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Golden Bull Award 2025 Winners Revealed

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7 months ago

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For the winners of the 2025 Golden Bull Award, the answer is clear: vision, agility, and a drive to challenge the norm.

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 10 July 2025 – These are high-performing companies and trailblazers. This year’s winners are leading the way through innovation, from adopting AI and strengthening cybersecurity to integrating ESG values into their core operations. They show us that profitability and purpose can, and should, go hand in hand.

Recent data from SME Corp Malaysia backs this up. According to its latest performance report, over half (55.6%) of Malaysian SMEs are prioritising innovation, nearly 40% are forming strategic alliances, and a third are actively pursuing international markets. These are dynamic, forward-looking businesses shaping the future economy.

The Golden Bull Award goes beyond celebrating success to enabling growth. As 80.7% of SMEs ramp up marketing efforts and 64.5% plan to scale their operations, the Award opens doors, connecting ambitious businesses with the networks, platforms, and partnerships they need to thrive.

Organised by Business Media International with the support of the Small and Medium Enterprises Association of Malaysia (SAMENTA) since 2003, the Golden Bull Award stands as Asia’s longest-running and most respected recognition platform for SMEs. Its footprint spans Malaysia, Singapore, mainland China, and Taiwan, and continues to grow across the region.

This year saw a record 19% increase in nominations, to over 1,700 companies. This highlights the rising aspirations of Malaysian SMEs. With SMEs contributing 39.1% to Malaysia’s GDP in 2023 and national targets aiming for 45% by 2025, their contribution is more critical than ever.

“This year’s Golden Bull Award is a testament not just to business success, but to business evolution,” said Datuk William Ng, National President of SAMENTA. “Our winners reflect the best of Malaysia’s entrepreneurial spirit: resilient, bold, and future-ready. With stronger government backing, they’re will be able reach even greater heights.”

The awards span three categories:

  • Emerging Bull Award,
  • Outstanding Bull Award, and
  • Super Golden Bull Award for elite-level achievers

A special Distinguished Bull Award was also presented to ten outstanding businesses that have previously won and continued to grow and expand their reach.

Throughout the selection process, integrity and transparency remain paramount. Baker Tilly Malaysia served as the official auditor, while CTOS Data Systems Sdn Bhd acted as the independent credit report and data provider.

Since its founding in 2003, the Golden Bull Award has stood as a benchmark of SME excellence across Asia. With expansion into new Asia Pacific markets on the horizon for 2025, it continues to spotlight the region’s most inspiring business stories.

Ready to be inspired? Explore the full list of winners and learn more at
https://goldenbullaward.asia/

LIST OF WINNERS OF THE GOLDEN BULL AWARD 2025 IN ALPHABETICAL ORDER

SUPER GOLDEN BULL CATEGORY

  1. Advantage Marine Services (Malaysia) Sdn Bhd
  2. Gaido (M) Sdn Bhd
  3. Golden Destinations
  4. Hong Seng Power Sdn Bhd
  5. Master-Pack Group Berhad
  6. OSADI Commercial Supplies Sdn Bhd
  7. Parkson Credit Sdn Bhd
  8. Saint-Gobain Malaysia Sdn Bhd
  9. Siacon Technology Sdn Bhd
  10. Sri Perkasa Trading (M) Sdn Bhd
  11. ST Rosyam Mart Sdn Bhd
  12. Syarikat Perumahan Negara Berhad
  13. Tan Boon Ming Sdn Bhd
  14. Terberg Tractors Malaysia Sdn Bhd
  15. Vape Empire Distribution Sdn Bhd

OUTSTANDING BULL AWARD

  1. Adamas Contracts Sdn Bhd
  2. AESD International (M) Sdn Bhd
  3. Akaido Marketing Sdn Bhd
  4. Alam-Con Sdn Bhd
  5. Allied Forklift (M) Sdn Bhd
  6. Altus Oil & Gas Malaysia Sdn Bhd
  7. Aluspace Sdn Bhd
  8. Animal Medical Centre Sdn Bhd
  9. ATEK Technology Sdn Bhd
  10. Benz Auto Service (M) Sdn Bhd
  11. BP Chiropractic Sdn Bhd
  12. Cangkat Bayu Maju Sdn Bhd
  13. Ceres Nutrition Sdn Bhd
  14. Cert Academy Sdn Bhd
  15. CID Realtors Sdn Bhd
  16. Contacthings Solution Sdn Bhd
  17. E Mark Global Trade Sdn Bhd
  18. Essential Engineering Solution Sdn Bhd
  19. Estream Software Sdn Bhd
  20. Eternalgy Sdn Bhd
  21. Evertools Industrial Supply Sdn Bhd
  22. Fiskal Jitu Sdn Bhd
  23. Fong Hong (M) Sdn Bhd
  24. Foo Hing Dim Sum Sdn Bhd
  25. Fuyu Dezain Sdn Bhd
  26. Gee Seng Industrial Parts & Hoist Supply Sdn Bhd
  27. GFS Technology Sdn Bhd
  28. GME Greentech Sdn Bhd
  29. HBT Food & Beverage Sdn Bhd
  30. HFC Tech Sdn Bhd
  31. Hock Lian Hin Sdn Bhd
  32. Hon Engineering Sdn Bhd
  33. IDMS Technologies Sdn Bhd
  34. Ins Tech International Sdn Bhd
  35. IP Logistics (M) Sdn Bhd
  36. ISEP (M) Sdn Bhd
  37. Itech System Engineering Sdn Bhd
  38. JBR Hardware & Trading Sdn Bhd
  39. Jo Mama Online Shop Sdn Bhd
  40. JV Global Event Sdn Bhd
  41. Kibaru Manufacturing Sdn Bhd
  42. KMB Resources Sdn Bhd
  43. Kwang Tai Refrigerators & Electrical Sdn Bhd
  44. Kymm Seng Trading (Kulim) Sdn Bhd
  45. Leaderland Era Sdn Bhd
  46. Lian Heng M&E Sdn Bhd
  47. Liconlite Engineering Sdn Bhd
  48. LifeWave (M) Sdn Bhd
  49. LINGTEC Instruments Sdn Bhd
  50. LM Equipment Sdn Bhd
  51. LMS Education Holdings Sdn Bhd
  52. M Summit Group
  53. Mana Mana Suites Sdn Bhd
  54. Mapo Industries Sdn Bhd
  55. Max Star Project Management Sdn Bhd
  56. MCDS Bhd
  57. Ming Supply Sdn Bhd (Ming Lighting)
  58. MM Network Sdn Bhd
  59. Monzone Air-Conditioning Sdn Bhd
  60. MR Academy International Sdn Bhd
  61. Multiworld Freight (M) Sdn Bhd
  62. My Flavor Food Sdn Bhd
  63. Nero Chemical Sdn Bhd
  64. Nursery Hong Soon Sdn Bhd
  65. Ometick Tooling Sdn Bhd
  66. One Union Group Sdn Bhd
  67. Oxwise (M) Sdn Bhd
  68. Paramount Premix Sdn Bhd
  69. Pasaraya T.S. Mega (Cheras) Sdn Bhd
  70. Perniagaan Yik Sing Sdn Bhd
  71. PMX Delight Holding Sdn Bhd
  72. Print Expert Sdn Bhd
  73. Pro E Sdn Bhd
  74. Pro Life Medical Supplies Sdn Bhd
  75. R-Tech Global (Malaysia) Sdn Bhd
  76. Raddish Technology Sdn Bhd
  77. Raiden M & E Sdn Bhd
  78. REDBOX
  79. Rezo Group Sdn Bhd
  80. Risguard Sdn Bhd
  81. Rohe Interior Sdn Bhd
  82. SF Techlogis Sdn Bhd
  83. Shimlen Sdn Bhd
  84. Sin Soon Fa Fruits Sdn Bhd
  85. SKA Transport (M) Sdn Bhd
  86. SKN Industrial Supplies Sdn Bhd
  87. Sri Maju Cergas Logistics Sdn Bhd
  88. SRKK Technology Sdn Bhd
  89. SSH Manufacturing Sdn Bhd
  90. Straits Commnet Solutions Sdn Bhd
  91. Super Power Supply (M) Sdn Bhd
  92. Surian Creations Sdn Bhd
  93. Swee Seng Electrical Engineering Sdn Bhd
  94. Tay Motors (M) Sdn Bhd
  95. Tayopack Sdn Bhd
  96. Tian Siang BP (Ipoh) Sdn Bhd
  97. TIP Design (M) Sdn Bhd
  98. TLH Solution (M) Sdn Bhd
  99. TNS Shipping Sdn Bhd
  100. TP Power (M) Sdn Bhd (TP TEC Holding Berhad)
  101. UKM Pakarunding Sdn Bhd
  102. VHL Logistics Sdn Bhd
  103. Vision Mission Cleaning Sdn Bhd
  104. Visko Industries Sdn Bhd
  105. YLI Industry Sdn Bhd
  106. YPS Technology Sdn Bhd

EMERGING BULL AWARD

  1. ACS Project Management Sdn Bhd
  2. Alphas Estate Solutions Sdn Bhd
  3. ALW Technology Sdn Bhd
  4. Astra Online Sdn Bhd
  5. AVS Integrators Sdn Bhd
  6. BENJ Design Sdn Bhd
  7. Best Sewing World (M) Sdn Bhd
  8. Centrionics Sdn Bhd
  9. Chmiel Global Advisory Sdn Bhd
  10. CPT Training Development Sdn Bhd
  11. Dang Foods Trading
  12. Dream Home Structural Works Sdn Bhd
  13. Eaglesview Group Sdn Bhd
  14. Ecobex Resources Sdn Bhd
  15. EF Store Sdn Bhd
  16. Epro Precision Engineering Sdn Bhd
  17. Evoway Sdn Bhd
  18. Evrypawdy Sdn Bhd
  19. Excel Test Sdn Bhd
  20. FDCV Group Sdn Bhd
  21. Fuwave Design Sdn Bhd
  22. Goflex Events
  23. H & H First Consultancy Group Sdn Bhd
  24. H&H Health Group Sdn Bhd
  25. Happy Plantations (Kota Marudu) Sdn Bhd
  26. High Pines Training And Consultancy Sdn Bhd
  27. Inhome Solar Sdn Bhd
  28. Journal Multi Media Sdn Bhd
  29. Lee Sportswear International Sdn Bhd (Spin Sportswear)
  30. Livinghome Furniture Design Sdn Bhd
  31. Monogram Concepts Sdn Bhd
  32. My Wealth Capital Sdn Bhd
  33. Nexxg Worldwide Sdn Bhd
  34. One Search Pro Marketing Sdn Bhd
  35. Pi Interactive Sdn Bhd
  36. Red Abstract Hair Studio Sdn Bhd
  37. Seamarine Frozen Food & Supply
  38. Seng Seng Hardware Sdn Bhd
  39. Solid Real Estate Consultants Sdn Bhd
  40. Spartan Ives Capital Sdn Bhd
  41. TCW Solomon Realty Sdn Bhd
  42. Technics Minerals Resources Sdn Bhd
  43. Topkrete Sdn Bhd
  44. Trading Castle PLT
  45. Usahamaju Magnet Sdn Bhd
  46. Vanta Capital Sdn Bhd
  47. Various Intelligence Sdn Bhd

DISTINGUISHED BULL AWARDS

  1. Always Marketing (M) Sdn Bhd
  2. Cabe (M) Sdn Bhd
  3. Chinhan Tech Sdn Bhd
  4. Gold Key FNB Sdn Bhd
  5. Green Island Feed Mills Sdn Bhd
  6. INK Marketing Sdn Bhd
  7. Precious Precious Sdn Bhd
  8. Realux Sdn Bhd
  9. Teamplete Sdn Bhd
  10. Worldwise Freight (M) Sdn Bhd

DIGITAL 50 AWARDS

  1. Always Marketing (M) Sdn Bhd
  2. Golden Destinations
  3. HFC Tech Sdn Bhd
  4. IDMS Technologies Sdn Bhd
  5. Parkson Credit Sdn Bhd
  6. Pi Interactive Sdn Bhd
  7. Swee Seng Electrical Engineering Sdn Bhd
  8. Tan Boon Ming Sdn Bhd
  9. Tian Siang BP (Ipoh) Sdn Bhd
  10. Various Intelligence Sdn Bhd

GOLDEN BULL INSPIRATIONAL ENTREPRENEUR AWARDS

  1. Mr. Lim Ann Shen – Alphas Estate Solutions Sdn Bhd
  2. Mr. Patrick Goh – Always Marketing (M) Sdn Bhd
  3. Dr. Hii Ding Ong – Ceres Nutrition Sdn Bhd
  4. Ms. Christine Tan – Estream Software Sdn Bhd
  5. Mr. Lim Boon Hoe – Gaido (M) Sdn Bhd
  6. Mr. Eric Yap – GME Greentech Sdn Bhd
  7. Mr. Mita Lim – Golden Destinations
  8. Ms. Kristy Liew – INK Marketing Sdn Bhd
  9. Mr. Jenson Heng Kheng Hong – Mapo Industries Sdn Bhd
  10. Mr. Teoh Beng Swee – Pasaraya T.S. Mega (Cheras) Sdn Bhd
  11. Mr. Benjamin Ku – SSH Manufacturing Sdn Bhd
  12. Mr. Eric Mong – TNS Shipping Sdn Bhd
  13. Mr. Zac Oh – Vape Empire Distribution Sdn Bhd
  14. Mr. Andrew Teow – Advantage Marine Services (Malaysia) Sdn Bhd
  15. Mr. Nga Hock Ee – Aluspace Sdn Bhd
  16. Mr. Georg Chmiel – Chmiel Global Advisory Sdn Bhd
  17. Mr. George Wong Wei Hong – Gold Key FNB Sdn Bhd
  18. Mr. Allen Goh Soo Loon – Green Island Feed Mills Sdn Bhd
  19. Dr. Hiew Boon Thong – Happy Plantations (Kota Marudu) Sdn Bhd
  20. Mr. Noel Chuah Chong Tatt – IDMS Technologies Sdn Bhd
  21. Ms. Josephine Quay Huei Ming – Jo Mama Online Shop Sdn Bhd
  22. Mr. Andy Cheong Kah Yee – Raiden M & E Sdn Bhd
  23. Mr. Ooi Chi Yang – Raiden M & E Sdn Bhd
  24. Datin Pang Mei Mei – Risguard Sdn Bhd
  25. Dr. Sia Tian Poh – Siacon Technology Sdn Bhd
  26. Mr. Khoo Sze Chyuan – Sri Maju Cergas Logistics Sdn Bhd
  27. Datin Sri Jenny Hing Puey Ling – Sri Perkasa Trading (M) Sdn Bhd
  28. Datuk Lawrence Leow Fong Peng – Teamplete Sdn Bhd

Hashtag: #goldenbullaward

The issuer is solely responsible for the content of this announcement.

About SAMENTA

Established in 1986, SAMENTA is Malaysia’s oldest and largest association of SMEs, with over 5,500 members across the country. A multi-racial, multi-sector association, SAMENTA has been at the forefront of championing a SME-friendly business environment and connecting SMEs to regional and global opportunities.

About Business Media International

Business Media International is a subsidiary of Audience Analytics Limited (1AZ.SG), a regional leader in promoting growth for companies in Asia through data-driven brands and initiatives. BMI owns renowned media brands such as SME Magazine, HR Asia, Capital Asia, Energy Asia, Logistics Asia, TruthTV, and CXP Asia as well as business impact assessment brands such as SME100, HR Asia Best Companies to Work for in Asia, Golden Bull Awards and CXP Asia Best Customer Experience Awards. BMI also organises various exhibitions and has the proprietary software-as-a-service — Total Engagement Assessment Model – in its portfolio.

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XTransfer Joins Forum Ekonomi Malaysia 2026

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11/02/2026

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Signals Plan to Make Malaysia Regional Compliance Hub

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 11 February 2026 – XTransfer, the world’s leading B2B cross-border financial platform, was honoured to be invited to join the Malaysia Economic Forum (Forum Ekonomi Malaysia 2026). Bill Deng, Founder and CEO of XTransfer, shared insights on how Malaysia can accelerate technology application and innovation to help micro, small and medium enterprises (MSMEs) scale exports under the 13th Malaysia Plan (13MP), during FEM 2026’s panel discussion, “Made by Malaysia: Accelerating Technology Applications & Innovation”.

Bill Deng (second from the right), Founder and CEO of XTransfer, joins as a speaker at Forum Ekonomi Malaysia 2026.

Bill was honoured to join YB Tuan Liew Chin Tong, Deputy Minister of Finance of Malaysia, and Mr Ooi Ching Liang, Senior Director of Engineering at SkyeChip, for a discussion focused on strengthening high-growth, high-value industries, advancing R&D commercialisation, increasing productivity and competitiveness, and supporting MSMEs in global value chains.

Drawing on XTransfer’s work with MSMEs across markets, Bill noted that many Malaysian businesses are “able to export,” but face persistent barriers to scaling exports. The most common issues are trust, compliance, and scale, which often surface as payment delays, repeated documentation requests, FX uncertainty, and working capital pressure as orders grow.

“For B2B SMEs in foreign trade, the biggest constraint isn’t demand. It’s the operational complexity behind cross-border payments, foreign exchange, and compliance,” Bill said. “In particular, AML requirements can be difficult for both traditional banks and SMEs to manage efficiently, creating friction that slows down legitimate trade.”

Bill highlighted a structural shift in global trade flows from a single dominant corridor to non-U.S., intra-Asia, and broader South–South routes. This trend is increasingly clear in real SME transaction patterns. Bill shared, “In 2025, XTransfer’s average collection amount from Asia, Africa, and Latin America grew by 106% year-on-year, with Africa exceeding 270%, Latin America reaching 94%, and ASEAN reaching 82%.” YB Liew noted the trend and thinks it is a direction Malaysia should pursue.

XTransfer also said it plans to establish Malaysia as its regional compliance centre, citing Malaysia’s strong geographic and time-zone advantages, a mature regulatory environment, availability of talent in compliance and risk operations, and cost efficiency. “Malaysia gives us the talent, governance environment, and regional proximity to scale compliance as intra-Asia and emerging-market trade accelerates,” Bill added.
Hashtag: #XTransfer #Malaysia #SMEs #13MP #FEM2026




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CGTN: Little Chinese New Year opens big window to China’s soul

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11/02/2026

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BEIJING, CHINA – Media OutReach Newswire – 11 February 2026 – As China marks Xiaonian, or Little Chinese New Year, there is growing evidence of its ancient traditions evolving into global lifestyle trends. CGTN published an article analyzing how this prelude to the Year of the Horse – from the folk ritual of “sweeping the dust” to the cross-cultural fusion of the Spring Festival Gala – illustrates China’s growing global cultural resonance.

As the lunar calendar turns its final pages, China enters a period of joyful anticipation known as Xiaonian, or Little Chinese New Year. Often celebrated as the Festival of the Kitchen God, it marks the official start of the “busy year” – a traditional term for the intense, joyful period of preparing food, cleaning homes, and shopping for the upcoming Spring Festival.

The Spring Festival is a deeply significant time for family reunion. In 2024, UNESCO inscribed the “Spring Festival, social practices of the Chinese people in celebration of the traditional Chinese New Year” onto the Representative List of the Intangible Cultural Heritage of Humanity.

While daily routines continue to evolve, they remain anchored in rituals that provide a sense of normalcy and meaning. It is perhaps no wonder that in a climate of uncertainty, traditional Chinese lifestyles are finding a new audience beyond the country’s borders, with the Spring Festival chief among those unique traditions that are fast becoming a shared human experience.

Diverse traditions, shared aspirations

In a prelude to the broader celebrations, Xiaonian, observed on February 10 and 11 this year, kickstarts a focused period of preparation. According to ancient lore, families offer Zaotang, or sticky “Kitchen Candy,” to the Kitchen God to ensure he delivers a favorable report on the household’s conduct before he ascends to the heavens. This lighthearted tradition marks the beginning of several symbolic rituals aimed at welcoming a fresh start.

A key element of this transition is donning new clothes. In Chinese culture, the New Year represents a moment when “all things are renewed,” and wearing new garments symbolizes shedding the “dust” or misfortunes of the past to embrace auspicious energy for the year ahead. Alongside this personal renewal, families nationwide engage in “sweeping the dust,” a deep-cleaning ritual to purify the home and prepare it for new blessings.

Whereas these practices are universal, celebratory flavors vary by geography. In the north, families traditionally gather over steaming plates of dumplings, whereas in the south, the menu often features sweet rice cakes (Niangao) and glutinous rice balls (Tangyuan).

As Mao Qiaohui, a researcher at the Institute of Ethnic Literature at the Chinese Academy of Social Sciences, explains, these variations highlight the inclusive nature of Chinese civilization.

“Although folk customs differ between different regions across China, this diversity reflects the cultural pluralism within the Spring Festival tradition,” she notes. “Different regional identities contribute to a shared pursuit of harmony and reunion.”

The vitality of these traditions is also evident in local craftsmanship. In northern regions like Shandong and Henan, artisans are currently making Huamo, decorated steamed buns, featuring horse designs for the upcoming zodiac year. Meanwhile, in Shuozhou, Shanxi Province, intangible heritage inheritors are carving spirited stallions onto traditional gourds. These creations reflect the regional diversity of the festival and a collective desire for progress in the year ahead.

Cultural dialogue: From global stage to daily life

The festive atmosphere is reflected further in preparations for the Spring Festival Gala (Chunwan), produced by China Media Group.

Recent rehearsals show performances meshing traditional Chinese culture with international artistry. One performance piece combines the wooden clog dance of the Hani and Lisu ethnic groups with the rhythmic tap of Spanish Flamenco and Hungarian folk dance. And with global stars like Jackie Chan and Lionel Richie on the bill, the Gala’s stage is set to become a stage for the world to come together.

The reach of the gala has expanded far beyond a domestic audience. Through the “Spring Festival Gala Prelude” events held in the United States, Russia, France, Italy, and several African nations, the program has become a gateway to Chinese New Year customs and cultural exchange.

This interest extends beyond art and into the lives of people worldwide, as seen in the #BecomingChinese trend. This phenomenon features international social media users adopting elements of Chinese daily life – such as keeping a thermos of hot water handy, wearing quilted indoor slippers or practicing mindful movement with Baduanjin exercises.

The festival is no longer a distant event but a gateway to Chinese lifestyle, rooted in ancient wellness wisdom and constantly updated by modern convenience, and the first step to a journey of exploration into a culture that values ritual, safety and hospitality.

Whether through global broadcasts or shared daily habits, the Spring Festival increasingly strengthens a sense of cultural empathy between China and the rest of the world.

For more information, please click here:

https://news.cgtn.com/news/2026-02-10/Little-New-Year-opens-big-window-to-China-s-soul-1KEhJjMX2fe/p.html

Hashtag: #CGTN

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De Beers Group and Assouline Celebrate the Launch of “A Diamond Is Forever: The Making of A Cultural Icon 1926-2026”

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11/02/2026

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LONDON, UK – Media OutReach Newswire – 11 February 2026 – In the 1930s, De Beers redefined the role of diamonds in society, celebrating them as masterpieces of nature and craftmanship. Before this, diamond jewelry pieces were treasures exchanged discreetly amongst society’s elite, as luxury houses, fearful of diminishing their mystique, fostered only private relationships with their clients. De Beers revealed the wonder of diamonds to a wider audience, shifting the perception of them from luxury item to a gift integral to romantic milestones and aspirational, glamorous lives, as well as a way of marking personal achievement.

De Beers Group And Assouline Celebate The Launch Of “A Diamond Is Forever: The Making Of A Cultural Icon 1926-2026”

When copywriter Frances Gerety captured the diamond’s essence with the phrase “A Diamond Is Forever” in 1947, the declaration enshrined the diamond as a promise of love and endurance, a sentiment resonating far beyond the notion of a simple gift. Gerety’s words, seen on archival advertisements, magazine placements, and celebrity endorsements, reflected the deep cultural connection between diamonds and enduring relationships. Commissioned artwork from artists such as Pablo Picasso, Salvador Dalí, and Raoul Dufy draw a direct line between a diamond’s rarity—each one formed deep within the earth over billions of years—and the creative genius of fine art. By sharing these artistic visions with the world, De Beers revealed the wonder of diamonds—nature’s oldest treasure—to a wider audience, elevating their aura and allure while preserving the sense of rarity and significance that sets them apart.

For a century, the story of diamonds has been one of transformation and continuity. In the 1960s, stars like Elizabeth Taylor and Marilyn Monroe adorned themselves with diamonds, embodying the elegance and glamour associated with the gemstone. The 1990s “Shadows” campaign, with its evocative pairing of diamonds and the neoclassical composition Palladio by Karl Jenkins, captured the essence of the diamond: authentic, unique, and everlasting.

In recent years, the conversation around diamonds has expanded to include provenance, sustainability, and ethical stewardship, affirming the diamond’s place as a symbol not just of love but of responsibility and conscience. Much like walking through a gallery that traces the evolution of artistic expression, A Diamond Is Forever offers a view into how diamonds have come to embody the shifting ideals and aspirations of society itself.

Hashtag: #DeBeersGroup #NaturalDiamonds #diamonds #ADiamondIsForever #Assouline




The issuer is solely responsible for the content of this announcement.

About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit .

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