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Bhutan’s Young Culinary Talent Sharpens Skills in Hong Kong Culinary Exchange Sponsored by Lee Kum Kee

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HONG KONG, CHINA – Media OutReach Newswire – 8 April 2026 – Lee Kum Kee Sauce (“Lee Kum Kee”), the global leader in Asian sauces and condiments, organised a three-week culinary programme for eight young Bhutanese chefs from the De-suung Skilling Programme (DSP) from 1-19 March 2026. Supported by the Chinese Culinary Institute (CCI) in Hong Kong, the programme empowers youth career development through vocational training and international exposure.

Dasho Tashi Wangyal, an Eminent Member of the National Council of Bhutan and a member of the De-suung Skilling Programme (DSP) Steering Committee (front row, sixth from left), Dasho Zimpon Wom Sonam Thinley, Deputy Chamberlain to His Majesty the King, the Executive Director, Skilling Programme, DSP and a member of the DSP Steering Committee (front row, seventh from left), James HP Yap, Principal of Hotel and Tourism Institute, Chinese Culinary Institute, and International Culinary Institute (front row, eighth from left), and Dodie Hung, Executive Vice President – Corporate Affairs of Lee Kum Kee Sauce (front row, fifth from left), celebrate with the young Bhutanese chefs upon completion of their culinary exchange

The cohort of eight Desuup chefs, currently working in hotels and DSP initiatives, participated in an intensive, hands-on upskilling programme. Participants completed 10 days of professional training at CCI, with focused modules on the Eight Major Cuisines of China, selected Western cooking techniques, and signature Cantonese dishes. Additional sessions covered Hong Kong local specialties and pastry techniques as well as food presentation and plating — all led by instructors from CCI, International Culinary Institute (ICI), Star Chef Management School and Lee Kum Kee.
Beyond classroom learning and cooking, the young chefs explored Hong Kong’s food culture and heritage. Activities included visits to local eateries such as a traditional Cha Chaan Teng, and guided culinary tours across the city. The group also travelled to Xinhui and Zhuhai in mainland China to learn more about sauce production and Guangdong’s culinary culture. The experiences further inspired their culinary perspectives and creativity.
The young chefs also showcased their skills at an exclusive VIP lunch and the Bhutan Flavour Fair, attended by DSP officials and Lee Kum Kee Sauce representatives.

Young chefs are inspired through systematic hands-on learning and exploration, discovering local delicacies, and experiencing Hong Kong’s heritage and contemporary landscape
Young chefs are inspired through systematic hands-on learning and exploration, discovering local delicacies, and experiencing Hong Kong’s heritage and contemporary landscape

Young chefs showcase their skills at an exclusive VIP lunch and a Bhutan Flavour Fair
Young chefs showcase their skills at an exclusive VIP lunch and a Bhutan Flavour Fair


Dasho Tashi Wangyal
, an Eminent Member of the National Council of Bhutan and a member of the DSP Steering Committee, said, “Our young chefs are receiving valuable exposure at the Chinese Culinary Institute through immersion in professional Asian cuisine, modern culinary techniques and global kitchen standards. I would like to extend our heartfelt appreciation to Lee Kum Kee for the vision, partnership and commitment to nurturing the next generation of culinary professionals.”

Dasho Zimpon Wom Sonam Thinley, Deputy Chamberlain to His Majesty the King, the Executive Director, Skilling Programme, DSP and a member of the DSP Steering Committee, said, “I’m proud of the Desuup chefs’ aspirations, and I hope they will build on the prestige of Lee Kum Kee and the Chinese Culinary Institute – their mentors – to further develop their careers in the culinary world.”
James HP Yap, Principal of Hotel and Tourism Institute, Chinese Culinary Institute, and International Culinary Institute, said, “Hong Kong is a vital platform that brings together global culinary cultures. Through this exchange, I’m confident the young Bhutanese chefs have not only deepened their understanding of the essence of Chinese and Western culinary flavours, but also have acquired valuable cooking techniques, plating skills, as well as developed a deeper appreciation of the richness of Chinese culinary culture.”
Dodie Hung, Executive Vice President – Corporate Affairs of Lee Kum Kee Sauce, said, “At Lee Kum Kee, we believe in the power of culinary culture to connect people and create lasting opportunities. It has been a joy to see the passion and growth of these chefs throughout this programme. We look forward to continuing our collaboration with CCI and DSP to nurture the next generation of culinary talent and strengthen the ties between our communities through the art of food.”
Since 2025, Lee Kum Kee has engaged in a strategic partnership with DSP to support culinary training in Bhutan, bringing international standards, signature flavours and professional expertise into DSP’s training programmes.
Lee Kum Kee is dedicated to promoting Chinese culinary culture worldwide. Through its Global Youth Culinary Immersion initiative, the company has provided culinary education, scholarships and exchange opportunities for aspiring young chefs in China, Malaysia, South Korea, Vietnam, UK, Canada and USA.

Hashtag: #LeeKumKee #LKK

The issuer is solely responsible for the content of this announcement.

About Lee Kum Kee

Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit .

About De-suung Skilling Programme

The De-suung Skilling Programme (DSP) is a Royal Project initiated by His Majesty The King of Bhutan in 2021. As envisioned by His Majesty, DSP imparts a series of short-term high-quality trainings to unemployed Bhutanese youths who have mostly completed high school and are in their early or mid-20s. These youths have all undergone the De-suung training, which is a valued-based personal development programme intended to encourage active citizenry in the process of nation-building. DSP provides short-term training in various fields to Bhutanese youths entering the job market with varying degrees of educational qualification. For more information, please visit .

About Chinese Culinary Institute

The Chinese Culinary Institute (CCI) is one of the 14 member institutions of Vocational Training Council (VTC). It was established in 2000 as one of the Millennium Projects of the HKSAR Government. CCI endeavours to provide systematic training in Chinese cuisine for beginners and practicing chefs who wish to obtain or upgrade their professional qualifications. It also aims to elevate the professional standard and status of Chinese Chefs in order to strengthen Hong Kong’s reputation as the “Culinary Capital of Asia”. Furthermore, CCI strives to establish Hong Kong as a regional training and accreditation centre in Chinese cuisine by introducing “One Trade Test Two Certificates” system. To promote the deep-rooted heritage of the Chinese culinary art, CCI offers culinary interest courses for locals and tourists alike. For more information, please visit .

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Industry expert Jason Gerlis has been appointed as the Chief Revenue Officer at GoGlobal

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TOKYO, JAPAN – Media OutReach Newswire – 11 June 2026 – Industry expert Jason Gerlis has been appointed as the Chief Revenue Officer at GoGlobal – the global expansion business – bolstering the leadership team’s strength and depth at a time of accelerated growth.

With more than 15 years’ experience in helping businesses to scale internationally, his role will be to drive revenue growth at GoGlobal, align this to delivery excellence and add long-term value to those companies looking to expand and operate overseas.

“I’m delighted to welcome Jason into the fold,” states Jeremy Wastall, CEO at GoGlobal. “His extensive industry knowledge and global corporate services background support our strategy to deliver best‑in‑class business expansion and operational solutions to clients looking to enter new markets compliantly, and at speed.”

His appointment is also in-line with the company’s aim to build a business where cultural fit and mindset are just as important as experience.

“Alongside his impressive experience, Jason’s approach to leadership aligns with our brand values. I have full confidence in his ability to create a world-class environment where his teams will grow and excel,” adds Jeremy.

The move follows a series of recent senior hires and strategic investments designed to enhance GoGlobal’s ambitious growth plans, which include greater geographic reach, deeper technology capabilities and the continued development of market-winning solutions for clients.

Independence and long‑term focus

Explaining what drew him to GoGlobal, Jason points to the company’s independence and investment strategy.

“GoGlobal’s independence is a real strength,” he states. “It gives the business the freedom to invest in what genuinely matters to clients and focus on building sustainable, future growth. That long‑term perspective leads to better client outcomes, stronger partnerships and a more engaged, motivated workforce.”

Jason also highlights the company’s culture which is deeply grounded in servicing clients’ needs as a reason to join the business. He notes: “Understanding, consistency, collaboration and responsiveness are at the foundation of GoGlobal’s approach to client service, all of which resonate with me.

“And it’s these values and business ethics that truly set GoGlobal apart,” he concludes.

Strengthening global networks

Based in Charlotte, USA, Jason will spend his first months in the role engaging closely with GoGlobal’s global clients and partner ecosystem, while helping shape the company’s long‑term commercial strategy.

“I’m excited to work with clients across the full spectrum — from fast‑growing start‑ups and venture / private equity‑backed businesses to large multinationals — as we continue to build GoGlobal’s future roadmap,” he states.

Prior to joining GoGlobal, Jason spent five years as Global Head of Corporate Services at Ocorian and held several senior leadership roles at TMF Group over seven years, including Global Head of Consulting and Regional Director for North America and the Caribbean.

Hashtag: #GoGlobal



Wechat: GoGlobal环瑀

The issuer is solely responsible for the content of this announcement.

GoGlobal

GoGlobal – the global expansion business – helps companies set up and manage global operations compliantly and confidently. By combining global expertise with local execution, GoGlobal supports market entry, M&A activity and vendor consolidation through a single point of accountability.

Founded eight years ago in 2018, GoGlobal has grown from a startup into a fully decentralized global organization, supporting thousands of clients with their own growth stories.

It now has over 450 internal employees, operating across 85+ countries, and has enabled more than 1,000 clients to establish and manage their global operations across 145 markets.

Services include entity setup, compliance and management; accounting and tax services; HR and payroll support; Employer of Record (EOR); and Independent Contractor Solutions (ICS).

GoGlobal is headquartered in Tokyo but the leadership and operational teams are worldwide, enabling seamless support across time zones.

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Korean Liquor (K-SUUL), Raises Its First Flag for Globalization on Asia’s Largest Stage

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“K-SUUL Pavilion” to Open for the First Time at the HKCEC on May 26-28

HONG KONG SAR – Media OutReach Newswire – 10 June 2026 – The National Tax Service of Korea (Commissioner: Lim Kwang-hyun), for the first time, opened the “K-SUUL Pavilion” at Vinexpo Asia[1], which was held for three days from May 26 to 28 at the Hong Kong Convention and Exhibition Centre (HKCEC).

[Photo] Korean Liquor (K-SUUL) Raises Its First Flag for Globalization on Asias Largest Stage

The opening of the “K-SUUL Pavilion” was served as a key milestone in raising the global profile of Korean alcoholic beverages and expanding overseas exports.

At the inaugural “K-SUUL AWARDS” held by National Tax Service of Korea last December, 175 small and medium-sized liquor producers from across Korea submitted a total of 366 products. Following document screening and blind testing, 12 products were selected.

The award-winning liquors, selected through a fair judging process with the participation of Korean citizens, was introduced to the global market through this exhibition, marking their first step toward overseas expansion.

The “K-SUUL Pavilion” was operated through cooperation between the National Tax Service of Korea and the liquor industry and association (the Korea Alcohol and Liquor Industry Association). It was designed as an integrated promotional platform to strengthen the export competitiveness of Korean alcoholic beverages and develop overseas sales channels.

The “K-SUUL Pavilion” was operated with a total of 16 booths (display and tasting booths), and 12 companies — including winners of the K-SUUL AWARDS — participated to hold consultations with overseas buyers.

Participating companies ranged from traditional liquor breweries to regional soju producers and major liquor companies, showcasing the diverse spectrum of Korea’s alcoholic beverage industry on a single stage.

In addition to the booths operated by the 12 participating companies, a dedicated booth was set up exclusively to showcase the award-winning liquors, further highlighting the significance of the K-SUUL AWARDS.

At the venue, promotional videos of the award-winning liquors were screened, while English-language brochures and souvenirs were distributed to attract local buyers and visitors to raise awareness of Korean alcoholic beverages.

In addition, meetings with the organizers of Vinexpo Asia, overseas buyers, and distribution industry officials were also held to identify rapidly changing global liquor market trends and assess the overseas expansion potential of Korean alcoholic beverages.

Han Yeong-seok Fermentation Research Institute expressed gratitude for being given the opportunity to participate in the exhibition, saying, “It was meaningful to showcase our award-winning liquor, ‘Dohan Cheongmyeongju,’ on the same stage as liquors from around the world through this exhibition. We did our best to promote Korea’s unique fermentation culture and the value of Korean liquor to the world.”

Going forward, the National Tax Service of Korea will continue to enhance the substance of the K-SUUL AWARDS, continuously discover outstanding liquors from promising small and medium-sized enterprises, and will actively support the globalization of Korean liquor (K-SUUL) by promoting it both domestically and internationally and helping these businesses expand their sales channels.


[1] Vinexpo Asia is Asia’s largest B2B wine and spirits exhibition, attracting approximately 9,000 industry professionals from 60 countries last year.

Hashtag: #K-SUUL

The issuer is solely responsible for the content of this announcement.

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YesAsia Holdings Advances Dual-Engine Strategy with First YesStyle Concept Store in the US

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HONG KONG SAR – Media OutReach Newswire – 10 June 2026 – YesStyle, the global online beauty retailer under YesAsia Holdings Limited (“YesAsia Holdings”, together with its subsidiaries, the “Group”) (02209.HK), has announced the launch of its new physical retail store in the US. Located on the main level of Great Mall in Milpitas, in the heart of the San Francisco Bay Area, the new concept store not only marks a significant step in bringing the latest K-beauty trends to a broader US audience, but also represents a major strategic milestone in advancing the Group’s B2C-B2B dual-engine strategy to expand market share in North America.

Driving O2O Synergy: Expanding Offline Reach to Complement B2C Strategy
Celebrating 20 years of delivering trending Asian products worldwide, YesStyle has transformed 1,500 square feet into an immersive retail fantasy. Serving as a strategic extension of the Group’s core B2C business, this new physical footprint enhances offline visibility and reaches a wider demographic of consumers who value hands-on product discovery and immediate purchase. The store offers a “Yesful playground” where beauty lovers can connect with over 60 Asian brands, featuring interactive makeup stations with beloved K-beauty labels like UNLEASHIA, dasique, fwee, and rom&nd, alongside a customizable mask bar. This experiential retail environment functions as a powerful, culturally rich marketing engine, generating offline brand awareness and foot traffic that seamlessly feeds into the digital platform, creating a complementary offline-to-online (O2O) loop that supports repeat purchases and maximizes customer lifetime value (LTV).

Mr. Joshua Lau, Founder, Executive Director and Chief Executive Officer of YesAsia Holdings said: “The launch of YesStyle‘s retail store marks a significant milestone for our brand, as we bring our top-tier and bestselling K-beauty products, along with advanced skin care innovation, into an offline setting for customers in the Bay Area. The Bay Area holds a special place in our history as the city where the Group was founded and where our first office was established. Opening our first YesStyle beauty retail store here feels like coming home and reinforces our commitment to continue innovating and delivering exceptional experiences to our customers, both online and offline.”

Empowering the B2B Wholesale Business AsiaBeautyWholesale (ABW) Growth
This physical retail expansion also creates substantial value for YesAsia Holdings’ B2B operations, ABW. By physically showcasing a curated yet expansive selection of bestselling Korean beauty brands, including SKIN1004, Medicube, Anua, Dr. Althea, Beauty of Joseon, COSRX, and more, in a premium US retail environment, YesStyle acts as an effective market-testing ground. The elevated brand awareness and consumer validation generated at the retail level will bolster confidence among other local US retailers and distributors, effectively catalyzing B2B orders and driving synergistic growth across both of the Group’s core business modules.

Hashtag: #YesAsia #YesStyle

The issuer is solely responsible for the content of this announcement.

About YesAsia Holdings Limited (02209.HK)

Established in 1997, YesAsia Holdings is a leading e-commerce platform operator recognized for its expertise in identifying and procuring quality Asian beauty, fashion, lifestyle and entertainment products. Headquartered in Hong Kong, the Group deliver products promptly and efficiently to a global audience through its strong ties with over 400 leading Asian beauty brand and supplier partners. The Group operates three major platforms: YesStyle, an e-commerce B2C platform for serving the increasingly popular Asian beauty, fashion and lifestyle products, particularly Korean beauty products; AsianBeautyWholesale, a B2B platform for Asian beauty products; and YesAsia, an e-commerce retail platform for entertainment products. YesAsia Holdings is a constituent of the MSCI Hong Kong Micro Cap Index.

For more information, please visit the Group’s official website:

About YesStyle

YesStyle, a global B2C online retailer under YesAsia Holdings Limited. (02209.HK), is the go-to destination for the largest selection of authentic Asian beauty, fashion, and lifestyle products. As an authorized retailer of 400+ premium K-beauty brands, YesStyle aims to help everyone find their ‘yes!’ through innovative beauty inspired by Asia, friendly guidance and smart prices since 2006.

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