Media OutReach
HONMA Golf Announces Interim Results for FY2025/26 Strong Growth in Korea While Other Markets under Pressure
Financial Highlights
- In the face of a slowing global economy, heightened policy uncertainty and intensified competition across the global golf industry, the Group’s revenue for the Period declined by 18.1% year-on-year to JPY7,867.5 million (equivalent to USD53.9 million), on a constant currency basis.
- Korea delivered an exceptional performance, achieving comparable sales growth of 44.9% during the Period. Retail sales in Korea surged by 70.8%, on a constant currency basis, driven by continued improvements in retail operations.
- Outside Korea, sales in China (including Hong Kong and Macau) remained subdued, recording a marginal decline of 0.4% on a constant currency basis. Japan posted a 33.1% decrease on a constant currency basis, reflecting the impact of wholesale channel restructuring.
- Gross profit margin remained resilient, improving by 0.5 percentage points to 53.5% compared with the same period last year, supported by notable margin gains in Korea and China (including Hong Kong and Macau).
- Net operating cash flow remained positive at JPY1922.9 million (equivalent to USD13.2 million).
Major Achievements
During the six months ended 30 September 2025, the golf industry faced intensified competition and shifting dynamics in player participation and purchasing behaviour, driven by a slowing global economy and regional challenges. Despite these headwinds, HONMA remained firmly committed to executing its long-term strategy. The group continued to invest in product innovation, expand its distribution network, and strengthen brand marketing initiatives, while maintaining a robust financial position and healthy cash flow.
Korea Market Bucks Trend with Growth
Despite subdued market conditions and weak sentiment, Korea delivered an exceptional performance during the Period, defying broader industry headwinds. Supported by the Group’s continued success in its DTC operations and the renewal of its distribution arrangement, Korea achieved strong growth across both retail and wholesale channels. Sales from self-operated stores surged by 70.8%, while distributor sales rose by 41.5%, both on a constant currency basis. Enhanced consumer experiences and refined merchandising strategies provided additional momentum, driving a marked improvement in profitability. During the Period, gross profit margin expanded to 65.6%, underscoring the effectiveness of HONMA’s channel strategy and its ability to capture demand in this dynamic, premium-performance golf market.
Newly Launched Products Achieved Good Performance
HONMA’s latest product introductions have resonated strongly with golfers, reinforcing the brand’s reputation for Japanese craftsmanship and product performance. On a constant currency basis, country-specific clubs recorded solid comparable growth of 36.9%, while putter sales rose by 39.0%, reaffirming HONMA’s strong brand equity. The Tour World series also gained traction, with sales in the Chinese Mainland, the US and Europe increasing by 19.3%, 130.4% and 19.1% respectively, all on a constant currency basis. In addition, golf balls achieved notable success in China, posting a 52.3% increase following the launch of a multipack series tailored to consumer preferences. These results underscore HONMA’s ongoing commitment to product innovation and its ability to capture demand across key markets.
Re-defining the HONMA Brand
HONMA continued to implement a range of initiatives to reinforce its global brand positioning and deepen engagement with target consumers. To re-establish HONMA as a dynamic, relevant, and premium golf lifestyle brand among digitally savvy younger golfers, the Group has consistently enhanced its global website and social media presence through regular, high-quality visual and content updates, driving brand awareness and product appeal.
Supported by a full-channel approach and increased investment in digital marketing, HONMA’s e-commerce sales grew by 5.1% in the Chinese Mainland and 25.6% in the Taiwan market.
Business Outlook
In the years ahead, HONMA will continue executing its long-term growth strategy to position itself as a world-leading golf lifestyle brand. This strategy builds on the Group’s rich heritage, expanding distribution network, cutting-edge technologies, and traditional Japanese craftsmanship. Key priorities include enhancing and transforming brand value to strengthen customer loyalty, consolidating leadership in the super-premium segment, and driving meaningful progress in the fast-growing premium-performance category. HONMA also aims to deliver sustainable growth in North America and Europe through an updated product and distribution strategy, while expanding complementary non-club product lines to offer a complete golf lifestyle experience. Additionally, the Group will maintain its focus on product innovation to align with evolving market trends and consumer preferences.
Mr. LIU Jianguo, Chairman of the Board, President, and Executive Director of HONMA Golf Limited, stated: “Despite ongoing market challenges, HONMA has demonstrated resilience, maintained strong gross margins, and expanded its direct-to-consumer channels. By anchoring our strategy around the super-premium and premium-performance segments, enhancing digital capabilities, and optimizing our distribution network, we have established a solid foundation for sustainable growth and are well-positioned to deliver long-term value for our stakeholders.”
Hashtag: #HONMAGolf
The issuer is solely responsible for the content of this announcement.
About HONMA Golf Limited
HONMA is one of the most prestigious and iconic brands in the golfing industry. Founded in 1959, HONMA combines the latest innovative technologies with traditional Japanese craftsmanship to offer golfers around the world premium, high-tech, and high-performance golf clubs, balls, apparel, and accessories.
As the only vertically integrated golf company with extensive in-house design, development, and manufacturing capabilities, as well as a broad retail footprint in Asia, HONMA is perfectly positioned to continuously grow its business in Asia and beyond, benefitting from the return of golfers in mature golf markets such as the US and Japan, and from increased participation in emerging markets such as Korea and China.
In recent years, HONMA has actively undertaken brand and marketing campaigns with the goal of redefining the HONMA brand as a dynamic, relevant, and premium golf lifestyle brand among today’s golfers. HONMA maintains a team of young professional players from Asia who are considered rising stars or upcoming challengers in the golf industry. HONMA has also collaborated extensively with coaches and key opinion leaders in major Asian markets and made significant investments in its retail distribution network and digital capabilities in Japan and China to unify and elevate the consumer experience and purchase journey for its loyal consumers and the younger golfing community.
Southco’s E3 VISE ACTION® Compression Latch with Visual Indicator displays latch open status that can be seen from a minimum of five meters, making it an ideal choice for rail, semiconductor and industrial machinery enclosures where an unsecured door or panel could impact safety during operation. By allowing operators to easily detect latch status, the E3 VISE ACTION® Compression Latch with Visual Indicator improves efficiency, enhances safety and reduces maintenance errors.
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Hashtag: #Southco #E3VISEACTION
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About Southco
Southco, Inc. is the leading global designer and manufacturer of engineered access solutions. From quality and performance to aesthetics and ergonomics, we understand that first impressions are lasting impressions in product design. For over 70 years, Southco has helped the world’s most recognized brands create value for their customers with innovative access solutions designed to enhance the touch points of their products in transportation and industrial applications, medical equipment, data centers and more. With unrivalled engineering resources, innovative products and a dedicated global team, Southco delivers the broadest portfolio of premium access solutions available to equipment designers throughout the world.
Southco Asia Limited
2401, Tower 2, Ever Gain Plaza
88 Container Port Road, Kwai Chung
University of London
The University of London (UoL) is one of the most established overseas degree providers in Singapore, having partnered with SIM Global Education (SIM GE) for more than 38 years.
Through this collaboration, students can pursue degrees in fields such as Business, Banking and Finance, Data Science, Economics, and International Relations. The programmes follow the same curricula and are examined by the same academic boards as those in the UK. SIM complements these with academic support, career services, a vibrant campus life and helping students gain a truly global education while staying rooted in Singapore.
University of Birmingham
The University of Birmingham, a member of the UK’s prestigious Russell Group of research-intensive universities, partners with SIM Global Education (SIM GE) to offer both undergraduate and postgraduate programmes in Singapore.
At the undergraduate level, the Bachelor of Science (Honours) Business Management (Top-up) equips students with analytical and strategic skills necessary for today’s competitive business environment.
For postgraduate learners, SIM GE offers the Master of Business Administration (MBA), designed for professionals seeking to strengthen their leadership, strategic management, and decision-making capabilities. The programme blends academic rigour with practical business applications, preparing graduates for senior management roles and global career opportunities.
University of Stirling
The University of Stirling at SIM offers globally recognised, research-led programmes designed to develop career-ready graduates. With flexible learning options, industry-relevant curriculum, and opportunities for global exposure, Stirling equips students with the skills and knowledge to thrive in today’s competitive job market.
University at Buffalo, The State University of New York
For students who prefer an American-style education, the University at Buffalo (UB) offers full U.S. degree programmes at SIM GE. Students can major in Communication, Psychology, or International Trade, earning a degree directly from UB – “a premier U.S. public university in Singapore … at a fraction of the cost” The UB programmes are taught by faculty approved by the home campus, maintaining the same academic standards and assessments as in New York.
University of Alberta
The University of Alberta holds a position among the top 4 universities in Canada and is internationally recognized as a leading post-secondary institution, ranking within the top 100 universities worldwide. Its steadfast dedication to excellence in research, teaching, and innovation spans over a century.
RMIT University
RMIT University, based in Melbourne, is another major Australian partner of SIM GE. Known for its industry-focused learning, RMIT’s programmes in Business Management, Marketing, and Logistics and Supply Chain Management are designed with employability in mind.
Students gain hands-on experience through case studies and project-based learning. The partnership allows Singapore students to graduate with the same Australian degree as those studying in Melbourne, often within two to three years.
University of Wollongong
The University of Wollongong (UOW), ranked among the world’s top 200 universities, partners exclusively with SIM Global Education in Singapore to offer IT, business information systems, cybersecurity, and data analytics programs taught by UOW faculty. Since 2005, over 3,000 UOW degrees have been awarded at SIM, with pathways for transfers to Australia and industry internships. Students enjoy access to SIM’s vibrant campus life, academic support, and opportunities for awards from agencies like CSIT and IMDA.
The University of Sydney
Over 3,500 of Singapore’s most talented health professionals have graduated with our nursing and health science related degrees, offered in partnership with SIM GE. The nursing programmes are developed, fully taught and awarded by The University of Sydney and accredited by the Singapore Nursing Board.
La Trobe University
La Trobe University is a public research university located in Melbourne, Australia. It was established in 1964 and is now the third university in the state of Victoria. The university is in the top five per cent of business schools worldwide to have earned an AACSB accreditation for delivering excellence in every aspect of the university’s work.
Monash College
Monash College is fully owned by Monash University, Australia’s largest university. The College is the preferred pathway to Monash University for international students. Through innovative programmes which align with the high standards of Monash University, we equip students for life at university, and beyond.
Grenoble Ecole de Management
Founded in Grenoble, Grenoble Ecole de Management (GEM) has greatly developed its expertise in the management of technology and innovation—an expertise that is now the foundation of the institution’s excellence and international renown. The school is accredited by AACSB, EQUIS and AMBA, and is a member of the French ‘Conférence des Grandes Ecoles’.
A Hub for Global Degrees
SIM Global Education offers over 140 full-time and part-time academic programmes from international universities partners.
Students here can earn world-class qualifications, gain exposure to diverse teaching approaches, and access global alumni networks all at lower cost and greater convenience than studying abroad.
As SIM GE highlights, its degrees are “globally recognised, with the same curricula and academic standards as those awarded onshore”
In an increasingly competitive world, these overseas degree options in Singapore offer the best of both worlds – international credentials with local advantage.
References:
- University of London – Teaching Centre: Singapore – https://www.london.ac.uk/study/where-study/teaching-centre/singapore
- SIM Global Education – University of London Programmes – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/university-…
- SIM Global Education – RMIT University – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/rmit-univer…
- SIM Global Education – University at Buffalo – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/university-…
- SIM Global Education – University of Alberta – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/university-…
- SIM Global Education – University of Birmingham – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/university-…
- SIM Global Education – University of Wollongong – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/university-…
- SIM Global Education – The University of Sydney – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/the-univers…
- SIM Global Education – La Trobe University – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/la-trobe-un…
- SIM Global Education – Grenoble Ecole de Management – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/grenoble-ec…
- SIM Global Education – Monash College – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/monash-coll…
- SIM Global Education – University of Stirling – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge/university-…
- SIM Global Education – Overview of Degree and Diploma Programmes – https://www.sim.edu.sg/degrees-diplomas/overview
- SIM Global Education – University Partner Page – https://www.sim.edu.sg/degrees-diplomas/sim-global-education/university-partners-sim-ge
Hashtag: #SIMGlobalEducation #SIMGE #CareerReady #FutureSkills #HigherEducation #GlobalDegrees
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
Media OutReach
Yunnan Showcases Top 10 Must-try Experiences at Trip.Best: Southeast Asia Travel Trends Unpacked
The event gathered representatives from the Singapore Tourism Board, Trip.com, leading travel agencies from Southeast Asia, international mainstream media, travel influencers, and industry experts. Trip.com business leaders shared data-driven insights into evolving travel consumption patterns in this region, covering entry and exit, accommodation, attractions, and dining trends, before revealing the highly anticipated Trip.Best Southeast Asia Travel Rankings.
Yunnan’s presentation on its “Top 10 Must-try Experiences,” took the audience on an immersive journey from the Yuanyang Rice Terraces and Xishuangbanna Rainforest to the Shangri-La Snow Mountain. These tours integrate intangible cultural heritage, ethnic cuisine, and artisanal crafts, creating authentic experiences for global travelers. Complementing the presentation, an outdoor Yunnan lifestyle experience zone was set up, where guests could savor Yunnan specialties, admire Yi embroidery, and capture memorable moments in traditional ethnic attire.
Yunnan also emphasized its traveler-friendly policies, including the 240-hour visa-free transit for international visitors in nine popular tourist destinations, including Kunming, Lijiang, Dali, and Xishuangbanna, and tax refund benefits for overseas shoppers. Enhanced connectivity through Yunnan’s expanding “air corridor” has significantly boosted passenger traffic between Yunnan and South and Southeast Asia. Kunming Changshui International Airport now offers flights to 37 international destinations, with 32 routes linking directly to South and Southeast Asia.
By leveraging Trip.Best‘s global travel rankings and experiential marketing strategies, Yunnan further solidified its brand presence as an international tourist destination, paving the way for deeper collaboration in Southeast Asia’s tourism market.
Hashtag: #Trip.Best
The issuer is solely responsible for the content of this announcement.
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