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90 Million Downloads & Counting: ELSA Speak’s AI helps HK Professionals Increase Market Value and Unlock Global Opportunities
“Dumb English” as a Career Ceiling: Strong Reading and Writing, Weak Oral Skills
The Hong Kong workplace demands precision and efficiency. While many professionals have solid reading and writing skills, they often lose confidence during multinational meetings or high-pressure interview negotiations due to pronunciation challenges. The local education system’s long-standing exam-oriented culture, which “emphasizes reading and writing while neglecting listening and speaking,” combined with the outflow of core talent aged 31 to 40, means that if the new generation’s spoken communication skills are not improved, Hong Kong’s linguistic advantage as an international financial center could be further weakened.
Silicon Valley Patented AI: Transforming English from “Burden” to “Asset” in Just 10 Minutes a Day
- Personalized Learning: ELSA Speak offers a “Personalized Learning Path” that targets users’ professional backgrounds, English levels, and learning goals, creating tailored courses. It covers core dimensions such as pronunciation, accent, conversation, grammar, and vocabulary, emphasizing “learning by application” to save busy professionals from blindly searching for resources, ensuring every practice session translates into workplace competence.
- Phoneme-Level Accuracy Correction: With a patented AI technology boasting over 95% accuracy, ELSA Speak can instantly analyze pronunciation, stress, and intonation, providing guidance for common pronunciation pitfalls among Asians.
- AI Role-Playing: By simulating various everyday and workplace scenarios, ELSA Speak makes learning faster and easier, closely mirroring real-life situations, such as “how to advocate for resources from overseas supervisors” or “negotiating salaries under pressure,” enabling users to practice before entering actual scenarios.
- Authoritative Course Integration: Partnering with leading global publishers, ELSA Speak offers comprehensive professional courses in business English, IELTS, and TOEFL, supporting competitiveness for overseas positions.
“Good English is not measured by your exam scores, but by your ability to hit the key points in meetings.” ELSA Speak employs a “Native-like Score” mechanism, making progress visible, so language proficiency is no longer subjective but a clearly demonstrable “career asset.”
2026 Career Investment: Breaking the Salary Ceiling
ELSA Speak is not just a learning tool; it’s a catalyst for transforming regional talent into “global high-paid professionals.” The innovative application of ELSA Speak has also attracted significant attention, sharing at the ATD 2025 Asia-Pacific Conference in Taiwan how AI can drive personalized training, turning precise English skills into quantifiable corporate competitiveness, helping businesses build future talent teams.
Currently, ELSA Speak is fully available for download on the App Store and Google Play. Starting now, you can click the link to experience your personalized learning journey and position yourself for job transitions and salary increases in 2026.
Learn more about ELSA Speak: https://tinyurl.com/elsa-pr2025-hknews
Download the ELSA Speak app: https://elsaspeak.onelink.me/1AuS/hk25
Hashtag: #ELSASpeak
The issuer is solely responsible for the content of this announcement.
Just a few years ago, conversations surrounding EV buying were dominated by battery size, driving range and acceleration. Those things still matter today, but they are no longer the whole story. As EVs move into the mainstream, buyer priorities are shifting toward practical, long-term considerations, including the post-purchase experience, charging convenience, straightforward servicing, and the enduring reliability of the brand. These factors increasingly shape purchasing decisions, and they also provide a useful lens through which to look at the VinFast VF 8, an all-electric mid-size SUV.
Designed by the legendary Italian design house Pininfarina, the all-electric D-segment SUV combines clean, modern styling with the practicality expected of a family vehicle. It delivers up to 493 km of NEDC driving range, produces up to 402 horsepower through a dual-motor AWD system, and comes equipped with Level 2 driver assistance technologies, a 15.6-inch infotainment display, and a spacious cabin designed for everyday comfort. In the UAE, buyers also benefit from a 10-year vehicle warranty, a 10-year unlimited-mileage battery warranty, alongside 24/7 roadside assistance and five years of free maintenance up to 100,000 km.
While the VF 8 already has plenty to offer on paper, the real challenge is making ownership feel effortless once the excitement of the purchase has passed. Recognizing that, VinFast has invested heavily in the ecosystem that supports its vehicles.
Earlier this year, the company signed agreements with 29 international aftersales partners as part of a broader plan to expand its global service network to more than 1,100 workshops across North America, Europe, the Middle East, and Asia during 2026. The company is also rolling out customer support initiatives such as software updates, battery inspections, and technical support throughout the ownership journey.
In the UAE specifically, VinFast works with Al Tayer Motors to provide local aftersales support while continuing to strengthen its regional service network through experienced local partners. In March, the company signed an MoU with PlusX Electric, a DEWA-approved charging provider, to extend support beyond the dealership network. The plan includes portable charging pods, on-demand mobile charging, and emergency roadside charging services. The goal is to reduce downtime and eliminate the awkward scenario of running low on charge far from a plug.
“VinFast is committed to building a long-term and comprehensive EV ecosystem in the UAE, one that gives customers confidence not only in the quality and performance of our electric vehicles, but also in the reliability and accessibility of the supporting infrastructure,” one executive of VinFast Middle East said in a press release.
The Middle East is entering an important stage of its EV journey, with governments investing in cleaner mobility and consumers enjoying more choices than ever before. As the market evolves, delivering a competitive vehicle is only part of the equation, while making ownership straightforward is becoming just as important. The VinFast VF 8 reflects that shift, pairing the features of a modern electric SUV with growing investments in charging, aftersales support, and customer service.
Hashtag: #VinFast #EV
https://me.vinfast.com/enThe issuer is solely responsible for the content of this announcement.
Media OutReach
ISCA Accountants Move Beyond the Numbers to Help Singaporeans Navigate Life’s Financial Decisions
Hashtag: #ISCA #CharteredAccountants #AnnualDinner #DifferenceMakers #Accounting #Accountancy
The issuer is solely responsible for the content of this announcement.
Institute of Singapore Chartered Accountants (ISCA)
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60,000 Accountancy and Corporate Finance Professionals to Be AI-Ready Over Three Years
ISCA and IMDA launch AIxAccountancy, the first AI fluency programme for non-tech professionals under the National AI Impact Programme
SINGAPORE – Media OutReach Newswire – 3 July 2026 – The Institute of Singapore Chartered Accountants (ISCA) and the Infocomm Media Development Authority (IMDA) officially launched the AI Fluency Programme, AIxAccountancy, today. The programme will empower accountancy and corporate finance professionals with the skills, confidence and know-how to use artificial intelligence (AI) effectively and responsibly at work. It supports ISCA’s broader commitment to strengthening AI capabilities across the profession, in line with its ambition to upskill 60,000 accountancy and corporate finance professionals [1] over a three-year period.
2. AIxAccountancy is the first training programme developed through IMDA’s partnership with professional bodies under the National AI Impact Programme (NAIIP) [2], which aims to train 100,000 non-tech professionals to become AI bilingual over the next three years. Prior to its launch, more than 20,000 individuals [3] across the public and private sectors, including tertiary students, had already expressed interest in AIxAccountancy, reflecting strong demand to build AI capabilities. The Accountant-General’s Department is also planning to incorporate the programme as part of the learning and development of all 4,000 public sector finance and internal audit officers. To make the programme widely accessible, AIxAccountancy will be offered free to ISCA members who are Singapore Citizens or Permanent Residents, including tertiary students.
Flexible AI training programme with industry-recognised credentials
3. AIxAccountancy is designed to offer flexible and structured online learning tailored for working professionals to learn at their own pace, fitting in their busy schedules so that their professional and personal commitments are not disrupted. The programme will be delivered in two progressive phases, enabling learners to develop core AI capabilities before advancing to specialised applications. Learners will gain hands-on experience with widely used AI tools such as ChatGPT, Claude, Copilot and Gemini, with the curriculum regularly refreshed to stay industry-relevant.
- Phase 1 will focus on AI foundations for common workplace tasks, such as creating AI-enabled workflows for financial statement analysis. Learners will gain essential AI knowledge, hands-on experience with a range of AI tools, and the confidence to use AI effectively in their day-to-day work.
- Phase 2 will focus on applying AI to role-specific workflows across accounting, finance, auditing, taxation and related disciplines.
4. Upon completing both phases, ISCA will award participants a Certificate of Completion, a digital badge and Continuing Professional Development Education (CPE) hours. The digital badge serves as a verifiable, tamper-proof record of achievement that recognises AI proficiency, signalling credibility to employers. It can be easily shared across professional platforms including LinkedIn.
5. Accounting professionals in, or aspiring to, management roles can also enrol in modules focused on AI implementation after completing the two phases. These modules are designed to equip them to lead the responsible adoption of AI and drive AI transformation within their organisations.
An AI sandbox to experiment and learn from peers and industry leaders
6. As part of AIxAccountancy, participants will also have access to AI Nexus, a dedicated hub for accountancy and corporate finance professionals to learn and share insights, resources and best practices on AI adoption. Through AI Nexus, participants can experiment, prototype and build their own AI-assisted workflows in a sandbox environment, applying their learning directly to real industry needs. Participants can also connect with peers, technology providers and educators to share and work on new use cases. Regular sharing sessions by leading accountancy companies and AI tool providers will further enrich the learning experience with best practices and real-world applications. Together, these channels ensure participants receive both expert guidance and meaningful peer-to-peer learning throughout the programme. Participants can access AI Nexus at: https://ainexus.isca.org.sg/.
7. Mr Lee Boon Teck, President of ISCA, said: “AI is reshaping the future of the accountancy profession. The professionals who will thrive are those who become AI bilingual, combining deep accounting expertise with the ability to use AI confidently, responsibly, and with sound professional judgement. AIxAccountancy is more than a training programme. It is a national profession transformation initiative that equips accountants and finance professionals with the skills and confidence to create greater value for businesses and society.”
8. Mr Ng Cher Pong, Chief Executive of IMDA, said: “AI delivers the most impact when it is grounded in domain expertise and applied to the work professionals know best. Our partnership with ISCA on AIxAccountancy reflects this approach by equipping accounting and corporate finance professionals not just with AI skills, but also with the ability to apply them meaningfully and responsibly in their day-to-day work. We look forward to seeing more professionals harness AI with confidence and purpose, becoming not only fluent, but truly AI bilingual in their field.”
9. Mrs Chia-Tern Huey Min, Chief Executive Officer of Accounting and Corporate Regulatory Authority, said: “ISCA’s AI Fluency Programme, AIxAccountancy, comes at an opportune time, as AI continues to reshape industries and redefine the way we work. It complements the refreshed Skills Framework for Accountancy, which embeds AI fluency across all 44 job roles – spanning data analytics, visualisation and strategic decision-making. Through this programme, accounting and finance professionals will gain the practical AI skills they need to thrive in this rapidly evolving landscape.”
10. The launch of the AIxAccountancy underscores ISCA and IMDA’s commitment to help the accountancy profession navigate the AI era. By equipping professionals with accessible learning, practical AI experimentation and community collaboration, ISCA aims to accelerate AI adoption across the profession while ensuring professional judgement, ethics and trust remain at the core of professional accountants in an increasingly AI-driven business environment.
Hashtag: #ISCA #CharteredAccountants #AIxAccountancy #AIFluency #AIBilingualism #DifferenceMakers #Accounting #Accountancy
The issuer is solely responsible for the content of this announcement.
Institute of Singapore Chartered Accountants (ISCA)
Infocomm Media Development Authority
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