Media OutReach
MemeStrategy Debuts Museum-Quality “Grade10 Vault” for Pro Trading Card Collectors
MemeStrategy has established Grade10 Vault in partnership with Crown Fine Art, a global leader in art logistics and secure storage. All cards authenticated and vaulted through Grade10 are housed within Crown Fine Art’s secure facilities, addressing three critical industry challenges and collector concerns: physical asset security, inconvenience of authentication verification, and the lack of digital asset management solutions.
The global trading card market continues its robust expansion, valued at USD15.8 billion in 2024 and projected to reach USD23.5 billion by 2030[1]. Trading cards have evolved from a hobbyist pursuit into an alternative asset class with significant investment value. Data from Card Ladder[2], as cited by The Wall Street Journal, reveals that the value of Pokémon cards has surged by 3,821% since 2004 — significantly outperforming the S&P 500 Index, which recorded a gain of 483% over the same period.
Growing Demand: Why Collectors Need Better Protection Right Now
The trading cards market—spanning Pokémon, sports, Yu‑Gi‑Oh!—has grown rapidly in recent years, driving higher values for high-grade and rare cards. This expansion has also brought increased risks: counterfeits are more prevalent, and incidents of theft have risen, affecting even established sales channels. Many individual collectors and smaller dealers lack access to professional‑grade storage facilities. Without proper climate control, secure environments, or institutional safeguards, valuable cards remain vulnerable to damage and loss.
Traditional record-keeping adds further challenges. Paper-based certificates and third‑party records can be lost, forged, or disputed, making long‑term management and ownership transfer difficult. In addition, environmental factors—including humidity, temperature fluctuations, UV exposure, and oxidation—degrade card condition, often leading to reduced value over time. Most collectors cannot replicate the precise preservation standards required to protect investments effectively.
4 Key Advantages that Set Grade10 Vault Apart
To address these challenges, MemeStrategy has built Grade10 Vault as an integrated solution that combines secure physical storage, professional authentication, blockchain‑based certification, and remote asset management. The service is underpinned by four key advantages:
1. Institutional-Grade Security and Insurance Coverage
All cards are stored in Crown Fine Art’s globally recognized, museum-grade facilities, featuring temperature and humidity-controlled environments, fire-resistant and theft-proof protections, 24/7 surveillance, and full insurance coverage.
2. Authoritative Authentication with Digital Archiving
Each card undergoes professional authentication, cataloguing, and high-resolution digital imaging upon intake, establishing a permanent digital record. This process minimizes disputes, enhances transaction efficiency, and increases market acceptance when trading or consigning through auction houses and platforms.
3. Blockchain-Enabled Immutable Ownership Records
Leveraging MemeStrategy’s Solana-based real-world asset (RWA) infrastructure, Grade10 mints a unique on-chain digital twin for every card. This provides a tamper-proof, transparent record of provenance, transaction history, and ownership, supporting future applications such as collateralization, fractional ownership, and improved liquidity.
4. Seamless Digital Asset Management
Collectors and dealers access their dedicated Grade10 digital portfolio to view collection status, historical records, high-resolution images, and on-chain certificates in real time without physically handling the assets. This model balances robust security with convenience to enable a true digital asset management.
Ray Chan, Chief Executive Officer of MemeStrategy, said, “The launch of Grade10 Vault positions MemeStrategy at the forefront of the evolution and continued growth of the collectibles market, delivering the professional and comprehensive infrastructure the industry has long needed. It also marks a major strategic step in integrating blockchain technology into physical asset management, as we advance the digitization and financialization of cultural assets. With this initiative, we aim to enhance liquidity, deepen market trust, and drive the entire collectibles industry toward greater credibility and efficiency.”
Invitation-Only Initial Phase with Industry Endorsements
Grade10 Vault will launch with an invitation-only phase to maintain high service standards and build strong industry adoption. Confirmed early participants include PokeColor, Chinese Mainland’s largest trading card platform, as well as Hong Kong’s leading card dealers Card Express, HobbyX, and Home-run. Invited dealers may deposit trading cards certified by PSA, CGC, SGC or BGS at no cost, gaining priority access to Grade10’s professional storage, tokenization, and full concierge support. This establishes a solid foundation for collector community growth. To expand the reach of its premium vaulting service, Grade10 plans to expand its market presence through trading-card exhibitions across Hong Kong and key Asian cities, supporting a broader market expansion in the future.
Grade10 Vault’s comprehensive concierge support ensures a seamless vaulting experience—every deposited card undergoes authentication by Grade10’s professional team, and is followed by digital certification and tokenization. This multi-layered protection framework is designed to enhance both the security and long-term value of the assets.
Hashtag: #MemeStrategy #Grade10 #Grade10Vault #TradingCard #Vault #Pokemon #SportsCard
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The issuer is solely responsible for the content of this announcement.
About MemeStrategy
MemeStrategy (HKEX: 2440) is Asia’s publicly listed digital asset venture, managed by the team behind 9GAG, a globally acclaimed meme platform with over 200 million users. Leveraging its social media and Web3 expertise, MemeStrategy adopts a people-first approach to strategically invest in three key growth pillars: Artificial Intelligence (AI), Blockchain, and Culture, aiming to bridge the new economy with traditional finance and accelerate the development of decentralized technologies.
About Grade10
Grade10 was founded in 2023 to unite Hong Kong’s trading card industry and collector community. Over the years, it has grown into the city’s premier platform for card enthusiasts and industry professionals. Grade10 is a division of MemeStrategy (HKEX: 2440), a publicly listed company founded by the team behind 9GAG, a global social platform with over 200 million users worldwide. Since becoming part of MemeStrategy in September 2025, Grade10 has embarked on a new phase of growth, positioning Hong Kong as the trading card festival’s annual home and establishing Grade10 as the leading touring event for collectible trading cards and related cultural treasures across Asia. In the collecting world, “Grade 10” signifies the highest standard of excellence. True to its name, the Grade10 Card Show brings fresh energy and opportunities to Asia’s collectibles market – offering passionate enthusiasts a vibrant platform to connect, exchange, and showcase their prized collections, while exploring new horizons together with fellow collectors.
The decision was announced during the discussion “Competition Development in Global Grain Trade: Joint Efforts of BRICS Countries”, organized by the BRICS Competition Law and Policy Centre on the sidelines of the 23rd Session of the UNCTAD Intergovernmental Group of Experts on Competition Law and Policy in Geneva.
The event included a closed meeting of BRICS competition authorities and a public panel featuring researchers, academics and representatives of international organizations.
Discussions focused on competition in global grain markets, the growing influence of financialization and digitalization across agricultural value chains, and policy tools to improve market transparency. Participants also reviewed the findings of a joint report prepared by the BRICS Competition Centre and UNCTAD (link: https://www.bricscompetition.org/ru/grainreport) , first presented at the 9th BRICS International Competition Conference in Cape Town in 2025.
A coordinated market study
The central outcome of the meeting was the establishment of a BRICS task force that will coordinate a joint sector inquiry into global grain trade within the framework of the BRICS Working Group on Food Markets.
The task force will be co-chaired by Diogo Thomson, President of Brazil’s Administrative Council for Economic Defense (CADE), and Mahmoud Momtaz, Chairperson of the Egyptian Competition Authority (ECA).
Thomson welcomed the initiative and proposed making competition in global grain trade a key topic at the next BRICS International Competition Conference, scheduled to take place in Brazil in 2027.
“Brazil is the only jurisdiction that has launched an investigation into digital grain trading platforms such as Covantis. I therefore strongly welcome this sector inquiry, which will help us better understand the impact of digitalization across grain supply chains and the risks it may create for competition. I also support using the BRICS Competition Centre as the coordination platform for this work,” he said.
Momtaz said one of the main conclusions of the BRICS-UNCTAD report was the significant role speculative activity plays in global grain markets.
“One of the key findings of the report presented by the BRICS Competition Centre is the extent to which speculative factors influence global grain trade. The most effective response is greater market transparency. We should not accept a situation where farmers receive only a small share of the value they create while consumers in Egypt pay excessively high prices for bread. Where does this margin accumulate, and who ultimately benefits from it? These are the questions our sector inquiry should answer,” he said.
He also proposed that the task force develop a common AI-powered price monitoring tool covering BRICS grain markets.
“Such a tool would provide the information needed for market analysis and become an important complement to the joint sector inquiry,” Momtaz added.
From analysis to policy recommendations
Hardin Ratshisusu, Deputy Commissioner of the Competition Commission of South Africa, said the study should contribute to the implementation of the BRICS Grain Exchange initiative endorsed by BRICS leaders in the Kazan Declaration (2024) and the Rio de Janeiro Declaration (2025).
“The proposal to establish a BRICS Grain Exchange should become one of the key recommendations of the sector inquiry as an innovative mechanism for restoring competition in global grain trade. Our objective is not merely to identify market problems but to develop practical recommendations that can ultimately be submitted to the leaders of our countries,” he said.
Alexey Ivanov, Director of the BRICS Competition Law and Policy Centre, said competition authorities should play a central role in designing the institutional framework of the future exchange.
“The BRICS Grain Exchange should not become another formal institution. It must serve as a practical mechanism for improving competition and market transparency. Competition authorities are uniquely positioned to identify the institutional features that will allow the exchange to achieve these objectives,” he said.
Growing international role
Frédéric Jenny, Chairmanof the OECD Competition Committee, said the initiative demonstrated the growing international role of BRICS competition authorities.
“This project illustrates how BRICS competition authorities are becoming drivers of the global competition agenda. In the past, they largely followed the lead of developed jurisdictions. That is no longer the case. There are very few examples worldwide of such close cooperation between competition authorities. This applies not only to joint market studies, but also to enforcement cooperation and competition advocacy. Rather than acting individually, you have found both the mechanisms and the political will to work together,” Jenny said.
The task force will now begin developing the methodology and work plan for the joint inquiry. Its findings are expected to provide policy recommendations aimed at strengthening competition, improving transparency in global grain trade, and supporting future BRICS initiatives in agricultural markets.
Hashtag: #BRICSCompetition
The issuer is solely responsible for the content of this announcement.
Today’s premium SUVs are expected to do more than ever before. For EVs, that expectation increasingly extends beyond the drive itself to the ownership experience that comes with it.
DUBAI, UNITED ARAB EMIRATES – Media OutReach Newswire – 17 July 2026 – There’s a reason premium SUVs remain the vehicle of choice across much of the Middle East. People here spend a lot of time in their cars, commuting between cities, shuttling between meetings, while thinking nothing of driving hundreds of kilometers over a long weekend.
A vehicle is where conference calls are taken between appointments, where children fall asleep in the back seat on the drive home, and where many of the ordinary moments of daily life quietly unfold. That is also why buyers in the region tend to value both performance and convenience, rather than simply paying for horsepower or a premium badge.
Electric vehicles have made those decisions even more nuanced. Not long ago, conversations about EVs were largely centered on battery size, driving range and charging times. Those questions still matter, but increasingly, buyers also demand a clear picture of their post-delivery ownership experience, specifically requiring convenient charging, straightforward servicing, and long-term support.
Viewed through that lens, perhaps the most interesting thing about the VinFast VF 8 isn’t any single specification. Rather, it is the way the company has approached the ownership experience around it.
Designed by the legendary Italian design house Pininfarina, the all-electric D-segment SUV combines premium styling with everyday practicality. With up to 493 km of NEDC driving range and up to 402 horsepower through its dual-motor AWD system, the VF 8 is equally at home navigating city traffic or tackling longer journeys across the region. Its spacious cabin, Level 2 driver assistance technologies and 15.6-inch infotainment display are designed with comfort in mind, whether the journey lasts twenty minutes or two hours.
In the UAE, buyers also benefit from a 10-year vehicle warranty, a 10-year unlimited-mileage battery warranty, 24/7 roadside assistance and five years of free maintenance up to 100,000 km. These benefits strike at the heart of the EV ownership experience, especially for first-time buyers. Running low on charge before an important meeting or worrying about finding support on a long drive are precisely the kinds of concerns that can make consumers hesitate about making the switch.
Globally, VinFast has been investing heavily in the ecosystem surrounding its vehicles. Earlier this year, the company signed agreements with 29 international aftersales partners as part of its plan to expand its global service network to more than 1,100 workshops across North America, Europe, the Middle East and Asia during 2026. The initiative includes globally standardized technician training alongside software updates, battery inspections and technical support throughout the ownership journey.
In the UAE, VinFast works with Al Tayer Motors to provide local aftersales support while continuing to strengthen its regional service network through experienced local partners. Earlier this year, the company also signed an MoU with PlusX Electric, a DEWA-approved charging provider, to complement its charging ecosystem with portable charging pods, on-demand mobile charging and emergency roadside charging services.
In many ways, the Middle East’s EV market is still writing its next chapter. Buyers have more choices than ever before, but expectations are rising just as quickly. Developing a competitive electric SUV addresses only part of the equation; ensuring a seamless ownership experience may ultimately prove equally decisive.
Hashtag: #VinFast
https://me.vinfast.com/enThe issuer is solely responsible for the content of this announcement.
Media OutReach
Alpro Launches Subsidised RM1 Ferritin Checks to Help Women Understand, Prepare and Live Well Through the Transition to Menopause
Before Menopause, Many Women Are Already Struggling in Silence
While menopause is becoming more widely discussed, the years leading up to it often receive far less attention. During perimenopause, women may experience changes in their menstrual cycle, energy levels, concentration, sleep, mood and overall well-being. These changes may begin several years before menopause and can gradually affect a woman’s daily life, work and family responsibilities.
The fatigue women are expected to live with
Women in their late thirties, forties, and early fifties often carry multiple responsibilities at home, at work, and within their communities. Persistent exhaustion or difficulty concentrating may therefore be dismissed as stress, lack of sleep, ageing or simply part of having a busy life.
Representing the Faculty of Pharmacy, UiTM, Associate Professor Dr Mahmathi Karuppannan said:
Hashtag: #Alpro
The issuer is solely responsible for the content of this announcement.
About Alpro Group
Founded in 2002, Alpro Group’s ecosystem has grown to include Alpro Pharmacy, Apotek Alpro, Alpro スギ (Sugi) Pharmacy, Alpro Physio, Alpro Clinic, Alpro Baby, Alpro OptiSaver, Alpro Audiology, Alpro Health, and Alpro Foundation. Supported by a team of more than 1,000 healthcare professionals, including doctors, pharmacists, nutritionists, dietitians, physiotherapists, optometrist and many others, Alpro serves over 5 million families in Malaysia and Indonesia through its extensive network of 500 physical outlets.
Alpro Pharmacy is the first and only community pharmacy in the region to offer product liability insurance of MYR 1 million in Malaysia and IDR 3 billion in Indonesia, ensuring the supply of genuine medications and enhancing consumer trust.
With the vision of a healthy and vibrant world, Alpro Group aims to become the No. 1 prescription pharmacy chain in Southeast Asia.
