Showbiz
Content Creators Must Develop Clear Personal Brand Identity—Nitro 121 Boss
By Aduragbemi Omiyale
Content creators have been advised to go beyond aesthetics or trends to focus on value, purpose, and agility.
This advice was given by the chief executive of Nitro 121, Mr Lampe Omoyele, during his keynote address at the UBA Business Series held last Thursday at the Tony Elumelu Amphitheatre in UBA Head Office, Marina, Lagos.
At the event themed Content that Converts: Building Influence and Driving Growth Through Strategic Marketing, he said, “You can create something out of what appears to be nothing.”
He also charged content creators to aim to make a difference by developing a clear personal brand identity and remain consistent in delivering messages that resonate with their audience.
The UBA Business Series, held every quarter, brings together some of Africa’s most dynamic digital entrepreneurs and influencers to discuss the secrets behind building impactful online communities.
At this last edition, it featured an impressive line-up of digital entrepreneurs and content creators, including Digital Creator and Actor, Elozonam Ogbolu; Digital Health Educator, Chinonso Egemba (Aproko Doctor); Kenyan Actress and Media Entrepreneur, Catherine Kamau; Content Creator, Nasiru Lawal (Nasboi) and Digital Influencer, Enioluwa Adeoluwa, who was also the moderator of the event.
“For the younger creators here, my best advice is this: please prioritise your growth. As a creator, the moment you become famous, you no longer move at your own pace; you move at the people’s pace. It is therefore important to ensure you grow consistently and then overtime, the recognition and the money begins to roll in,” Nasiru Lawal stated.
Re-echoing this, Elozonam Ogbolu said, “Content creators have to engage their audience with proper storytelling, because brands are always out to carefully choose their creators. For the brands, you must pick your influencer or ambassador very deliberately and work together over time to grow. That is when you will see a proper return on investment.”
In his submission, Chinonso Egemba, said, “If you’re building a business or doing content creation, treat content creation as a business. When you treat it as a business, it needs proper structure. Otherwise, it won’t last. If you don’t put structure in place, you’ll end up responsible for everything, and that leads to burnout. You have to build structure, because if you want longevity, structure is very essential.”
For Catherine Kamau, “What I realized is I have a community that keeps me grounded, and that’s family. When you get famous, you tend to forget where you come from, you know, social media is an illusion and you start assuming that it is your real family until bad things happen to you. So please remember the real people in your life, because fame can get to your head, but those are not the people who are going to have your back when things go south.”
While welcoming the participants, the Group Head of Digital Banking at UBA, Mr Kayode Olubiyi, reaffirmed the bank’s commitment to empowering entrepreneurs across Africa through knowledge-sharing and capacity-building initiatives such as the Business Series.
On her part, the Group Head of Marketing and Corporate Communications, Ms Alero Ladipo, praised the management of the lender for organising conversations like this because of its positive impact on the economy.
The fight against content theft intensified on Thursday as MultiChoice Nigeria led stakeholders in a Walk Against Piracy from Ikeja City Mall, Lagos, drawing a powerful mix of Nollywood actors, filmmakers, directors, writers, media personalities, regulators, students, and members of the public.
The walk was part of a broader national advocacy campaign aimed at protecting Nigeria’s creative economy from the escalating damage of piracy. Participants marched through the Ikeja axis, distributing flyers, engaging passers-by, and educating the public on the dangers of piracy and its impact on livelihoods.
Veteran actor, Saidi Balogun, one of the leading voices at the walk, described piracy as “a silent killer draining the lifeblood of the creative industry.”
“People see the glamour but forget the sweat, months of work, and the hundreds of jobs behind a single film,” he said. “When you pirate a movie, you are killing someone’s dream, someone’s job, and the future of an entire industry. It must stop.”
Screenwriter and producer, Obi Emelonye, warned that piracy poses an existential threat to the next generation of creatives.
“Piracy is a menace eating deeply into the industry. If we do nothing, young creatives coming behind us will inherit an economy with no structure, no revenue, and no incentive to create,” he stated. “We cannot allow that future.”
The regulatory perspective came from Charles Amudipe, Deputy Director of Operations at the Nigerian Copyright Commission (NCC), who emphasised both the legal and personal risks tied to piracy.
“Piracy is a criminal offence under Nigerian law, punishable by fines and imprisonment,” he said. “Beyond the legal consequences, consumers who download illegal content expose their devices to malware, identity theft, and financial fraud. It is not worth the risk.”
During the outreach, members of the public raised questions about affordability and alternatives to pirated content. The team responded by highlighting accessible, cost-friendly, and legal platforms available to consumers, underscoring that entertainment can be enjoyed responsibly without breaking the law.
Caroline Oghuma, Executive Head, Corporate Affairs at MultiChoice Nigeria, explained that the walk was a continuation of MultiChoice’s long-standing commitments to consumer education. Last month, the company led a school sensitisation programme at Kuramo Senior College in Victoria Island, teaching students how piracy harms creators and how they can unknowingly participate in it.
“We want to catch them young, take this message into communities, and meet Nigerians where they are,” Oghuma said. “Today’s walk is a reminder that protecting intellectual property is everyone’s responsibility. What we are fighting for is the survival of Nigeria’s creative future.”
Other notable participants included members of the Intellectual Property Law Advocacy Network (IPLAN), lawyers, media executives, content creators, and fans of Nigerian entertainment.
MultiChoice Nigeria reaffirmed its commitment to working with regulators, industry bodies, and stakeholders to champion policies, education, and enforcement mechanisms that safeguard creative work and ensure creators receive fair reward for their labour.
By Modupe Gbadeyanka
The Association of Nigeria Theatre Arts Practitioners (ANTP) has debunked viral news reports that that the chairman of its board of trustees, Mr Olalere Osunpaimo, well known as Lere Paimo, was dead.
In a public notice from the national Public Relations Officer (PRO) of the organisation, Mr Adejonwo Oluwafemi Femson, it was disclosed that the veteran action is “alive and well.”
Members of the public were advised to disregard the death rumour.
“We would like to inform the public that reports circulating on Facebook about the passing of Chief Olalere OsunPaimo (MFR) are FALSE.
“We have confirmed with Baba Eda Onile Ola’s wife that he is alive and in good health.
“Please disregard these false reports and be aware that they are being spread by unscrupulous individuals.
“Chief Olalere OsunPaimo (MFR), Chairman Board of Trustee Association of Nigeria Theatre Arts Practitioners (ANTP), is alive and well.
“We urge everyone to verify information before sharing to avoid spreading misinformation,” the notice disclosed.
By Modupe Gbadeyanka
The duo of Nivea and inDrive has been announced as the title sponsors of TikTok’s 2025 Sub-Saharan Africa Awards, while Coca-Cola, Dis-Chem and PEP Stores are the category sponsors.
As title sponsors, inDrive and NIVEA (Beiersdorf) will play key roles in amplifying creator recognition, supporting event experiences, and on-the ground activations.
NIVEA (Beiersdorf) will sponsor the Creator of the Year award, while inDrive will present the Storyteller of the Year award, both reflecting a shared passion for innovation, inclusivity and celebrating African voices making a global impact.
In addition, Coca-Cola is sponsoring Food Creator of the Year award, Dis-Chem is for the Social Impact Creator of the Year award, and PEP Stores is for the Entertainment Creator of the Year award.
This year’s event is slated for Saturday, December 6. It would be used to celebrate the continent’s most inspiring and innovative creators who are using the platform to educate, entertain, and empower their communities.
“We are delighted to partner with TikTok, as we share a long-standing relationship across the globe, including in the Sub-Saharan region. TikTok is a unique platform that enables us to engage with young audiences in a language and format that truly resonates with them.
“We extend our gratitude to the company for organizing The 2025 TikTok Awards Sub-Saharan Africa and congratulate all guests and participants on this remarkable event,” the Marketing Lead of inDrive Africa, Mikita Ponarin, stated.
“TikTok is proud to partner with great local and regional brands that support Africa’s creative economy. What excites us about these partnerships is the shared vision.
“These brands are making a conscious choice to invest in African creativity at a pivotal moment. They see what we see: that when we uplift creators, we strengthen entire communities and economies across the continent,” the Head of Content Operations for Sub-Saharan Africa,” Boniswa Sidwaba, said.
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