General
QNET’s Global Reach in 100+ Countries: What International Access Means for Local Distributors
Global scale means market access and international supply chains. For individual distributors in direct selling, it can shape everything from product availability to income stability and long-term opportunity.
QNET, the multinational wellness and lifestyle direct selling company, positions its business model around that idea: connecting locally based independent distributors to an international operating platform. With activity spanning more than 100 countries, the company sits within a direct selling industry that, according to the World Federation of Direct Selling Associations (WFDSA), has stabilized after several relatively volatile post-pandemic years.
Global Reach Within a Stabilizing Industry
The WFDSA’s latest global report estimates worldwide direct selling retail sales at roughly $163.9 billion in 2024, essentially flat year over year. That flat performance, however, masks gradual improvement beneath the surface. Nearly half of reporting markets showed growth in 2024, and average market growth rates rebounded to positive territory.
The report estimates more than 104 million independent sales representatives globally in 2024, a figure that has remained largely stable year over year.
This stabilization sets a backdrop for companies like QNET. A global footprint is no longer about rapid expansion alone; it is increasingly tied to resilience: operating across regions with different economic cycles, consumer behaviors, and growth trajectories.
For distributors, this matters because opportunities extend beyond individual effort. They are often shaped by the health of the company’s broader channel and product reach.
A Platform Designed for Distributed Entrepreneurship
QNET’s model centers on local execution supported by centralized infrastructure. Products—ranging from nutritional supplements and wellness devices to home and lifestyle solutions—are sold through the company’s proprietary e-commerce platform. Independent distributors do not manage warehouses, shipment logistics, or customer service systems.
As Ramya Chandrasekaran, who heads communications at QNET, explained in a recent interview, the company views direct selling as a form of accessible “micro-entrepreneurship.” The idea is to reduce the operational burden typically associated with starting a business, allowing distributors to focus on product education, customer relationships, and market development.
Why Global Scale Changes the Distributor Equation
One practical benefit of international reach is product continuity. WFDSA data shows that wellness products account for roughly 29% of global direct selling sales, making it the largest category worldwide. In the Asia-Pacific region, the largest direct selling region by sales, wellness represents more than 40% of total category share.
QNET’s emphasis on wellness and lifestyle products places distributors in line with the strongest demand segments globally. Instead of relying on narrow local trends, distributors operate within product categories that have shown consistent global interest.
International scale also supports consistency in training, compensation structures, and digital tools. Distributors in different countries access identical back-end systems, tracking referrals, commissions, and orders through the same platform. This standardization reduces friction and uncertainty, particularly for individuals operating in markets where informal commerce is common.
Workforce Shifts
The WFDSA’s report highlights notable shifts in the global direct selling workforce. Women continue to make up more than 70% of participants worldwide, and representation among individuals aged 35 to 54 remains the largest cohort.
Independent Distributors increasingly value flexibility, long-term viability, and support systems that allow them to operate sustainably rather than aggressively scale. QNET’s emphasis on digital access, centralized operations, and gradual business building reflects those priorities.
For many participants, especially those balancing work with caregiving or other responsibilities, direct selling infrastructure offers a way to stay engaged at their own pace.
Training, Exposure, and Cross-Market Learning
QNET’s international conventions and training programs connect distributors across regions, creating informal networks for peer learning. Events that draw participants from dozens of countries expose distributors to varied approaches to sales, customer engagement, and market adaptation.
This mirrors one of WFDSA’s broader conclusions: direct selling increasingly functions as a global learning ecosystem, with companies providing tools and education that help individuals navigate uncertain economic conditions.
For distributors, exposure to cross-border experiences can recalibrate expectations, reinforcing that success often comes from steady engagement rather than rapid recruitment or short-term activity.
International Access, Interpreted Locally
Despite its global scale, QNET’s business ultimately plays out in local communities. Distributors adapt messaging around wellness, home quality, and lifestyle enhancement to cultural norms and household priorities. The international platform provides reach and structure, but relevance is built locally.
That balance, global systems supporting local relationships, defines much of modern direct selling. The WFDSA describes the industry not as a single growth story, but as a framework that can scale proportionally with economic conditions across regions.
For QNET distributors, international presence does not guarantee income or uniform outcomes. What it offers is access: to resilient product categories, standardized systems, training resources, and a global marketplace that extends beyond any single region. For local distributors navigating today’s uncertain global economic environment, that is an important foundation to maintain.
By Modupe Gbadeyanka
For its unwavering commitment to operational excellence and resilience in the face of industry-wide challenges, a leading publication in the energy, oil and gas sector, Energy Times, has named Egbin Power Plc the winner of the Electricity Generation Company of the Year award.
The largest privately-owned thermal power generation company in Nigeria thanked the organisers for the honour, noting that recognition in Nigeria’s power industry is earned through consistent performance rather than visibility.
The energy firm emphasised that despite persistent structural constraints within the sector, its responsibility remains clear in delivering reliable megawatts to the national grid.
The Energy Times Awards took place recently in Ikeja, Lagos, with key stakeholders across the energy value chain in attendance to celebrate excellence and innovation within the industry.
Energy Times, in its citation, commended Egbin Power for its notable improvements in average hourly power generation in 2025, achieved despite industry-wide challenges.
It noted that the organisation sustained commendable output through enhanced operational efficiency, proactive asset management, and a firm commitment to national grid stability, further cementing its strategic importance in Nigeria’s power sector.
While receiving the accolade, Egbin Power said it has made “a deliberate choice to be reliable, disciplined, and performance-driven.”
“This recognition reflects the resilience of our people, the strength of our operations, and our unwavering commitment to powering Nigeria sustainably,” the company said in a statement.
It further highlighted that the award is rooted in measurable outcomes, while acknowledging that much work remains to be done in strengthening the sector.
Egbin Power also reiterated that sustainable power extends beyond generation, stressing the need for an efficient end-to-end electricity value chain where every megawatt generated translates into value delivered and revenue recovered, affirming its commitment to leading industry conversations and setting performance benchmarks through example.
Speaking on the recognition, the chief executive of Egbin Power Plc, Mr Mokhtar Bounour, dedicated the award to the company’s workforce.
“All the credit for this recognition goes to the team, whose dedication, discipline, and determination continue to translate into outstanding results,” he said.
He also acknowledged the board’s unwavering support, noting that strong alignment between governance and management has been critical in consistently raising performance standards.
Mr Bounour further highlighted the role of Sahara Group in driving innovation and sustainability across the business. According to him, the organisation remains focused on creating value for its stakeholders while contributing meaningfully to national development.
“We are not just generating power, we are powering the future. Technology will remain at the heart of this transformation, while sustainability and affordability are not ambitions, they are our standard,” he added.
Sahara Group Foundation, the CSR arm of Sahara Group (Egbin Power’s parent company), was also named the Social Impact Company of the Year for its significant contributions to sustainable development and socio-economic progress in Nigeria’s oil and gas sector and across Africa.
By Aduragbemi Omiyale
The deadline for submission of entries for the 2026 MTN Media Innovation Programme (MIP) has been extended to Saturday, April 25.
A statement from the organisers disclosed that applications remain open via the School of Media and Communication website: mtnmip.smc.edu.ng.
The programme is open to media practitioners and digital content creators working across print, electronic, digital, and social media. Applicants are expected to demonstrate a strong commitment to innovation, impactful storytelling, and continuous professional development.
The extension provides additional opportunity for qualified media professionals and digital content creators across Nigeria to apply for the highly competitive, fully funded programme, which continues to shape the future of storytelling and media innovation in Africa.
Shortlisted candidates will undergo a rigorous selection process, with successful applicants commencing the programme in May 2026.
The programme will admit an expanded group of 25 fellows, up from 20 in previous editions. This increase reflects MTN Nigeria’s 25-year milestone and reinforces its sustained commitment to strengthening Nigeria’s media ecosystem.
As MTN Nigeria marks 25 years of connecting people, the Media Innovation Programme represents a parallel investment in the storytellers shaping how that connection is understood, experienced, and amplified across society. It underscores a deliberate effort to support a vibrant, independent, and forward-looking media industry evolving alongside the digital economy.
Launched in 2022 in partnership with the School of Media and Communication, Pan-Atlantic University (PAU), the six-month certificate programme has grown into one of Africa’s most impactful media capacity-building platforms. It equips participants with the knowledge, tools, and networks required to lead and innovate within a rapidly changing media and technology landscape.
The programme features academic sessions at PAU, complemented by industry engagements and an international study visit. The international component in South Africa includes sessions at the University of Johannesburg, alongside engagements with leaders across media, business, and policy.
Since its inception, the programme has built a strong alumni network across Nigeria’s media industry, with participants going on to occupy key roles, launch new platforms, and contribute meaningfully to public discourse.
By Adedapo Adesanya
The Senate has directed the Chief of Defence Staff (CDS), General Olufemi Oluyede, and other service chiefs to carry out a comprehensive operational and logistical audit following recent attacks on military formations in Benisheikh and Monguno, Borno State.
The resolution, passed during plenary on Wednesday, mandates an in-depth review of the circumstances surrounding the assaults, including an assessment of equipment adequacy and adherence to rules of engagement.
The lawmakers also called on the Armed Forces to address any gaps identified in the course of the audit.
The Senate also urged the military to investigate allegations of civilian harm during operations, with a view to ensuring accountability and preventing future occurrences.
These decisions followed a motion raised by Mr Tahir Monguno, a Senator representing Borno North, on the urgent need to curb attacks on military formations by Boko Haram insurgents.
Presenting the motion, the lawmaker expressed deep concern over recent incidents that resulted in the deaths of several personnel, including Brigadier General Oseni Braimoh, Colonel Mohammed Isya, Captain A.M. Esmat, Lieutenant Kelvin Festus, and 13 other soldiers.
Mr Monguno noted that repeated attacks on Monguno, described as a strategic garrison town, and Benisheikh, a key location along the Damaturu–Maiduguri highway, indicate a deliberate effort by insurgents to weaken military operations and disrupt vital humanitarian and commercial routes.
Lawmakers acknowledged the sacrifices of the Nigerian Armed Forces in the ongoing counter-insurgency campaign, highlighting the loss of personnel in the latest attacks.
They warned that the resurgence of violence against both military installations and civilian communities threatens national security, food systems, and ongoing efforts to resettle internally displaced persons in Borno State.
The Senate underscored the importance of protecting civilians, noting that it remains a fundamental obligation under both national and international humanitarian law and is critical to maintaining public trust.
As part of its resolutions, the chamber condemned the continued attacks by Boko Haram and observed a minute of silence in honour of fallen military personnel and affected civilians.
It also urged the Armed Forces to strengthen compliance with rules of engagement and international humanitarian law, including enhanced training on civilian protection.
Other lawmakers like Mr Abdul Ningi called for the suspension of political activities in Benue, Niger, and Sokoto, among other North East states, until the security situation improves.
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