the country’s music scene is a force to be reckoned with. Streaming platforms like Spotify have been a game-changer, allowing artists to reach audiences beyond their borders and benefit financially from their craft.

Spotify launched its annual report, Loud & Clear, to increase transparency in the music industry by sharing data on Spotify’s royalty payments and breaking down the global streaming economy, the players and the process. For the second year in a row, Spotify is releasing data on earnings specifically for Nigerian artists on the platform.

 Here are the key figures from Spotify’s 2024 Loud & Clear Report on Nigerian music streaming:

  • Streaming royalties for Nigerian artists on Spotify alone exceeded 25 billion NGN in 2023, double the prior year. (2,500% increase since 2017)

  • The number of Nigerian artists earning over 10 million NGN in royalties quadrupled since 2018

  • Over half of these royalties went to independent artists or labels, showcasing the democratizing power of streaming

  • Spotify listeners discovered Nigerian artists nearly 950 million times in 2023

  • Nigerian artists own over 80% of the tracks featured on Nigeria’s daily top 50 charts in 2023

  • Over 1,400 Nigerian artists added to Spotify editorial playlists in 2023

“The significant growth in royalties earned by Nigerian artists on our platform is a powerful testament to their talent, creativity, and global appeal. We’re proud to amplify their voices and fuel the Nigerian music revolution. As a leader in the streaming economy, we’re committed to supporting African creators to make a living from their art and we’ll continue to invest further in African artists to ensure this momentum continues,” says Jocelyne Muhutu-Remy, Spotify’s Managing Director for Sub-Saharan Africa.

Beyond Afrobeats: A Genre Revolution

While Afrobeats remains the king, Nigeria’s music scene is experiencing a genre revolution. Spotify data reveals an increase in popularity across local genres:

  • Homegrown genres like Highlife (up 224%), Igbo Pop (up 303%), and Fuji (up 187%) are experiencing significant increases in listenership in the last 12 months

  • Highlife, Fuji, and Igbo Pop also saw listenership increase in Q1 2024 growing by 240%, 175%, and 270% respectively compared to Q1 2023

  • Top Artists: Fuji king K1 De Ultimate remains on top, while Highlife finds new life with Umu Obiligbo‘s energy and Phyno for Igbo Pop

  • Top Tracks:  Fuji gets a fresh spin with Adewale Ayuba’s Koloba Koloba, Highlife goes nostalgic with Chief Stephen Osita Osadebe’s Nwanem Ebezina and Igbo Pop gets a vibrant boost with KCee’s Ojapiano

  • Men dominate listeners of local music genres like Fuji (85%), Highlife (89%), and Igbo Pop (81%). However, Gen Z (aged 18-24) is the leading age group across all three genres, making up 32% of Fuji listeners, 31% of Highlife listeners, and 46% of Igbo Pop listeners

  • Interestingly, cities like Lagos, Port Harcourt, and Katsina all top the charts for streaming these local genres – Fuji, Highlife, and Igbo Pop

  • The top 5 exported music genres from Nigeria are Afrobeats, Nigerian Pop, Afropop, Nigerian Hip Hop and Afro R&B

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Popular Artist Terry Apala in Ikoyi Prison for Naira Abuse

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Terry Alexander Ejeh Terry Apala

By Modupe Gbadeyanka

A popular music act, Mr Terry Alexander Ejeh, otherwise known as Terry Apala, has been remanded in a correctional centre in Lagos for alleged mutilation of the Naira notes in January 2025.

He was arraigned on Friday, April 25, 2025, by the Economic and Financial Crimes (EFCC) on a single-count charge bordering on mutilating the Naira notes.

The musician was accused of committing an offence contrary to and punishable under Section 21(1) of the Central Bank of Nigeria Act, 2007.

“That you, Terry Alexander Ejeh, on January 5, 2025, at La Madison Place, Oniru, within the jurisdiction of this court, whilst dancing during a social event, tampered with Naira notes issued by the Central Bank of Nigeria (CBN) by marching on the same and you thereby committed an offence contrary to and punishable under Section 21(1) of the Central Bank of Nigeria Act, 2007,” the count read to Terry Apala today at a Federal High Court in Ikoyi, Lagos, read.

However, he pleaded not guilty to the offence when it was read to him, which prompted the prosecution counsel, S.I. Suleiman, to ask for a trial date, urging the court to remand him in a correctional centre.

The defence counsel, Mr Felix Nwabuda, informed the court of a bail application dated April 23, 2025, and prayed the court for a short date for the hearing of the application.

“Whilst praying the court for a short date for the hearing of the bail application, I will be craving the indulgence of the court to release the defendant to the defence.

“We undertake to produce him in court. He will not evade hearing. He came in from the United Kingdom on April 23, 2025; and on the invitation of the EFCC, he came on his own,” he stated

But the prosecution counsel opposed the application, saying, “The application is alien and unheard of.”

“I urge the court to afford us the opportunity to look at the application and respond properly so that the court can make a well -informed ruling,” he said.

In a short ruling, Justice Akintayo Aluko refused the application of the defence, ordering the remand of the defendant in the Ikoyi Correctional Centre pending the determination of the bail application. The matter was, thereafter, adjourned till May 5, 2025.

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Spotify’s AI Playlist Now Available in Nigeria

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Spotify’s AI Playlist

By Modupe Gbadeyanka

Global streaming platform, Spotify, has announced the availability of its Artificial Intelligence (AI) playlist in Nigeria.

In a statement on Friday, it said the AI Playlist in beta is for its premium users in more than 40 markets, including Nigeria.

This feature can be found via the search tab of Spotify by simply typing AI Playlist and selecting one of the suggestions.

With AI Playlist, Spotify will curate a personalized playlist made just for users based on the tracks, artists, genres and more. This is easy to revise and refine as users only have to ask for what they want – like “more upbeat,” “more new releases,” or “happier songs.”

The most successful playlists are generated through “genre”, “mood” or “artist” prompts. But animals, activities, movie characters, colours – and even emojis – are all fair game too.

Some fun prompts the platform suggests users to try out include Afrobeat tracks for the dance floor, Trending K-Pop hits I need to know, Reggaeton for hanging out at the beach, Songs to hype me up for a football match, and Latin songs from my top genre, among others.

Since launching last year, premium users have created millions of playlists with the goal of finding music that fits any mood or moment in an instant.

Now, Spotify is making it even easier for users around the globe to create the perfect playlist and find their next favorite artist.

The company has promised that this feature would expand to markets across Europe, Asia, Africa and the Caribbean.

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Lights, Camera, Talent! Nigerian Idol Season 10 Starts with a Bang

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Nigerian Idol

The wait is over – Nigerian Idol Season 10 is finally here, and the premiere delivered all the excitement and talent fans of the show hoped for.

Back on the judges’ panel are Omawumi and Ric Hassani. Last season, we saw them strike a balance between fun and honest feedback, and this year, they’re stepping it up.

Ric shared that he’s watching out for contestants with soul, skill, and voices that are just genuinely enjoyable to hear. Omawumi is looking for something more instinctive, a spark of originality, showmanship, and a voice that immediately makes people sit up.

Then there is Iyanya, the newest judge at the table. As a product of a reality music show himself, he knows the pressure these contestants are under. For him, it’s all about raw talent, star quality, and people who are ready to command the stage.

From the first auditions, you could tell the competition this season is going to be tough. There were strong voices, bold performances, and yes, a few funny and unexpected moments that reminded everyone why the audition stage is a fan favourite.

One standout moment was the return of Mikky, the very first contestant to ever receive a Platinum Ticket in the history of Nigerian Idol. He came back this season stronger and more confident and delivered a performance that had the judges impressed again. It earned him another Platinum Ticket, proving that when talent meets growth, it’s a winning combo.

So far, the scorecard reads: 17 yeses, 9 no’s, and 1 Platinum Ticket gone, with two still up for grabs.

Season 10 is shaping up to be one worth watching. If this first episode is anything to go by, we’re in for a season full of standout moments and new stars in the making.

Catch all-new episodes every Sunday at 7 p.m. on Africa Magic Showcase (DStv ch. 151, GOtv ch. 12) and Africa Magic Family (DStv ch. 154, GOtv ch. 2). For non-stop Idol content from auditions to backstage moments, tune in to the 24/7 Idol Extra channel on DStv channel. 198 and GOtv channel. 49.

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