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Strengthening Vietnam-US business partnership in the agricultural sector: Towards sustainable development and trade balance
Deepening the Comprehensive Strategic Partnership
The visit aims to boost bilateral trade and create new opportunities for Vietnam to import more agrifood and timber from the U.S., helping to balance trade between the two countries. Besides trade, the Vietnamese delegation expects to access to new technologies, hence improving the competitiveness of their own value chains.
According to Minister Do Duc Duy, both Vietnam and the U.S. have strong agricultural sectors, but their strengths complement rather than compete with each other. “With active support of both Vietnam and US government, Vietnam’s and US’s agriculture have been increasingly connected. Even we’re now sharing the same supply chains, boosting our competitiveness, thereby supporting both producers and consumers in each country”. The Minister emphasized, “Vietnamese agribusinesses have cooperated strongly with the Government to increase the purchase of agrifood and timber products from the U.S. This effort helps balance bilateral trade and strengthens the agricultural supply chain between the two countries, hence contributing to global food security.”
Earlier, in September 2024, the largest U.S. agribusiness delegation in history visited Hanoi to mark the one-year anniversary of the Vietnam–US Comprehensive Strategic Partnership. Led by USDA Deputy Secretary Alexis Taylor, the delegation was consisted of representatives from nine state governments, 35 businesses, and 25 major industry associations. Their visit underscored the growing interest of U.S. businesses in Vietnam market.
Beyond boosting trade, both countries work to build inclusive development, enhance rural resilience, and promote sustainable production and clean energy. A key highlight is the “International Year of Women Farmers 2026” initiative, co-led by the U.S. and Vietnam and adopted by a United Nations resolution in May 2024. Following the resolution, Vietnam’s Ministry of Agriculture and Environment partnered with the U.S. Mission to ASEAN and the USDA to launch the initiative with a series of events. As part of the program, two American female farmers – Jennifer Schmidt and Jaclyn Wilson – traveled to Southeast Asia to engage with other female farmers, with Vietnam as their first destination.
Driving global economic growth
Today, American consumers increasingly choose Vietnamese agrifood, especially spices, fruits, seafood, and furniture. Meanwhile, Vietnamese producers rely more on U.S. imports, including cornmeal, soybeans, meat, dairy, lumber, livestock equipment, and seedlings.
Vietnam’s farmers are enhanced with better skills and knowledge to adopt advanced American technologies to boost production, improve produce quality and protect the environment. High-quality materials and cutting-edge technologies from the U.S. are helping Vietnam build more competitive and sustainable supply chains.
Vietnam’s agriculture continues to deepen partnerships with U.S. stakeholders, from federal and state governments to associations and businesses. The Ministry of Agriculture and Environment has signed multiple agreements with U.S. authorities and state governments. Vietnamese agribusinesses have signed 18 Memorandums of Understanding since 2020 to purchase agrifood from the U.S., totaling 6 billion USD, with half already implemented.
Recently, the Ministry of Agriculture and Environment has created favorable conditions for U.S. agricultural exporters to enter the Vietnam market. Vietnam has completed registration procedures for 509 meat and meat exporters and 232 seafood exporters from US to Vietnam; no backlog remains to be processed. Both countries are actively working to open their fruit markets to each other, enabling exporters to reach new customers and for consumers to enjoy the distinctive flavors of both tropical and temperate regions.
Vietnam is also among the first eight Asian countries to approve biotechnology-based plant seeds from the U.S. So far, it has approved all 61 biotechnology applications dossiers submitted by U.S. companies. The two sides have also agreed on transparent and practical methods, procedures, and protocols for animal and plant quarantine. These agreements help pave the way for the development of the agrifood markets in both countries. In addition, the new Decree 73/2025/ND-CP, effective from March 31, 2025, cuts import tarriff to 0% for agrifood products that US has strong competiveness. As a result, agricultural exports from both sides have grown steadily, by around 10% annually over the past decade.
Holistic and sustainable cooperation
The visit of Vietnam’s Ministry of Agriculture and Environment delegation to the U.S. in June 2025 reflects Vietnam’s strong commitment to building trust and strengthening strategic partnerships by promoting the shared agricultural supply chains of the two countries. The visit also aims to deepen the Comprehensive Strategic Partnership as the two countries celebrate 30 years of diplomatic relations.
In an interview with Vietnamese press, the USDA emphasized: “Any agricultural trade imbalances are largely sector-specific and influenced by factors such as regulations, consumer demand, and supply chain dynamics. Ensuring reciprocal market access and reducing tariffs remain top priorities to sustain long-term trade growth.”
Dr. Nguyen Do Anh Tuan, General Director of the International Cooperation Department under Vietnam’s Ministry of Agriculture and Environment, expressed concern over President Trump administration’s announcement of a 10% tariff from April 2, 2025, and the potential for a 46% reciprocal tariff on Vietnamese exports from July 9, 2025. This tarriff imposition has alarmed not only Vietnamese exporters but also American businesses.
Dr. Tuan explained: “Beyond shrinking profit margins and weakening business competitiveness on both sides, higher reciprocal tariffs will raise prices for essential food products in the U.S. This action not only hurts American consumers but also potentially disrupts the supply chain that both governments and private sectors of both sides have worked hard to build in recent years. Agrifood is a necessity goods, and hiking price of agrifood will significantly burden American average-income households.”
The issuer is solely responsible for the content of this announcement.
Media OutReach
Industry expert Jason Gerlis has been appointed as the Chief Revenue Officer at GoGlobal
With more than 15 years’ experience in helping businesses to scale internationally, his role will be to drive revenue growth at GoGlobal, align this to delivery excellence and add long-term value to those companies looking to expand and operate overseas.
“I’m delighted to welcome Jason into the fold,” states Jeremy Wastall, CEO at GoGlobal. “His extensive industry knowledge and global corporate services background support our strategy to deliver best‑in‑class business expansion and operational solutions to clients looking to enter new markets compliantly, and at speed.”
His appointment is also in-line with the company’s aim to build a business where cultural fit and mindset are just as important as experience.
“Alongside his impressive experience, Jason’s approach to leadership aligns with our brand values. I have full confidence in his ability to create a world-class environment where his teams will grow and excel,” adds Jeremy.
The move follows a series of recent senior hires and strategic investments designed to enhance GoGlobal’s ambitious growth plans, which include greater geographic reach, deeper technology capabilities and the continued development of market-winning solutions for clients.
Independence and long‑term focus
Explaining what drew him to GoGlobal, Jason points to the company’s independence and investment strategy.
“GoGlobal’s independence is a real strength,” he states. “It gives the business the freedom to invest in what genuinely matters to clients and focus on building sustainable, future growth. That long‑term perspective leads to better client outcomes, stronger partnerships and a more engaged, motivated workforce.”
Jason also highlights the company’s culture which is deeply grounded in servicing clients’ needs as a reason to join the business. He notes: “Understanding, consistency, collaboration and responsiveness are at the foundation of GoGlobal’s approach to client service, all of which resonate with me.
“And it’s these values and business ethics that truly set GoGlobal apart,” he concludes.
Strengthening global networks
Based in Charlotte, USA, Jason will spend his first months in the role engaging closely with GoGlobal’s global clients and partner ecosystem, while helping shape the company’s long‑term commercial strategy.
“I’m excited to work with clients across the full spectrum — from fast‑growing start‑ups and venture / private equity‑backed businesses to large multinationals — as we continue to build GoGlobal’s future roadmap,” he states.
Prior to joining GoGlobal, Jason spent five years as Global Head of Corporate Services at Ocorian and held several senior leadership roles at TMF Group over seven years, including Global Head of Consulting and Regional Director for North America and the Caribbean.
Hashtag: #GoGlobal
https://goglobal.com/
https://www.linkedin.com/company/goglobalgeo/
Wechat: GoGlobal环瑀
The issuer is solely responsible for the content of this announcement.
GoGlobal
GoGlobal – the global expansion business – helps companies set up and manage global operations compliantly and confidently. By combining global expertise with local execution, GoGlobal supports market entry, M&A activity and vendor consolidation through a single point of accountability.
Founded eight years ago in 2018, GoGlobal has grown from a startup into a fully decentralized global organization, supporting thousands of clients with their own growth stories.
It now has over 450 internal employees, operating across 85+ countries, and has enabled more than 1,000 clients to establish and manage their global operations across 145 markets.
Services include entity setup, compliance and management; accounting and tax services; HR and payroll support; Employer of Record (EOR); and Independent Contractor Solutions (ICS).
GoGlobal is headquartered in Tokyo but the leadership and operational teams are worldwide, enabling seamless support across time zones.
Media OutReach
Korean Liquor (K-SUUL), Raises Its First Flag for Globalization on Asia’s Largest Stage
“K-SUUL Pavilion” to Open for the First Time at the HKCEC on May 26-28
HONG KONG SAR – Media OutReach Newswire – 10 June 2026 – The National Tax Service of Korea (Commissioner: Lim Kwang-hyun), for the first time, opened the “K-SUUL Pavilion” at Vinexpo Asia[1], which was held for three days from May 26 to 28 at the Hong Kong Convention and Exhibition Centre (HKCEC).
The opening of the “K-SUUL Pavilion” was served as a key milestone in raising the global profile of Korean alcoholic beverages and expanding overseas exports.
At the inaugural “K-SUUL AWARDS” held by National Tax Service of Korea last December, 175 small and medium-sized liquor producers from across Korea submitted a total of 366 products. Following document screening and blind testing, 12 products were selected.
The award-winning liquors, selected through a fair judging process with the participation of Korean citizens, was introduced to the global market through this exhibition, marking their first step toward overseas expansion.
The “K-SUUL Pavilion” was operated through cooperation between the National Tax Service of Korea and the liquor industry and association (the Korea Alcohol and Liquor Industry Association). It was designed as an integrated promotional platform to strengthen the export competitiveness of Korean alcoholic beverages and develop overseas sales channels.
The “K-SUUL Pavilion” was operated with a total of 16 booths (display and tasting booths), and 12 companies — including winners of the K-SUUL AWARDS — participated to hold consultations with overseas buyers.
Participating companies ranged from traditional liquor breweries to regional soju producers and major liquor companies, showcasing the diverse spectrum of Korea’s alcoholic beverage industry on a single stage.
In addition to the booths operated by the 12 participating companies, a dedicated booth was set up exclusively to showcase the award-winning liquors, further highlighting the significance of the K-SUUL AWARDS.
At the venue, promotional videos of the award-winning liquors were screened, while English-language brochures and souvenirs were distributed to attract local buyers and visitors to raise awareness of Korean alcoholic beverages.
In addition, meetings with the organizers of Vinexpo Asia, overseas buyers, and distribution industry officials were also held to identify rapidly changing global liquor market trends and assess the overseas expansion potential of Korean alcoholic beverages.
Han Yeong-seok Fermentation Research Institute expressed gratitude for being given the opportunity to participate in the exhibition, saying, “It was meaningful to showcase our award-winning liquor, ‘Dohan Cheongmyeongju,’ on the same stage as liquors from around the world through this exhibition. We did our best to promote Korea’s unique fermentation culture and the value of Korean liquor to the world.”
Going forward, the National Tax Service of Korea will continue to enhance the substance of the K-SUUL AWARDS, continuously discover outstanding liquors from promising small and medium-sized enterprises, and will actively support the globalization of Korean liquor (K-SUUL) by promoting it both domestically and internationally and helping these businesses expand their sales channels.
Hashtag: #K-SUUL
The issuer is solely responsible for the content of this announcement.
Media OutReach
YesAsia Holdings Advances Dual-Engine Strategy with First YesStyle Concept Store in the US
Driving O2O Synergy: Expanding Offline Reach to Complement B2C Strategy
Celebrating 20 years of delivering trending Asian products worldwide, YesStyle has transformed 1,500 square feet into an immersive retail fantasy. Serving as a strategic extension of the Group’s core B2C business, this new physical footprint enhances offline visibility and reaches a wider demographic of consumers who value hands-on product discovery and immediate purchase. The store offers a “Yesful playground” where beauty lovers can connect with over 60 Asian brands, featuring interactive makeup stations with beloved K-beauty labels like UNLEASHIA, dasique, fwee, and rom&nd, alongside a customizable mask bar. This experiential retail environment functions as a powerful, culturally rich marketing engine, generating offline brand awareness and foot traffic that seamlessly feeds into the digital platform, creating a complementary offline-to-online (O2O) loop that supports repeat purchases and maximizes customer lifetime value (LTV).
Mr. Joshua Lau, Founder, Executive Director and Chief Executive Officer of YesAsia Holdings said: “The launch of YesStyle‘s retail store marks a significant milestone for our brand, as we bring our top-tier and bestselling K-beauty products, along with advanced skin care innovation, into an offline setting for customers in the Bay Area. The Bay Area holds a special place in our history as the city where the Group was founded and where our first office was established. Opening our first YesStyle beauty retail store here feels like coming home and reinforces our commitment to continue innovating and delivering exceptional experiences to our customers, both online and offline.”
Empowering the B2B Wholesale Business AsiaBeautyWholesale (ABW) Growth
This physical retail expansion also creates substantial value for YesAsia Holdings’ B2B operations, ABW. By physically showcasing a curated yet expansive selection of bestselling Korean beauty brands, including SKIN1004, Medicube, Anua, Dr. Althea, Beauty of Joseon, COSRX, and more, in a premium US retail environment, YesStyle acts as an effective market-testing ground. The elevated brand awareness and consumer validation generated at the retail level will bolster confidence among other local US retailers and distributors, effectively catalyzing B2B orders and driving synergistic growth across both of the Group’s core business modules.
Hashtag: #YesAsia #YesStyle
The issuer is solely responsible for the content of this announcement.
About YesAsia Holdings Limited (02209.HK)
Established in 1997, YesAsia Holdings is a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty, fashion, lifestyle and entertainment products. Headquartered in Hong Kong, the Group deliver products promptly and efficiently to a global audience through its strong ties with over 400 leading Asian beauty brand and supplier partners. The Group operates three major platforms: YesStyle, an e-commerce B2C platform for serving the increasingly popular Asian beauty, fashion and lifestyle products, particularly Korean beauty products; AsianBeautyWholesale, a B2B platform for Asian beauty products; and YesAsia, an e-commerce retail platform for entertainment products. YesAsia Holdings is a constituent of the MSCI Hong Kong Micro Cap Index.
For more information, please visit the Group’s official website: https://www.yesasiaholdings.com/
About YesStyle
YesStyle, a global B2C online retailer under YesAsia Holdings Limited. (02209.HK), is the go-to destination for the largest selection of authentic Asian beauty, fashion, and lifestyle products. As an authorized retailer of 400+ premium K-beauty brands, YesStyle aims to help everyone find their ‘yes!’ through innovative beauty inspired by Asia, friendly guidance and smart prices since 2006.
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