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Strengthening Vietnam-US business partnership in the agricultural sector: Towards sustainable development and trade balance
Deepening the Comprehensive Strategic Partnership
The visit aims to boost bilateral trade and create new opportunities for Vietnam to import more agrifood and timber from the U.S., helping to balance trade between the two countries. Besides trade, the Vietnamese delegation expects to access to new technologies, hence improving the competitiveness of their own value chains.
According to Minister Do Duc Duy, both Vietnam and the U.S. have strong agricultural sectors, but their strengths complement rather than compete with each other. “With active support of both Vietnam and US government, Vietnam’s and US’s agriculture have been increasingly connected. Even we’re now sharing the same supply chains, boosting our competitiveness, thereby supporting both producers and consumers in each country”. The Minister emphasized, “Vietnamese agribusinesses have cooperated strongly with the Government to increase the purchase of agrifood and timber products from the U.S. This effort helps balance bilateral trade and strengthens the agricultural supply chain between the two countries, hence contributing to global food security.”
Earlier, in September 2024, the largest U.S. agribusiness delegation in history visited Hanoi to mark the one-year anniversary of the Vietnam–US Comprehensive Strategic Partnership. Led by USDA Deputy Secretary Alexis Taylor, the delegation was consisted of representatives from nine state governments, 35 businesses, and 25 major industry associations. Their visit underscored the growing interest of U.S. businesses in Vietnam market.
Beyond boosting trade, both countries work to build inclusive development, enhance rural resilience, and promote sustainable production and clean energy. A key highlight is the “International Year of Women Farmers 2026” initiative, co-led by the U.S. and Vietnam and adopted by a United Nations resolution in May 2024. Following the resolution, Vietnam’s Ministry of Agriculture and Environment partnered with the U.S. Mission to ASEAN and the USDA to launch the initiative with a series of events. As part of the program, two American female farmers – Jennifer Schmidt and Jaclyn Wilson – traveled to Southeast Asia to engage with other female farmers, with Vietnam as their first destination.
Driving global economic growth
Today, American consumers increasingly choose Vietnamese agrifood, especially spices, fruits, seafood, and furniture. Meanwhile, Vietnamese producers rely more on U.S. imports, including cornmeal, soybeans, meat, dairy, lumber, livestock equipment, and seedlings.
Vietnam’s farmers are enhanced with better skills and knowledge to adopt advanced American technologies to boost production, improve produce quality and protect the environment. High-quality materials and cutting-edge technologies from the U.S. are helping Vietnam build more competitive and sustainable supply chains.
Vietnam’s agriculture continues to deepen partnerships with U.S. stakeholders, from federal and state governments to associations and businesses. The Ministry of Agriculture and Environment has signed multiple agreements with U.S. authorities and state governments. Vietnamese agribusinesses have signed 18 Memorandums of Understanding since 2020 to purchase agrifood from the U.S., totaling 6 billion USD, with half already implemented.
Recently, the Ministry of Agriculture and Environment has created favorable conditions for U.S. agricultural exporters to enter the Vietnam market. Vietnam has completed registration procedures for 509 meat and meat exporters and 232 seafood exporters from US to Vietnam; no backlog remains to be processed. Both countries are actively working to open their fruit markets to each other, enabling exporters to reach new customers and for consumers to enjoy the distinctive flavors of both tropical and temperate regions.
Vietnam is also among the first eight Asian countries to approve biotechnology-based plant seeds from the U.S. So far, it has approved all 61 biotechnology applications dossiers submitted by U.S. companies. The two sides have also agreed on transparent and practical methods, procedures, and protocols for animal and plant quarantine. These agreements help pave the way for the development of the agrifood markets in both countries. In addition, the new Decree 73/2025/ND-CP, effective from March 31, 2025, cuts import tarriff to 0% for agrifood products that US has strong competiveness. As a result, agricultural exports from both sides have grown steadily, by around 10% annually over the past decade.
Holistic and sustainable cooperation
The visit of Vietnam’s Ministry of Agriculture and Environment delegation to the U.S. in June 2025 reflects Vietnam’s strong commitment to building trust and strengthening strategic partnerships by promoting the shared agricultural supply chains of the two countries. The visit also aims to deepen the Comprehensive Strategic Partnership as the two countries celebrate 30 years of diplomatic relations.
In an interview with Vietnamese press, the USDA emphasized: “Any agricultural trade imbalances are largely sector-specific and influenced by factors such as regulations, consumer demand, and supply chain dynamics. Ensuring reciprocal market access and reducing tariffs remain top priorities to sustain long-term trade growth.”
Dr. Nguyen Do Anh Tuan, General Director of the International Cooperation Department under Vietnam’s Ministry of Agriculture and Environment, expressed concern over President Trump administration’s announcement of a 10% tariff from April 2, 2025, and the potential for a 46% reciprocal tariff on Vietnamese exports from July 9, 2025. This tarriff imposition has alarmed not only Vietnamese exporters but also American businesses.
Dr. Tuan explained: “Beyond shrinking profit margins and weakening business competitiveness on both sides, higher reciprocal tariffs will raise prices for essential food products in the U.S. This action not only hurts American consumers but also potentially disrupts the supply chain that both governments and private sectors of both sides have worked hard to build in recent years. Agrifood is a necessity goods, and hiking price of agrifood will significantly burden American average-income households.”
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New Documentary A MONA LISA OBSESSION from Discovery to debut December 14 in Southeast Asia
Owned by Frank Huang, an art collector and Taiwanese technology leader from Taiwan, this depiction of the Mona Lisa from his private collection adds a unique perspective to the ongoing conversation surrounding one of Leonardo da Vinci’s most iconic works.
The Mona Lisa has long captivated the world with her enigmatic smile and mysterious gaze – over centuries, many artistic interpretations inspired by the Mona Lisa have emerged, with scholars discovering more hidden details and subtle symbols, fueling the fascination of the original painting.
Catch A Mona Lisa Obsession in Southeast Asia on the Discovery Channel, Thursday, December 11, 2025 at 7:10 PM SGT and on Discovery Asia on Sunday, December 14 at 9:00 PM SGT.
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About Discovery Channel
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Financial Stress Keeps Singapore Awake, while Overall Well-Being in APAC Lags Behind Global Peers
Promotion of exercise culture and therapy may boost physical and mental health
The Singapore report of the Cigna Healthcare International Health Study 2025, released today encompasses more than 11,000 respondents across 13 markets, including 1,000 in Singapore and 4,000 across the Asia-Pacific region. The study reveals that physical, mental and financial well-being are the three aspects prioritized by Singapore residents. However, financial well-being is ranked the lowest with almost four in 10 (39%) rating their financial health as “fair” or “poor”.
Raymond Ng, CEO & Country Manager, Cigna Healthcare Singapore & Australia said: “Health and vitality are key to building resilient communities. It promises the well-being of our workforce and enables us to grow and prosper as a society. While vitality and well-being levels held firm among Singapore residents, more needs to be done in today’s uncertain environment to tackle stressors that can negatively impact their physical and mental well-being.”
The key indicators of vitality and well-being in Singapore are as follows:
| Vitality Score | Overall Well-Being
(% rating as “excellent” or “very good”)
|
Top Three Areas of Well-Being
(% rating as “excellent” or “very good” in 2025) |
| 2025: 61.2
2024: 61.4 |
2025: 34%
2024: 33% |
Family well-being: 44%
Mental well-being: 36% Physical well-being: 34% |
On a regional level, overall well-being in Asia Pacific lags behind the global average, with less than three in 10 (28%) Asia-Pacific respondents rating their overall well-being as “excellent” or “very good”, compared to four in 10 (41%) globally. While physical and mental well-being are the two most important aspects of well-being for respondents globally, financial well-being is more important for those in Asia Pacific, coming in as the third most important aspect. With financial well-being remaining the weakest aspect across the globe, there is a pressing need for governments and organizations to render support to address financial concerns.
Robert Peat, Chief Executive Officer, Asia Pacific, Cigna Healthcare said: “Asia Pacific continues to be one of the fastest growing regions in the world. To sustain this momentum, communities and employers need to recognize that healthy people are the foundation of a healthy economy and implement measures to close the gaps in their well-being.”
Sleepless in Singapore: Financial stress as the sleep killer
While mental well-being in Singapore remains stable with more than a third of respondents rating it as “excellent” or “very good” this year, eight in 10 (79%) respondents are stressed. Their greatest stressors are the current cost of living (53%); uncertainty about the future (47%); and personal finance (43%).
Stress affects more than mental and emotional health and can have huge implications on physical well-being. Our study reveals that disrupted sleep is the most common effect of stress among respondents in the nation, with close to half (48%) of respondents who are stressed reporting this effect, compared to 38% regionally.
Therapy remains underused by Singapore respondents. Despite nearly half (49%) of respondents reporting being negatively impacted by poor mental health, nearly nine in 10 (89%) say they did not receive counselling or therapy in the past 12 months, with 77% believing they do not need it. Given the impacts of stress and poor mental health on physical and overall well-being, more efforts are needed to raise awareness about the benefits of therapy and destigmatize seeking help.
Exercise culture runs strong in Singapore
More than a quarter (26%) of respondents in Singapore rate their exercise habits as “excellent” or “very good”.
When asked how they manage their weight, two-thirds (66%) said they exercise regularly, higher than the Asia-Pacific average of 61%; with only 4% of Singapore respondents turning to medication for weight management. The findings underscore a relatively strong exercise culture and the prioritization of healthy habits among those living in the nation. Communities and organizations may leverage the growing fitness trend to enhance physical well-being.
Cautious optimism around AI in healthcare
Close to half (47%) of Singapore respondents are positive about the impact of AI on healthcare, with 45% expecting it will reduce wait times within three years. This could have an outsized impact in Singapore, as respondents here are 29% more likely to have delayed or avoided getting care due to concern with wait times than their regional counterparts.
Additionally, almost half of Singapore respondents (48%) mention a reduction in human interaction as an expected change with the advent of AI. The challenge ahead is striking the right balance between efficiency and empathy.
The full findings of the report are available here.
Hashtag: #CignaHealthcare #CignaHealthcareInternationalHealthStudy #Health #Wellness #Wellbeing
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Cigna Healthcare Singapore
Cigna Healthcare is a division of The Cigna Group, a global health company committed to creating a better future built on the health and vitality of every individual and every community. Cigna Healthcare is a health benefits provider that advocates for better health through every stage of life. We guide our customers through the healthcare system, empowering them with the information and insight they need to make the best choices for improving their health and vitality.
Cigna Healthcare Singapore is a strong believer of total health and wellness and prides itself on delivering personalized solutions for the health of our clients and customers. To achieve this, Cigna Healthcare Singapore works as one global team and in close partnership with its customers, network providers and communities to understand and address their diverse needs. Learn more at www.cigna.com.sg
The JESSICA Beauty and Wellness Awards celebrate excellence across luxury beauty, healthcare and wellness. It is one of the most recognized beauty industry awards in Hong Kong. The organizer, JESSICA, is a major lifestyle and media company. For over 25 years, JESSICA has been reporting on fashion, lifestyle and business, as one of the most trustworthy and influential media sources in Hong Kong.
“We’re incredibly fortunate to win this new, Best AI Slimming Award with JESSICA,” said the spokesperson for SWISS REJU. “Our goal was to provide our guests with top medical aesthetic technologies. Platforms like BTL EXION and INDIBA, are exactly the type of top medical technologies which SWISS REJU is heavily investing in. The breathtaking results powered by AI, reflect the endless possibilities new technologies can bring to the beauty and slimming field”
The JESSICA Beauty and Wellness Awards is extremely selective and has a rigorous nominations and editorial selection process. Only brands that have been proven to provide genuine service and excellent results are eligible to compete. Amongst the Winners this year, are Australian organic brand “CANVAS” and Japanese household name “Panasonic VITALIFT” beauty appliances.
SWISS REJU, with its heavy investment in new and prestigious technologies such as INDIBA (recently approved in Europe under the Medical Device Regulation), offers a seamless blend of traditional wellness and innovation, allowing guests to experience what many considered to be one of the most effective slimming treatments in Hong Kong. INDIBA with its trademark Proionic 448khz technology, is loved by the Top 1% most influential users in the world, amongst them European royalties, celebrity footballers and international singers.
The recognition of this major annual Award, reaffirms SWISS REJU’s commitment to exceptional technology. It is the 12th annual award won by the brand, representing a new record.
SWISS REJU and integrative power of cutting edge technologies
SWISS REJU’s trademarked “K-Lipolysis” body contouring program offers winning technologies including INDIBA, BTL EXION, Winback, ATP LIPO X, amongst others. It is the unique contouring solution beauty lovers are craving for.
Hashtag: #SWISSREJU #熱光溶脂
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