Brands/Products
Chain Reactions Nigeria Wins Prestigious 2020 SABRE Awards
One of the country’s leading Public Relations and Integrated Communications Consulting firms, Chain Reactions Nigeria, has again shone brilliantly on the global industry map.
Chain Reactions, which is an exclusive Nigerian affiliate and West Africa’s Partner of Edelman, the world’s largest PR firm with presence in 65 countries across the globe, has emerged the overall winner of a major prize and three certificates of excellence at the prestigious 2020 SABRE Awards Africa.
Provoke Media (previously The Holmes Report) in the 2020 SABRE Awards Africa Winners’ list announced on its official website, named Chain Reactions Nigeria the Overall Winner in the Travel and Leisure category with its entry, “Building Positive Narrative for Dubai as Affordable Destination for Nigerians”.
The winning entry was a perception management campaign run for Dubai’s Department of Tourism and Commerce Marketing (DTCM) to cause a shift in the perception among Nigerians about Dubai being an expensive city to an affordable city of immense opportunities.
Three other entries by the firm that were awarded Certificates of Excellence include “Strategic Public Relations to Raise Awareness and Drive Participation for The Jack Ma Foundation’s Africa Netpreneur Prize Initiative”in the Not for Profit/Charities category.
The rest are Facebook’s “Icons of Change – An Initiative To Connect The Youth Market Segment (Nigeria and Ghana)” under Technology category, and “Media Relations & Management for Cellulant’s Inaugural Partner Summit 2019”in the Media Relations category.
Commenting on these latest awards, Managing Director/Chief Strategist of Chain Reactions Nigeria, Mr Israel Jaiye Opayemi, expressed delight at the increasing level of global recognition of the works being done for clients by the firm, and dedicated the awards to the clients for their confidence in the company to look after their brands, and to its team of creative rebels for their resilience and commitment to excellence.
“I am glad to receive the news of Chain Reactions Nigeria winning more awards at SABRE this year. I cherish this latest haul of winnings awarded our consulting firm by the jury and the organisers. SABRE Awards is one of the most authentic and globally respected awards in the marketing communications industry.
“These awards coming at this period in time affirm our unwavering commitment to continuously offer our clients the best-in-class professional consulting services that are second to none. We are persuaded, as always that the works and solutions that we offer must be gold standard because the world will always recognise and celebrate excellence,” he said.
SABRE Awards is the world’s largest and most sought-after public relations awards competition, which recognises superior achievement in branding and reputation.
In 2019, Chain Reactions Nigeria was awarded the Sabre Awards’Certificate of Excellence in the Technology Category for the Facebook Fact-Checking Program. It also won the Silver Award in the Public Relations and Reputation Management Category at the 2019 Pitcher Awards for its brilliant issue and reputation management work for the new Polaris Bank.
Chain Reactions Nigeria was also named the ‘Best Reputation Management Consulting Firm in West Africa’ at the 7th edition of Nigeria Brand Awards 2017 organised by International Brand Award Nominees.
At the level of its top executive, the Managing Director, Opayemi, who is the current President of the Public Relations Consultants’ Association of Nigeria (PRCAN), was named the ‘PR Practitioner of the Year’ at the 2018 edition of Lagos PR Industry Gala Awards (LaPRIGA).
Brands/Products
Subscribers to Enjoy Free Upgrades on Select DStv, GOtv Packages
By Modupe Gbadeyanka
MultiChoice Nigeria has commenced a one-month campaign tagged Open Time, offering new and existing subscribers free package upgrades.
A statement from the company disclosed that the promotion runs from June 1 to 30, 2026, and gives eligible DStv and GOtv customers access to higher subscription packages at no additional cost in the month of June.
However, these upgrades are on select DStv or GOtv packages. Subscribers will automatically be upgraded to a higher package at the price of their current subscription for the duration of the offer.
MultiChoice said the upgrade is intended to give subscribers a broader viewing experience for the month, spanning drama, sport, action and children’s programming available on the higher-tier packages.
Customers who pay for DStv Compact Plus or DStv Compact bouquets will be upgraded to DStv Premium, while DStv Confam customers will be upgraded to DStv Compact. DStv Yanga customers will receive access to DStv Confam.
Similarly, GOtv Supa and GOtv Max subscribers will receive access to the GOtv Supa Plus package, while GOtv Jolli subscribers will be upgraded to GOtv Max.
The upgrades will remain active for as long as the customer’s account is fully paid during the campaign period. At the end of the promotion on June 30, subscriptions will revert to their original packages.
Subscribers can renew or activate their accounts via the DStv and GOtv websites, the MyDStv and MyGOtv apps, USSD, banking channels or at payment points nationwide.
Brands/Products
Fringe Wigs Now Available at Twinkles Beauty
Twinkles Beauty has added fringe wigs to its catalogue, bringing one of the most directional styles in contemporary hair fashion to its growing international customer base. The launch positions the brand to meet demand for a look that has moved steadily from editorial runways into everyday wardrobes, earning a permanent place among the styles modern women return to consistently.
The fringe wig delivers something that most other wig styles do not: an instant change to the entire aura of the face. A well-constructed fringe alters the visual proportion of the forehead, draws attention to the eyes, and produces a finish that reads as intentional and precise. Unlike the bone straight wig, which leads with length and sleekness, or the body wave unit, which leads with movement and texture, the fringe wig leads with structure at the very front of the style. It is a design decision that changes everything about how a look is perceived, and it is why the fringe has maintained its relevance across decades of changing fashion without ever feeling dated.
Twinkles Beauty was founded with a clear commercial mandate: make premium human hair accessible to women who have historically been underserved by international pricing structures and inconsistent quality standards. The brand has built its operational foundation across Nigeria & Ghana before extending its delivery network to customers in the United States, Canada, the United Kingdom, and multiple additional international markets.
Every product in the Twinkles Beauty catalogue, from its frontal wigs to its precision-cut bob units and glueless options designed for everyday wear, is held to the same sourcing and construction standard regardless of the length or style category it falls under.
The fringe wig collection enters that catalogue with the same expectation. Units are constructed from premium human hair, with lace options that blend against a range of skin tones and cap architecture built for secure, comfortable wear. The collection covers multiple length options, meaning a customer who prefers the clean, above-the-shoulder finish of a shorter fringe unit and one who wants the same style at a longer, more dramatic length are both accommodated within the same launch. The fringe detail is consistent across lengths, delivering the defining characteristic of the style at every size available.
The addition reflects a pattern that has defined how Twinkles Beauty has grown its catalogue over time. New collections are introduced in direct response to what the brand’s customer base is purchasing and requesting, not simply in response to broad market trends. This intentional design means the store covers the full range of what a woman shopping for premium human hair actually wants. The collection spans from the ultra-sleek finishes that bone straight and HD lace units provide, to the textured, high-volume options that deep wave and curly units deliver, and now to the sharp, face-framing precision that the fringe collection brings.

Shopping on Twinkles Beauty
The full fringe wig collection is available now at Twinkles Beauty. Placing an order is a straightforward process:
- Visit twinklesbeauty.co and click the Shop tab in the navigation menu.
- Browse the Wigs category and select Fringe Wigs from the available options.
- Choose your preferred unit and review the product specifications, including length, density, lace type, and colour.
- Add your selected unit to the cart and proceed to checkout.
- Complete payment using any of the secure payment methods displayed at the checkout stage. Pricing is finalised on the product page and does not change at checkout.
- Receive your order confirmation and use the Track Order feature on the website to monitor your delivery.
Customers with questions before or after purchase can reach the Twinkles Beauty support team directly through the Contact Us page. The brand also maintains an active presence on Instagram, TikTok, and Facebook for customers who want to see products styled before making a selection.
International customers in the US, Canada, and the UK move through the same checkout process and receive the same delivery standards as customers ordering from within West Africa. Transparent pricing, reliable logistics, and consistent product quality apply across every market Twinkles Beauty serves.
Brands/Products
MultiChoice Nigeria Strengthens Dealer Partnerships at Engagement Forum
MultiChoice Nigeria, a CANAL+ company, has reaffirmed its commitment to strengthening collaboration with its dealer network at the MultiChoice Dealer Enterprise 2.0 forum held on Monday in Lagos.
The forum brought together the company’s mega dealers across Nigeria to discuss evolving market realities, customer expectations and new initiatives designed to support long-term business growth.
In her opening remarks, the Chief Executive Officer of MultiChoice Nigeria, Kemi Omotosho, described dealers as critical partners in the company’s growth journey and customer experience delivery.
“Our dealers remain the bridge between our business and millions of customers across the country. As the market evolves, it is important that our partnership model also evolves to ensure sustainable growth and shared value across the ecosystem,” she said.
The company unveiled enhancements to its dealer engagement across its DStv and GOtv businesses, reinforcing its commitment to supporting dealer profitability, operational growth and long-term sustainability.
Speaking on the initiatives, Chimaobi Eluigwe, Vice President, Sales, MultiChoice Nigeria, said the move reflects MultiChoice Nigeria’s intention to build a stronger and more rewarding partnership while positioning the dealer network for future growth.
“We are intentional about creating opportunities that allow our dealers to grow sustainably with the business. This is about strengthening partnerships, improving value creation and ensuring our dealers remain well-positioned for the future,” he said.
Dealers at the forum welcomed the initiatives, describing them as a positive step toward strengthening collaboration and improving business confidence.
According to Cordelia Ikeanyi, Managing Director at Eastland General Resources, the renewed engagement and enhanced benefits structure demonstrate MultiChoice Nigeria’s commitment to recognising the value dealers bring to the business.
“This is a step in the right direction for dealers. The improved communication and engagement from MultiChoice have made partners feel more valued and included, and the new initiatives will support business expansion and help us explore untapped opportunities,” she said.
Also speaking at the forum, Ifeanyi Onyibo, CEO of Radac Communications Limited, noted that dealers have experienced more engagement and clearer communication in recent months, describing the renewed approach as a positive development for the dealer ecosystem.
“There has been a noticeable improvement in communication and engagement, and initiatives like this give partners greater confidence in the direction of the business,” he said.
The forum also featured a feedback session where dealers shared market insights, customer trends, and recommendations aimed at improving service delivery and strengthening customer experience across the country.
Awards were presented to top-performing dealers in recognition of their sales performance, customer service excellence and commitment to growing the MultiChoice business nationwide.
With the Dealer Enterprise 2.0, MultiChoice Nigeria reaffirmed its commitment to working closely with dealers to strengthen partnerships, improve collaboration and drive shared growth across the country.
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