Media OutReach
MSIG Helper Insurance unveils new campaign: ‘Assured Helper, Confident Employer’
To strengthen MSIG’s leading position in the Helper Insurance market
HONG KONG SAR – Media OutReach Newswire – 23 March 2026 – MSIG Insurance (Hong Kong) Limited (“MSIG”) today announced the launch of its new helper insurance promotional campaign, appointing the esteemed artist, Mr Lam Shing Bun (Bob Lam), as product ambassador. Under the theme “Assured Helper, Confident Employer”, the campaign promotes MSIG Helper Insurance across multiple channels, including television commercials, online videos, outdoor advertising and digital platforms, further cementing the brand’s position as the market leader.
Crafting insurance that delivers shared peace of mind
Philip Kent, Chief Executive Officer of MSIG Hong Kong, stated: “Hong Kong today is home to more than 360,000 foreign domestic helpers, as well as over 20,000 local ‘hourly workers’. As such, there is significant market demand for insurance that specifically caters both to their needs and those of their employers. That’s why we have developed a comprehensive and affordable plan that provides extensive medical coverage for domestic helpers and helps their employers cope with financial burdens associated with illness.
We view helper insurance as one of our flagship offerings and believe it truly embodies our commitment to ‘Assured Helper, Confident Employer’, which is the essence of the campaign. We aim to help the public understand how helper insurance can benefit families and to establish MSIG as the market leader in Hong Kong for this type of insurance.”
Bob Lam set to resonate with viewers
Targeting Hong Kong families as its primary audience, this campaign features the popular celebrity Bob Lam as product ambassador. Bob maintains an active presence across social media and traditional platforms, frequently sharing humorous glimpses into his life with his family of six. His relatable persona has earned him a reputation as an endearing husband and devoted father, aligning with MSIG’s brand ethos. Importantly, as an experienced employer who has long employed domestic helpers, Bob’s first-hand experience significantly enhances the credibility of the product information and strongly resonates with the target audience, making him the ideal ambassador for MSIG’s Helper Insurance.
The campaign video opens with Bob livestreaming from home, seamlessly integrating relatable moments such as his wife prompting him to tackle household chores and netizens asking questions about domestic helpers. This light-hearted, humorous approach captures the everyday realities of employer households, eliciting knowing smiles from viewers while introducing the product’s key features in a natural way:
- Comprehensive coverage: Includes outpatient, surgical & hospitalisation, dental, domestic helper liability, service interruption, fidelity guarantee and more
- Exceptional value: 2-year premium as low as HK$566 for online applications1
- Speedy claims processing: Online claims approval in as fast as 15 minutes
- Flexible and adaptable: Suitable for local domestic helpers, post-natal care helpers and home-based elderly carers, accommodating diverse family needs
Multi-channel media campaign to maximise reach
This initiative marks MSIG’s first major promotional campaign for 2026, employing a multi-dimensional media strategy to achieve seamless online and offline coverage. The campaign will be rolled out across television, YouTube, other major social media platforms and digital channels, targeting the intended audience with precision. Outdoor media placements include tram and bus wrap advertising, large-scale billboards in Causeway Bay and digital screens at multiple high-traffic locations. Through this tightly integrated multi-channel network, the campaign will significantly boost brand visibility and message penetration, ensuring the core message of helper insurance is powerfully conveyed to every corner of Hong Kong.
1 Offer applies to designated MSIG Helper Insurance plan, please refer to MSIG website and terms and conditions of relevant product.
Hashtag: #MSIG
The issuer is solely responsible for the content of this announcement.
About MSIG Insurance (Hong Kong) Limited (“MSIG Hong Kong”)
MSIG Hong Kong is a wholly owned subsidiary of Mitsui Sumitomo Insurance Co Ltd and a member of the MS&AD Insurance Group, Asia’s leading general insurance brand with presence in 50 countries and regions globally. The Group is amongst the world’s top 10 insurance groups based on gross revenue and one of Japan’s leading insurers with A+ Stable credit rating. With over 40,000 employees world-wide, MSIG is represented in all ASEAN markets as well as in Australia, New Zealand, Hong Kong, Mainland China, Korea, India and Taiwan.
MSIG Hong Kong offers a wide range of solutions and services through an extensive distribution network including agents, brokers, and bancassurance alliances with leading banks. It has been providing general insurance solutions to customers in Hong Kong for more than 170 years, dating as far back as 1855.
Media OutReach
Skyro Rolls Out Reusable Digital Credit Across the Philippines, Explores Opportunities in Southeast Asian Markets
SkyroCredit is a reusable, revolving digital credit line that provides access to a fixed credit limit without a plastic and without relying on the Visa or Mastercard networks. Once approved, a customer’s credit is available within the Skyro app and can be used instantly by scanning any QR Ph code, the Philippine QR payment standard accepted at more than 90% of merchant outlets nationwide. Leading merchants include SM, Mercury Drug, Watsons, Jollibee, McDonald’s, and DALI Supermarket. Customers can borrow, repay the amount they have used, and reuse the same credit limit without reapplying.
NasimAliev, Skyro co-founder, said:
“Our goal is to provide access to affordable credit for underserved communities across Southeast Asia at a time when everyday expenses continue to rise and consumers’ financial priorities are evolving.
“Today’s consumers need financial solutions built around real-life spending needs and changing financial priorities. With SkyroCredit, we bring flexible financial solutions to our customers’ fingertips. The credit line offers all the benefits of flexibility, including an interest-free grace period. This provides customers with maximum convenience for everyday use while even allowing them to save money through cashback.
“By expanding our portfolio of point-of-sale loans, cash loans, and Buy Now, Pay Later (BNPL) products to include flexible credit lines, we are building long-term customer relationships based on everyday use, responsible borrowing, and trust.”
Eligible customers receive initial credit limits of PHP 1,000 to PHP 10,000 (approximately USD 17 to USD 170), with the opportunity to increase their limit to as much as PHP 100,000 through regular, responsible use. Purchases carry 0% interest for up to 45 days. Every purchase also earns 1% cashback, which customers can redeem on future purchases through the app.
Skyro’s expansion into reusable digital credit addresses one of Southeast Asia’s largest financial inclusion opportunities by enabling sustained customer engagement. According to the Bangko Sentral ng Pilipinas, the central bank of the Philippines, only half of Filipino adults have a formal financial account. As QR-based payment networks continue to expand across the region, Skyro can leverage this infrastructure to deliver accessible digital credit products that meet growing consumer demand.
Hashtag: #Skyro #SkyroCredit #DigitalCredit
The issuer is solely responsible for the content of this announcement.
About Skyro
Skyro is a high-growth, digital-first fintech group delivering scalable, responsible access to financial services across high-potential emerging markets. Powered by proprietary data science, AI-driven credit decisioning and alternative data scoring, the company combines a mobile-native experience with modular fintech architecture to serve underserved customer segments at scale.
In just three years, Skyro has grown to serve over one million active customers in the Philippines, underpinned by a robust credit portfolio exceeding $200 million. The company’s strategic ambition is to establish itself as the preeminent full-spectrum financial services group across dozens of emerging markets worldwide.
Media OutReach
Peach Garden Celebrates Mid-Autumn Festival with Singapore Flyer-Inspired Mooncake Keepsake Gift Set
The Singapore Flyer design roots the collection in a recognisably local identity, with the launch timed to the National Day period as the city moves into the traditional Mid-Autumn Festival gifting and reunion season. Pre-orders open from 13 July to 10 August at $61 nett inclusive of GST (usual price: $91.11).
A Keepsake Built Around the Singapore Skyline
Designed around a circular silhouette that echoes the Singapore Flyer’s iconic form, the Graceful Showstopper is crafted to hold its place in a home well beyond the festival.
Rooted in a recognisably Singaporean aesthetic, it functions as a decorative display piece as much as a festive gift, whether set out for a family gathering, presented to a business client, or kept as a personal memento of the season. Logo customisations are available on corporate orders of 50 boxes or more.
Handmade Daily, in a Range Built for Modern Palates
Returning alongside the centrepiece is Peach Garden’s low-sugar mooncake range, available in baked and snowskin varieties. The Deluxe Combination of Four spans four flavours across eight miniature pieces:
- Mini Lemon Yuzu Snowskin
- Mini Pandan Lotus Snowskin with Melon Seed
- Mini Low Sugar White Lotus Snowskin with Macadamia
- Mini Lychee Snowskin with Lychee Martini Truffle
Every mooncake in the range is handmade fresh daily across Peach Garden’s six outlets, a practice the group has maintained amidst an industry where production has shifted increasingly toward automation.
The collection will be available at more than 20 festive kiosks across Singapore for the first time, including Takashimaya from 20 August and VivoCity from 25 August, both through 25 September. Collection is available from 11 August to 25 September at all six Peach Garden outlets, from 11am to 3pm and 6pm to 10pm.
Hashtag: #PeachGarden #GracefulShowstopper #MoonCakeFestival #MidAutumnFestival
https://www.peachgarden.com.sg/
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https://www.instagram.com/peachgardencelebrations/
The issuer is solely responsible for the content of this announcement.
About Peach Garden
Peach Garden is one of Singapore’s leading Chinese restaurant brands, renowned for its contemporary Chinese cuisine, exceptional hospitality, and award-winning festive creations. With six outlets across Singapore, the brand continues to bring families, friends, and businesses together through meaningful dining and gifting experiences.
Media OutReach
Rethinking Urban Development: Vietnamese Developers Shaping Future Cities
For much of the past century, urban development followed a relatively straightforward equation: build housing, expand infrastructure and accommodate population growth. This formula is now showing its limitations. As climate risk intensifies, biodiversity declines and cities compete not only for investment but also for talent, developers around the world are now forced to redefine the very nature and purpose of what they build.
From the Gulf to Singapore, and from Scandinavia to Southeast Asia, large-scale urban projects are evolving into integrated ecosystems where mobility, green infrastructure, education, healthcare, digital services and environmental restoration are planned together. The industry paradigm has shifted from constructing buildings to designing places capable of sustaining both economic growth and quality of life over generations.
Vinhomes has initiated a comprehensive repositioning to navigate this global transition.
Known as Vietnam’s largest residential developer, the company is increasingly recognized not merely as a builder of housing projects, but as a creator of large-scale lifestyle ecosystems, communities where urban planning, technology, ecology and public services are conceived as parts of the same system.
When Nature Becomes Urban Infrastructure
For decades, environmental considerations were often introduced after a city’s masterplan had already been completed.
The emerging model reverses that sequence. Across many of its recent developments, Vinhomes operates on the principle that natural systems should become the starting point of planning. Hydrology, coastal conditions, biodiversity and existing vegetation are treated as design inputs that shape the urban layout from the earliest stages.
This philosophy marks a notable departure from conventional large-scale development, particularly in rapidly urbanising markets where natural landscapes have frequently given way to intensive construction.
With more than 30 developments across Vietnam and a land bank equivalent to roughly two-thirds the size of Singapore, Vinhomes has the unusual opportunity to test this planning approach at a metropolitan scale.
Rather than replicating identical urban formulas, each project is designed around the ecological characteristics of its location.
The company maintains that the long-term success of a city should ultimately be measured not by how much has been built, but by whether natural ecosystems continue to thrive decades after residents have moved in. That perspective aligns with an increasingly influential school of urban planning in which green infrastructure is viewed as essential public infrastructure.
Factors Compelling Cities Toward Regeneration
Environmental, Social and Governance (ESG) frameworks have become standard across global investment. Urban planners, however, are beginning to question whether sustainability alone is sufficient.
Maintaining today’s environmental conditions may no longer be enough if tomorrow’s cities must also respond to rising temperatures, sea-level change and growing demographic pressures.
Vinhomes’ strategic response is crystallized in its ESG++, a framework that extends beyond conventional ESG principles by introducing two additional objectives: Regeneration and resilience.
The distinction is subtle but important.
Regeneration implies restoring ecological systems rather than simply reducing environmental impact. Resilience focuses on designing cities capable of adapting to changing climatic, technological and social conditions over many decades.
Projects such as Vinhomes Green Paradise Can Gio and Vinhomes Global Gates Ha Long are intended to demonstrate how these concepts can be incorporated into large-scale urban planning, combining renewable energy, smart infrastructure and ecological restoration within a single development model.
This shift highlights a growing global consensus: the success of next-generation cities will ultimately be measured by their ability to adapt to increasingly complex environmental challenges.
Vietnam’s Urban Story Is Becoming Part of a Global Conversation
For many international audiences, Vietnam remains associated primarily with its cultural heritage and natural landscapes. Urban development may become an equally important part of that story.
Rapid urbanisation, expanding infrastructure investment and a national commitment to achieve net-zero emissions by 2050 have created conditions in which entirely new urban models can be planned without many of the legacy constraints facing older cities.
This developmental opportunity is capturing increasing global interest.
Commenting on Vinhomes Green Paradise’s participation in the global 7 Wonders of Future Cities initiative, Jean-Paul de la Fuente, Director of the New7Wonders Organisation, described Vietnam as undergoing a “transformative step change” in its national identity and global positioning. He pointed to the country’s progress in reducing the carbon footprint of urban mobility as an example of coordinated action between government and the private sector that offers valuable insights extending beyond Southeast Asia.
For Vinhomes, participation in international platforms such as 7 Wonders of Future Cities is therefore less about showcasing a single project than about contributing to a broader discussion on how rapidly developing economies might approach urban growth differently. The company’s evolution mirrors a wider shift taking place across the global property sector.
Increasingly, the core value proposition for developers is no longer anchored in how many buildings they can deliver. Instead, it centers on whether they can create cities that remain economically competitive, environmentally resilient and socially relevant long after construction has ended.
Hashtag: #Vinhomes
The issuer is solely responsible for the content of this announcement.


