Media OutReach
Surging AI, Connecting ASEAN — Guangxi’s “A-Super” League Drives Collaborative Achievements
From AI completing a food safety test for Luosifen in 30 seconds to autonomous port vehicles operating safely without human drivers, a series of innovative scenarios have emerged from the meticulous incubation of this “A-Super” League.
At the forefront of China-ASEAN cooperation, Guangxi is using the A-Super League as a fulcrum to accelerate an intelligent transformation across industries—turning the development model of “R&D in Beijing-Shanghai-Guangzhou + integration in Guangxi + application in ASEAN” into a vivid practice of regional digital growth.
A Diverse Set of Tracks Linking to the World
Along the Yongjiang River, innovation momentum continues to rise. On October 30, the AI-Empowered Market Supervision Innovation Application Competition held its final roadshow and awards ceremony in Nanning. Among more than 1,300 national registrations for this track, 36 teams were independently formed by ASEAN countries, while 69 were joint China-ASEAN teams—making it the most active and diverse track for ASEAN participation in the first round of the A-Super League.
This event is only a snapshot. Since its launch in July, all 19 sub-competitions have advanced in full swing. Twelve tracks—including automotive, e-commerce, and healthcare—have hosted their finals or roadshows, while seven tracks—covering education, esports, and transportation—are attracting enthusiastic registrations. The series has drawn 9,739 teams across 31 provinces (autonomous regions and municipalities) and 10 ASEAN countries. With Chinese and international teams competing on the same stage, technical ideas are colliding and merging, helping build an open and resilient regional industrial ecosystem with broad participation and full-chain collaboration.
To deepen cross-border cooperation, the A-Super League issued an open invitation to ASEAN companies from the outset, while encouraging joint team formation between Chinese and ASEAN enterprises. Through collaboration, both sides have developed high-quality outcomes such as smart ports, intelligent vehicle cabins, and digital orchards.
Today, 584 ASEAN teams are participating across all tracks. The talent track and e-commerce track each have more than 100 ASEAN teams, reflecting multi-level, wide-coverage cross-border participation. Overseas sub-venues have also been set up in Bangkok (Thailand) and Kuala Lumpur (Malaysia), drawing strong engagement from ASEAN students.
Guangxi Takes on the Mission of Integration
“It is no longer just a technical competition—it has become a major platform for China-ASEAN digital cooperation.” This remark by Lu Xinning, Member of the Standing Committee of the Party Committee of Guangxi and Vice Chairman of the Autonomous Region, at a State Council Information Office press conference in September, precisely captures the deeper value of the A-Super League.
Guangxi is maximizing its role as an integrator by proactively connecting resources and building a solid bridge for transforming competition results into industrial applications.
The A-Super League has established a full-chain mechanism of “competition selection — resource matchmaking — industrial incubation.” Each event organizer screens projects together with local cities; the Autonomous Region Data Bureau consolidates results; the Autonomous Region Park Office manages industrial landing; and the Autonomous Region Science and Technology Department promotes technology transfer. With clearly defined roles, Guangxi ensures that leading AI technologies from across China align with market needs in ASEAN, unlocking vast regional development potential.
Local Guangxi companies have also made strong showings. Guangxi PinGe Intelligent Life Sciences Co., Ltd. won first prize in the “AI + Market Supervision” track with its independently developed “AI-powered Robotic Microbial Testing Smart Laboratory.” “Our robotic AI lab has been deployed at Bright Dairy in Shanghai, signed a strategic cooperation agreement with Fortune Global 500 company Doosan Group in Korea, and is being used in pharmaceutical factories operated by major European and American companies in India—all developed, researched, and manufactured here in Guangxi,” said company representative Liang Zhihong with pride.
In the “AI + Automotive” Innovation Competition, Malaysian automotive aftermarket leader ServAuto Sdn Bhd showcased an AI-driven one-stop service platform. Through an AI marketing engine, AIGC content production, and omnichannel distribution, the platform enables precise customer acquisition; meanwhile, its AI automotive service engine enhances the user experience with intelligent diagnostics, multilingual customer support, and predictive maintenance. The platform now connects more than 50,000 repair shops and 17 million car owners.
“China has advanced rapidly in AI. We look forward to deeper collaboration with our Chinese partners and to promoting AI adoption in Malaysia’s automotive aftermarket,” said COO Foo Yong Hao.
Industry Empowerment Bringing Tangible Results
From labs to production lines, and from competition arenas to real markets, the A-Super League is accelerating the transformation of technological achievements. Each sub-competition is actively linking participating companies with investors, bringing in leading venture capital institutions and helping high-quality projects secure capital and commercialization.
Focusing on “AI + Culture and Tourism,” the city of Beihai has introduced a full-spectrum support package for award-winning teams, established the China-ASEAN Smart Culture and Tourism Innovation Lab under a “government-industry-academia-research” model, and built a demonstration zone for smart tourism on Weizhou Island. Eleven tech companies from Beijing, Shanghai, and Shenzhen have already joined.
In the “AI + Cross-Border Talent” track, the U.S.-based team led by Luo Xiaozhong developed an AI visual detection system for packaging defects, overcoming the limitations of traditional inspection methods with the world’s first optical smart inspection device capable of addressing near-sightedness and presbyopia. The project has already engaged with Nanning Industrial Investment Group and is expected to settle in Nanning.
Centered on “AI + Automotive,” four teams—ModelBest, Banma Zhixing, Huayu Automotive Electronics, and Nanning Digital Technology Institute—signed major cooperation agreements on-site with institutions such as Geely Automobile Research Institute and Guangxi Haoling Automotive Technology, securing contracts worth tens of millions of yuan and creating strong links between industry, academia, and application. ModelBest VP Yuan Shuai noted that the company plans to deepen its presence in Guangxi and leverage Guangxi as a springboard to explore new opportunities in the ASEAN market.
In the “AI + Market Supervision” track, participating teams addressed core industry challenges and completed 30 technological breakthroughs across six major fields. Among the 42 finalist projects, seven have already been implemented and 35 have been incorporated into follow-up development plans. The outcomes span food safety, special equipment, safety oversight, and cross-border trade, providing strong support for intelligent market governance.
The “AI + Healthcare” track also yielded standout results. A joint research team from Guangxi CDC and Lang Son Province CDC in Vietnam developed an “AI-Powered Infectious Disease Prediction and Early Warning System,” tailored to public health needs across Guangxi and ASEAN. The system addresses issues such as insufficient computing resources and data delays at the grassroots level. It is now being piloted in several regions of Guangxi and, once mature, will be promoted in Vietnam to serve broader ASEAN public health needs.
Innovating for the Future
The A-Super League has become a hub for cutting-edge ideas and industry ecosystem building. Each track is guided by a panel of academicians and industry leaders to ensure rigorous evaluation and effective transformation of results. Leading Chinese tech companies and research institutions play active roles, while major enterprises collaborate with smaller companies in joint innovation.
Here, innovation resources concentrate rapidly: seven tracks—including automotive, e-commerce, culture and tourism, and talent—feature “challenge-based” project mechanisms targeting core technical bottlenecks. Tracks such as culture and tourism and safety are accelerating the development of industry datasets to support AI applications. The competition also includes special awards like “Future ASEAN-Oriented Unicorn Enterprises,” guiding innovation resources toward cross-border applications.
Standing at a new starting point, Guangxi’s A-Super League is expanding its influence beyond competition arenas and into real industries—radiating from Guangxi to ASEAN. Under the national-level platform of the China-ASEAN AI Application Cooperation Center, the innovation loop of “R&D in Beijing-Shanghai-Guangzhou + integration in Guangxi + application in ASEAN” is becoming increasingly solid.
As finals continue across multiple tracks, more innovations are expected to emerge, injecting new vitality into China-ASEAN digital economic cooperation. As Guangxi Party Secretary Chen Gang said at the competition’s launch: “Through this AI competition, we hope to enhance public awareness of AI, keep pace with the times, and embrace this era.”
The A-Super League is only the beginning. The ultimate goal—ensuring that the public shares in the benefits of AI development and fostering long-term, stable China-ASEAN cooperation in artificial intelligence—is the true horizon of this innovation journey.
Hashtag: #GuangxiInternationalCommunicationCenter
The issuer is solely responsible for the content of this announcement.
Gandakan Kebaikan transforms nationwide kindness into real homes, delivering meaningful and lasting impact.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 22 April 2026 – Tropicana Twister’s ‘Gandakan Kebaikan’ campaign has reached a defining milestone with the completion and handover of homes to families in need, marking a tangible outcome of a nationwide movement built on everyday acts of kindness.
Developed in partnership with EPIC Homes, the initiative contributes towards the building of up to 100 homes for underserved communities, including Orang Asli families across Malaysia. What began during Ramadan as a simple call to do good has since translated into safe, liveable spaces that provide families with protection, stability and a chance to move forward.
“Gandakan Kebaikan reflects our belief that meaningful change happens when communities come together with a shared purpose,” said Aditya Sheoran, PepsiCo Franchise Senior Director. “Through this initiative, we’re building homes and helping to create stronger foundations for families to thrive, today and for the future.”
Jennifer Lee, Head of Marketing, PepsiCo Malaysia Beverages, shared, “This is where intention becomes impact. Tropicana Twister’s Gandakan Kebaikan campaign started as individual acts of kindness, and now, the result is visible, that Malaysians are and will continue to show up for one another.”
“Families living in unsafe homes live in constant worry, especially during heavy rain. An EPIC Home gives them a place where they can feel secure. It goes beyond being just a shelter – a safe home gives peace of mind, stability, and the hope for a better future.” said Nadhira Halim, (Asst. Manager, Fundraising & Partnership, EPIC Homes).
More than just physical structures, these homes create a sense of security and dignity, while giving families a stable environment to rebuild their lives. Built with the support of volunteers and local communities, each home reflects a collective effort that goes far beyond a single campaign.
While ‘Gandakan Kebaikan’ was rooted in the spirit of Ramadan, its impact continues to extend far beyond the festive season. By focusing on long-term community needs, Tropicana Twister reinforces its commitment to creating meaningful and lasting change.
“As a brand, we believe in the power of collective goodness. This project is about turning that belief into action and bringing people together to create lasting impact,” added Jennifer. “Just like every beam and plank forms a home, each of you is a vital piece in building this journey.”
With the completion of these homes, ‘Gandakan Kebaikan’ continues to build on its mission of supporting underserved communities across Malaysia, proving that collective goodwill can create an impact that lasts beyond a moment.
For more information, visit Tropicana Twister’s Facebook page @MYTropicana and watch here on YouTube to see the impact unfold.
Hashtag: #TropicanaTwister
The issuer is solely responsible for the content of this announcement.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Tropicana, Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change cafor the planet and people. For more information, visit 
www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
From Orientation to a Continuous Student Journey
Orientation programmes have traditionally focused on introducing students to campus life. Today, they are increasingly seen as the starting point of a longer engagement model. Institutions such as the Singapore Institute of Management (SIM), onboarding is complemented by a structured ecosystem of activities that extends throughout the academic lifecycle. These include Student‑led Student Club Recruitment drives,, leadership camps, and peer-led initiatives that encourage early interaction and sustained participation over time.
Building Bonds Through Shared Experiences
Rather than relying solely on informal social interaction, universities or institutions are creating structured environments where students collaborate regularly. SIM, for instance, offers more than 70 student clubs spanning arts, sports, and academic interests, alongside activities such as hackathons, overseas community projects, and student-led events. Such platforms allow students to work together on common goals, reflecting real-world team dynamics and reinforcing skills such as communication and collaboration.
Learning Beyond the Classroom
The concept of student life is also expanding beyond academic settings. Dedicated platforms such as SIM’s Student Life initiatives are designed to provide a more holistic campus experience, reinforcing the idea that learning extends beyond formal instruction. At the same time, academic support systems such as the Student Learning Centre provide structured assistance through workshops, consultations, and learning resources, supporting both individual and group learning processes.
A Diverse and Global Learning Environment
With partnerships across universities in the United Kingdom, Australia, Europe, and the United States, institutions like SIM bring together students from varied cultural and academic backgrounds. This diversity creates opportunities for cross-cultural collaboration, which is increasingly relevant in a globalised workforce.
Connecting Student Experience to Career Outcomes
The emphasis on collaboration and engagement is also closely linked to employability. SIM’s broader model integrates academic programmes with industry partnerships, internships, and career services aimed at preparing students for a rapidly changing work environment. This reflects a wider trend in higher education, where experience is being designed not only around academic achievement, but also around the development of professional networks and workplace skills.
Redefining the University Experience
As learning models continue to evolve, universities or institutions are placing greater emphasis on how student interactions are structured over time. From orientation activities to co-curricular engagement and career preparation, the journey from enrolment to graduation is increasingly being shaped as a continuous pathway for collaboration, experience-building, and network development.
Reference:
- Project 1095 – https://project1095.simge.edu.sg/
- Singapore Institute of Management – https://www.sim.edu.sg
- SIM Global Education Overview – https://www.sim.edu.sg/degrees-diplomas/overview
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit www.sim.edu.sg.
Media OutReach
Where Ancient Ritual Meets Runway: Sanyuesan Festival Gets Modern Makeover in Wuzhishan
Alex, a visitor ventured to China’s southernmost province primarily for its renowned black tea. What he did not anticipate was taking a front-row seat at a breathtaking fashion show staged on water.
“This unique stage has allowed me to capture some wonderful images,” said Alex, who happened to be in Wuzhishan during the Sanyuesan Festival. “I originally came here simply as a fan of Wuzhishan’s black tea, but now I find myself deeply fascinated by the culture of Wuzhishan as well.”
The “unique stage” he refers to is the immersive water-based performance space created for the 2026 Sanyuesan Festival, featuring the “Miss Li · Hainan Sanyuesan Water Village Show.” This innovative platform, with water as its runway and the rainforest as its backdrop, presents the Sanyuesan, a traditional celebration of the Li and Miao ethnic groups with thousands of years of history, through a contemporary lens, appealing to both local and international audiences.
The Sanyuesan Festival is memorable not only for its visual appeal but also for its interactive nature. In 2025, the event in Wuzhishan received 175,000 visitors and generated 110 million yuan (approximately 15.1 million US dollars) in consumption. This year, Wuzhishan introduced five premium tourist routes, converting ecological resources — including millennium-old tree fern groves, tropical rainforest tea gardens, and Yahu Terraces — into tourism products.
“Previously, folk culture felt distant,” said Shan Lijun, a tourist from northeast China’s Heilongjiang Province. “But now, in Wuzhishan, I can sip tea, watch a village show, and dance with the locals— it all feels very ‘cool.'”
Additionally, the festival is witnessing the evolution of local intangible cultural heritage industries. A Li brocade fashion and cultural creative design competition showcased innovative garments and creative works, merging traditional craftsmanship with contemporary fashion. This heritage item, once listed on UNESCO’s List of Intangible Cultural Heritage in Need of Urgent Safeguarding, has now, through the concerted efforts of many, been transferred to the Representative List of the Intangible Cultural Heritage of Humanity, and is reaching broader markets through collaborations with international designers.
Hashtag: #Sanyuesan
The issuer is solely responsible for the content of this announcement.
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