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Chain Reactions Nigeria Wins Prestigious 2020 SABRE Awards

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One of the country’s leading Public Relations and Integrated Communications Consulting firms, Chain Reactions Nigeria, has again shone brilliantly on the global industry map.

Chain Reactions, which is an exclusive Nigerian affiliate and West Africa’s Partner of Edelman, the world’s largest PR firm with presence in 65 countries across the globe, has emerged the overall winner of a major prize and three certificates of excellence at the prestigious 2020 SABRE Awards Africa.

Provoke Media (previously The Holmes Report) in the 2020 SABRE Awards Africa Winners’ list announced on its official website, named Chain Reactions Nigeria the Overall Winner in the Travel and Leisure category with its entry, “Building Positive Narrative for Dubai as Affordable Destination for Nigerians”.

The winning entry was a perception management campaign run for Dubai’s Department of Tourism and Commerce Marketing (DTCM) to cause a shift in the perception among Nigerians about Dubai being an expensive city to an affordable city of immense opportunities.

Three other entries by the firm that were awarded Certificates of Excellence include “Strategic Public Relations to Raise Awareness and Drive Participation for The Jack Ma Foundation’s Africa Netpreneur Prize Initiative”in the Not for Profit/Charities category.

The rest are Facebook’s “Icons of Change – An Initiative To Connect The Youth Market Segment (Nigeria and Ghana)” under Technology category, and “Media Relations & Management for Cellulant’s Inaugural Partner Summit 2019”in the Media Relations category.

Commenting on these latest awards, Managing Director/Chief Strategist of Chain Reactions Nigeria, Mr Israel Jaiye Opayemi, expressed delight at the increasing level of global recognition of the works being done for clients by the firm, and dedicated the awards to the clients for their confidence in the company to look after their brands, and to its team of creative rebels for their resilience and commitment to excellence.

“I am glad to receive the news of Chain Reactions Nigeria winning more awards at SABRE this year. I cherish this latest haul of winnings awarded our consulting firm by the jury and the organisers. SABRE Awards is one of the most authentic and globally respected awards in the marketing communications industry.

“These awards coming at this period in time affirm our unwavering commitment to continuously offer our clients the best-in-class professional consulting services that are second to none. We are persuaded, as always that the works and solutions that we offer must be gold standard because the world will always recognise and celebrate excellence,” he said.

SABRE Awards is the world’s largest and most sought-after public relations awards competition, which recognises superior achievement in branding and reputation.

In 2019, Chain Reactions Nigeria was awarded the Sabre Awards’Certificate of Excellence in the Technology Category for the Facebook Fact-Checking Program. It also won the Silver Award in the Public Relations and Reputation Management Category at the 2019 Pitcher Awards for its brilliant issue and reputation management work for the new Polaris Bank.

Chain Reactions Nigeria was also named the ‘Best Reputation Management Consulting Firm in West Africa’ at the 7th edition of Nigeria Brand Awards 2017 organised by International Brand Award Nominees.

At the level of its top executive, the Managing Director, Opayemi, who is the current President of the Public Relations Consultants’ Association of Nigeria (PRCAN), was named the ‘PR Practitioner of the Year’ at the 2018 edition of Lagos PR Industry Gala Awards (LaPRIGA).

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Egbin, Ijede, Ipakan Residents Troop Out for Egbin Power Annual Medical Outreach

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Egbin Power Annual Medical Outreach

By Modupe Gbadeyanka

Residents of Egbin, Ijede, and Ipakan in Lagos State recently trooped out for the 7th Annual Medical Outreach of Egbin Power.

The three-day medical outreach was organised in partnership with a Non-Governmental Organisation (NGO) known as Livewell Initiative in line with the power-generating company’s commitment to ensuring healthy lives and well-being of its host communities.

This programme also aligns with the United Nations (UN) Sustainable Development Goal 3 (SDG 3) – Good Health and Well-being.

The outreach attracted over three thousand people, including children, adults and nursing mothers, who enjoyed cardiovascular, arthritis, dental, eye-check, diabetes tests, malaria treatment, hepatitis screening, and blood pressure examination.

It was gathered that eyeglasses, dental kits, and medications were administered at no cost to the residents after careful examination by qualified medical practitioners.

“At Egbin Power, we recognise that the health and well-being of our host communities is crucial to our success. This medical outreach programme is one of the ways we demonstrate our commitment to giving back to our host communities.

“It is also in alignment with our commitment to SDG 3 and we believe that access to quality healthcare is a fundamental right, and we will continue to work towards making it a reality for all,” the Head of Corporate Communications and Branding at Egbin Power, Mr Felix Ofulue, stated.

“We are proud to partner with Egbin Power on this medical outreach programme. Together, we are making a positive difference in the lives of the people in these communities,” the Managing Director of Livewell Initiative, Dr Bisi Bright, said.

Also speaking at the event, the Aro of Egbin Kingdom, Mr Olayemi Olukunga, said, “We are grateful to Egbin Power for their kindness and generosity. This medical outreach programme has become an annual tradition that we look forward to, and we appreciate the positive impact it has on our community.”

One of the beneficiaries, Mrs Wasilat Ogundipe, thanked Egbin Power for the gesture, saying, “It affords us timely access to free medical examinations, enabling our children, parents and vulnerable community members to address their health concerns.”

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IWG Plans Flexible Working Spaces in Lagos Amid Growing Demand

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International Workplace Group

By Adedapo Adesanya

International Workplace Group (IWG), the world’s largest provider of hybrid working solutions with notable brands like Spaces and Regus, is opening two state-of-the-art flexible workspaces in Lagos to meet the rising demand.

The addition of IWG’s latest locations, HQ Lagos Lekki Link Bridge and Regus Lagos Mansard Place, followed the business posting its highest-ever revenue, cashflow and earnings growth in its history and achieving rapid network growth, signing 465 new locations in the first half of 2024 alone.

According to the company, the adoption of hybrid working rapidly is accelerating across Nigeria and these new locations in Lagos are part of the drive by IWG to meet the sharply rising demand for top-class flexible working space in the area.

Its unique offering will enable local people to experience living in a “15-minute” city, allowing workers to work close to their homes without commuting far from where they live.

The HQ workspace is set to open in Lekki in March 2025 and will It will be located on the 2nd and 3rd floor while the Regus location at Mansard Place (situated at Plot 928, Bishop Aboyade Cole Street, Victoria Island) will be on the 3rd floor of the six storey building and will open in February 2025.

The buildings will provide space for established firms and start-ups across a range of industries, while IWG’s Design Your Own Office service allows companies to tailor their space entirely to their requirements. The new locations will include facilities including private offices, meeting rooms, co-working and creative spaces.

With explosive market growth as companies of all sizes adopt hybrid working for the long-term, it is predicted that 30 per cent of all commercial real estate will be flexible workspace by 2030 and IWG believes that partners will be able to capitalise on this fast-growing sector,

The potential for further growth is exponential with an estimated 1.2 billion white collar workers globally and a total addressable market of more than £1.57 trillion. Conventional office occupancy will continue to fall as businesses require less traditional space and turn to flexible workspace instead.

Last year alone, IWG welcomed over 800 new partner locations and counts 83 per cent of Fortune 500 companies among its customer base.

Speaking on this, Mr Mark Dixon, CEO & Founder of International Workplace Group Plc, commented: “We are establishing a stronger and much-needed footprint in Nigeria with this these latest openings.

“As an important business hub Lagos is a fantastic place for us to boost our expansion plans. The need for high-quality flexible workspaces continues to soar as hybrid working becomes the new normal.

“We are very pleased to work in partnership with Sterling Bank and APD Mansard Place to develop the brand under a management agreement that will add a cutting-edge workspaces to their the buildings.

“Our openings in Lagos comes at a time when more and more companies are discovering that flexible working boosts employee happiness and satisfaction, while helping the environment. Our workplace model is also proven to increase productivity and allows for a business to scale up or down at significantly reduced costs.”

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Airtel Nigeria Wins Most Preferred Telecom Brand Award

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Airtel Most Preferred Telecom Brand

By Modupe Gbadeyanka

Another award has been added to the shelves of Airtel Nigeria for the quality service it offers its numerous subscribers.

At the 14th Nigerian NewsDirect Awards held at the Lagos Oriental Hotel on Friday, December 6, 2024, the company went home with the Most Preferred and Admired Telecommunications Brand award.

The chief executive of Airtel Nigeria, Mr Dinesh Balsingh, thanked the news platform for the recognition, reiterating the dedication of the organisation towards the growth of Nigeria.

“At Airtel, we remain steadfast in our mission to enrich lives and contribute to the sustainable growth of our nation, and we are proud to receive this award as the Most Preferred and Admired Telecommunications Brand.

“This recognition reaffirms our commitment to connecting Nigerians, driving digital inclusion, and empowering communities through innovative solutions,” he said.

The ceremony, themed Achieving Economic Prosperity: The Role of Human Capacity Development, Fiscal Prudence, and Revenue Generation, celebrated outstanding contributions made by individuals and corporate organisations to national development across sectors and industries.

The chairman of Odu’a Investment Limited, Mr Bimbo Ashiru, thanked all participating entities for their “continuous contributions and support to the nation’s growth.”

“You have demonstrated excellence and have significantly contributed to Nigeria’s progress and we believe this platform will continue to highlight and encourage best practices across industries,” he stated.

The event attracted several persons, including the chairman of the Lagos State Internal Revenue Service (LIRS), Mr Ayodele Subair; and the Registrar-General of the Corporate Affairs Commission (CAC), Mr Hussaini Ishaq Magaji; among others.

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