One of the leading media groups in Africa, Ringier Africa Digital Publishing (RADP), has announced the unification of its assets across the continent to a single integrated media company under the Pulse brand.
According to the Director of Marketing for Pulse, Ms Yetunde Oyeleke, “This decision aligns with our mission to serve our users and advertisers optimally by combining our leading media assets towards delivering a compelling Pulse experience.
“Our continued commitment is to transform brands and engage audiences through creative storytelling, our extensive media reach and digital expertise.
“We are confident that in harnessing the collective strength of our brands, we will be able to channel all our capacity towards achieving that. Pulse has achieved significant brand status and all aspects of the business will benefit from it.”
Business Post gathered that with the unification, the former RADP group of assets will now be known collectively as Pulse (Pulse.Africa) across Africa.
Its digital media arm ‘Pulse’ will retain its Pulse.ng (Nigeria), Pulse.com.gh (Ghana) and Pulselive.co.ke (Kenya) digital news platforms as well as its popular social media news channels (Like @PulseNigeria247 on Instagram out of Nigeria – one of the leading news channels on the platform globally).
Its well-known digital video formats arm ‘Pulse TV’ will also retain its current name. Its digital marketing company ‘Ringier Digital Marketing (RDM)’ will from now on be known as ‘Pulse Marketing’, while its creative production arm ‘Play Studio’ will from now on be known as ‘Pulse Studio’.
Pulse said the unification will also be extending its editorial and regional content range, with the launch of Pulse Business as well as the launch of Pulse.sn in Senegal. Pulse Business will cover business and finance news, while Pulse Senegal will extend Pulse’s mission to Francophone Africa.
Founder of the new set-up, Leonard Stiegeler, stated that, “Pulse is a regional champion news and entertainment brand built up over many years by great teams in Nigeria, Ghana, Kenya and Senegal.
“Our value for our constituency of users is to be a publisher for this mobile and social generation. Our work for clients in the field of marketing and media taps into the creativity and insights that come from this – telling stories that connect. I am looking forward to growing our integrated Pulse offering for the benefit of our users and clients.”
While Pulse will be a dedicated entity with local expertise, international Swiss media group Ringier will continue to be an important independent backer for Pulse, lending its expertise specifically in the marketing field.
Pulse has operations and teams in 4 African countries: Nigeria, Ghana, Kenya, and Senegal – and is also covering Uganda in East Africa and Cote d’Ivoire in Francophone Africa remotely.
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