Jumia Creates Platform for Consumers to Buy Directly From Manufacturers

By Modupe Gbadeyanka

A platform to enable consumers to have access to top quality products directly from the manufacturers, eliminating all third parties, has been created by Nigeria’s number one online marketplace, Jumia.

The initiative called Brand Festival campaign will reduce the cost of the products, which will enable consumers to save money.

A statement issued by the organisation disclosed that the campaign will run from September 21 to 27, 2020, and will allow consumers buy directly from global brands like Reckitt Benkiser, Unilever, Nokia, Intel, HP, Nexus, Hisense, Sharp, Samsung, Binatone, XIAOMI, ABSOLUT, Dettol, and Logitech.

“The aim of the campaign is to enable our consumers to save more money while getting the best quality products directly from the brand manufacturers.

“Consumers today are more conscious of the quality of the product they buy on Jumia, and at the same time want to save money while shopping.

“In the wake of COVID-19, we have continued to strive to operate so that consumers can continue to stay at home, use e-commerce to shop and stay safe in this trying time.

“We are proud to partner with Unilever, Nokia and other top brands as part of our commitment to provide customers easy access to quality products directly from the manufacturers at best prices,” the CEO of Jumia Nigeria, Mr Massimiliano Spalazzi, stated.

Head of Key Accounts and e-Commerce at Reckitt Benckiser Nigeria Ltd, Afam Onwordi, stated that: “We have enjoyed a good and healthy relationship with Jumia in the last couple of years. As our fight in RB is making access to the highest quality hygiene, wellness and nourishment a right and NOT a privilege, we would therefore always seize the opportunity of every major event like this (Brand Festival) to reward our consumers with interesting offers and deals across our wide range of products.”

Senior Business Manager at HMD Global, Mr Emmanuel Ossai, said: “For us at HMD Global, the home of Nokia phones, we are very excited to be supporting Jumia on this festival for authentic brands in Nigeria.

“We have a commitment to continuously deliver value and believe that this partnership will afford Nigerians more opportunities to enjoy the beauty of quality hardware and the secure Android experience that we offer across our range of Nokia smartphones.

“Interestingly, we have new exciting devices that will be unveiled to our Nigerian customers in the coming weeks and we cannot wait for you to have a feel of hardware magic carefully combined with software excellence. So, keep watching this space.”