The economic landscape in Nigeria is undergoing significant strain as the cost of living skyrockets, impacting millions across the nation, according to a recent report titled The Price of Everything, an elaborate price survey by SBM Intelligence, an Africa-focused market intel gathering and strategic consulting firm.
The report sheds light on the alarming trend of escalating prices for essential goods and commodities, breaking down the picture of the country’s economic woes.
Over the past year, prices for everyday items have more than doubled, severely eroding the purchasing power of the middle class. The survey, conducted between Q1 2023 and Q1 2024, reveals staggering price hikes across a wide range of consumer goods, from food and drinks to personal care products.
One of the most striking findings of the report is the exponential increase in the prices of key items. For instance, Dudu Osun, a popular black soap, witnessed a jaw-dropping 180% price surge, while Premium Motor Spirit (PMS), commonly known as petrol, experienced a 160.9% hike, attributed to the removal of fuel subsidies. These price spikes have had a cascading effect on other goods and services, exacerbating the already dire situation.
The impact of inflation is felt acutely in the food sector, where staple items like rice, noodles, and tomatoes have seen triple-digit increases, with a 50kg bag of foreign rice skyrocketing from N42,000 to N77,000 within a year, marking an 83% increase. Similarly, the price of Indomie Super Pack noodles surged by over 100%. A loaf of bread went from N800 in Q1 2023 to N1,450 in Q1 2024. Even a 50cl PET bottle of Coca-Cola has doubled from N200 in Q1 2023 to N400 in Q1 2024.
Enjoying a drink with friends over a Super Sunday clash is slowly becoming a luxury. A bottle of Guinness Stout has increased from N700 to N1,500, marking a massive 114% increase. Similarly, a bottle of Star beer, which was priced at N700 last year, now sells for N1,200, representing a 71% increase. Even the electricity sector has not been spared, seeing a 160% increase over the period of Q1 2023 to Q1 2024.
Despite the current situation, it appears that price increases in the entertainment industry have lagged behind those in other segments of the economy.
Cable TV providers, such as DStv, for example, have only seen a price hike of approximately 39.95%, compared to that of other essential commodities.
Discussing these insights in an interview with CNBC Africa, Ikemesit Effiong, Partner at SBM Intelligence, highlighted the impact of various factors on inflation trends in Nigeria.
“With entertainment, what you see is that growth has generally lagged. The greatest increase we saw when we put together this report was the 45.1% increase in the price of a Startimes package. A lot of the DStv and GOtv Bouquets have been within 30%. The story is of a slower increment which, when you overlay that on top of all the other pending priorities that consumers have, it probably is a bit of a comfort chain,” he said.
Still, the economic challenges are dire, and calls for government intervention have grown. Stabilising the exchange rate and implementing holistic strategies to address the root causes of inflation are seen as crucial steps to alleviate the economic burden on Nigerians and foster long-term growth.
As the nation navigates through these turbulent times, the need for decisive action to tackle soaring prices and mitigate the adverse effects on livelihoods has never been more pressing.
Adedapo Adesanya 
Modupe Gbadeyanka