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Snapchat Appoints DMS as Advert Sales Rep for Egypt, Kuwait

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By Dipo Olowookere

The official digital arm of Choueiri Group, Digital Media Services (DMS), has been appointed as the sales representative for Snapchat advertising formats in Kuwait and Egypt.

Snapchat offers robust measurement and targeting for all advertisers. They receive metrics on their Snap Ads, showing impressions, completions, eCPM, eCPV etc., and metrics on their Filters showing swipes, views, shares, reach, share rate etc. Snapchat also offers multiple pre-defined audiences for advertisers, such as Snap Lifestyle Categories, Snap Audience Match, and age, gender, location, device, and carrier targeting.

According to the deal, DMS will offer four engaging formats to advertisers in Kuwait and Egypt.

Snap Ads offer sight, sound and motion in a format made especially for mobile: full-screen,100% viewable with sound on by default. Snap Ads with a video, GIF, or still image, also have the option to offer an interactive element – an app install page, long-form video or trailer, or pre-loaded website.

Lenses let Snapchatters apply real-time effects and sounds to their selfies – so brands can take part in the communication on Snapchat in the most fun way. Lenses are augmented reality, and a new form of advertising – an impression but also “play time,” or how long Snapchatters spend playing with a fun Lens.

Filters are artistic overlays that appear when a user takes a Snap in a specific location and swipe left or right. They allow brands to be where their product is bought, thought about, or consumed – driving awareness, advocacy and action. On average, more than a billion Snaps with Filters are viewed each day.

Story Ads offer brands the ability to enable viewers to swipe up to view products, sites or videos while viewing long-form content. Positioned alongside premium content they offer the possibility of extending reach as each ad impression comes from viewing directly as opposed to an ad sandwiched between content.

Commenting about the partnership, Michel Malkoun, DMS Chief Operating Officer said: “This move demonstrates that Egypt & Kuwait are important markets for Snapchat, and that they are investing in local support to help brands get the most out of the platform. We look forward to a long and mutually beneficial partnership”.

Hussein Freijeh, General Manager of Snap Inc. in the Middle East added: “It is a priority to ensure advertisers across the region are up to speed on what Snapchat has to offer. This partnership with DMS will help us better support brands in Kuwait and Egypt and we are excited for what the future holds.”

Launched in 2011, Snapchat has grown to become one of the topmost and fastest growing platforms, with over 191 million daily active users.

It has also established itself as an essential medium for digital marketers all over the world. Its advertising products are driving incredible return on investment for marketers globally.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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OPay, Coinbase, Others Crash as Cloudflare Suffers Another Glitch

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Daudu Gotring OPay

By Adedapo Adesanya

Cloudflare Incorporated, a business providing cloud-based services to various enterprises, said in a note on Friday it is investigating issues with its Dashboard and related Application Programming Interfaces (APIs).

Numerous companies and services, including payments platform like OPay as well as Canva, Coinbase Global Incorporated, Investing.com , Shopify Incorporated, and Zoom Video Communications Incorporated, all appeared to crash, with some seeing “500 internal server error” and “Please check your internet connection and try again”.

The global outage has left many users unable to access these key services as this disruption has not only affected individuals but also businesses relying on these platforms for their operations.

Customers using the Dashboard or Cloudflare APIs are impacted as requests might fail and errors may be displayed, the company said on its status page.

In its latest update, Cloudflare added that “a fix has been implemented,” with the firm monitoring the results.

Users from all over the world have taken to social media platform X (formerly Twitter) to voice their frustrations over the issue.

This is Cloudflare’s second major disruption in nearly a month, following another incident in November that affected services like Spotify and ChatGPT.

At the last outage, Cloudflare’s services were largely restored within three hours, and fully restored after approximately five hours.

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Google Unveils AI Skilling Blueprint for Africa

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Google AI Skilling Blueprint for Africa

By Modupe Gbadeyanka

As part of broader Africa-focused Artificial Intelligence (AI) initiatives, Google has launched the AI Skilling Blueprint for Africa, designed to help governments build a future-proof workforce.

The programme provides governments with a comprehensive, step-by-step guide to formulate national skilling strategies. It focuses on developing three critical cohorts: AI Learners, who will gain foundational AI literacy; AI Implementers, professionals upskilled to integrate AI tools into their work; and AI Innovators, deep technical experts dedicated to building the next generation of AI solutions.

Africa is home to the world’s youngest and fastest-growing population. The continent shows immense potential for AI-driven economic growth.

However, new research highlights a significant challenge: while optimism for AI is exceptionally high, reaching 95 per cent in Nigeria and 76 per cent in South Africa, 55 per cent of firms across the continent report needing AI talent more than financing. Closing this skills gap is key to unlocking Africa’s opportunity.

Google’s Vice President of Government Affairs and Public Policy, Doron Avni, explained that, “The AI Skilling Blueprint provides a clear roadmap for governments to build the workforce of the future.

“By also investing in AI-ready data and expert local organisations and partners, we are helping build the interconnected ecosystem needed for a prosperous, AI-driven future for the continent.”

As part of its broader initiatives, Google also announced $2.25 million to support projects building trustworthy public data sets for AI by the UN Economic Commission for Africa (UNECA), the UN Department of Economic and Social Affairs (UN DESA) and PARIS21.

This contribution will help national statistical offices modernize their infrastructure and empower decision-makers with the reliable data they need to address challenges from food security to economic growth.

“For Africa to drive sustainable development, evidence-based policymaking is indispensable. This requires accessible, reliable, and AI-ready data.

“This effort is a crucial step forward. By building a Regional Data Commons, we can empower African institutions with the data and tools they need to make strategic choices that will drive growth and prosperity,” the Executive Secretary of the UN Economic Commission for Africa, Claver Gatete, said.

Finally, building on its $7.5 million Google.org Skilling Fund commitment, Google announced the first set of expert social impact organizations who will receive funding to execute on projects consistent with its skilling mission, including FATE Foundation and the African Institute for Mathematical Sciences (AIMS), which will embed advanced AI curricula into universities; and JA Africa and CyberSafe Foundation, which will advance crucial work in online safety and digital literacy.

“We are incredibly proud to partner with the African Institute of Management Sciences on the Advanced AI UpSkilling Project, with support from Google.org. This groundbreaking initiative is a direct response to the urgent need for deep AI competencies in Africa, empowering tertiary institutions, lecturers, and students in Nigeria, Ghana, Kenya, and South Africa.

“This strategic support aligns perfectly with FATE Foundation’s mission to foster innovation and sustainable economic growth across the continent, ensuring Africa is fully equipped to lead in the global technological future,” the Executive Director for FATE Foundation, Adenike Adeyemi, stated.

“We live in an age defined by rapid technological change and our mission at JA Africa is to ensure that African youth are not left behind. However, even as we engage our youth in more digital programs and encourage AI literacy, we are fully aware of the harmful effects of unchecked online exposure and, therefore, invest equally in protecting their data, physical safety and mental wellbeing.

“Through this support from Google.org, we will give young people the tools, knowledge, and confidence they need to navigate the digital world safely and responsibly,” the chief executive of Junior Achievement Africa, Simi Nwogugu, remarked.

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Zoho Updates All-in-One Business Software Platform Zoho One

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Zoho One Update

By Modupe Gbadeyanka

Global technology firm, Zoho, has enhanced its all-in-one business software platform known as Zoho One with improve security, and deeper intelligence across all over 50 applications.

The company improved the user interface, placing context at the centre of the user journey and removes traditional boundaries between applications.

Spaces now organise tools by purpose—such as Personal, Organisation, and Department-specific groups—enabling employees to access what they need without switching between apps. A centralised search bar spans the entire ecosystem, allowing users to find information or trigger workflows instantly.

An enhanced Action Panel provides a full view of upcoming meetings, unread messages, pending tasks, and other key updates, helping employees remain informed regardless of which app they are using.

The updated Dashboard consolidates data from Zoho and third-party apps into one central hub that can be customised using pre-existing or bespoke widgets.

The platform also introduced Vani, a new visual-first collaboration space that supports brainstorming, planning, and creation through diagrams, whiteboards, mind maps, and integrated video calling.

A central integrations panel enables administrators to monitor and configure all connections. Foundational integrations bring application-specific portals—Zoho or third-party—into a single unified portal. Practical tasks such as domain verification and authentication can now be configured more easily.

The new Smart Offboarding feature introduces outcome-based integrations, allowing organisations to transfer department ownership, manage employee device data, and determine data access rights within a single workflow, ensuring smooth transitions.

Also, Zia, Zoho’s AI assistant, is now accessible throughout Zoho One, providing unified intelligence that supports decision-making and improves productivity. Zia can aggregate and contextualise information from various platforms, including third-party systems such as Google Workspace, and present it as clear, actionable insight.

Zia Hubs, the platform’s intelligent content management system, now has a dedicated space where contracts, meeting recordings, and other important assets are automatically organised. Through Zia Search, employees can quickly surface relevant information without navigating multiple locations.

In addition, Ask Zia, available from the bottom toolbar, enables prompt-based searches across Zoho One, providing quick visibility into schedules, tasks, recent interactions, and other key details.

Commenting on the changes, the Country Head for Zoho Nigeria, Mr Kehinde Ogundare, said, “The Zoho One update reflects how work has evolved from using individual applications to operating within a unified platform.

“Zoho One customers are not simply licensing apps; they are choosing a solution that allows Zoho to handle the technology while they focus on productivity. The enhancements announced today deliver a cohesive experience built on unified integrations, context, and data.”

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