Connect with us

Banking

Hollandia Milk: Using Consumer-Driven Innovation To Elicit Market Preference

Published

on

Hollandia Milk

By Akin Adewakun

The term, innovate or die, is no longer new in marketing parlance. Interestingly, the nation’s economic weather,  which manufacturers and consumers are increasingly finding very unbearable, has made this term very apt in today’s survival battles among brands.

Presently, no market segment is this suitably demonstrated than the nation’s dairy market. For instance, since milk intake is fast becoming a luxury among Nigerians, despite its very significant benefits to the individual’s health, brands playing in this market are being left with no other option than to either innovate and come up with new ideas of bonding their offerings with the consumers or simply ‘die.’

While innovation is key, since it creates excitement for products and triggers demand,  brands such as  Kodak and Nokia,  are very examples of brands that  have kissed the dust, for their refusal to move with time and, sometimes ahead of time.

The nation’s dairy market provides an intriguing scenario too. While a frontline brand in the  market segment is relying of decades of  heritage, as its  key marketing message, an overwhelming testimonial, no doubt, but few brands, in that segment too, such as Hollandia Evaporated Milk, are fast realising the power of innovation and the need to deliver, convenience and value for consumers’ hard-earned funds.

For instance, over the years, Hollandia Evaporated Milk has, through constant innovation, steadily built loyalty and affinity with millions of consumers.

One of such innovations is its decision to come up with a  65 grams, called Correct Wazo’ pack, a new offering that is actually 10 grams more milk than other brands in the same category, without a change in price.

Curiously, this is against the general practice by some brands to reduce product quantity and quality in order to retain the price, at these challenging times.

In his opinion of the nation’s dairy market, of late, a marketing communications expert, Bode Lawal, observed that the secret behind the exploits of the Hollandia Evaporated Milk of late has been the ability of its custodians to think out of the box.

“For instance, Hollandia Evaporated Milk is the only milk brand with convenient reseal-able pack that comes with a cap. I do not have to worry about storage as I can always reseal the pack, unlike other milk brands. It also offers more value for money for products on the same category. Interestingly, this has endeared the brand to consumers in the market, giving it a competitive advantage,” Lawal stated.

Interestingly, with milk widely available and affordable, there is no gainsaying the fact that hinging on innovation, the brand is not disguising its resolve to challenge the status quo and upturn the apples cart. And, not a few market watchers believe the brand is on its way to achieving this.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Banking

CBN Reaffirms Adekilekun as Living Trust Mortgage Bank Chairman

Published

on

LivingTrust Mortgage Bank

By Adedapo Adesanya

The Central Bank of Nigeria (CBN) has reaffirmed Mr Kamaldeen Adekilekun as the substantive Chairman of Living Trust Mortgage Bank Plc, easing recent uncertainty about the bank’s leadership.

In an official letter dated March 27, 2026, addressed to the Osun State Government, the banking sector regulator stated that Mr Adekilekun’s appointment remains valid and binding.

The CBN explained that once board nominations and appointments are approved by the regulator, they are tenured and guided by the Code of Corporate Governance for Primary Mortgage Banks in Nigeria, adding that such appointments cannot be withdrawn arbitrarily without clear regulatory grounds.

The CBN noted that its earlier communication (reference number OFI/DOL/CON/PLI/001/213) highlighted that the appointment was tenured in line with Sections 2.4.5 and 2.4.6 of the Code.

The apex bank also stated that there was no regulatory breach of relevant provisions of BOFIA 2020 or any CBN regulation that would disqualify him or prevent him from completing his term.

Rejecting the request for his removal, the CBN directed that the current board structure be maintained, stating, “Based on the foregoing, we therefore decline your request to withdraw Dr Adekilekun’s appointment.”

The development followed an earlier request seeking the withdrawal of the chairman’s appointment. The CBN said it had previously communicated the same position in a letter dated January 19, 2026.

The development reaffirms the central bank’s commitment to regulatory discipline, corporate governance, and institutional stability in Nigeria’s financial sector.

The clarification is expected to bring confidence to stakeholders, investors, and customers of Living Trust Mortgage Bank as operations continue under the existing leadership.

Incorporated on March 9, 1993, the bank converted from a Private Limited Liability Company to a Public Limited Liability Company on January 25, 2013 and subsequently listed on the Nigerian Exchange (NGX) on December 11, 2013, where its shares are being publicly traded.

Continue Reading

Banking

Moniepoint Expands into East Africa with Sumac Deal

Published

on

moniepoint Sumac Microfinance Bank

By Adedapo Adesanya

Nigerian business-banking unicorn, Moniepoint, is eyeing a considerable foothold in East Africa as it completed the acquisition of a 78 per cent stake in Kenya’s Sumac Microfinance Bank.

The deal was finalised on Thursday and provides Moniepoint with a deposit-taking licence, an essential requirement for its credit-led expansion strategy.

The acquisition of Sumac allows Moniepoint to bypass the Central Bank of Kenya’s (CBK) policy to halt new licences to new foreign players. It will also ease worries after its move to buy payments firm Kopo Kopo failed.

By securing a majority stake in the 20-year-old institution, Moniepoint gains the regulatory infrastructure needed to deploy its high-velocity lending model to Kenya’s small and medium -sized enterprises (SMEs).

Sumac is a tier-three lender, and with its existing branch network and regulatory standing, the lender offers Moniepoint one of the ways to scale in a region increasingly shaped by digital-first credit.

The move also signals the company’s ambition to build a cross-border ecosystem that captures the entire merchant value chain, rather than solely on transaction fees.

Moniepoint’s entry into Kenya follows its acquisition of Orda, a cloud-based restaurant software provider for an undisclosed sum earlier this week, in a push to tap into the billion-dollar restaurants’ economy.

The company plans to export its business-in-a-box strategy, which integrates inventory management, payroll, and working capital by combining Orda’s vertical Software as a Service (SaaS) capabilities with Sumac’s banking infrastructure.

Orda will be rebranded Moniebook for Restaurants and integrated into Moniebook, Moniepoint’s business management platform. Orda will continue to operate as a standalone business until the full integration is completed in the coming months.

Orda currently operates in Nigeria and Kenya, but the acquisition only covers its Nigerian operations. However, with its presence in Kenya, it may set the tone for the acquisition of that subsidiary.

Continue Reading

Banking

CBN Targets Inflation, FX Stability, Stronger Reserves in Next Phase Policy Focus

Published

on

CBN - Yemi Cardoso

By Adedapo Adesanya

The Governor of the Central Bank of Nigeria (CBN), Mr Yemi Cardoso, said the central bank would now focus on a five-point policy agenda aimed at consolidating recent macroeconomic gains and steering the country toward sustained stability.

Mr Cardoso, while speaking at the 2026 Monetary Policy Forum held in Abuja on Thursday, set out the lender’s next phase of reforms anchored on inflation control, exchange rate stability, stronger reserves, deeper financial markets, and improved policy effectiveness.

The forum, themed Strengthening Nigeria’s Macroeconomic Stability Through Effective Monetary Policy: The Roles of Critical Stakeholders, brought together fiscal authorities, financial institutions, private sector players, and development partners.

He said the CBN will be positioning its five-point agenda as the cornerstone of the next phase of economic management.

Mr Cardoso said while recent reforms had delivered measurable improvements across key indicators, the focus had now shifted to consolidation.

He identified the five priorities as anchoring inflation firmly on a downward path to single-digit levels, sustaining exchange rate stability, strengthening external reserves through organic inflows, deepening interbank market development, and enhancing the transmission of monetary policy.

According to Mr Cardoso, the priorities reflect a deliberate strategy to entrench stability and improve the efficiency of the monetary framework. “The journey is far from complete. Our next phase is focused on consolidation,” Cardoso said, stressing that maintaining discipline and consistency would be critical to achieving durable outcomes.

He noted that the bank’s tightening measures and foreign exchange reforms had already begun to yield results, with inflation moderating, reserves strengthening, and market confidence improving.

However, he cautioned that sustaining these gains would require strong coordination between monetary and fiscal authorities.

Mr Cardoso emphasised that macroeconomic stability could not be achieved in isolation, describing it as a shared responsibility among policymakers, financial institutions, and the broader economic system.

He said disciplined fiscal operations, aligned policy actions, and continuous stakeholder engagement would be essential in delivering on the Bank’s objectives.

The CBN governor also highlighted the importance of deepening the interbank market to improve liquidity distribution and enhance the effectiveness of policy signals across the financial system.

He added that strengthening monetary policy transmission mechanisms would ensure that policy decisions translate more efficiently into real sector outcomes, including price stability and economic growth.

On external buffers, Mr Cardoso said the bank would continue to prioritise reserve accretion through sustainable sources, including improved foreign exchange inflows and enhanced market confidence. He explained that stronger reserves would provide a critical cushion against external shocks and support exchange rate stability.

The CBN chief further stressed that the success of the consolidation phase would depend on sustained collaboration across institutions.

He reaffirmed the apex bank’s commitment to orthodox monetary policy, transparency, and institutional credibility, noting that the reforms undertaken so far were necessary to correct past distortions and lay the foundation for long-term economic resilience.

Continue Reading

Trending