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Expanding Rural Participation in Nigeria’s Digital Economy

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Nigeria's Digital Economy

By Adeniyi Ogunfowoke

Nigeria’s digital economy is currently getting the much-needed attention from government and experts because of its endless potentials to cause a radical shift in the country’s economy. These can be backed by the statement of Okechukwu Enelamah, Minister of Industry, Trade and Investment who said recently that there are indications that investments in the digital economy will generate $88 billion and create three million jobs for Nigerians before the end of 2021.

From the Minister’s statement, it can be understood that the digital economy will be key to the growth of Nigeria’s economy.

However, a major concern or worry for some stakeholders is that the participation in the digital economy is largely concentrated in the urban areas. Meanwhile, in the rural areas, their participation is quite skeletal largely because of the low internet penetration. To be more factual,  the Executive Vice Chairman, Nigerian Communications Commission (NCC), Prof. Umar Danbatta said recently that 53% of Nigerians lack internet access and many of them are inhabitants of rural areas.

Nigeria’s Digital economy

So, what is the digital economy? According to Deloitte, “It’s the economic activity that results from billions of everyday online connections among people, businesses, devices, data, and processes.”

What is exciting about the digital economy is that it is unrestricted and borderless as it can reach anyone in any part of the world.

In Nigeria, we have seen huge contributions in the digital economy from e-commerce, fintech, aggrotech, and healthtech among others. These businesses have deployed digital technologies like artificial intelligence, virtual reality and the internet of things to solve crucial social problems and improve their bottom line.

In relation to e-commerce, Jumia has played a key role in accelerating Nigeria’s digital economy. The platform has encouraged and convinced Nigerians to buy things online, created jobs and generally encouraged trust in the online space.

Increasing rural participation

Business in rural areas is basically offline. This is probably because of inadequate internet access. Nevertheless, these areas cannot be left behind in the digital economy march. It is a goldmine waiting to be explored.

The first and only thing that must be done is for the government through the Nigerian Communication Commission to work with the telecommunication companies to identify and provide telephony services to underserved or unserved communities. If this can be done, there will be a steady increase in rural participation in the digital economy because businesses will move into these communities to do business.

In the meantime, some painstaking efforts are been made to increase rural participation despite the limited internet access.

Jumia, Nigeria’s No 1 shopping destination, has expanded its delivery services beyond Lagos to include Ibadan, Abeokuta, Port Harcourt and Abuja. In all of these cities, there are pockets of rural communities and their inhabitants who buy items online through Jumia Force (JForce) agents and are delivered to their doorsteps. Also, if you are searching for a hotel, Jumia’s hotel and flight services have over 9,000 hotels across the country. Therefore, whether you are in a rural or urban area you do not need to worry about where to stay. This reveals that Jumia is ready to send foot soldiers to these rural areas to educate, enlighten and at the end empower them to be part of the digital economy.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Economy

Brent Jumps to $114 as Trump Threatens to Bomb Iran’s Oil Wells

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brent crude oil

By Adedapo Adesanya

Brent oil price increased by 1.3 per cent or $1.48 to $114.00 per barrel on Monday as the Iran war entered its fifth week, with President Donald Trump threatening to destroy the Islamic Republic’s oil wells.

Brent has soared about 55 per cent in March, a record for the contract, dating back to its inception in 1988. The previous monthly record was a 46 per cent gain in September 1990 during the first Gulf War.

Also, the US West Texas Intermediate (WTI) futures were up $3.45 or 3.5 per cent to $103.09 a barrel, as Mr Trump vowed to target power plants and Kharg Island unless the Strait of Hormuz was reopened. Iran’s effective closure of the Strait of Hormuz, ⁠a chokepoint for roughly a fifth of global oil and gas supplies, continues to be a point of focus.

In an interview with the Financial Times on Sunday, the US president said his preferred option in Iran would be to “take the oil,” likening it to the country’s actions in Venezuela, where the US effectively gained control over the country’s oil sector after the capture of its leader, Nicolás Maduro.

His remarks come as the conflict between the US, Israel, and Iran entered another week, with attacks spreading across the region, heightening risks to energy infrastructure and driving a sharp rally in crude prices.

Previously, the American president said he would pause attacks on Iran’s ​energy network until April 6 and ​that the US and Iran have been ⁠meeting “directly and indirectly”, but Iran described US proposals to end a month of war in the Middle East as “unrealistic, illogical and excessive” and unleashed more missiles on Israel.

Meanwhile, US ​Treasury Secretary Scott Bessent said on Monday that the global oil market is well supplied, with more boats travelling through the Strait of Hormuz. Two Chinese container ships sailed through the ​strait on their second attempt to leave the Gulf after turning back on Friday.

Market analysts noted that the potential for further disruption through the Bab el-Mandeb Strait, a key shipping channel linking the Gulf of Aden to the Red Sea, could push prices even higher.

Yemen’s Houthis said Saturday they had launched missiles at Israel, marking their first direct involvement in the US- Israel war against Iran.

Prices eased a bit after the Group of Seven (G7) finance leaders signalled ​readiness to act to stabilise energy markets. Alongside their central banks, they indicated readiness to take “all necessary measures” to safeguard energy market stability ​and limit broader economic spillovers from recent volatility.

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Economy

Nigeria Exports 950,000 Barrels of Cawthorne Blend Crude

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crude oil supply disruption

By Adedapo Adesanya

The Nigerian National Petroleum Company (NNPC) Limited has marked a major milestone with the introduction and successful lifting of 950,000 barrels of Cawthorne Blend crude into the global market, a move aimed at boosting Nigeria’s production output and supporting its quota targets.

The feat was achieved through the FSO Cawthorne vessel, Nigeria’s first new crude oil terminal in 50 years, according to a statement by the Sahara Group on Monday, as the company said it welcomed the development.

It was recently reported that the country would introduce a new light sweet crude called Cawthorne in March. The launch of the new grade is part of Nigeria’s broader push to lift production, which has been constrained for years by crude oil theft, pipeline vandalism, and security challenges in the Niger Delta.

Cawthorne crude, which has an API gravity of 36.4, is similar in quality to Nigeria’s flagship Bonny Light, a grade widely valued by refiners for its high yields of gasoline and diesel.

The introduction of the grade could increase Nigeria’s crude and condensate supply from about 1.65 million barrels per day to roughly 1.7 million barrels per day for the rest of the year, depending on operational stability and market demand.

“Over the weekend, the first shipment of 950,000 barrels from FSO Cawthorne, Nigeria’s newest oil terminal, was initiated following its licensing and gazetting by the Nigerian Upstream Petroleum Regulatory Commission (NUPRC)”, the statement read in part.

FSO Cawthorne serves as a critical offshore production support asset, providing storage and offtake capabilities for crude produced from OML 18 and nearby producing assets.

On its part, Sahara Group, a global energy and infrastructure conglomerate, reiterated the strategic role of FSO Cawthorne in strengthening Nigeria’s energy security through its reliable production, storage, and evacuation infrastructure.

Sahara Group also recognised the advanced technologies deployed on FSO Cawthorne, noting that the facility incorporates cutting‑edge systems supported by artificial intelligence‑enabled monitoring and robust QHSE frameworks, enhancing operational efficiency, asset integrity, safety performance, and environmental stewardship.

Sahara commended NNPC for its leadership of Oil Mining Lease (OML) 18 and surrounding assets in the eastern Niger Delta, where Sahara Group is a joint operator and joint venture partner, noting that the company’s collaborative approach continues to drive continuous improvement and value delivery across Nigeria’s upstream sector.

Mr Tosin Etomi, Head, Commercial and Planning at Asharami Energy (a Sahara Group Upstream company), said the crude lifting from FSO Cawthorne represents a defining moment for the asset, the OML 18 partnership, and the wider oil and gas sector.

“The successful commencement of crude lifting from FSO Cawthorne is a significant milestone for the OML 18 partnership and a strong demonstration of what can be achieved through shared vision, technical discipline and committed collaboration,” Mr Etomi said.

Mr Etomi noted that the milestone aligns with Sahara Group’s broader upstream strategy, which is focused on building a resilient, scalable, and responsible production portfolio anchored on strong partnerships, asset optimisation, and long‑term value creation.

“The transition of FSO Cawthorne into active export is consistent with our upstream growth strategy, prioritising operational excellence, indigenous participation and infrastructure capable of sustainably supporting Nigeria’s production ambitions,” he said.

He noted that Sahara Group’s upstream portfolio includes a growing oilfield services division, which is redefining innovation, efficiency, and sustainability in the sector.

“Our expanding oilfield services capabilities are integral to our upstream vision, enabling smarter operations, improved efficiencies, and responsible resource development,” Etomi said.

“Sustainable social impact interventions and community participation have been key drivers of our upstream success, and we remain committed to aligning our operations with the highest global environmental, social, and governance standards.”

Mr Etomi also commended host communities and key regulatory and operational institutions, including the NUPRC, the Nigerian Ports Authority (NPA), the Nigeria Customs Service, and the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA), for their support in ensuring seamless operations.

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Economy

GCR Affirms Champion Breweries Ratings, Upgrades Outlook to Stable

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EnjoyCorp Champion Breweries

By Aduragbemi Omiyale

The national scale long-term rating of BBB+(NG) and the short-term issuer rating of A2(NG) assigned to Champion Breweries Plc have been affirmed by GCR Ratings.

The rating agency, in a statement, also disclosed that the brewery firm’s outlook on the ratings has been upgraded to stable from rating watch evolving.

The outlook was revised by GCR after the successful acquisition of the Bullet brand by Champion Breweries, while sustaining leverage metrics within those consistent with the current rating level despite the spike in debt.

The outlook reflects the expectation that Champion Breweries’ expanded business profile would support strong earnings growth and cash generation, which could offset the emerging strain on gearing and liquidity.

It was also noted that the affirmed ratings of Champion Breweries were underpinned by strong earnings quality and expected product and geographical diversification following the recent acquisition. These strengths are partly offset by the ramp-up of debt for working capital and partial funding of the acquisition, though gearing metrics remain modest.

Last month, Champion Breweries completed the acquisition of the Bullet brand from UK-incorporated Sun Mark International Limited through a special purpose vehicle (SPV), namely EnjoyBerv (Netherlands).

Under the shareholding agreement, Champion Breweries owns 80 per cent while Sun Mark retains a minority interest in the SPV.

The company’s product portfolio is, therefore, expanded from two limited-reach brands previously to a more diversified base with multiple offerings.

The Bullet brand’s multi-market presence across West and Central African markets, combined with its sizeable share of the regional ready-to-drink energy segment, further strengthens the assessment of the company’s competitive position.

However, the realisation of the expected synergy from the acquisition is dependent on the effective management of execution and integration risks, including supply chain management and the company’s ability to consolidate access to Bullet’s dominant markets.

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