Media OutReach
Appier Powers Formosa Optical’s AI Transformation to Win Special Award for Customer Experience for Asia Pacific in the 2025 IDC Future Enterprise Awards
Formosa Optical harnesses Appier’s AI to elevate customer experience, becoming the Asia/Pacific regional winner
HONG KONG SAR – Media OutReach Newswire – 26 November 2025 – Appier (TSE: 4180) today announced it has helped Formosa Optical, a leading optical retail brand in Taiwan, use its Data Cloud and Personalization Cloud to drive AI- and data-driven customer experience innovation. On the strength of this transformation, Formosa Optical has been named the 2025 Special Award for Customer Experience winner for Asia/Pacific and for Taiwan in the IDC Future Enterprise Awards.
The award, presented by international research firm IDC, recognizes leading companies that leverage innovative strategies and technology to maximize customer value. Now in its ninth year, the program has drawn more than 4,000 unique organizations across 13 markets in Asia Pacific. Formosa Optical stood out as the regional winner, setting a new benchmark for AI-driven digital transformation in the optical retail sector.
In recent years, Formosa Optical has accelerated its digital innovation agenda, launching a mobile app, AI-powered personalization, CRM enhancements, e-commerce services and AR try-on features, growing its membership to more than 4 million. As Formosa Optical’s AI transformation partner for over six years, Appier implemented a Customer Data Platform (CDP) in 2024 to unify its online and offline data, create customer-centric profiles, and enable AI-driven segmentation and behavior prediction. Together with Appier’s personalization platform, this foundation elevates customer engagement and experience across channels.
This transformation enables Formosa Optical to strengthen digital engagement while maintaining its professional optometry services and advanced in-store equipment. As some eyewear products require eye exams or in-store fitting, seamlessly integrating online and offline channels is essential to a complete customer experience. By leveraging Appier’s data and AI, Formosa Optical has amplified its OMO strategy, optimizing the journey from eyewear selection to eye care and enabling real-time personalized engagement that deepens brand affinity, particularly among younger consumers.
“Formosa Optical stood out for its ability to operationalize customer-centric innovation at scale. Its use of AI and data to unify online and offline experiences goes beyond personalization — it redefines how physical retail can compete in a digital economy. The project demonstrates how a clear data strategy can deliver measurable business growth while elevating customer trust and engagement,” said Abhishek Kumar, Associate Research Director, IDC Asia/Pacific.
With Appier’s customer data platform, Formosa Optical has consolidated cross-channel data and removed silos, giving its marketing team real-time visibility into customer attributes, preferences, and behavioral trends. This allows the team to independently launch personalized campaigns and shorten campaign workflows from seven days to just one—a sevenfold efficiency gain. Integrated with Appier’s personalization platform, the solution delivers personalized product recommendations across the brand’s app, website, email and SMS.
Each interaction is now more predictive, relevant and consistent, driving higher repurchase rates and average order value and strengthening overall customer lifetime value. For example, automated re-engagement journeys for contact lens users send timely online reminders that successfully prompt in-store purchases within seven days. Appier’s AI recommendation models also help customers quickly discover bestselling and relevant products, boosting conversion on Formosa Optical’s e-commerce platform, EYESmart.
Looking ahead, Formosa Optical will continue deepening its collaboration with Appier to explore new AI applications in customer experience innovation. As Appier upgrades its full product suite with Agentic AI—powered by autonomous, adaptive, and collaborative AI Agents—brands will be able to unlock actionable customer insights faster. This advancement will also further accelerate Formosa Optical’s digital innovation and fuel its growth momentum, delivering smarter and more efficient omnichannel experiences.
Hashtag: #Appier #FormosaOptical #AI #CustomerExperience #IDCFEAwards #FutureEnterprise
https://www.appier.com/en/
https://www.linkedin.com/company/2774891/
https://www.facebook.com/appierinc
Wechat: Appier 沛星互动科技
The issuer is solely responsible for the content of this announcement.
About Appier
Appier (TSE: 4180) is an AI native SaaS company that empowers businesses to create value through cutting edge AdTech and MarTech solutions. Founded in 2012 with the vision of “Making AI Easy by Making Software Intelligent,” Appier helps businesses turn AI into ROI through its Ad Cloud, Personalization Cloud and Data Cloud—each powered by Agentic AI that enables autonomous, adaptive and real time decision making. Today, Appier operates 17 offices across APAC, the US and EMEA, and is listed on the Tokyo Stock Exchange. Learn more at www.appier.com.
Special Event for F2P Game Developers Launches Alongside the Announcement
SINGAPORE- Media OutReach Newswire – 17 August 2026 – With the global game market grown to an approximate value of US$200 billion annually, JUNEiNTER unveils a model designed to estimate the future revenue of individual games.
JUNEiNTER announced the release of the “LCP Model,” which estimates future revenue based on operating data from live service games and a public event of a free-trial marking its launch.
Whereas games generate recurring monthly cash flows and function as digital assets, the industry has lacked established standards to calculate the future revenue of individual titles — making their revenue streams difficult to be utilized as measurable financial assets.
The LCP Model was developed from the fundamental question: “How much revenue will our game generate?” The S66 Engine, which applies the LCP Model, analyzes actual service data accumulated from launch to calculate potential future revenue. Accordingly, it has been simulated about 90,000 times, confirming its consistency and reproducibility.
To mark the unveiling of the LCP Model, JUNEiNTER is holding a public event for developers to get revenue estimations for their own games. Eligible participants are games that use the F2P model monetized through in-app purchases (IAP) or combining in-app purchases with in-app advertising. Steam and console games are excluded.
Participating developers will also be offered additional special benefits for future usage. Eligibility requirements and details of the benefits are available on JUNEiNTER’s official website (https://gv.juneinter.com).
A JUNEiNTER spokesperson said, “Revenue estimates generated by the S66 Engine are not intended to be investment solicitation, fundraising, or a guarantee of returns. The results are estimates based on the data submitted by developers and the model’s criteria, and may differ from actual revenue.”
Media Contact
Teresa Lee / Business Operations Team / [email protected] / +82-10-2144-4979 /
Hashtag: #LCPmodel #S66 #JUNEinTER #gamerevenueestimation #mobilegaming #gamedevelopers #B2B #F2P #gamevaluation #live-service #gaming
The issuer is solely responsible for the content of this announcement.
JUNEiNTER Co., Ltd
Founded in 2002, JUNEiNTER Co., Ltd. is a South Korean game company that has developed, serviced, and published online and mobile games, best known for publishing GetAmped (PC) and My Oasis (mobile). The company has expanded its lineup through in-house development, co-development, and investment over the years.
A Shift From Distribution to Brand Ownership
Since its founding, The Cocoa Trees has operated primarily as a retailer and distributor, offering more than 60 international confectionery brands across more than 20 stores in Singapore.
Kaki’s marks the company’s first move into developing and producing its own branded product line, in addition to distributing existing third-party brands such as Ritter Sport and Lindt.
A Range Built Around Everyday Singaporean Flavours
Kaki’s flavours draw on Singapore’s daily food rituals, from kopitiam mornings to late-night gatherings over local delicacies.
The range includes Nanyang Kopi, also referred to as Bittersweet Symphony, a coffee-flavoured chocolate capturing the taste of traditional freshly brewed coffee. Pandan Kaya is inspired by the slow-cooked, hand-stirred kaya used in a classic Singapore breakfast. Teh Tarik and Tropical Notes draws on the pulled-tea beverage alongside regional fruit profiles, including sunny mango, lychee, and a Singapore Sling-inspired blend.
Packaging Includes Local Storytelling
Kaki’s is designed as an everyday snack, a thoughtful gift for friends and family, and a corporate gift snack option for the workplace, as well as a culturally rooted souvenir for visitors to Singapore. Each bar comes wrapped in limited-edition artwork, with local fun facts and short, down-to-earth stories printed on the back. The bars come in a multi-piece format meant for sharing, rather than single-serve wrapping.
“Kaki’s was never meant to just be a snack on a shelf. It was built around the small, everyday moments Singaporeans already share with each other, over coffee, over breakfast, over the little rituals we return to again and again. This is the first time we have built a brand from the ground up, and we wanted it to feel like something that brings people closer, not just something they eat alone,” said Pamela Loo, Deputy CEO, The Cocoa Trees.
Kaki’s is available at The Cocoa Trees stores across Singapore and online at www.thecocoatrees.com.
Hashtag: #TheCocoaTrees
https://www.thecocoatrees.com/
https://sg.linkedin.com/company/the-cocoa-trees
https://www.facebook.com/TheCocoaTreesSG/
https://www.instagram.com/thecocoatreessg/?hl=en
The issuer is solely responsible for the content of this announcement.
The Cocoa Trees
The Cocoa Trees brand represents a dynamic and trustworthy image, while maintaining approachability and a commitment to high-quality products. Since its establishment, the brand has focused on delivering exceptional and exquisite chocolates. Focus Network Agencies (FNA Group International) was founded on 1 October 1991, and has grown from a distributor of two agency lines to a leading player in the distribution and retailing of chocolate and confectionery in the Asia-Pacific region. With more than 20 stores in Singapore and a commitment to expansion, FNA Group International offers a wide selection of beloved international brands. Representing more than 60 renowned confectionery brands, FNA Group International is committed to providing customers with the best choices in the confectionery category.
Media OutReach
Garvee Spotlights Home & Garden Essentials for the Late-Summer to Early-Autumn Transition
Seasonal Highlights & Product Features:
1. Indoor Organization & Aesthetics for “La Rentrée”
- Natural Rattan & Wood-Grain Sideboard: Bringing warm, cozy textures indoors as cooler autumn days approach, this sideboard seamlessly blends natural woven rattan doors with modern wood grain. Designed with a spacious double-door compartment and fixed interior shelf, it easily organizes tableware, coffee essentials, or books.
- Quiet-Close Stainless Steel Dual Trash Can: Ideal for getting kitchen routines back in order for the new season. Featuring two independent removable inner buckets with foot pedals, it makes separating dry and wet waste effortless.
2. Late-Summer Garden Relaxation & Early-Autumn Prep
- 360° Swivel Papasan Chair: This oversized round egg-style chair delivers an ergonomic, immersive wrap-around feel. Equipped with a thick, high-rebound removable cushion and a 360° smooth rotation base, it lets you seamlessly adjust your angle to catch the sunset or enjoy a book.
- Heavy-Duty Convertible Garden Cart: Designed for heavy autumn garden cleanup, fruit harvesting, and firewood transport. Boasting a massive load capacity and a rugged steel mesh frame, its four removable side guardrails instantly transform it from a fenced utility cart into a flatbed carrier.
3. End-of-Summer Outdoor Adventures for Kids
- Dual-Control Blue Ride-On Tractor with Trailer: Perfect for helping kids make the most of late-summer outdoor playtime. Featuring realistic tractor styling with a push-button start and 3-speed settings, it supports both child driving and 2.4G parental remote control for added safety.
- All-Terrain Pink Ride-On ATV: Built for kids craving off-road thrills before school starts.Parents can easily take control via remote, while kids enjoy an entertainment cockpit loaded with Bluetooth, LED lights, and power display.
Hashtag: #Garvee
The issuer is solely responsible for the content of this announcement.
About Garvee：
GARVEE is a lifestyle brand dedicated to enhancing everyday life through a diverse catalog of home, garden, and outdoor products. We are committed to providing durable, affordable, and family-friendly solutions that turn every corner of your home into a space where you can truly relax and thrive, making every day feel just a little more effortless.
