Media OutReach
Hujing Digital Media & Entertainment Group Hosts “2025 North America Talent Collaboration Roadshow” in Los Angeles, Launching Global Talent Program
The summit brought together 35 up-and-coming creators, graduates of prestigious institutions like USC, UCLA, the American Film Institute, Chapman University, Columbia University, and NYU. Many of these talents have remained in the US post-graduation, working in film directing, screenwriting, or production, and have already earned recognition at international festivals such as Cannes and the Los Angeles Film Festival.
The event featured Jerry Li, President of Damai Entertainment, Hujing Digital Media & Entertainment Group; Yvonne Liu, Vice President of Youku, Hujing Digital Media & Entertainment Group, and Founder of the “ChunM Talent Program”; Eric Lin, General Manager, International Content Development Centre, Damai Entertainment; and Shirley Cao, Platform Cooperation Expert, The IP Cooperation & Content Development Center, Youku, and Coordinator of the “ChunM Talent Program”. These leaders shared insights on filmmaking and content creation with these talented. North American-based creators. The summit was moderated by Joe Zheng, International Development Consultant for the Hina International Young Directors Program, who holds degrees from Beijing Film Academy and USC and is a recipient of a Student Academy Award, among other international honors.
Jerry Li emphasized that the summit was designed to attract globally minded young creators, encouraging them to bring their commercial and technical expertise to the Chinese market. The aim is to accelerate the industrialization of Chinese cinema and produce content with international appeal. “In China, the entertainment and performing arts industries are still evolving, which is a huge opportunity for young creators,” he said. “We’re here in North America to connect with outstanding talent, bring fresh perspectives, and work with skilled professionals to shape the future of storytelling,” he added.
Li also highlighted the Hina International Young Directors Program, which supports emerging directors through three key avenues: providing director agency services, offering opportunities to work as second-unit directors on major projects, and incubating original IP projects. Mentored by renowned filmmakers Zhang Yimou, Huang Jianxin, and producer Bill Kong, the program had recruited 67 young directors from global film schools as of September 2025. Notable participants include Chen Xiaoyu and Zhang Yudi, whose debut features Gone with the Boat and The Midsummer’s Voice, have earned nominations and awards at festivals such as the Shanghai International Film Festival and Golden Rooster Awards.
Yvonne Liu discussed the evolving Chinese film and TV market, noting that while short-form content has surged, Youku continues to invest 90% of its efforts in long-form series. She highlighted that the Chinese market is undergoing a structural transformation, with audiences increasingly seeking richer narratives and deeper emotional engagement. The traditional model of passively waiting for creators to deliver is no longer sustainable, she argued, underscoring the need for a proactive ecosystem to identify and cultivate talent. This includes integrating industry resources, promoting cross-disciplinary collaboration, and encouraging creators to draw inspiration from real-world experiences to produce high-quality content.
This vision gave rise to the “ChunM Talent Program”, designed to address the industry’s talent gap. The program supports writers through initiatives like the “ChunM Roadshow”, which bridges the gap from concept to production, and the “Creation Camp”, which immerses screenwriters in real-world experiences for authentic storytelling. It also offers “Master Classes” and networking events to connect emerging and established creators. To date, the program has supported 27 new screenwriters and 25 high-potential projects, with six already in the development pipeline at Youku, significantly expanding China’s original storytelling landscape.
Liu expressed hope that the “ChunM Talent Program” will take root in Hollywood. “Youku is investing heavily in premium, shorter-format series, such as 8-to-12-episode projects modeled on American platforms, or 16-episode K-drama formats, or 18-to-24-episode Hong Kong-style structures,” she said. “Los Angeles isn’t just the heart of entertainment industry—it’s a storytelling crucible where stories are forged. We look forward to the extraordinary works born from the fusion of Eastern and Western cultures. True magic will be made when the epic imagination of the Classic of Mountains and Seas is infused into the three-act structure, and the serene melodies of traditional Chinese strings encounter the blockbuster rhythm of Hollywood.”
Joe Zheng addressed the challenges faced by some overseas-trained Chinese creators, who often struggle to fully integrate into foreign markets or adapt their skills to China’s industry. “What you learn in one market doesn’t always translate to another,” he said. “Young creators need to stay attuned to the preferences and needs of different audiences across markets and age groups to keep growing and creating content that resonates.”
Hashtag: #Hujing
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Media OutReach
Honda LCR Partners with GOD55 Sports for Successful Fan Zone Experience at MotoGP 2026 KL Launch
Standout MotoGP Booth Experience for Fans in Malaysia
MotoGP fans were treated to a unique motorsports experience at the MotoGP Launch in Kuala Lumpur, held from 2 – 7 February, 2026. Organised by Honda LCR and supported by GOD55 Sports, the free-entry Fan Zone attracted over 10,000 motorsports enthusiasts throughout the week. Visitors enjoyed up-close access to official 2026 racing leathers and helmets worn by Johann Zarco and Diogo Moreira, alongside video features showcasing the latest riders’ featured video and the growing partnership between Honda LCR and GOD55 Sports.
Premium Fan Zone Design & Interactive Experience
The MotoGP Fan Zone stood out with its striking red-and-gold design, combining Honda LCR’s iconic red with GOD55 Sports’ signature gold to create a premium and visually captivating showcase. The thoughtfully planned layout encouraged fans to explore every corner of the booth, follow Honda LCR on Instagram, and take part in a wide range of interactive activities.
Adding to the festive atmosphere, the booth distributed limited-edition stickers and angpao packs in celebration of the upcoming Chinese New Year. These thoughtful touches, along with consistently long queues and strong visitor engagement, highlighted the success of Honda LCR’s collaboration with GOD55 Sports. The partnership played a key role in elevating the overall fan experience and reflected a shared commitment to delivering meaningful and memorable interactions.
MotoGP Time Attack Challenge
One of the main attractions was the MotoGP Time Attack Challenge, which quickly became a crowd favourite. Fans eagerly lined up to test their skills by attempting to hit the exact 5.5-second mark, with winners receiving exclusive limited-edition motorsport polo shirts and other special prizes.
Gashapon Machine & Social Engagement
The popular gashapon machine added another layer of excitement to the Fan Zone. Visitors who followed Honda LCR and GOD55 Sports on social media were rewarded with chances to win random limited-edition merchandise, including lanyards, caps, T-shirts, polo shirts, and keychains. This initiative creatively combined entertainment with digital engagement, strengthening the connection between fans and the teams.
The booth also welcomed several key opinion leaders between February 6 and 7, further boosting online visibility and on-site buzz. With its vibrant atmosphere, interactive features, and exclusive offerings, the Fan Zone became a central hub of motorsport excitement, giving visitors an immersive preview of the energy and anticipation surrounding the 2026 MotoGP season.
Rider Meet-and-Greet with Free Autographed Posters
One of the event’s biggest highlights was the exclusive opportunity for fans to meet Honda LCR riders Johann Zarco and Diogo Moreira up close. Despite heavy rain during the pre-scheduled meet-and-greet session, crowds continued to gather at the booth, undeterred by the weather.
The riders and Honda LCR team arrived at approximately 4:15 PM, prompting an overwhelming response of cheers and excitement from fans. Upon arrival, Johann Zarco and Diogo Moreira were first welcomed by the CEO of GOD55 Sports, alongside invited key influencers, before proceeding to a brief VIP meet-and-greet at the booth.
Shortly after, Honda LCR Team Principal Lucio Cecchinello arrived wearing the limited-edition Honda LCR × GOD55 Sports Motorsport Polo Shirt, symbolising the team’s strong support and commitment to its new premier partner. Following the VIP session, Lucio joined the riders in preparing the limited-edition rider posters and autograph cards, which were met with enthusiastic reactions from onlookers.
The Fan Zone emcee then officially announced the start of the autograph session, as Johann Zarco and Diogo Moreira signed posters using gold and silver marker pens respectively, sending the crowd into a frenzy of cheers. Fans were rewarded with on-the-spot free autographed posters, creating unforgettable moments and meaningful interactions with their MotoGP heroes.
The lively atmosphere was further enhanced by the presence of several well-known influencers and content creators, who interacted closely with visitors and helped sustain the crowd’s energy throughout the event. By sharing real-time updates and behind-the-scenes moments across social media platforms, they extended the reach of the Fan Zone beyond the venue, allowing online audiences to experience the excitement and support for the Honda LCR MotoGP Team.
A Landmark Event for Malaysia
As Malaysia’s first-ever MotoGP 2026 Launch, the Honda LCR booth generated significant excitement among motorsports fans. Interactive displays, rider meet-ups, and unique activities confirmed the country’s strong appetite for world-class MotoGP experiences.
Looking ahead, the partnership between GOD55 Sports and Honda LCR over the next three years promises more exclusive content, fan-focused initiatives, and regional engagement, bringing Southeast Asian fans closer to the thrilling world of MotoGP.
Hashtag: #HondaLCR #LCRTeam #God55Sports #MotoGP #MotoGP2026 #MotoGP2026Launch #JohannZarco #DiogoMoreira #Malaysia
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GOD55 Sports
GOD55 Sports is a leading digital sports media platform built to connect fans across Southeast Asia with the global world of sports. We deliver the latest news, in-depth analysis, and exclusive coverage — bringing fans closer to the games, stories, and athletes they love.
From football, motorsports, badminton, and tennis to the fast-growing sport of pickleball, GOD55 Sports blends real-time updates with expert insights to create a complete, engaging sports experience.
The Panty That Earned Its Place in Every Drawer
In an industry where trends come and go, a decade of consistent customer trust says something. XIXILI’s seamless panties have built a loyal following through one simple promise: comfort that just works. The design eliminates visible panty lines, sits smoothly under any outfit, and feels light enough to wear all day without a second thought.
“These are the panties our customers reach for every day,” says Grace Tan, Senior Marketing Executive at XIXILI. “Once they find a style that works, they tend to stay with it. We often hear from women who have been buying the same design for years.”
The seamless construction removes irritating seams and edges, while the boyleg cut offers fuller coverage that stays comfortably in place. It is the kind of understated comfort that fits quietly into daily life.
Designed for Every Body, Loved by Everyone
Among XIXILI’s top favourite panties are the Full Coverage Mid Rise Knitted Boyleg Panty and Full Coverage High-Waist Knitted Boyleg Panty, two basic styles that have become wardrobe staples.
The Mid Rise option offers moderate coverage with a relaxed fit, ideal for all-day comfort. The High Waist option sits higher on the waist with gentle tummy smoothing, a go-to for wearing under fitted dresses and trousers.
The Lightweight Seamless Microfiber Panty is the star of the range, a bestseller for ten consecutive years. It sits flat against the body for an invisible, second-skin finish under even the tightest clothing. Now available in fresh new colours, this enduring staple continues to deliver the reliability women have come to trust.
Comfort That Starts from Within
Good underwear is the foundation of every outfit. It’s the little detail that helps women move through their day with ease, whether heading to work, running errands, or enjoying time with loved ones.
With the Chinese New Year around the corner, refreshing the essentials feels timely. XIXILI’s latest seamless panties colours offer a simple way to start fresh from the inside out, while staying with a style that has earned its place over the past ten years.
All styles are available online and at XIXILI boutiques nationwide. To explore the whole collection, visit www.xixili-intimates.com.
https://www.xixili-intimates.com/my/
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https://www.youtube.com/user/xixilipage
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About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Media OutReach
Bad Bunny Wears Desert Diamond to Perform at Super Bowl LX On February 8, 2026, In Santa Clara, California
Hashtag: #ADiamondisForever #NaturalDiamonds #diamonds #SuperBowlLX #BadBunny
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About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.
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