Media OutReach
Santa Claus rally 2024: key trends and tips by global broker Octa
Understanding the Santa Claus Rally
The Santa Claus rally refers to a pattern of rising stock prices during the final trading days of December and the first two days of January. Yale Hirsch, founder of the Stock Trader’s Almanac, first identified this phenomenon in 1972. Historical analysis from 1950 to 2022 shows an 80% occurrence rate, with stock prices increasing in 58 out of the 72 years reviewed.
While the exact timing of the rally can vary, its strongest impact typically occurs in the last week of December. Some analysts suggest the trend may begin as early as Black Friday, while others link it to increased holiday shopping throughout December.
Reasons Behind the Santa Claus Rally
Several factors contribute to this seasonal trend:
- Consumer spending surge. The holiday season boosts retail activity significantly, with companies in essential goods and consumer sectors often seeing their stock values rise. This uptick in sales during Christmas and New Year directly impacts market optimism.
- Institutional quiet period. Towards the end of the year, many institutional investors take a step back from active trading, creating a less volatile environment dominated by retail traders. This shift often injects positivity into the markets, as retail investors tend to approach trading with more optimism.
- Seasonal bonuses and festive sentiment. Year-end bonuses provide traders with additional capital, often reinvested into the markets. Combined with the general cheer of the holiday season, this creates a buoyant atmosphere, driving demand for assets across various sectors.
Market Expectations for 2024
This year, expectations for a Santa Claus rally remain high. Bank of America analysts predict that the rally could kick off soon. Investor optimism following weaker-than-expected U.S. inflation data in November is driving the market. If inflation continues to decline and the Federal Reserve is willing to ease its monetary policy further, U.S. indices could reach new all-time highs, buoyed by steady economic performance and strong market sentiment.
Four tips for traders
- Focus on key sectors. Retail and consumer goods stocks often outperform during this period. Identifying high-performing companies in these sectors can align trading decisions with market trends.
- Study historical patterns. While no trend is guaranteed, analysing historical data can offer valuable insights into potential market movements. For instance, stock indices have historically gained 1–2.2% during the Santa Claus rally.
- Set clear goals. Establishing realistic profit targets and placing stop-loss orders can help traders protect their capital while participating in this seasonal trend.
- Practice risk management. The Santa Claus rally is largely sentiment-driven, making it less predictable than trends tied to economic fundamentals. External factors, such as geopolitical developments or unexpected economic data, can disrupt this pattern.
The Santa Claus rally offers traders an exciting opportunity to close the year on a high note. Understanding its underlying drivers and implementing disciplined strategies can help maximise the potential for success. However, caution remains essential, as past performance is no guarantee of future results. With careful planning and close market observation, this seasonal trend can serve as a valuable addition to a trader’s toolkit.Hashtag: #octa
The issuer is solely responsible for the content of this announcement.
Octa
Octa is an international broker that has been providing online trading services worldwide since 2011. It offers commission-free access to financial markets and various services used by clients from 180 countries who have opened more than 52 million trading accounts. To help its clients reach their investment goals, Octa offers free educational webinars, articles, and analytical tools.
The company is involved in a comprehensive network of charitable and humanitarian initiatives, including the improvement of educational infrastructure and short-notice relief projects supporting local communities.
In the APAC region, Octa received the ‘Best Trading Platform Malaysia 2024’ and the ‘Most Reliable Broker Asia 2023’ awards from Brands and Business Magazine and International Global Forex Awards, respectively.
Making a grand comeback, BAKE Cheese Tart brings its well-loved Hokkaido cheese tarts to Takashimaya, featuring its signature double-baked crust and creamy filling.
SINGAPORE – Media OutReach Newswire – 27 December 2024 – BAKE Cheese Tart is back! The Japanese brand, recognised for its cheese tarts made with premium ingredients from Hokkaido, will open a new outlet at Takashimaya, Basement 2, 391 Orchard Road on 27 December 2024. The return of BAKE Cheese Tart introduces customers to its classic recipe, which balances a crisp, double-baked crust with a smooth cheese filling, offering a satisfying and versatile treat.
The Story Behind Hokkaido’s Finest Cheese Tarts
Originating in Hokkaido, BAKE Cheese Tart started as a chilled dessert before evolving into its signature freshly baked version. The recipe blends Hokkaido cream cheese with a carefully developed double-baked crust to create a balance of flavours and textures.
The tarts can be enjoyed in various ways: served warm for a light and airy texture, chilled for a denser cheesecake-like experience, or frozen for a creamy, ice-cream-like treat. This versatility has made the product a favourite among customers across regions.
Lunar New Year Promotion: A Sweet Start to 2025
In celebration of its comeback, BAKE Cheese Tart is launching an exclusive promotion. From 27 December 2024 to 27 January 2025, customers who purchase six tarts (any flavour combination) will receive one complimentary Earl Grey Cheese Tart—a flavour available for the first time in Singapore.
This Earl Grey delight features the classic creamy cheese filling infused with fragrant Earl Grey tea, offering a luxurious and aromatic twist to the iconic tart. Each set of six tarts will be packaged in a Lunar New Year-themed box. Availability is limited, and the promotion will run while stocks last.
A Comeback Powered by Popular Demand
BAKE Cheese Tart’s return to Singapore is a response to overwhelming demand and fond memories from fans who fell in love with its iconic tarts. Known for drawing long queues and rave reviews, BAKE Cheese Tart has cemented its place as a beloved favourite among dessert enthusiasts. This grand comeback brings joy to its loyal following while introducing new generations to the irresistible taste of its freshly baked cheese tarts.
Hashtag: #BAKECheeseTart
https://cheesetart.com/en/
https://www.instagram.com/bakecheesetart_sg/
The issuer is solely responsible for the content of this announcement.
BAKE Cheese Tart
BAKE Cheese Tart embodies authenticity, innovation, and joy. As a single-product brand, it takes pride in perfecting the art of cheese tart-making, crafting each tart with premium ingredients and unparalleled dedication. Since its inception in Hokkaido, BAKE Cheese Tart has grown into a global sensation, winning the hearts of millions across Japan, Asia, and beyond.
Whether you’re a long-time fan or a first-time taster, BAKE Cheese Tart invites you to experience its signature harmony of textures and flavours—delivering a bite of happiness in every tart.
- Food Distribution Campaign in India. 1win conducted a 21-day food distribution campaign across Bangalore, Hyderabad, and Mumbai, with donations exceeding $90,000.
- Joint project with Indian influencer Vivek Sethia. Through “Champions Unseen with Vivek”, 1win raised awareness of inclusivity in sports and empowered champions from unprivileged social groups. In total, the brand supported six sports organizations across India.
- #1win1000hits challenge with cricketer David Warner. Launched in October 2024, this social media campaign encouraged users to do sports and share their progress online. With every #1win1000hits video, 1win increased its charity donations.
- Free health checkups for the Nigerians: 1win’s mobile healthcare stations brought essential medical support to almost 10,000 people in Enugu and Anambra state.
- Christmas gifts for cancer patients from Ghana. Bringing joy during the festive season, 1win’s Christmas campaign in Ghana reached around 300 cancer patients and their families with heartfelt gifts and food hampers for the holiday feasts.
Hashtag: #1win #CSR #1winForHealth #1win1000hits #1recycle1win
https://www.1win.charity/
https://www.instagram.com/1win.global/
The issuer is solely responsible for the content of this announcement.
About 1win
1win is a leading global iGaming brand that offers an unparalleled range of services and is licensed in Nigeria. With a solid seven-year track record, the brand caters to a diverse clientele across the globe, illustrating its strong influence in the iGaming sector. Effective August 2024, 1win has cricketer David Warner as its sports ambassador.
The venture forms part of Energea’s strengthened commitment to redefining tech accessories to empower today’s digital nomads, using sophisticated charging solutions tailored for the modern hustle.
Among them, the MagTrio Plus stands out as the most eagerly anticipated item, building on the success of its predecessor, the MagTrio. This is a 3-in-1 wireless charger featuring a sliding watch module, upgraded with superior ergonomics and magnetic strength. With an ultra-slim profile of just 18mm, the MagTrio Plus is optimized for portability and practicality, making it ideal for travel and everyday use. It debuts in contemporary colors, including gunmetal, gold, and blue, offering a stylish touch to match any aesthetic.
Hashtag: #Energea #WirelessCharging #Technology
https://goenergea.com/
https://www.facebook.com/goenergea
https://www.instagram.com/energea_official/
YouTube: 
https://www.youtube.com/channel/UCgUifv2gGPmQ_KUpVXduHAA
The issuer is solely responsible for the content of this announcement.
Energea
Dedicated to designing products of quality, enhanced functionality and refined style, Energea defies the perception that tech accessories are purely practical and uninspired. With an established presence in Asia, Middle East, Ukraine, South Africa and Russia, Energea steps ahead towards providing not only leading power solutions but also streamlined electronics globally.
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