Brands/Products
Things to Consider When Setting Up A Make-Up Business
By Adedapo Adesanya
The beauty industry is one of the most promising and profitable enterprises for any one to invest their money in, especially in a country like Nigeria where there is a litany of events from weddings to birthdays to funerals and others.
It is also a business that has many uses and not majorly for entertainment or ceremonial functions. Other opportunities include makeup for films and TV, for music videos, stage plays, television shows and advertisements and making models up to create specific impressions on the runaway.
But before starting this profitable venture, there are some things you must consider or else, you might not be able to achieve any meaningful thing from the business. These key items are highlighted below:
Skill
This is the most important thing for a make up artiste to have. It is considered an art, and in the instance that the person who wants to start the make up business has no skill, but possesses passion, the first step will be skill acquisition for the aspiring make up artist.
Acquiring a wide range of skill can be done through many outlets. It may involve training as an apprentice under a professional or even acquiring the skill by volunteering as an intern in a reputable make up studio.
Nowadays, the Nigerian government has created several skill acquisition and empowerment programmes to it makes it possible for anyone to learn at a lesser cost or none at all.
According to the specialists contacted by Business Post, they recommend that the best way to learn the art of make up would be to serve as an apprentice under a professional. This, they echoed, will make them see first hand how it is done and also, in the instance of offsite jobs, they get to learn other areas of make up such as bridal makeover and model makeover.
Capital
With the skill acquired, entry into the make-up business requires money and considering the major tools used by make up artists, a standard capital for establishing a make up business is N100,000, which will be mostly spent on acquiring quality makeup kits. With the necessary capital acquired, the make up artiste may not really need a studio yet because at the beginning, he or she can always always work from home and as time goes on with the business expanding, a studio can be acquired later on.
But in the instance of availability of funds to rent a studio, he or she might rent a small space. With shop prices going for a low as N5,000 per month, a fair rent price for a year including agent agreement and other fees settled may culminate at N150,000, and adding the makeup equipment, this may extend to a standard capital of N250,000.
Studio
Setting up a lucrative make up business may involve the practitioner to own a studio or not, but having a studio is a plus because this allows the customers a physical location to visit and it adds a kind professionalism to the business. The studio is where the make up artist receives their clientele, train their apprentices, and handle other businesses.
Location
In the instance that the make up artiste has a studio, it is advisable that it should be located where it can be seen and reached with ease.
Make-up Tools and Uses
Makeup equipment for starting up a makeup business are the tools that the artist makes use of, they exist in various price ranges but for the entrepreneur willing to set up from scratch, the equipment and their prices have been adjusted to prices set following the Trade Fair market price, where a large cosmetic market is located and purchases can be made by the make up artist.
Brush Set: Used to lay foundations and apply concealers – N5,000.
Foundations: In several shades, used on the face to the tone of the clients body before proceeding to apply powder (at least five shades) at N1,500 per shade × 5 – N7,500.
Powder palettes: Matches the skin to correcting any skin issues the client may be concerned about – N6,000.
Eye shadow palettes: Different colours applied on the eyelids and under the eyes. It is commonly used to make the client’s eyes stand out or look more attractive – N3,000.
Face primer: This is a base for foundation or face makeup that allows it to go on smoother and also last longer. – N2,000.
Eyeshadow primer: It helps eye-shadow stay put and creates long- lasting vibrant color. – N1,500.
Many shades of lipsticks: Particularly red, nude, pink and purple: applied on the lips – N2,000 for a pack.
Bronzers: Used to darken areas of the skin without masking it, or to add warmth. Used to make the client’s skin look radiant and healthy – N1,500.
Blush: For coloring the cheeks in varying shades – N1,000.
Concealer palette for different shade types: Used to mask dark circles, age spots, and other small blemishes visible on the skin. It is similar to foundation, but thicker and used to hide different pigments by blending the imperfection into the surrounding skin tone – N1,000.
Set of Lashes: Artificial lashes used to beautify the face – N1,000 (for a set of eight lashes).
Lash glue: For holding the eye lashes in place. – N500 (per tube).
Contour palette: To shape the face – N1,000.
Face wipes: For wiping off dirt and make up – N500.
Eye, Brow and Lip Pencils: For shaping the brows and lips to desired structure – N1,000.
Mascara: Used to enhance the eyelashes. It may darken, thicken, lengthen, and/or define the eyelashes – N500.
Setting powder: Helps to keep your makeup in place all day long. – N2,000.
Setting spray: To keep makeup in place for hours at a time. – N1,000.
Glitters /Pigments: Used in special cases to make faces look shiny – N2,000.
Makeup Bag: This is where all make up equipment are kept, it must be spacious and long lasting – N15,000.
Cape: used to cover the client’s body when the make up artist is working – N1,000 (full-length)
Ring Light (optional): used to lighten the face of the client for photographic effect purposes – N7,000.
Foldable Makeup Chair – N36,000
Total = N99,000.
Marketing/Advertising
With the capital utilised to set up the studio and the make-up equipment acquired. It is important to get customers and the beauty industry is a very competitive space. Hence, the make up artist needs to think a step ahead.
The Internet is a very affordable advertising space. With social network platforms like Instagram, Twitter, and Facebook, the brand can reach others. Marketing can also be done by offering free makeup to people of influence who can then spread the word. Also, the make-up artist can start by posting pictures of her jobs on social media platforms and tags friends to help spread the images.
Registering the Company
It is important for a makeup artist to register the business to give it a corporate look. This can be done for less than N20,000 with the Corporate Affairs Commission (CAC). Doing this will help the practitioner open a corporate account for corporate jobs.
Carving A Niche in the Make up Business
For every make up artiste in the business, it is important to create something different from what others do. To render the service in a way that gives him or her a comparative advantage against competitors. This helps retain customers and expand the business.
If you require further information, feel free to use the comment section below this article. We will get experts in the industry to give adequate answers to your questions.
By Modupe Gbadeyanka
As part of efforts to expand its national retail footprint, Airtel Nigeria has rolled out 350 of the planned 500 premium experience centres designed to bring faster, more convenient service closer to millions of Nigerians.
Built as compact, high-efficiency touchpoints, the newly launched shops are designed to enable subscribers complete all transactions such as Home Broadband, Fibre and Outdoor Units Subscription, Postpaid Plan Subscription, Enterprise Applications Enquiry and Subscription, as well as Prepaid Product services such as SIM registration and Data Plan purchase, other enquiries and comprehensive account support.
They have been integrated into Airtel Nigeria’s broader customer experience agenda, which have seen the company continue to invest in digital self-service platforms, AI-powered customer support, nationwide customer forums, and significant network expansion across the country.
The rollout emphasises the organisation’s continued investment in customer experience and responds directly to feedback from customers seeking quicker access to everyday services without the longer waiting times that may be associated with larger retail centres.
At a symbolic launch held at City Mall, Onikan, Lagos, the Director of Sales and Distribution for Airtel Nigeria, Mr Joypratip Sengupta, said, “Our goal is to demonstrate our dedication to exceptional quality of service, and these new shops, by their design, location, and equipment fit right within our goal to deliver superior service to every one of our customers.”
He added that the expansion reflects Airtel Nigeria’s belief that excellent customer experience goes beyond technology to ensuring customers can receive support whenever and wherever they need it.
“Our business at Airtel is to ensure that we bring our services closer to our customers, and everything we do is centred on putting the customer first. These experience centres are open to help customers carry out their transactions faster and with greater ease.
“Whether you want to replace a SIM, purchase one of our routers, recharge airtime or data, or resolve any service issue, you can now do so more conveniently and closer to where you are,” he further stated
He explained that the initiative represents a significant update to Airtel’s retail strategy, placing greater emphasis on accessibility, speed, and convenience.
“These express shops are designed to reduce traffic at our larger shops while giving customers faster access to the services they need. More importantly, they reinforce our vision of building the most accessible customer service network in Nigeria. As the telecom operator with the country’s largest retail footprint, we will continue expanding into more neighbourhoods, making it easier for customers to connect with Airtel wherever they are,” Mr Sengupta noted.
In her remarks at the launch, the Head of Shops and Retail Postpaid Business at Airtel Nigeria, Ms Lynda Amechi, disclosed that the new retail model was born from listening to customers and reimagining how Airtel delivers its services.
“At Airtel, some of our best ideas come directly from our customers. One of the recurring concerns we received was the time customers sometimes spent waiting at our larger experience centres, even when they only needed simple transactions completed.
“We listened carefully and realised that many of these requests could be resolved within minutes if we brought our services closer to the communities where customers live and work.” She said.
By Modupe Gbadeyanka
A new social entertainment platform designed to redefine how people participate in the digital economy by rewarding users for watching, streaming, and creating content has been launched by Starbase Technologies.
The platform, Yolly, features a rich spectrum of content spanning entertainment, sports, lifestyle, education, technology and live events.
The initiative introduces a new approach to online participation by recognising that everyone who contributes to the internet deserves the opportunity to share in the value they help create.
Designed for today’s upwardly-mobile creator economy, the platform enables viewers, creators and brands to participate in a trusted digital ecosystem where meaningful engagement is recognised and rewarded.
Yolly was launched to create value for every participant in its ecosystem through Stars, its native digital rewards currency, which users accumulate through meaningful participation across watching, streaming and creating content.
Unlike conventional social platforms, where monetisation is often reserved for creators with established audiences, Yolly enables creators to earn from their very first stream, removing follower thresholds and equipping emerging talent with features such as gifting, Boosts from day one and the Founder Creator badge to help them grow their communities.
Viewers, meanwhile, can earn Stars simply by watching the content they love, with rewards available from their very first session, under the watch+ category.
For brands, Yolly replaces impression-based advertising with a transparent model built on verified, engaged attention. Supported by per-minute performance metrics, real-time dashboards and brand-safe controls, the platform enables businesses to measure engagement more accurately while connecting with audiences in a trusted digital environment.
The Head of Business for Yolly, Mr Emeka Okenwa, said the platform’s rewards economy has been designed to prioritise wholesome content over viral moments while creating meaningful opportunities for everyone who contributes to the digital ecosystem.
“The platform has been developed on the premise that the future of the creator economy should be more inclusive, more rewarding, and built around genuine communities rather than algorithms alone,” he added.
Mr Okenwa noted that Yolly was built on the principle that social platforms should encourage wholesome, family-oriented content while giving viewers, creators and brands a safe environment to connect, create and grow.
A friend of mine runs a small online shop that sells handmade ceramics. Like many independent sellers, she does almost everything herself. She makes the products, photographs them and packs every order.
Hiring the professional photographer has never really fit her budget. So, she relies on her phone for product photography.
Her shop had been running smoothly, but the momentum behind sales seemed to have slowed. She wasn’t getting negative feedback, yet she felt more people were visiting the site than actually buying. She assumed pricing or competition was the problem, and asked me to take a look.
After spending some time browsing her store, one thing stood out right away.
Products themselves looked beautiful—the photos didn’t do them justice.
Some images appeared slightly soft, while others had a warm yellow tint from indoor lighting. A few close-up shots didn’t capture the texture of the glaze that made each piece unique.
Once I pointed it out, she admitted she had noticed the same issues but didn’t think they mattered much.
Her view was simple: if the product was good, customers would see that eventually. But that is actually not true.
Why product visuals matter more than most sellers expect
When customers shop online, product photography carries most of the weight.
Shoppers typically decide in seconds whether to stay on a page or move on. The images that appear flat, inconsistent, or poorly lit can undermine trust in the entire store, regardless of how strong the actual products are.
Professional brands put a lot of money into product photography, and editing to keep every image looking consistent. Most independent sellers don’t have those resources. So, they depend on a phone camera, available daylight, and a simple home setup.
This was exactly the situation with my friend’s products. They looked great in real life, but put next to other products, her photos made them look like low-quality items.
Testing a different approach
Instead of reshooting everything, she started with what was already live on her site.
She picked a few product images that represented her main listings. Two were ceramic mugs taken on a cloudy day near a window. Lighting in these shots was flat, and the colors were greyish. The glazing, which appeared richer in reality, was somewhat less vivid in the photographs.
Another image was a bowl shot under warm kitchen lighting. That one had the opposite issue. The tone shifted too yellow, which made the white glaze look closer to cream instead of neutral white.
She ran the mug photos through Wink’s AI image enhancer to see if they could be improved without changing the actual product or reshooting anything.
There were no dramatic differences in a flashy way, but we noticed a change when the two were compared. There was an improvement in the balance of colors, and the grey tone decreased.
The surface texture of the glaze also became easier to see, which mattered because that texture is part of what makes handmade ceramics appealing.
The other bowl photo improved in a similar way.
The warm cast pulled back toward something neutral. Small details that were slightly lost before became easier to notice.
We first came across Wink while looking for simple tools that could help my friend improve the photos on her ceramic store without needing a full reshoot. The early results were good enough that she decided to update more of her product catalog.
A simple workflow that worked for her
Comparing the outcome of her efforts, she did not want to overthink things. She concentrated on the items which had the most clicks instead of trying to edit everything else.
First, she worked on the main pictures making the colors accurate without making anything blurry or dark because of improper lighting. Next, she improved several short videos in order for customers to see how the glaze looked.
Before replacing the images on her store, she compared the updated versions with the originals on both her phone and laptop. The changes were subtle, but the product pages felt much more consistent.
The biggest benefit wasn’t that the products suddenly looked different.
They looked more like they did in real life.
The handmade details were easier to see, the colors felt more accurate, and the overall presentation gave the store a more polished appearance. She also avoided spending another weekend photographing products she’d already shot once.
Who should actually try this
- Etsy and Shopify sellers: If you take your own photos, this is the quickest upgrade you can make. Product pages look better. Ads look better. Social posts look better.
- Dropshippers and POD brands: Supplier photos are often low-res or inconsistent. Clean them before use. Your store will look more original.
- Marketers running UGC ads: Creator videos are gold, but often noisy or soft. Quick cleanup makes them ad-ready without a re-shoot.
- Makers with archives: Have 2020 product photos that still get traffic? Enhance them instead of re-shooting discontinued SKUs. This isn’t for luxury brands with art directors. It’s for the rest of us.
The takeaway for small brands
Buyers don’t read first. They look.
If your visuals are blurry, dark, or inconsistent, you lose sales before the description loads. You don’t need a studio. You need your current assets to be clear.
Wink makes that practical. It took my “amateur” mug photo and made it professional enough to sell. No new gear. No learning curve.
Test it on your worst product image. For a small business without a studio or a large budget, that’s a practical improvement worth making.
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