One of the country’s leading Public Relations and Integrated Communications Consulting firms, Chain Reactions Nigeria, has again shone brilliantly on the global industry map.
Chain Reactions, which is an exclusive Nigerian affiliate and West Africa’s Partner of Edelman, the world’s largest PR firm with presence in 65 countries across the globe, has emerged the overall winner of a major prize and three certificates of excellence at the prestigious 2020 SABRE Awards Africa.
Provoke Media (previously The Holmes Report) in the 2020 SABRE Awards Africa Winners’ list announced on its official website, named Chain Reactions Nigeria the Overall Winner in the Travel and Leisure category with its entry, “Building Positive Narrative for Dubai as Affordable Destination for Nigerians”.
The winning entry was a perception management campaign run for Dubai’s Department of Tourism and Commerce Marketing (DTCM) to cause a shift in the perception among Nigerians about Dubai being an expensive city to an affordable city of immense opportunities.
Three other entries by the firm that were awarded Certificates of Excellence include “Strategic Public Relations to Raise Awareness and Drive Participation for The Jack Ma Foundation’s Africa Netpreneur Prize Initiative”in the Not for Profit/Charities category.
The rest are Facebook’s “Icons of Change – An Initiative To Connect The Youth Market Segment (Nigeria and Ghana)” under Technology category, and “Media Relations & Management for Cellulant’s Inaugural Partner Summit 2019”in the Media Relations category.
Commenting on these latest awards, Managing Director/Chief Strategist of Chain Reactions Nigeria, Mr Israel Jaiye Opayemi, expressed delight at the increasing level of global recognition of the works being done for clients by the firm, and dedicated the awards to the clients for their confidence in the company to look after their brands, and to its team of creative rebels for their resilience and commitment to excellence.
“I am glad to receive the news of Chain Reactions Nigeria winning more awards at SABRE this year. I cherish this latest haul of winnings awarded our consulting firm by the jury and the organisers. SABRE Awards is one of the most authentic and globally respected awards in the marketing communications industry.
“These awards coming at this period in time affirm our unwavering commitment to continuously offer our clients the best-in-class professional consulting services that are second to none. We are persuaded, as always that the works and solutions that we offer must be gold standard because the world will always recognise and celebrate excellence,” he said.
SABRE Awards is the world’s largest and most sought-after public relations awards competition, which recognises superior achievement in branding and reputation.
In 2019, Chain Reactions Nigeria was awarded the Sabre Awards’Certificate of Excellence in the Technology Category for the Facebook Fact-Checking Program. It also won the Silver Award in the Public Relations and Reputation Management Category at the 2019 Pitcher Awards for its brilliant issue and reputation management work for the new Polaris Bank.
Chain Reactions Nigeria was also named the ‘Best Reputation Management Consulting Firm in West Africa’ at the 7th edition of Nigeria Brand Awards 2017 organised by International Brand Award Nominees.
At the level of its top executive, the Managing Director, Opayemi, who is the current President of the Public Relations Consultants’ Association of Nigeria (PRCAN), was named the ‘PR Practitioner of the Year’ at the 2018 edition of Lagos PR Industry Gala Awards (LaPRIGA).
Adedapo Adesanya 
Business Post Contributor