General
QNET’s Global Reach in 100+ Countries: What International Access Means for Local Distributors
Global scale means market access and international supply chains. For individual distributors in direct selling, it can shape everything from product availability to income stability and long-term opportunity.
QNET, the multinational wellness and lifestyle direct selling company, positions its business model around that idea: connecting locally based independent distributors to an international operating platform. With activity spanning more than 100 countries, the company sits within a direct selling industry that, according to the World Federation of Direct Selling Associations (WFDSA), has stabilized after several relatively volatile post-pandemic years.
Global Reach Within a Stabilizing Industry
The WFDSA’s latest global report estimates worldwide direct selling retail sales at roughly $163.9 billion in 2024, essentially flat year over year. That flat performance, however, masks gradual improvement beneath the surface. Nearly half of reporting markets showed growth in 2024, and average market growth rates rebounded to positive territory.
The report estimates more than 104 million independent sales representatives globally in 2024, a figure that has remained largely stable year over year.
This stabilization sets a backdrop for companies like QNET. A global footprint is no longer about rapid expansion alone; it is increasingly tied to resilience: operating across regions with different economic cycles, consumer behaviors, and growth trajectories.
For distributors, this matters because opportunities extend beyond individual effort. They are often shaped by the health of the company’s broader channel and product reach.
A Platform Designed for Distributed Entrepreneurship
QNET’s model centers on local execution supported by centralized infrastructure. Products—ranging from nutritional supplements and wellness devices to home and lifestyle solutions—are sold through the company’s proprietary e-commerce platform. Independent distributors do not manage warehouses, shipment logistics, or customer service systems.
As Ramya Chandrasekaran, who heads communications at QNET, explained in a recent interview, the company views direct selling as a form of accessible “micro-entrepreneurship.” The idea is to reduce the operational burden typically associated with starting a business, allowing distributors to focus on product education, customer relationships, and market development.
Why Global Scale Changes the Distributor Equation
One practical benefit of international reach is product continuity. WFDSA data shows that wellness products account for roughly 29% of global direct selling sales, making it the largest category worldwide. In the Asia-Pacific region, the largest direct selling region by sales, wellness represents more than 40% of total category share.
QNET’s emphasis on wellness and lifestyle products places distributors in line with the strongest demand segments globally. Instead of relying on narrow local trends, distributors operate within product categories that have shown consistent global interest.
International scale also supports consistency in training, compensation structures, and digital tools. Distributors in different countries access identical back-end systems, tracking referrals, commissions, and orders through the same platform. This standardization reduces friction and uncertainty, particularly for individuals operating in markets where informal commerce is common.
Workforce Shifts
The WFDSA’s report highlights notable shifts in the global direct selling workforce. Women continue to make up more than 70% of participants worldwide, and representation among individuals aged 35 to 54 remains the largest cohort.
Independent Distributors increasingly value flexibility, long-term viability, and support systems that allow them to operate sustainably rather than aggressively scale. QNET’s emphasis on digital access, centralized operations, and gradual business building reflects those priorities.
For many participants, especially those balancing work with caregiving or other responsibilities, direct selling infrastructure offers a way to stay engaged at their own pace.
Training, Exposure, and Cross-Market Learning
QNET’s international conventions and training programs connect distributors across regions, creating informal networks for peer learning. Events that draw participants from dozens of countries expose distributors to varied approaches to sales, customer engagement, and market adaptation.
This mirrors one of WFDSA’s broader conclusions: direct selling increasingly functions as a global learning ecosystem, with companies providing tools and education that help individuals navigate uncertain economic conditions.
For distributors, exposure to cross-border experiences can recalibrate expectations, reinforcing that success often comes from steady engagement rather than rapid recruitment or short-term activity.
International Access, Interpreted Locally
Despite its global scale, QNET’s business ultimately plays out in local communities. Distributors adapt messaging around wellness, home quality, and lifestyle enhancement to cultural norms and household priorities. The international platform provides reach and structure, but relevance is built locally.
That balance, global systems supporting local relationships, defines much of modern direct selling. The WFDSA describes the industry not as a single growth story, but as a framework that can scale proportionally with economic conditions across regions.
For QNET distributors, international presence does not guarantee income or uniform outcomes. What it offers is access: to resilient product categories, standardized systems, training resources, and a global marketplace that extends beyond any single region. For local distributors navigating today’s uncertain global economic environment, that is an important foundation to maintain.
General
Nigerians Turn to Solar Energy as Petrol Prices Bite Harder
By Adedapo Adesanya
Nigerians continue to seek alternative power sources, primarily solar, causing the consumption of Premium Motor Spirit (PMS), also known as petrol, to fall by 16.9 per cent in March 2026.
Prices of the petroleum products have been up since last month as a result of the US-Israel attack on Iran and its blowback.
According to data from the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA), daily petrol consumption dropped from 56.9 million litres in February to 47.3 million litres in March, marking one of the steepest month-on-month declines in recent times.
This fall is significant not just for its size, but for what it signals in a country where petrol has long remained the dominant fuel for transport and off-grid electricity generation, which has been epileptic.
The drop of over 9 million litres per day suggests that households, transport operators and small businesses had to adjust their consumption patterns in response to sustained fuel price pressure, which rose to as high as N2,000 in some parts of the country, following the blockade of the Strait of Hormuz.
At the same time, total PMS supply rose marginally from 39.5 million litres per day in February to 40.1 million litres in March, representing a 1.5 per cent increase. This contrast between rising supply and falling demand points to a market that is not constrained by availability but increasingly shaped by affordability and substitution effects.
Prices of petrol in Nigeria typically rise due to global market conditions since the government removed fuel subsidy, which led to changes in the cost of buying the fuel weekly.
Also, Dangote Refinery, which handles a chunk of Nigeria’s domestic supply, relies on international markets to get crude feedstock due to shortages from the Nigerian National Petroleum Company (NNPC) Limited. This comes into play when pricing for the local market.
Also, the March figures could suggest rising renewable energy adoption as residential estates, businesses and commercial buildings are gradually expanding, driven largely by the need to escape rising diesel and petrol costs.
However, adoption is slow because of how expensive a solar power setup is, with the cost running into millions of Naira.
Energy experts told Business Post that, beyond cost, there are several factors, such as holding false beliefs as well as a lack of energy management.
Mr Danieel Anomfueme, a Port Harcourt-based solar expert, told this newspaper, “While going solar is a much better alternative to fuel-based generation (napkin maths puts it at ~3 years fuel cost ), most can’t make the move because they lack the upfront money. While there are solar financing companies, the credit cost and options don’t make it attractive.”
“We are wasteful energy-wise because we grew up with it being heavily subsidised electricity, and we don’t bother to know about energy conservation or efficiency of appliances. This is why someone will be spending 400k+ monthly on band A, but expect their “#6m setup” to power all those appliances 24/7 daily,” he added.
For the expert, interested Nigerians can design a solar setup, have an overview of it and get to build it up little by little as the money comes.
“They don’t have to deploy everything at once.”
General
Kaduna Electric Vows to Prosecute Attackers of Workers
By Adedapo Adesanya
The management of Kaduna Electricity Distribution Company (KEDCO) has announced a sweeping crackdown on individuals who assault its staff members, warning that offenders would face prosecution and possible public exposure as incidents of violence against its workforce continue to rise.
In a statement issued on Thursday, the company expressed concern over what it described as a “disturbing surge” in attacks on its field workers and third-party partners.
It explained that the affected workers were primarily involved in meter installation, revenue collection, and maintenance of electricity infrastructure.
According to the company, the growing trend of harassment, physical assault, and even unlawful detention of its staff poses a significant threat not only to employee safety but also to the stability of electricity service delivery across its coverage areas.
According to the Discos’ Deputy Managing Director, Mr Abubakar Mohammed, the company will no longer tolerate any form of aggression against its workers.
“Let this serve as a clear warning to anyone who engages in the assault of our staff. Kaduna Electric will pursue every case to its logical conclusion,” he said.
“We will work closely with security agencies to ensure offenders are brought to justice and face the full weight of the law,” Mr Mohammed added.
He further revealed that the company plans to publicly disclose the identities of those found responsible for such attacks.
According to him, names, photographs, and other details of offenders will be published across the company’s official platforms as well as in national and local media.
“This measure is intended to ensure accountability and serve as a strong deterrent. Anyone who chooses to attack our personnel should be prepared not only to face prosecution but also public exposure,” he added.
Kaduna Electric stated that assaults on utility workers carry serious legal and financial consequences.
It also said that offenders risked criminal charges that might result in fines or imprisonment, in addition to civil liabilities such as compensation for medical treatment, psychological trauma, and lost work hours.
While condemning the attacks, the company urged customers to adopt peaceful and lawful means of resolving disputes, advising customers to channel complaints through its customer service units or relevant regulatory bodies.
The management reaffirmed its commitment to protecting its workforce and partners, stressing that a safe working environment is essential for delivering reliable and efficient electricity services.
Disagreements between electricity providers and consumers are often linked to billing disputes, metering issues, and service delivery concerns. This has worsened with recent challenges to the power supply across the country.
However, Kaduna Electric says it remains open to resolving such issues through dialogue, but insists that violence against its staff will no longer be tolerated.
General
Senate Summons Ojulari, Kyari Over N210trn NNPC Audit Queries
By Adedapo Adesanya
The Senate, through its Committee on Public Accounts, has given the management of Nigerian National Petroleum Company (NNPC) Limited an April 29 deadline to appear before it to account for the N210 trillion flagged in audit reports from 2017 to 2023.
The committee directed the chief executive of the state oil company, Mr Bayo Ojulari, to appear alongside his predecessor, Mr Mele Kyari, on the scheduled date unfailingly.
Also expected to appear are former Chief Financial Officer (CFO) of the firm, Mr Umar Ajia; Mr Bala Wunti and the external auditors of the national oil company.
The committee’s resolutions followed a motion moved by the senator of Imo West, Mr Osita Izunaso, and seconded by Mr Adams Oshiomhole, the senator representing Edo North.
Chairman of the committee, Mr Aliyu Wadada, said that the N210 trillion in question, as contained in the audit reports, must be fully accounted for by the company’s management.
Mr Wadada said that the explanations provided by NNPCL to the 19 audit queries were unsatisfactory, noting that Nigerians deserved clear, detailed and convincing responses.
“This committee, and by extension, the Senate, is not satisfied with the blanket explanation given by NNPCL on N103 trillion, which it claimed represents liabilities.
“Liabilities have components such as retention fees, legal fees and audit fees. Specific amounts spent on each of these components must be clearly stated and explained.
“Detailed explanations are also required for the N107 trillion, which NNPCL said was expended on joint venture cash calls as well as funds allegedly owed by some defunct banks whose identities were not disclosed.
“Consequently, it is resolved that NNPCL is given an additional two weeks to appear before this committee unfailingly.
“The deadline for compliance is Wednesday, April 29,” Mr Wadada said.
A member of the committee, Mr Abdul Ningi, had called for the invocation of the National Assembly’s powers to compel the appearance of NNPC officials, citing repeated failures to honour invitations.
“We must treat this matter with utmost seriousness. The strength of democracy rests significantly on the authority of the legislature.“Unfortunately, there appears to be a growing reluctance to honour invitations from the National Assembly, leaving members feeling helpless in enforcing compliance,” he said.
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism10 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking8 years agoSort Codes of GTBank Branches in Nigeria
-
Economy3 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn
