Brands/Products
Things to Consider When Setting Up A Make-Up Business
By Adedapo Adesanya
The beauty industry is one of the most promising and profitable enterprises for any one to invest their money in, especially in a country like Nigeria where there is a litany of events from weddings to birthdays to funerals and others.
It is also a business that has many uses and not majorly for entertainment or ceremonial functions. Other opportunities include makeup for films and TV, for music videos, stage plays, television shows and advertisements and making models up to create specific impressions on the runaway.
But before starting this profitable venture, there are some things you must consider or else, you might not be able to achieve any meaningful thing from the business. These key items are highlighted below:
Skill
This is the most important thing for a make up artiste to have. It is considered an art, and in the instance that the person who wants to start the make up business has no skill, but possesses passion, the first step will be skill acquisition for the aspiring make up artist.
Acquiring a wide range of skill can be done through many outlets. It may involve training as an apprentice under a professional or even acquiring the skill by volunteering as an intern in a reputable make up studio.
Nowadays, the Nigerian government has created several skill acquisition and empowerment programmes to it makes it possible for anyone to learn at a lesser cost or none at all.
According to the specialists contacted by Business Post, they recommend that the best way to learn the art of make up would be to serve as an apprentice under a professional. This, they echoed, will make them see first hand how it is done and also, in the instance of offsite jobs, they get to learn other areas of make up such as bridal makeover and model makeover.
Capital
With the skill acquired, entry into the make-up business requires money and considering the major tools used by make up artists, a standard capital for establishing a make up business is N100,000, which will be mostly spent on acquiring quality makeup kits. With the necessary capital acquired, the make up artiste may not really need a studio yet because at the beginning, he or she can always always work from home and as time goes on with the business expanding, a studio can be acquired later on.
But in the instance of availability of funds to rent a studio, he or she might rent a small space. With shop prices going for a low as N5,000 per month, a fair rent price for a year including agent agreement and other fees settled may culminate at N150,000, and adding the makeup equipment, this may extend to a standard capital of N250,000.
Studio
Setting up a lucrative make up business may involve the practitioner to own a studio or not, but having a studio is a plus because this allows the customers a physical location to visit and it adds a kind professionalism to the business. The studio is where the make up artist receives their clientele, train their apprentices, and handle other businesses.
Location
In the instance that the make up artiste has a studio, it is advisable that it should be located where it can be seen and reached with ease.
Make-up Tools and Uses
Makeup equipment for starting up a makeup business are the tools that the artist makes use of, they exist in various price ranges but for the entrepreneur willing to set up from scratch, the equipment and their prices have been adjusted to prices set following the Trade Fair market price, where a large cosmetic market is located and purchases can be made by the make up artist.
Brush Set: Used to lay foundations and apply concealers – N5,000.
Foundations: In several shades, used on the face to the tone of the clients body before proceeding to apply powder (at least five shades) at N1,500 per shade × 5 – N7,500.
Powder palettes: Matches the skin to correcting any skin issues the client may be concerned about – N6,000.
Eye shadow palettes: Different colours applied on the eyelids and under the eyes. It is commonly used to make the client’s eyes stand out or look more attractive – N3,000.
Face primer: This is a base for foundation or face makeup that allows it to go on smoother and also last longer. – N2,000.
Eyeshadow primer: It helps eye-shadow stay put and creates long- lasting vibrant color. – N1,500.
Many shades of lipsticks: Particularly red, nude, pink and purple: applied on the lips – N2,000 for a pack.
Bronzers: Used to darken areas of the skin without masking it, or to add warmth. Used to make the client’s skin look radiant and healthy – N1,500.
Blush: For coloring the cheeks in varying shades – N1,000.
Concealer palette for different shade types: Used to mask dark circles, age spots, and other small blemishes visible on the skin. It is similar to foundation, but thicker and used to hide different pigments by blending the imperfection into the surrounding skin tone – N1,000.
Set of Lashes: Artificial lashes used to beautify the face – N1,000 (for a set of eight lashes).
Lash glue: For holding the eye lashes in place. – N500 (per tube).
Contour palette: To shape the face – N1,000.
Face wipes: For wiping off dirt and make up – N500.
Eye, Brow and Lip Pencils: For shaping the brows and lips to desired structure – N1,000.
Mascara: Used to enhance the eyelashes. It may darken, thicken, lengthen, and/or define the eyelashes – N500.
Setting powder: Helps to keep your makeup in place all day long. – N2,000.
Setting spray: To keep makeup in place for hours at a time. – N1,000.
Glitters /Pigments: Used in special cases to make faces look shiny – N2,000.
Makeup Bag: This is where all make up equipment are kept, it must be spacious and long lasting – N15,000.
Cape: used to cover the client’s body when the make up artist is working – N1,000 (full-length)
Ring Light (optional): used to lighten the face of the client for photographic effect purposes – N7,000.
Foldable Makeup Chair – N36,000
Total = N99,000.
Marketing/Advertising
With the capital utilised to set up the studio and the make-up equipment acquired. It is important to get customers and the beauty industry is a very competitive space. Hence, the make up artist needs to think a step ahead.
The Internet is a very affordable advertising space. With social network platforms like Instagram, Twitter, and Facebook, the brand can reach others. Marketing can also be done by offering free makeup to people of influence who can then spread the word. Also, the make-up artist can start by posting pictures of her jobs on social media platforms and tags friends to help spread the images.
Registering the Company
It is important for a makeup artist to register the business to give it a corporate look. This can be done for less than N20,000 with the Corporate Affairs Commission (CAC). Doing this will help the practitioner open a corporate account for corporate jobs.
Carving A Niche in the Make up Business
For every make up artiste in the business, it is important to create something different from what others do. To render the service in a way that gives him or her a comparative advantage against competitors. This helps retain customers and expand the business.
If you require further information, feel free to use the comment section below this article. We will get experts in the industry to give adequate answers to your questions.
By Modupe Gbadeyanka
MultiChoice Nigeria has commenced a one-month campaign tagged Open Time, offering new and existing subscribers free package upgrades.
A statement from the company disclosed that the promotion runs from June 1 to 30, 2026, and gives eligible DStv and GOtv customers access to higher subscription packages at no additional cost in the month of June.
However, these upgrades are on select DStv or GOtv packages. Subscribers will automatically be upgraded to a higher package at the price of their current subscription for the duration of the offer.
MultiChoice said the upgrade is intended to give subscribers a broader viewing experience for the month, spanning drama, sport, action and children’s programming available on the higher-tier packages.
Customers who pay for DStv Compact Plus or DStv Compact bouquets will be upgraded to DStv Premium, while DStv Confam customers will be upgraded to DStv Compact. DStv Yanga customers will receive access to DStv Confam.
Similarly, GOtv Supa and GOtv Max subscribers will receive access to the GOtv Supa Plus package, while GOtv Jolli subscribers will be upgraded to GOtv Max.
The upgrades will remain active for as long as the customer’s account is fully paid during the campaign period. At the end of the promotion on June 30, subscriptions will revert to their original packages.
Subscribers can renew or activate their accounts via the DStv and GOtv websites, the MyDStv and MyGOtv apps, USSD, banking channels or at payment points nationwide.
Twinkles Beauty has added fringe wigs to its catalogue, bringing one of the most directional styles in contemporary hair fashion to its growing international customer base. The launch positions the brand to meet demand for a look that has moved steadily from editorial runways into everyday wardrobes, earning a permanent place among the styles modern women return to consistently.
The fringe wig delivers something that most other wig styles do not: an instant change to the entire aura of the face. A well-constructed fringe alters the visual proportion of the forehead, draws attention to the eyes, and produces a finish that reads as intentional and precise. Unlike the bone straight wig, which leads with length and sleekness, or the body wave unit, which leads with movement and texture, the fringe wig leads with structure at the very front of the style. It is a design decision that changes everything about how a look is perceived, and it is why the fringe has maintained its relevance across decades of changing fashion without ever feeling dated.
Twinkles Beauty was founded with a clear commercial mandate: make premium human hair accessible to women who have historically been underserved by international pricing structures and inconsistent quality standards. The brand has built its operational foundation across Nigeria & Ghana before extending its delivery network to customers in the United States, Canada, the United Kingdom, and multiple additional international markets.
Every product in the Twinkles Beauty catalogue, from its frontal wigs to its precision-cut bob units and glueless options designed for everyday wear, is held to the same sourcing and construction standard regardless of the length or style category it falls under.
The fringe wig collection enters that catalogue with the same expectation. Units are constructed from premium human hair, with lace options that blend against a range of skin tones and cap architecture built for secure, comfortable wear. The collection covers multiple length options, meaning a customer who prefers the clean, above-the-shoulder finish of a shorter fringe unit and one who wants the same style at a longer, more dramatic length are both accommodated within the same launch. The fringe detail is consistent across lengths, delivering the defining characteristic of the style at every size available.
The addition reflects a pattern that has defined how Twinkles Beauty has grown its catalogue over time. New collections are introduced in direct response to what the brand’s customer base is purchasing and requesting, not simply in response to broad market trends. This intentional design means the store covers the full range of what a woman shopping for premium human hair actually wants. The collection spans from the ultra-sleek finishes that bone straight and HD lace units provide, to the textured, high-volume options that deep wave and curly units deliver, and now to the sharp, face-framing precision that the fringe collection brings.
Shopping on Twinkles Beauty
The full fringe wig collection is available now at Twinkles Beauty. Placing an order is a straightforward process:
- Visit twinklesbeauty.co and click the Shop tab in the navigation menu.
- Browse the Wigs category and select Fringe Wigs from the available options.
- Choose your preferred unit and review the product specifications, including length, density, lace type, and colour.
- Add your selected unit to the cart and proceed to checkout.
- Complete payment using any of the secure payment methods displayed at the checkout stage. Pricing is finalised on the product page and does not change at checkout.
- Receive your order confirmation and use the Track Order feature on the website to monitor your delivery.
Customers with questions before or after purchase can reach the Twinkles Beauty support team directly through the Contact Us page. The brand also maintains an active presence on Instagram, TikTok, and Facebook for customers who want to see products styled before making a selection.
International customers in the US, Canada, and the UK move through the same checkout process and receive the same delivery standards as customers ordering from within West Africa. Transparent pricing, reliable logistics, and consistent product quality apply across every market Twinkles Beauty serves.
MultiChoice Nigeria, a CANAL+ company, has reaffirmed its commitment to strengthening collaboration with its dealer network at the MultiChoice Dealer Enterprise 2.0 forum held on Monday in Lagos.
The forum brought together the company’s mega dealers across Nigeria to discuss evolving market realities, customer expectations and new initiatives designed to support long-term business growth.
In her opening remarks, the Chief Executive Officer of MultiChoice Nigeria, Kemi Omotosho, described dealers as critical partners in the company’s growth journey and customer experience delivery.
“Our dealers remain the bridge between our business and millions of customers across the country. As the market evolves, it is important that our partnership model also evolves to ensure sustainable growth and shared value across the ecosystem,” she said.
The company unveiled enhancements to its dealer engagement across its DStv and GOtv businesses, reinforcing its commitment to supporting dealer profitability, operational growth and long-term sustainability.
Speaking on the initiatives, Chimaobi Eluigwe, Vice President, Sales, MultiChoice Nigeria, said the move reflects MultiChoice Nigeria’s intention to build a stronger and more rewarding partnership while positioning the dealer network for future growth.
“We are intentional about creating opportunities that allow our dealers to grow sustainably with the business. This is about strengthening partnerships, improving value creation and ensuring our dealers remain well-positioned for the future,” he said.
Dealers at the forum welcomed the initiatives, describing them as a positive step toward strengthening collaboration and improving business confidence.
According to Cordelia Ikeanyi, Managing Director at Eastland General Resources, the renewed engagement and enhanced benefits structure demonstrate MultiChoice Nigeria’s commitment to recognising the value dealers bring to the business.
“This is a step in the right direction for dealers. The improved communication and engagement from MultiChoice have made partners feel more valued and included, and the new initiatives will support business expansion and help us explore untapped opportunities,” she said.
Also speaking at the forum, Ifeanyi Onyibo, CEO of Radac Communications Limited, noted that dealers have experienced more engagement and clearer communication in recent months, describing the renewed approach as a positive development for the dealer ecosystem.
“There has been a noticeable improvement in communication and engagement, and initiatives like this give partners greater confidence in the direction of the business,” he said.
The forum also featured a feedback session where dealers shared market insights, customer trends, and recommendations aimed at improving service delivery and strengthening customer experience across the country.
Awards were presented to top-performing dealers in recognition of their sales performance, customer service excellence and commitment to growing the MultiChoice business nationwide.
With the Dealer Enterprise 2.0, MultiChoice Nigeria reaffirmed its commitment to working closely with dealers to strengthen partnerships, improve collaboration and drive shared growth across the country.
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