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SF launches Asia-Pacific bulky-goods logistics service to bolster Southeast Asia cross-border logistics
After rolling out services such as “SF Smartlink Vietnam”, “SF India Sky Prime” and “Ylink” in November, SF International has now broadened its offering with a new bulky-goods logistics service portfolio, advancing an integrated large-item supply-chain network overseas and strengthening its global logistics footprint.
Looking ahead to 2026, the company plans to place a sharper focus on China – Asia corridors and on building a more modular, matrix-style product portfolio to better support customers as they expand globally.
On 9 December, SF International, together with four of its Asia-Pacific branches — SF Thailand, SF Singapore, SF Malaysia and SF Indonesia — unveiled its Asia-Pacific bulky-goods logistics service portfolio at a launch event in Bangkok, Thailand. Attendees at the event included leading Chinese companies such as Midea, TCL, Hisense and Changan, alongside representatives from major local firms, including King Power Group. At the event, SF Thailand signed memorandum of understanding (MOU) with Midea and TCL.
The company unveiled a new “one-stop solution” for bulky-goods shipments, offering end-to-end coverage across four Southeast Asian markets — Thailand, Malaysia, Singapore and Indonesia.
Leveraging its proprietary and mature regional network, the new service portfolio is designed to support Chinese brands and manufacturers expanding overseas. The rollout marks a further step in SF’s push to strengthen its Asia-Pacific logistics capabilities and is expected to provide fresh momentum for both Chinese companies going abroad and local Southeast Asian businesses.
Tackling bottlenecks in bulky-goods logistics
As Chinese producers of everything from home appliances and furniture to industrial equipment expand abroad, they encounter persistent bottlenecks in moving bulky goods across borders. Challenges range from transport and last-mile delivery to customs clearance.
SF’s new offerings respond to these pressures with two core services: bulky-goods express delivery and full-truckload logistics. These are complemented by ten value-added services, including delivery and installation, extended home delivery, bulky-goods warehouse delivery, warehousing for bulky goods, and product exchange. Together, they form an end-to-end service framework covering the key nodes of the large-item supply chain.
The launch marks SF’s establishment of an integrated bulky-goods supply chain overseas, aimed at helping clients across sectors improve the efficiency and quality of their offshore operations.
Integrated solution for home appliances and furniture
SF has introduced a fully integrated Asia-Pacific supply-chain solution for bulky home appliances and furniture logistics. Designed to meet the needs of this segment, the solution replaces fragmented logistics links with an end-to-end system spanning air, sea, and land transport, warehousing, bulky-goods distribution, delivery and installation, and reverse logistics.
The integration sharply reduces supply-chain complexity. Tasks that once required coordination with five or six providers can now be routed entirely through SF.
Standardization underpins reliability; customization widens use cases
SF’s one-stop bulky-goods solution combines standardization and operational stability with flexibility. Clear delivery commitments, a unified pricing structure, controlled service boundaries, and flexible product configurations provide clients with predictable and transparent service.
Leveraging SF’s proprietary delivery network, the solution secures stable last-mile performance, supported by end-to-end shipment visibility and door-to-door service.
On safety, SF uses specialized packaging materials and handling equipment, with an integrated process covering protective packing, careful loading and unloading, home delivery, standardized installation, and after-sales support to safeguard large items in transit.
On capability, the bulky-goods logistics service portfolio spans six supply-chain links: warehousing for bulky goods, heavy-parcel express, freight transport, warehouse delivery for oversized goods, integrated delivery and installation, and returns management.
On scenario coverage, the suite supports e-commerce, traditional retail, store delivery, and factory-to-warehouse flows. It also provides sector-specific solutions for furniture, home appliances, industrial machinery, and fitness equipment, meeting diverse bulky-goods logistics needs across verticals.
Covering core Southeast Asian markets with localized capabilities
SF’s Asia-Pacific bulky-goods logistics service portfolio spans four key Southeast Asian markets: Thailand, Malaysia, Singapore, and Indonesia. Leveraging its proprietary delivery network, SF has built a stable, controllable integrated service system linking local and cross-border operations. Its innovative product, YLink, further integrates logistics, capital flow, and information flow to create a unified, end-to-end supply chain capability.
YLink addresses cross-border challenges by extending services into trade execution. For upstream operations, SF can handle sourcing of raw materials and, leveraging its cross-border supply-chain capabilities, deliver them directly to overseas VMI warehouses. The company also provides JIT delivery of materials to factories, ensuring stable supply and reliable fulfillment. For downstream operations, it offers consignment sales and consolidated warehouse-and-distribution support, delivering both B2B store fulfillment and B2C delivery-and-installation services. This minimizes inventory and capital tied up while ensuring reliable delivery, helping companies accelerate cash flow.
Localized operations in Thailand and Singapore
In Thailand, SF leverages abundant vehicle resources and agile delivery network to provide nationwide bulky-goods pickup and delivery coverage. Services include large-item warehousing (forwarding warehouses) and integrated delivery-and-installation. Installation capabilities cover standard furniture and home appliances, as well as specialized items such as electric vehicles and charging stations.
In Singapore, bulky-goods logistics have been fully upgraded. Nearly ten proprietary outlets, over 300 in-house vehicles, and a professional customs team underpin a high-timeliness fulfillment system. This includes warehouse-to-store night delivery for next-morning availability, scheduled time-slot deliveries, and air freight capacity for timely cross-border shipments.
SF has also introduced “white-glove service” in Singapore. A dedicated two-person team provides exclusive personnel and vehicles, careful in-home placement, on-site installation, and post-service cleanup, setting a new standard for premium bulky-goods logistics.
Scaling capabilities across Asia-Pacific
SF has deployed nearly 40 overseas warehouses across the Asia-Pacific region, totaling around 300,000 square meters. The network includes general, e-commerce, VMI, bonded, and temperature-controlled warehouses.
In Southeast Asia, SF’s localized service network has reached significant scale, with over 10,000 in-house delivery personnel, more than 20 regional hubs, and 780 outlets. It operates across 20+ customs clearance ports and holds self-operated clearance qualifications in multiple countries. Cross-border and local services now extend to 18 countries across Southeast, East, and South Asia, as well as Oceania, serving over 9,000 enterprise clients.
This extensive infrastructure provides a solid foundation for SF’s one-stop bulky-goods solution, ensuring consistent service reliability and timeliness.
SF International plans to launch cross-border supply chain solutions for different industries and scenarios, aiming to strengthen network integration and service capabilities, while steadily expanding a comprehensive supply chain system across Asia with global connections.
Hashtag: #SFExpress
The issuer is solely responsible for the content of this announcement.
Media OutReach
TAT partners with Lalisa ‘LISA’ Manobal, Amazing Thailand Ambassador, to invite Tourists to discover the Multitude of Feelings upon travelling in Thailand, unveiling the New TVC “Feel All The Feelings”
Reinforcing Thailand’s position as a trusted, high-quality destination through emotion-driven storytelling
BANGKOK, THAILAND –
The film sets to entice tourists to experience and discover the multitude of feelings to be gained from travelling in Thailand, including happiness, serenity, excitement, challenge, and warmth, to establish Thailand as a valuable and unforgettable travel destination.
Ms Thapanee Kiatphaibool, Governor of the TAT, revealed, “This year, the TAT remains committed to reinforcing Thailand’s image through the ‘Trusted Thailand’ strategy to warmly welcome tourists, while continuing its push to establish Thailand as a ‘Quality Leisure Destination.’ This is to build confidence among tourists who want to create valuable, unforgettable memories at every step of their journey. Recently, we launched the ‘Feel All The Feelings’ campaign, building widespread communication and awareness across various channels. We are kicking off the year with a new commercial featuring ‘Lalisa LISA Manobal’ as the Amazing Thailand Ambassador, who will showcase Thailand’s tourist attractions and the feelings evoked on each visit. The campaign aims to ‘enhance quality’ while distributing revenue and tourists to new potential areas. TAT cordially invites all Thais to be ‘good hosts’ and share memorable Thai travel experiences.
TVC ‘Feel All The Feelings‘ by TAT portrays unseen attractions and diverse emotions awaiting tourists to discover and experience in Thailand. The story’s inception was inspired by tourists’ desire to seek a range of experiences that fulfil them emotionally and spiritually, helping them ‘Feel Alive’ again. TAT is confident that Thailand can be the answer and add vivid hues to tourists’ lives, as we are a land of diversity, colour, and vitality, ready to offer an exceptional experience for visitors to feel every emotion, from happiness, serenity, excitement, and challenge, to the warmth of smiles and hospitality, the intriguing mystery of new places, and the wonder of unseen locations. We believe that every area and every journey in Thailand will not only create impressive memories but also deliver ‘feelings’ that greatly enrich the travel experience.”
In this ad, Lalisa ‘LISA’ Manobal, in her role as the Amazing Thailand Ambassador, invites everyone to experience the ‘feelings within Thailand’. LISA is often asked, “What does Thailand feel like?” and she reveals the feelings she experiences while resting and recharging in Thailand in the commercial, through every emotion, every feeling, and every rhythm of Thailand’s beauty, which is unlike anywhere else in the world. The production also features renowned stars and actors such as Win – Metawin Opas–iamkajorn, Gulf – Kanawut Traipipattanapong, and Blue – Pongtiwat Tangwancharoen, who join the journey and convey these feelings together.
The TVC showcases beautiful locations nationwide, starting with the captivating beauty of the Lanna Candle Ceremony (Phang Prateep) at Wat Chedi Luang in Chiang Mai province, followed by a spectacular view of the ‘floating pagodas’ in Lampang province. Viewers can marvel at the sea of mist at Phu Langka in Phayao province. The ads also features attractions in other regions to show that, wherever you are, there is always something to discover. Examples include experiencing the beauty of the first light of dawn at Wat Arun in Bangkok, the splendour of the Red Lotus Sea in Udon Thani province, or experiencing the sound of the cascading waters of
Thi Lo Su Waterfall in Tak province.
Furthermore, the “Feel All the Feelings“ campaign aims is to shift tourists from popular landmarks to hidden-gem destinations, increasing the quality of their spending and the value per trip, in line with the “Value over Volume” strategy.
Join “LISA“ on her journey as the Amazing Thailand Ambassador and discover feelings awaiting tourists in Thailand with the “Feel All The Feelings“ campaign. The “Feel All The Feelings“ TVC is currently available at official Amazing Thailand channels:
Youtube: https://youtu.be/wDMv1KujSGc
X (@AmazingThailand) : https://x.com/AmazingThailand/status/2016507144783487483?s=20
Facebook: https://web.facebook.com/share/v/14RnwfmwTTW/
Instagram: https://www.instagram.com/reel/DUDnoOziPCp/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
TikTok: https://www.tiktok.com/@amazingthailand/video/7600405546558131476
Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: [email protected]
Website: www.tatnews.org
Media contacts:
- Khianthong Ngernphum (Thonghom) PR Executive, VERVE Public Relations | E-mail: [email protected] | Tel: +66 80 561 9511
- Jirachaya Jaiyen (Linda) Senior PR Executive, VERVE Public Relations | E-mail: [email protected] | Tel: +66 94 876 4938
Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings #FeelAllTheFeelings_TVC
The issuer is solely responsible for the content of this announcement.
The Group was also ranked third in Thailand under the international “Best Place to Work in Thailand 2025” certification, reinforcing ONYX’s commitment to sustainable people management and a strong corporate culture.
BANGKOK, THAILAND – Media OuReach Newswire – 30 January 2026 – ONYX Hospitality Group has been recognised as the seventh Best Place to Work in the Asia-Pacific region for 2025, awarded by Best Places to Work, an internationally recognised organisation specialising in workplace assessment and employee experience benchmarking. The recognition reflects the Group’s people-centric workplace practices and a culture that places equal emphasis on employee development and service excellence, and is further reinforced by ONYX’s third-place ranking in Thailand under the “Best Place to Work in Thailand 2025” certification, highlighting the Group’s long-standing focus on sustainable people management and a strong, values-driven corporate culture.
With a diverse portfolio spanning hotels, resorts, serviced apartments, and luxury residences under well-established brands including Amari, OZO, Shama, and Oriental Residence, ONYX Hospitality Group continues to strengthen its position across key strategic markets in the region. As the Group approaches its 60th anniversary in 2026, these accolades further highlight ONYX’s long-standing commitment to building a resilient organisation powered by engaged and capable people.
The “Best Places to Work” certification is an internationally recognised programme that benchmarks organisational excellence in human resource practices and employee engagement. Certification is awarded through a comprehensive evaluation covering employee engagement, employee experience, and the effectiveness of HR policies and practices. In this year’s assessment, ONYX Hospitality Group demonstrated strong performance across multiple dimensions, including a supportive work environment, an open and inclusive corporate culture, and a people development strategy closely aligned with the Group’s regional business direction.
One of the key pillars supporting ONYX’s evolution as a trusted workplace is ONYX Academy, the Group’s comprehensive learning and development institute. ONYX Academy delivers structured programmes spanning foundational skills training, advanced role-specific competency development, and clearly defined career pathways for employees at all levels. By prioritising both future-ready capabilities and practical, applicable skills, the Academy equips team members for sustainable personal and professional growth.
The effectiveness of ONYX Academy has also been recognised at an industry level through multiple honours at the EXA: Employee Experience Awards 2025, including awards for the General Manager Development Programme (GM Track), the NextYou Initiative, the HR Leadership Enhancement Programme, and the Group’s ESG initiatives. These accolades further underscore ONYX Hospitality Group’s long-term and focused commitment to meaningful employee development.
Alongside capability building, ONYX Hospitality Group continues to foster a corporate culture rooted in openness and dynamism, encouraging employees to think creatively, experiment, and contribute new ideas. The Group actively supports agility and adaptability by creating space for diverse voices across the organisation. Employee well-being is also prioritised through the ONYX Cares programme, which holistically supports physical and mental health, relationships, and team engagement—contributing to a work environment that nurtures both individual fulfilment and organisational growth.
Saranya Watanasirisuk, Senior Vice President, Corporate Human Resources, commented: “At ONYX Hospitality Group, we believes that our people are the foundation for delivering exceptional experiences and service. Our success in human resource management is driven by strong leadership support at every level, enabling employees to grow across all dimensions. This commitment spans from recruitment and holistic learning systems to cultivating an environment that encourages creativity, experimentation, and the full expression of individual potential. These efforts have positioned ONYX not only as an employer of choice, but also as an organisation trusted by partners and guests alike.”
Receiving the “Best Place to Work” Certification at both national and regional levels marks another significant milestone for ONYX Hospitality Group. The achievement reinforces its commitment not only to being a regional leader in hospitality management, but also to being an organisation that genuinely values its people.
Looking ahead, ONYX remains dedicated to continuously enhancing the workplace environment and delivering meaningful employee experiences that support long-term growth and sustained competitiveness.
For more information about ONYX Hospitality Group, please visit www.onyx-hospitality.com.
Hashtag: #ONYXHospitalityGroup
https://www.linkedin.com/company/onyx-hospitality-group/
https://www.facebook.com/ONYXHospitalityGroup
https://www.instagram.com/onyxhospitalitygroup/
The issuer is solely responsible for the content of this announcement.
About ONYX Hospitality Group:
ONYX Hospitality Group, a reputable force in Southeast Asia’s hospitality industry, operates a collection of comprehensive yet complementary brands – Amari, OZO, Shama and Oriental Residence – catering to the distinctive needs of discerning business and leisure travellers in Southeast Asia where their expertise lies. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food and beverage. With over five decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.
More information: 
www.onyx-hospitality.com
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SCOPE’s Ultra-Luxury Residential Performance Underscores Strong Investor Confidence in Thailand’s Prime Market
Despite global headwinds including escalating trade disputes, rising commodity prices, and shifting monetary policies, Thailand’s prime residential market remains structurally strong. Bangkok, in particular, continues to attract foreign buyers seeking long-term residential assets that combine lifestyle quality with capital stability. Demand in this segment has been driven less by short-term speculation, and more by purchasers prioritizing quality, identity, and long-term livability.
Commenting on the market outlook, Mr. Yongyutt Chaipromprasith, Chief Executive Officer of SCOPE Company Limited, said: “Thailand offers exceptional value when compared with global cities, not only in pricing but also in quality of life, project standards, and long-term livability. Many international investors view Thai ultra-luxury residences as a safe haven asset, supported by competitive rental yields, lower holding costs, and a lifestyle proposition that few markets can replicate.”
Among its flagship developments, SCOPE Langsuan recorded over 90% sales completion within 2025, reflecting strong demand from discerning buyers. The project’s success highlights a clear shift in buyer behavior: ultra-luxury purchasers are increasingly focused on authenticity, design integrity, and long-term residential value rather than speculative gains.
Central to this appeal is SCOPE’s collaboration with internationally acclaimed designer Thomas Juul-Hansen, whose portfolio includes prominent residential development in New York, notably along the iconic “Millionaire’s Row.” By engaging designers of this caliber, SCOPE reinforces its role as a developer of globally competitive, non-replicable residential projects, rather than locally derivative offerings.
This approach further emphasizes the “value for money” proposition of Thailand’s luxury market. Achieving equivalent design pedigree and spatial quality in global financial capitals would require significantly higher development and acquisition costs.
This philosophy guides every stage of development — from spatial planning and material selection to service design and community environments — ensuring that residences are built to support genuine, long-term living.
From curated common spaces designed as well-being hubs, to personalized residential services and collaborations with world-class architects and designers, SCOPE aims to establish new benchmarks for service-driven, timeless luxury in Thailand’s residential market. This evolution reflects a broader industry shift from competing on physical specifications alone to competing on holistic living experiences.
Looking ahead, Thailand’s ultra-luxury real estate market is transitioning from price-based competition toward differentiation driven by design excellence, development standards, service quality, and long-term livability. This shift strengthens the country’s positioning on the global stage and reinforces ultra-luxury residential assets as stable, long-term investments amid ongoing global uncertainty.
Hashtag: #Scope #Scopecollection
https://scopecollection.com/
https://www.facebook.com/scopecollection?locale=th_TH
https://www.instagram.com/scopecollection/
The issuer is solely responsible for the content of this announcement.
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