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HKQAA International Sustainability Forum • Hong Kong 2025: Support the Government’s Roadmap on Sustainability Disclosure, Foster cross-border Cooperation and Green Development

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HONG KONG SAR – Media OutReach Newswire – 30 May 2025 – Hong Kong Quality Assurance Agency (HKQAA) held the HKQAA International Sustainability Forum • Hong Kong 2025 at the Convention Hall of Hong Kong Convention and Exhibition Centre. Mr Tse Chin-wan, BBS, JP, Secretary for Environment and Ecology of the Government of HKSAR; Mr Christopher Hui, GBS, JP, Secretary for Financial Services and the Treasury of the Government of HKSAR; Dr Chen Gang, Acting SG of BRI International Green Development Coalition; and Mr Gao Guosheng, Member of the Party Leadership Group of the Guangdong Provincial Administration for Market Regulation, Secretary of the Party Committee and Secretary General of the Guangdong Intellectual Property Administration are the officiating guest and special guest. In addition, Dr Bernard Chan, JP, Acting Secretary for Commerce and Economic Development of the Government of the HKSAR, officiated the Thematic Forum – Pathways to the Sustainable Development of the Silver Economy; and Mr Wei Dunsheng, Deputy Mayor of Nanping Municipal People’s Government, Fujian Province, officiated the Thematic Forum – Shaping a Sustainable and Livable City: Green Industry, Shared by the World.

Linked policymakers and business leaders to explore green opportunities and low-carbon transition of the BRI

Sustainable development and low-carbon transition have become a global topic of concern, receiving significant attention from both the business and financial sectors. The Forum invited local and overseas political and business leaders, experts and academics to share their experiences and insights. In the Morning Forum – Seizing Green Finance Opportunities in the Low-Carbon Transition of the Belt and Road Initiative and the Greater Bay Area, the special guest speakers included Dr Zhang Jianyu, Chief Development Officer of BRI International Green Development Coalition; Mr Riyadi Suparno, Executive Director of Tenggara Strategics (speaker from Indonesia); Mr Ronnie Tham, Partner at Treo Capital (speaker from Malaysia); and Mr Leo Horn-Phathanothai, Founder and CEO, Just Transitions Incubator (JUTI) (speaker from Thailand).

“We took the lead in launching the Green Finance Certification Scheme in 2018 to help enable Hong Kong to leverage its strengths as a Belt and Road investment and financing platform to attract international capital and boost Belt and Road development. Moreover, we have forged a cooperative relationship with BRI International Green Development Coalition, which is jointly initiated by Ministry of Ecology and Environment of our country and international organisations. We aim to promote exchanges and mutual recognition of carbon standards with BRI countries, strengthen capacity-building training, and foster closer green cooperation,” said Ir C. S. Ho, Chairman of the HKQAA.

In the Afternoon Forum – Implementing Sustainable Development and Climate Financial Disclosure, the special guest speakers included Representative of Beijing Municipal Finance Bureau; Ms Janey Lai, Chief Executive Officer, The Accounting and Financial Reporting Council; Mr Leng Bing, Member of the International Sustainability Standards Board (ISSB); Prof Liu Yifang, Director, Sustainable Standards Research Center, Central University of Finance and Economics, Professor and PhD Supervisor of School of Economics.

Climate Impact GPS Campaign: supporting the Government’s roadmap on climate disclosure

HKQAA announced on the event that it took the lead in launching the HKQAA Climate Impact GPS Campaign earlier this year in support of the sustainability disclosure policies of our country and the HKSAR Government. This initiative aims to engage organisations, including the banking sector and the listed companies, in building capacity to address climate-related risks and opportunities so as to well prepare required climate-related financial disclosures by offering industry-based technical guidance, workshops and software tools, including the scope 3 greenhouse gas emissions calculation tool.

The Campaign is open to organisations at no cost, and nearly 90 participating organisations that joined the Pilot Program were recognised on a presentation ceremony in the Afternoon Session. Participating organisations of the Pilot Program gain prior access to preview relevant industry-based technical guidance, as well as participate in workshops and use the tools.

In terms of promoting professional talent development, HKQAA is honoured to be invited to cooperate with the Beijing Municipal Finance Bureau on a sustainability information disclosure pilot and training project, helping the country steadily advance the development of its sustainability disclosure standards system. Moreover, a memorandum of understanding was signed at the Forum by Mr P C Chan, Chief Executive Officer of HKQAA, and Prof Karen Cheung, Director of Hong Kong Institute of Education for Sustainable Development. This memorandum aims to jointly promote the establishment and optimisation of sustainable development talent standards in Hong Kong, enhance talent cultivation and the upgrading of sustainable development skills, effectively drive industry-wide sustainable development, and foster Hong Kong and the entire Greater Bay Area as an international centre for sustainable development talent.

”I would like to take this opportunity to thank the HKQAA for its contributions to the development of green finance in Hong Kong. The HKQAA has been participating in the development of international standards for sustainable finance and launched the Green and Sustainable Finance Certification Scheme (formerly called Green Finance Certification Scheme) in 2018. I am delighted to know that the HKQAA also supports the development of a roadmap for sustainability disclosure in our country by contributing to the Beijing Municipal Bureau of Finance and Economy’s pilot project for sustainability disclosure and talent development. At home, it has supported Hong Kong’s own disclosure roadmap by establishing industry-specific climate risk tools to help local businesses prepare for future reporting requirements,” said Mr Christopher Hui, GBS, JP, Secretary for Financial Services and the Treasury, in his remarks via video.

Introducing the Effectiveness and Potential Application of Structural Data Disclosure Model for Sustainability Disclosure

HKQAA introduced a brand-new structural data disclosure model in 2024, named the “Nexus Data Model”. With the meaning of nexus, the objective of the data model is to link material sustainability issues and to connect all stakeholders together. This model is already applied to HKQAA ESG Connect Program, Hong Kong Registration and will be used for other engagement, disclosure or assessment services in the future application.

As the evaluation project leader of this data disclosure model, Professor Zhang Lin, School of Energy and Environment of the City University of Hong Kong, shared on the Afternoon Forum the team’s finding based on data obtained from the HKQAA ESG Connect Program. The results confirmed that the data model effectively encourages businesses to adopt ESG initiatives and disclose progress on ESG, Carbon Action, Climate Response, and CBAM Ready, while strengthening stakeholder connections. Ultimately, it fosters a sustainable ESG Ecosystem, driving long-term ESG development.

Establishing strategic partnership to promote high-quality development in the GBA

On the Forum, under the witness of Mr P C Chan, Chief Executive Officer of HKQAA, and Mr Gao Guosheng, Member of the Party Leadership Group of the Guangdong Provincial Administration for Market Regulation, Secretary of the Party Committee and Secretary General of the Guangdong Intellectual Property Administration, a memorandum of understanding was signed by Mr K T Ting, HKQAA’s Chief Operating Officer, and Mr Lu Yongchi, Chief Operation Officer of The Guangdong-Hong Kong-Macao Greater Bay Area Certification Promotion Centre. This memorandum aims to deepen cooperation in the field of testing and certification, advance the development of the Guangdong-Hong Kong-Macao Greater Bay Area, promote the alignment of regulatory mechanisms between the mainland and the Hong Kong and Macao regions, and support the high-quality development of the Greater Bay Area.

Co-hosting green industry themed forum with the People’s Government of Nanping

Nanping is endeavouring to become the country’s model city of green development, flourishing through its green industries. Co-hosted by HKQAA and the People’s Government of Nanping, Fujian Province, Thematic Forum – Shaping a Sustainable and Livable City: Green Industry, Shared by the World focused on topics of carbon measurement, value of ecological products, and the bamboo industry. Mr Wei Dunsheng, Deputy Mayor of Nanping Municipal People’s Government, Fujian Province, was the officiating guest of the Thematic Forum.

Launched a silver-friendly registration scheme to support the Government’s silver economy policy

The presentation ceremony of the Hong Kong Green and Sustainability Contribution Awards 2025 was held on the event. The Awards aim to encourage companies to incorporate sustainable practices into their management decisions and daily operations, and recognise their efforts and contributions. Organisations and venues from Hong Kong, Mainland China and overseas were honoured.

This year, “Promote High-Quality Elderly Living”, “Promote Silver-friendly Community” and “Promote Halai-friendly Community” categories were newly added to the Awards. The awards of “Promote High-Quality Elderly Living” and “Promote Silver-friendly Community” were presented by Dr Bernard Chan, Acting Secretary for Commerce and Economic Development of the Government of the HKSAR, who also officiated the Thematic Forum – Pathways to the Sustainable Development of the Silver Economy.

HKQAA has been launching various certification and registration schemes in line with government policy directions to continuously enhance the professionalism and recognition of the industry. To support the Working Group on Promoting Silver Economy led by the Deputy Chief Secretary for Administration, HKQAA has introduced the HKQAA Hong Kong Registration – Silver-friendly Series. This series aims to guide enterprises in tapping into the silver market through three main aspects – venues, products and services, while also creating a better living environment for the elderly. HKQAA will continue to promote the registration scheme, encouraging more enterprises to participate and jointly respond to the government’s policy of promoting the silver economy.

“I would like to thank the Hong Kong Quality Assurance Agency for taking the lead in launching the ‘Hong Kong Registration – Silver-Friendly Series’ in support of the Government’s efforts to promote the silver economy. This registration scheme sets out a set of criteria from the perspective of silver consumers, guiding enterprises to enhance their venues, products, and services. I also call on more enterprises to actively take part in the scheme by integrating silver-friendly elements into their daily operations and creating a consumption environment that better caters to the needs and preferences of the silver generation, thereby boosting “silver consumption” and driving economic growth,” said Dr Bernard Chan, JP, Acting Secretary for Commerce and Economic Development, in his remarks.

Organisation’s Sharing on Sustainability Strategies

JEC has been a long-standing ally in Hong Kong’s sustainability efforts, aligning with the 2050 Net-Zero mission by providing innovative sustainability solutions to both public and private sectors for decades. JEC’s AI digital solution and environmental engineering projects deliver real ESG impact, transforming how businesses and cities thrive sustainably. Regarding JEC’s innovations are shaping a more sustainable Hong Kong, JEC’s vision is to pioneer even smarter and more sustainable engineering innovations, making them accessible across Hong Kong and Asia. JEC’s mission contributes to Hong Kong’s 2050 Net-Zero future. JEC looks forward to connecting with all sectors to shape a greener tomorrow.

First, JEDI, JEC’s AI digital solution, optimizes energy and detects faults in buildings. Its algorithms analyze weather forecasts, past energy consumption, equipment pattern and utility bills to build predictive models, ensuring precise energy management. In 2024, JEDI saved over 8 million kilowatt-hJEC’ss and cut over 4 million kilograms of CO2 across grade A commercial buildings, campuses, and transport hubs in APAC. By analysing real-time data, like chiller performance, it slashes energy costs by 8-26%. For instance, in a commercial tower, JEDI’s fault detection reduced downtime, boosting efficiency and meeting BEAM Plus standards.

Next, through working with the government, JEC’s environmental engineering projects strengthen Hong Kong’s sustainability. The Tseung Kwan O Desalination Plant, launched in 2023, uses reverse osmosis to supply ultimately increase to 135,000 million litres, equivalent to around 5% of Hong Kong’s potable water demand. Its solar panels generate renewable energy to account for 16% of total energy usage, reducing grid dependence by 30% and earning BEAM Plus Platinum certification. The Shek Wu Hui Sewage Treatment Works employs advanced treatment technology, enhancing water quality and earning a 2021 HKIBIM Bronze.

At O·PARK2, JEC’s waste-to-energy facility handles food waste daily through anaerobic digestion to create biogas for electricity production. This process contributes to exporting significant amounts of energy annually, powering local households, and effectively reducing greenhouse gas emissions. JEC’s Pilot Biochar Production Plant in EcoPark, Tuen Mun, processes tonnes of woody waste annually to produce tonnes of biochar, reducing emissions and serving as a soil conditioner and pollutant filter.

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“YOU BRING CHARM TO THE WORLD — The 18th Global Chinese Awards” Concludes in Beijing

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BEIJING, CHINA – Media OutReach Newswire – 14 August 2026 – The “YOU BRING CHARM TO THE WORLD — The 18th Global Chinese Awards” came to a close at the Phoenix Center in Beijing on the evening of August 12.

On the evening of August 12, the “YOU BRING CHARM TO THE WORLD — The 18th Global Chinese Awards” concluded at the Phoenix Center in Beijing. The photo shows award recipients posing with presenters.

At this year’s awards ceremony, Academician Zhang Boli of the Chinese Academy of Engineering received the Global Chinese Lifetime Achievement Award, while actress Sylvia Chang received the Global Chinese Special Tribute Award. Academician Pan Jianwei of the Chinese Academy of Sciences, Lu Chaoyang, Chair Professor at the University of Science and Technology of China, picture-book illustrator Cai Gao, Chinese freestyle skier Xu Mengtao, Gao Du, professor at the Beijing Dance Academy, and actress Xin Zhilei received the Global Chinese Award.

In his speech, Xu Wei, Chairman of the Board and CEO of Phoenix TV, said: “Each generation of Chinese people has its own responsibilities. The older generation worked hard with their roots in their homeland, while the younger generation embraces innovation and the world, becoming connectors between different cultures.” Phoenix TV will continue to serve as an on-the-ground reporter of major global events, an international storyteller of Chinese culture, and a platform builder for international exchange, enabling audiences around the world to see more of the vibrant and diverse achievements of Chinese people.

The tribute section of the ceremony opened with an immersive children’s picture-book theatrical performance based on classic works including The Story of the Peach Blossom Spring and Bao’er. Both works were created by Cai Gao, who received the Hans Christian Andersen Award for Illustration in April this year. During the ceremony, the host recalled the children’s song Cai sang at the Andersen Award ceremony, prompting her to smile and sing “The Cuckoo” once again.

Upon receiving the Global Chinese Award, Cai Gao said that the splendid and outstanding artistic heritage of China has been a source of inspiration for her work, and that she has a deep love for the culture of this land. Seeing so many Chinese people achieve remarkable accomplishments in different fields has also given her spiritual strength. Quoting the phrase, “As long as life goes on, the struggle continues,” she encouraged herself to keep creating with passion and curiosity. “Life and creation require dedication and perseverance. I am willing to devote myself to them, as I always have.”

Joining the ceremony via video link, Lu Chaoyang shared his joy and said that the honor belongs to all Chinese researchers who have climbed, generation after generation, along the long and steep road of quantum science. Looking to the future, he offered this message: “The quantum world is very small, so small that it cannot be seen with the naked eye; but China’s dreams in science and technology are immense. Through fundamental innovation, we should illuminate a farther future for human civilization.”

In her acceptance speech, Xin Zhilei said she particularly liked the phrase “YOU BRING CHARM TO THE WORLD.” “Everyone is a unique ray of light in this world. Through our efforts and down-to-earth dedication, we each make our own small contribution to the beauty of the world. As an actress, what I can do is put my heart into every role and bring to the world a little bit of the unique color that belongs to me.” Lu Yang, director of Brotherhood of Blades II: The Infernal Battlefield, also sent his congratulations via video, expressing hope for continued collaboration and for the creation of more outstanding Chinese-language stories.

“If the dance steps of a people disappear, that chapter of history will also lose its voice.” Over the past 50 years, Gao Du and his team have traveled across more than 20 provinces and autonomous regions throughout China, venturing deep into remote mountains and visiting people’s courtyards and fireside gatherings. They learned from local communities dances that had no names, no stages and sometimes not even an audience, devoting themselves to the creation of the Chenxiang series.

Gao Du said he would continue dancing, both in the classroom and on larger stages, bringing folk dance traditions rooted in the land to the world and fostering dialogue among different cultures, so that the world can see the beauty of the East.

Wu Qingcai, Deputy Editor-in-Chief of China News Service, presented Xu Mengtao with the Global Chinese Award. Xu shared that August 13, 2026, marked exactly 24 years since she began competing in the aerials discipline of snow sports. She hopes everyone can create something extraordinary through perseverance and dedication. “In the future, I will once again stand on the starting platform and set off again. See you again at the summit.”

As one of the creators of the song Tomorrow Will Be Better, Sylvia Chang said that she and fellow Chinese-language singers hope to use music to build a bridge for peaceful communication. She expressed gratitude for being able to continue pursuing a career she loves and for having a wonderful family. “I hope to share this gratitude and these blessings with everyone.”

At the ceremony, the host recounted the eight-character motto that Academician Zhang Boli has followed throughout his life: “Uphold virtue to broaden its influence; use medical skills to serve humanity.” Now approaching 80, Zhang Boli continues to see patients at a clinic every week. When patients have difficulty walking, he takes the initiative to go downstairs and see them in their cars.

Zhang Boli said that the concepts of traditional Chinese medicine—including health preservation, wellness and preventive treatment—represent one of the best practices of “proactive health management.” Looking to the future with the compassion of a physician, he said: “Let traditional Chinese medicine benefit Chinese people around the world, and let traditional Chinese medicine benefit people everywhere. The world will be healthier because of traditional Chinese medicine.”

It is reported that the “YOU BRING CHARM TO THE WORLD — Global Chinese Awards” was initiated by Phoenix Media Group in collaboration with China News Service and numerous Chinese-language media organizations in China and overseas. Together, they select and honor outstanding Chinese people who have achieved excellence and made a global impact in different fields, helping to amplify the achievements of exceptional Chinese individuals and inspire more generations to come.

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NINGJI Takes Centre Stage at KLCC, Strengthening Its Position as a Benchmark for Southeast Asian Expansion Through Five Key Localization Strategies

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HONG KONG SAR – Media OutReach Newswire – 14 August 2026 – From 23 to 25 July 2026, the ninth Franchise Expo Malaysia 2026 was held at the Kuala Lumpur Convention Centre (KLCC). As one of China’s leading new-style tea brands, NINGJI was invited to participate and quickly became one of the highlights of the exhibition with its distinctive brand appeal.

During the event, Dato’ Liew Bin, President of the Malaysia Retail Chain Association (MRCA), visited the NINGJI booth. The two parties exchanged views on NINGJI’s brand development, product offerings and expansion plans in the Malaysian market.

Backed by a proven store model and a comprehensive overseas support system, NINGJI attracted strong interest from high-quality investors throughout the event. Over the three-day exhibition, the brand successfully signed agreements for 20 new stores, bringing its total number of contracted stores in Malaysia to 82. Potential partners across multiple regions also expressed interest in establishing strategic partnerships with the brand, demonstrating NINGJI’s growing appeal in international markets.

Through product tastings and immersive interactive experiences, NINGJI also strengthened its connection with local consumers. The event generated several thousand new member registrations, building a valuable base of first-party customer data for future localized marketing initiatives.

As one of China’s leading new-style tea brands, NINGJI began its global expansion at the end of 2024. To date, the brand has signed agreements for more than 150 overseas stores across Malaysia, Singapore, Australia, New Zealand, the United States, Vietnam, Thailand, the Philippines, Indonesia, Cambodia and other markets.

In Malaysia, NINGJI currently operates nine stores, with more than ten additional locations in development. Its network is steadily expanding across key commercial districts, while the brand continues to strengthen its influence throughout Southeast Asia.

Five Localization Strategies for Malaysia, Ningji’s Anchor Overseas Market

With its young and diverse population, well-established food and beverage sector, and year-round tropical climate, Malaysia provides highly favourable conditions for refreshing fresh fruit and lemon tea beverages.

Against this backdrop, NINGJI has identified Malaysia as one of its core overseas markets and is systematically advancing its localization strategy across five key areas: store network development, supply chain infrastructure, product portfolio, organizational capabilities and brand marketing.

Expanding Across Key Commercial Districts and Empowering Every Store Through Digital Intelligence

NINGJI will use Kuala Lumpur and Johor Bahru as two strategic hubs, drawing on its proven store operating experience to establish a more refined system for site evaluation, store development and project management.

The brand has built strong digital capabilities, including an end-to-end digital system covering site selection and daily operations, as well as four AI-powered agents that provide franchise partners with integrated, data-driven support.

While steadily expanding its store network and market coverage, NINGJI remains equally focused on store-level operating quality and long-term profitability. The brand aims to build a high-quality retail network that reaches a diverse range of commercial districts and serves a broad customer base.

Strengthening the Local Supply Chain with a Forward Warehouse in Malaysia

Supply chain capability is the lifeline of any new-style tea brand. In China, NINGJI operates seven warehousing centres, manages more than 2,000 mu of lemon orchards. These capabilities have laid a solid foundation for the brand’s continued expansion.

NINGJI believes that genuine localization means combining the capabilities of its headquarters with local market resources. The brand plans to establish a forward warehouse in Malaysia by the end of the year.

Once operational, the facility will enable efficient “T+1” delivery across Malaysia’s key regions, helping stores reduce the risk of stock shortages while significantly lowering the amount of capital franchise partners need to commit to inventory. It will also provide strong logistical support for the continued expansion of NINGJI’s store network.

Balancing Classics and Innovation to Create Products for Local Tastes

NINGJI’s menu centres on fresh fruit lemon beverages paired with whole-leaf tea. Its use of fresh ingredients and made-to-order hand-shaken preparation gives the brand strong cross-cultural appeal and makes its products naturally suited to international markets.

In Malaysia, NINGJI has chosen not to simply replicate its existing menu. Instead, the brand has adopted a “signature products for customer acquisition plus localized innovation” strategy.

On the one hand, proven bestsellers led by Superior Taste Award-winning YaShiXiang Lemon Tea have launched in Malaysian, on the other hand, NINGJI continues to refine its ingredient transportation and storage solutions while developing products tailored to local flavour preferences and market conditions.

In addition to its consistently popular core products, NINGJI has already launched its new pineapple series in Malaysia. The well-received Lemon Milk Series is scheduled to make its official debut in October.

Moving forward, the brand will maintain a quarterly product launch cycle and continue using localized flavours and product innovation to energize the market.

Establishing a Regional Headquarters and Building a Professional Local Team

Local talent is essential for any brand seeking to establish deep and lasting roots in an overseas market.

NINGJI has already assembled a professional team in Malaysia covering local site selection, store development and operational management, and the team continues to grow. This will further enhance the brand’s responsiveness throughout the entire store development journey, from preliminary site selection and opening preparations to daily operations.

NINGJI also plans to establish a regional headquarters in Malaysia and further strengthen its partner support system across staff training, marketing and operational management.

By working alongside local franchise partners who share its commitment to long-term growth, NINGJI aims to expand the market and create greater opportunities together.

Communicating Across Cultures Through Localized Design and Marketing

NINGJI aims to become part of the everyday lives of Malaysian consumers.

In terms of visual presentation, the brand retains its signature yellow and green colour palette while incorporating local aesthetic preferences. Through its “one store, one design” approach, NINGJI creates open and comfortable social spaces tailored to different locations and communities.

From a marketing perspective, the brand will continue to engage with local festivals and cultural trends while collaborating with Malaysian KOLs and KOCs. By connecting social media content with offline experiences, NINGJI seeks to build an emotional relationship with consumers that goes beyond the products themselves and genuinely become part of the local lifestyle.

During its Kuala Lumpur market launch, for example, NINGJI invited Elyn Leong, a Malaysian member of the girl group Gen1es, to serve as “Store Manager for a Day.” Supported by extensive social media promotion, the “Lemon Tea for the Whole City” campaign generated more than one million views and tens of thousands of user-generated interactions across Xiaohongshu, Instagram and Facebook.

Committed to Long-Term Growth, NINGJI Creates Multidimensional Cultural Dialogue Through Localization

NINGJI believes that true globalization is not about simply replicating an existing model. It is a process of deep integration, continuous learning and ongoing refinement.

The brand continues to adapt its products, operations and communications to the consumer characteristics of each market, moving beyond simply “going global” towards becoming genuinely embedded in local communities.

A representative of NINGJI’s overseas business division said:

“Malaysia has a young, diverse and dynamic consumer market and is an important part of NINGJI’s international growth strategy. In the second half of 2026, while steadily expanding our store network, we will further advance the localization of our products, operations and brand communications. We will also continue strengthening our local team and supply chain infrastructure while building long-term relationships with more partners who understand the Malaysian market.”

Looking ahead, NINGJI will continue to build on its product strength and in-store experience while exploring diverse forms of collaboration with local business organizations, content creators and industry partners.

Starting with a cup of fresh fruit lemon tea, NINGJI aims not only to become part of Malaysian consumers’ everyday lives, but also to work alongside local partners to unlock new growth opportunities in the freshly prepared beverage market.

Hashtag: #NINGJI

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About NINGJI

NINGJI, a leading new-style tea brand featuring fresh-fruit lemon and original-leaf tea, dedicated to multi-category beverage R&D, digitalized management and operations.

NINGJI opened its first store in Changsha, China, on 8 February 2021. July 2021, the company completed a Series A financing round worth tens of millions of RMB, with investment from ByteDance and Shunwei Capital.

January 2022, NINGJI completed a Series A+ financing round worth hundreds of millions of RMB, led by Tencent, with existing investors also oversubscribing.

Through its distinctive contemporary design and refreshing tea beverages, NINGJI communicates a youthful, flavourful and playful brand philosophy, as well as a more creative and trend-driven approach to everyday life. This positioning has earned recognition and support from consumers across different age groups.

NINGJI began its global expansion at the end of 2024. To date, the brand has signed agreements for more than 150 overseas stores across Malaysia, Singapore, Australia, New Zealand, the United States, Vietnam, Thailand, the Philippines, Indonesia, Cambodia and other markets.

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Powering the Future – Greenworks Power Takes Center Stage at North American Dealer Meeting, Opening a New Chapter in Global Battery-Powered Tools

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MOORESVILLE, UNITED STATES – Media OutReach Newswire – 14 August 2026 – At the 2026 North American Sales & Dealer Meeting, held August 10–12, Greenworks introduced its new strategic vision, Greenworks Power, under the “Powering the Future” proposition.

Rather than a product line, Greenworks Power strategically unifies products, technologies, applications and global capabilities.

From Tools to a Broader Energy Ecosystem

Greenworks is expanding “Power” from outdoor equipment to power tools; from residential to professional and commercial markets; and from conventional products to intelligent automation, electric mobility and energy solutions. Its unified technology foundation turns product innovation into scalable platform capabilities.

“Greenworks Power marks our evolution from product innovation to a platform-based ecosystem. With clean-energy and intelligent technologies, we will expand product and application boundaries, connect more products, scenarios and users, and create long-term value for global markets,” said Yin Chen, CEO of Greenworks.

24V PowerAll Pro: Redefining Professional Platform Value

For professionals, 24V PowerAll Pro unites more than 200 power tools and lawn and garden products in one battery ecosystem. From construction and maintenance to landscaping, one platform supports more products and tasks. Performance, quality, efficiency and ecosystem breadth deliver wider applications and greater long-term value.

New Products Expand Application Boundaries

Greenworks launch the all-electric Optimus UTV, extending its new-energy power systems into utility vehicle applications, while Optimus CUBE expands battery technology into energy storage, supply and management. Meanwhile, AiMowbot combines RTK positioning with wire-free intelligent mowing for mapping, navigation and autonomous operation.

Technology and Channels Support Global Growth

The ecosystem is supported by Greenworks’ battery, motor and electronic-control expertise, plus innovations including GaN charging. Greenworks integrates global R&D, smart manufacturing, supply chain, channel and brand resources. Retail, dealer, professional, e-commerce and DTC channels connect users and partners worldwide, while consistent brand messaging and localized offerings address regional needs.

From North America to global markets, Greenworks Power strengthens channel collaboration, brand momentum and long-term growth, expanding the boundaries of “Power” to create value for users and the industry.

Greenworks Power — Powering the Future.

Hashtag: #Greenworks

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