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How to Invest in Art Like a Pro

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Aspire Art Auctions

By Marelize van Zyl

Art has become an increasingly attractive alternative investment, offering the opportunity to diversify one’s portfolio, while having the potential for significant returns. One of its biggest advantages is that, at the very least, it tends to hold its value, and, over time, it can appreciate, all while offering buyers the pleasure of enjoying their acquisitions.

The global art market was valued at $552 billion in 2024 and is projected to grow to $585.98 billion in 2025 and $944.59 billion by 2033. This growth is primarily driven by increased artwork sales, particularly among high-net-worth individuals seeking to include art in their investment portfolios alongside traditional assets like stocks, bonds, and real estate. However, investing in art is not exclusive to the wealthy – aspiring collectors can enter the market by acquiring more affordable pieces from emerging and up-and-coming artists.

If you’re looking to start your journey into art collecting and investment, here are some valuable tips:

  1. Understand the factors that influence value

Before making a purchase, it’s essential to understand what contributes to the value of art:

Several factors influence price appreciation, including:

  • The artist’s status and biography – Well-established artists with a strong reputation have higher demand, and promising emerging artists showing potential and growth in their careers allow for significant returns on early investment in their works.
  • Provenance – An artwork’s commercial and ownership history as well as its exhibition and literature records can significantly impact its value.
  • Artistic significance – Works that play an important role in an artist’s career or the broader art movement in terms of subject matter, medium or styles tend to appreciate more.
  • Market trends – Staying informed about which artists and styles are gaining traction can help make informed investment decisions.
  1. Seek expert advice

Navigating the art market requires knowledge and experience. Consulting specialists who understand market trends and artist trajectories can differentiate a purchase that holds its value from one that significantly appreciates. A well-advised acquisition can result in exponential returns.

For example, in 2012, I sold a still life titled I Love You All the Time by Georgina Gratrix for R45,000. By 2018, her career had flourished, leading to the artwork selling at an Aspire Art auction for R591,000, providing an astounding 1,211% return on investment. Similarly, a Lisa Brice artwork purchased in 2018 for R39,000 sold for R1.2 million in 2023, showcasing the immense appreciation potential in the contemporary art market. 

  1. Explore emerging artists

While investing in blue-chip artists like Irma Stern, whose paintings average R5 million, is a secure way to preserve capital, identifying promising emerging artists can be an exciting and lucrative endeavour. Cinga Samson, for example, started painting in a shared artist studio in Khayelitsha, Cape Town. By 2021, after securing a solo show in New York and being signed by leading galleries, his works began reaching £321,300 at auction. An early piece, originally bought in 2010 for R1,700, later sold for R240,000 in 2023. This demonstrates how strategic investments in emerging talent can yield substantial rewards. 

  1. Consider online auctions and payment flexibility

For new collectors, online art auctions are an effective way to enter the market, offering exposure to a variety of artworks and pricing insights. Aspire Art recently introduced a “buy now, pay later” model, allowing buyers to pay off artworks interest-free over three months, making art collecting more accessible. 

  1. Exercise patience and build a long-term strategy

Investing in art is a long-term commitment. While some works appreciate rapidly, others take years or even decades. Art collecting is a passion-driven pursuit that can become a lucrative investment when approached strategically. 

  1. Take advantage of the current buyer’s market

Right now, market conditions favour buyers, making it an opportune time to start investing in art. With careful selection and strategic acquisitions, investors can lay a strong foundation for future appreciation as market dynamics evolve.

Marelize van Zyl is the CEO of Aspire Art

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Afreximbank-Backed CCInc Invests in Nigerian Feature Film Clarissa

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Clarissa Esiri brothers

By Adedapo Adesanya

The intellectual property investment subsidiary backed by Afreximbank’s Fund for Export Development in Africa (FEDA), CANEX Creations Incorporated (CCInc), has announced an investment in the feature film Clarissa, a Nigerian-produced drama directed by twin filmmakers, Arie and Chuko Esiri.

A contemporary reimagining of Virginia Woolf’s novel, relocated to Lagos, Clarissa was shot on 35mm in Lagos and Delta States. The film follows society woman Clarissa as she prepares to host a party at her home, only to encounter once-intimate friends from her youth. Over the course of a single night, memories of intricate relationships, passionate love, hidden desires, and lost aspirations give rise to a bittersweet reckoning.

The film has been acquired for worldwide distribution by NEON, which will oversee theatrical release in the United States and international markets, with NEON International handling foreign sales.

Clarissa features an acclaimed ensemble cast including Sophie Okonedo (Academy Award and Emmy Award nominee), David Oyelowo (Golden Globe and BAFTA nominee), Emmy Award winner Ayo Edebiri, alongside India Amarteifio (Bridgerton), Toheeb Jimoh (Ted Lasso), Nikki Amuka-Bird (Knock at the Cabin), and a broader cast of distinguished performers.

The film is written, directed, and produced by Arie and Chuko Esiri, whose debut feature Eyimofe (This Is My Desire) premiered at the Berlinale, won multiple African Movie Academy Awards, and was subsequently released by Janus Films before being selected for the Criterion Collection, a rare distinction that signals enduring artistic significance.

The Esiri brothers produce Clarissa alongside Theresa Park (Per Capita Productions) and Nicholas Weinstock (Invention Studios), with co-producers Nina Gold and Thomas Bassett. Executive producers include Sophie Okonedo, Dolly Omodolapo Kola-Balogun, Osahon Okunbo, and Jason Reif.

Commenting on the investment, Mr Osahon Akpata, Chief Executive Officer of CCInc. said, “Clarissa exemplifies the type of globally resonant, IP-driven storytelling that CANEX Creations Inc (CCInc) was established to support. The film combines literary heritage, world-class filmmaking, and African production capacity, while remaining firmly rooted on the continent. Its acquisition by NEON validates both the creative ambition of the filmmakers and the viability of Africa-backed financing structures for internationally scalable film content.”

Reflecting on the film’s creative vision, Mr Chuko Esiri, writer, director and producer, said, “From the beginning, it was important to us that Clarissa be both rooted and resourced on the continent where it is set. Having African institutions back a film of this scale reflects a growing confidence that our stories can be produced from within.

“Clarissa is a story centred on time and memory, and in bringing it to life, we chose to shoot on 35mm in the hope it will first feel, then stand next to the great films of modern cinema”.

Production financing for filming in Nigeria was provided entirely by Africa-based institutions, led by CCInc. alongside MBO Capital, underscoring the growing capacity of African capital to support globally competitive film projects.

The acquisition was negotiated by NEON’s Kate Gondwe, with UTA Independent Film Group representing the filmmakers.

According to a statement, CCInc. said Clarissa marks its continued commitment to investing in high-quality Global Africa intellectual property with clear pathways to international markets, in line with its mandate to catalyse export-ready creative assets across film, television, music, fashion, and other IP-intensive sectors.

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Spotify Reports 163.5% Average Streaming Growth in Nigeria

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Spotify 5 Years Infographic Header

By Adedapo Adesanya

Spotify says music streaming in Nigeria has grown at an average rate of 163.5 per cent, underscoring the speed at which the country has emerged as a global streaming force since it launched here in 2021.

In a statement, the music streaming company reported triple-digit year-on-year growth in its early years and sustained momentum through 2025.

The platform, which entered the Nigerian market in February 2021, described the journey as one marked by rapid cultural acceleration.

Spotify said at the heart of that growth was Afrobeats, which recorded a 5,022 per cent increase in streams locally between 2021 and 2025.

It added that other genres also witnessed remarkable expansion. According to the platform, Amapiano surged by 10,330 per cent; Gospel and Praise grew by 5,499 per cent; Hip-hop and Rap rose by 3,020 per cent; while R&B climbed by 2,602 per cent.

Spotify further said language had become another growth engine, with indigenous-language listening increasing by 554 per cent in 2024 and 87 per cent in 2025 within Nigeria.

Globally, indigenous-language streams rose by 141 per cent in 2024 and 41 per cent in 2025, reflecting what the company described as a growing appetite for local-language storytelling and sound.

According to Spotify, listening habits reflected global curiosity from day one. The first track streamed in Nigeria at launch was “到此為止” by Shiga Lin, reinforcing the platform’s view that Nigerian users are eclectic and open to discovery.

Over the five-year period, the most-streamed artists in Nigeria include Burna Boy, Davido, Asake, Wizkid and Seyi Vibez.

Among the most replayed songs are ‘Remember’ and ‘Lonely At The Top’ by Asake; ‘Kese (Dance)’ by Wizkid; ‘Doha’ by Seyi Vibez; and ‘With You’ by Davido featuring Omah Lay.

The platform said the number of Nigerian artists on Spotify has grown by 158 per cent since launch, while users have created more than 25 million playlists within the period.

According to the company, in 2025 alone, Nigeria recorded over 1.4 million play hours on the platform.

Spotify also noted that podcast consumption is expanding, with more than 59 billion total podcast hours streamed since its launch.

The platform added that user behaviour reflects a young and adventurous market, with the average listener aged 26. In recent months, Nigerians streamed an average of 150 different artists, which Spotify described as evidence of a discovery-driven audience.

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Court Freezes N1.2bn Copyright Levy Funds in Record Labels, MCSN Rift

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Go to court

By Adedapo Adesanya

The Federal High Court in Lagos has ordered the freezing of N1.2 billion in copyright levy funds payable to the Musical Copyright Society of Nigeria (MCSN), pending the determination of a substantive application before the court.

Justice Ambrose Lewis-Allagoa granted an interim Mareva injunction restraining the Central Bank of Nigeria (CBN) and no fewer than 20 commercial banks from disbursing or releasing the disputed funds.

The order followed an ex parte application filed on February 5, 2026, in Suit No. FHC/L/CS/207/2026 by the Record Label Proprietors’ Initiative and 11 leading record labels and music companies.

The plaintiffs include Mavin Records Ltd, Davido Music Worldwide Ltd, Premier Music Publishing Limited, Chocolate City Music Limited, Hypertek Digital Limited, Digital Music Commerce & Exchange Limited (DMCE), Beggars Group Media Limited, Universal Music Group, Sony Music Entertainment Africa, Warner Music South Africa (Pty) Ltd and Gamma Media Middle East DMCC.

The second to 12th plaintiffs instituted the action through their lawful attorney, Record Label Proprietors’ Initiative.

In the motion ex parte, filed and argued by their counsel, Oragwu Nnamdi, the applicants sought an order restraining the CBN from disbursing, releasing, transferring or otherwise paying out any copyright levy funds attributable to sound recordings and intended for MCSN, pending the hearing and determination of a Motion on Notice.

They further prayed the court to restrain MCSN, its agents, servants or privies from receiving, accessing, withdrawing, transferring, dissipating or otherwise dealing with the levy funds, whether paid directly by the CBN or routed through commercial banks.

The plaintiffs also requested that the apex bank and the affected financial institutions be directed to preserve the funds and file affidavits of compliance within three days of service of the order, disclosing the sums standing to the credit of MCSN in respect of the levy payments.

Ruling on the application, Justice Lewis-Allagoa restrained the CBN, its officers, agents or any person acting under its authority from disbursing any copyright levy funds attributable to sound recordings and payable to MCSN, pending the determination of the Motion on Notice.

The court equally barred MCSN from receiving, accessing, utilising, withdrawing, transferring, converting, dissipating or otherwise dealing with the funds, whether already received or yet to be disbursed.

In addition, the judge directed the CBN and the listed banks to preserve the disputed sums and file affidavits of compliance within three days of being served with the order, disclosing the amounts standing to MCSN’s credit in respect of levy payments earmarked for disbursement or already disbursed.

The court further ordered that any copyright levy funds already received by MCSN and attributable to sound recordings owned by the 2nd to 12th plaintiffs — after they had validly opted out of the collective management and administration of their rights — must be preserved intact.

MCSN was also directed to render an account of such funds and refrain from further dealings with them pending the hearing of the Motion on Notice.

Dr Chinedu Chukwuji of Lekki, Lagos, deposed to the supporting affidavit.

After hearing submissions from counsel to the plaintiffs, the court granted the orders as prayed and adjourned the matter to March 12, 2026, for hearing of the Motion on Notice.

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