Brands/Products
Ringier Africa Changes All Brand Names to Pulse
One of the leading media groups in Africa, Ringier Africa Digital Publishing (RADP), has announced the unification of its assets across the continent to a single integrated media company under the Pulse brand.
According to the Director of Marketing for Pulse, Ms Yetunde Oyeleke, “This decision aligns with our mission to serve our users and advertisers optimally by combining our leading media assets towards delivering a compelling Pulse experience.
“Our continued commitment is to transform brands and engage audiences through creative storytelling, our extensive media reach and digital expertise.
“We are confident that in harnessing the collective strength of our brands, we will be able to channel all our capacity towards achieving that. Pulse has achieved significant brand status and all aspects of the business will benefit from it.”
Business Post gathered that with the unification, the former RADP group of assets will now be known collectively as Pulse (Pulse.Africa) across Africa.
Its digital media arm ‘Pulse’ will retain its Pulse.ng (Nigeria), Pulse.com.gh (Ghana) and Pulselive.co.ke (Kenya) digital news platforms as well as its popular social media news channels (Like @PulseNigeria247 on Instagram out of Nigeria – one of the leading news channels on the platform globally).
Its well-known digital video formats arm ‘Pulse TV’ will also retain its current name. Its digital marketing company ‘Ringier Digital Marketing (RDM)’ will from now on be known as ‘Pulse Marketing’, while its creative production arm ‘Play Studio’ will from now on be known as ‘Pulse Studio’.
Pulse said the unification will also be extending its editorial and regional content range, with the launch of Pulse Business as well as the launch of Pulse.sn in Senegal. Pulse Business will cover business and finance news, while Pulse Senegal will extend Pulse’s mission to Francophone Africa.
Founder of the new set-up, Leonard Stiegeler, stated that, “Pulse is a regional champion news and entertainment brand built up over many years by great teams in Nigeria, Ghana, Kenya and Senegal.
“Our value for our constituency of users is to be a publisher for this mobile and social generation. Our work for clients in the field of marketing and media taps into the creativity and insights that come from this – telling stories that connect. I am looking forward to growing our integrated Pulse offering for the benefit of our users and clients.”
While Pulse will be a dedicated entity with local expertise, international Swiss media group Ringier will continue to be an important independent backer for Pulse, lending its expertise specifically in the marketing field.
Pulse has operations and teams in 4 African countries: Nigeria, Ghana, Kenya, and Senegal – and is also covering Uganda in East Africa and Cote d’Ivoire in Francophone Africa remotely.
Brands/Products
AliExpress Accepts Verve Cards for Payment From Nigerian Shoppers
By Modupe Gbadeyanka
Nigerian shoppers who use one of the world’s largest online retail platforms, AliExpress, can now pay for the items with their Verve cards, Business Post has learned.
This has been made possible because of a partnership between the e-commerce platform and the leading domestic payments card scheme and token brand, Verve International.
It was gathered that the collaboration empowers Verve cardholders, both locally and internationally, to engage in cross-border transactions.
It also reinforces Verve’s unwavering commitment to delivering inclusive, innovative, and secure digital payment solutions that empower individuals and businesses alike, while bridging the gap in global digital commerce.
With AliExpress joining this network and Verve integrated into its payment options, Verve cardholders can easily shop and pay for a wide range of products.
To shop on AliExpress using a Verve card, users need to simply sign in, select the items to buy, and click ‘Buy now.’ When prompted, add a new card and enter the Verve card details. Save the information for future use, confirm the details, and complete the payment seamlessly.
“We are excited to announce that Verve is now accepted on AliExpress, a globally recognised e-commerce leader.
“This marks a significant milestone in our global expansion journey, reflecting our commitment to providing cardholders with access to more possibilities in today’s digital economy.
“The addition of AliExpress to our growing network is just the beginning, there’s much more to come as we continue to innovate, expand, and deliver value to millions of Verve cardholders in Nigeria and beyond,” the Managing Director of Verve International, Mr Vincent Ogbunude, said.
Verve’s expanding global network is bolstered by partnerships with renowned brands such as Google, YouTube, Netflix, Amazon Prime, Facebook, Uber, Spotify, among others, enabling cardholders to conveniently pay for subscriptions in Naira.
These alliances solidify Verve’s position as a trusted leader in the digital payments space, ensuring that consumers can access top-notch services across diverse industries.
Brands/Products
FCCPC Raises Alarm Over Low-Quality Brazilian Sugar in Nigerian Markets
By Adedapo Adesanya
The Federal Competition and Consumer Protection Commission (FCCPC) has raised alarm about low-quality sugar from Brazil in the Nigerian markets.
In a statement signed by the Director of Corporate Affairs, Mr Ondaje Ijagwu, the consumer protection agency said it uncovered the availability of substandard and unregistered sugar products in Nigerian markets, particularly smuggled brands from Brazil, including Grupo Moreno, Terous, USI S. Joao, Alvean and Arapora Bionergia.
The products failed to meet mandatory Vitamin A fortification requirements, posing serious health risks to consumers, undermining the integrity of the local sugar industry, and contributing to price manipulation that harms the market.
Acting on a tip-off, FCCPC operatives conducted discreet investigations across the country, particularly in the South-West and the North-East.
The investigations revealed that many of the identified sugar products lacked normal labelling, including production and expiry dates, batch numbers, and the mandatory National Agency for Food and Drug Administration and Control (NAFDAC) registration.
“Even more concerning, most of the products were not fortified with Vitamin A, a critical nutrient essential for good vision, immune health, and overall well-being.
“The absence of this fortification exposes Nigerian consumers to serious health risks, including blindness and increased susceptibility to infections, particularly among vulnerable groups such as children and pregnant women,” the statement added.
The FCCPC also lamented concerns about the economic impact of these products, noting that the influx of smuggled sugar undermines fair competition, placing undue pressure on compliant local producers who adhere to regulatory standards.
The body warned that importers of these substandard products engage in price manipulation to the detriment of genuine producers and consumers while pretending that the products are genuine.
“This jeopardises the sustainability of the Nigerian sugar industry and also erodes consumer trust in the market,” the statement added.
The FCCPC also warned that smuggling, facilitated through porous borders, particularly from neighbouring countries such as Cameroun and the Benin Republic, further complicates enforcement efforts and hampers traceability.
FCCPC also reassured the general public that it is taking decisive steps to address this issue consistent with the provisions of the Federal Competition and Consumer Protection Act (FCCPA) 2018.
“The Commission charged Nigerian consumers to verify the authenticity of sugar products by ascertaining they carry proper labelling, including NAFDAC registration and evidence of Vitamin A fortification.
“The FCCPC is intensifying enforcement and surveillance in collaboration with NAFDAC, the Nigeria Customs Service, and other relevant agencies. These efforts include enhanced surveillance and follow-up market inspections to disrupt the supply chain of smuggled sugar products.
“The FCCPC is also engaging with industry stakeholders to promote compliance with quality standards, protect local producers, and foster fair competition within the sugar market,” it added.
Brands/Products
GOtv Extends Golden Window to Customers for Festive Season
MultiChoice Nigeria, the leading pay-TV service provider, has announced the extension of the Supa Plus Golden Window for the festive season.
Customers can continue to enjoy the GOtv Supa+ package at the discounted price of N13,900 instead of the regular N15,700.
The Executive Head of Marketing for West Africa at MultiChoice, Tope Oshunkeye, stated that the extension of the Golden Window is in line with making entertainment accessible to every home during the festive season.
“By extending the Golden Window, we’re allowing our valued customers to enjoy premium entertainment at a discounted price and create an immersive and delightful experience for families to enjoy together while creating memorable moments”. It’s part of our bigger goal this festive season; to make it a good season for everybody.
In addition to the extension of the Golden Window, GOtv also has an exciting lineup of shows on Africa Magic Showcase to keep viewers entertained throughout the festive season.
Running throughout the festive season, to January 11th, the lineup features captivating titles such as The Jump and 10th Anniversary two new Africa Magic original movies.
The schedule for this season promises something for everyone to enjoy, with the launch of the Holiday channel and the exclusive Bovi Comedy Special – Christmas with Bovi, from December 24th to 26th. Rounding up the entertainment is a feast of football this season.
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