Brands/Products
Jumia Creates Platform for Consumers to Buy Directly From Manufacturers

By Modupe Gbadeyanka
A platform to enable consumers to have access to top quality products directly from the manufacturers, eliminating all third parties, has been created by Nigeria’s number one online marketplace, Jumia.
The initiative called Brand Festival campaign will reduce the cost of the products, which will enable consumers to save money.
A statement issued by the organisation disclosed that the campaign will run from September 21 to 27, 2020, and will allow consumers buy directly from global brands like Reckitt Benkiser, Unilever, Nokia, Intel, HP, Nexus, Hisense, Sharp, Samsung, Binatone, XIAOMI, ABSOLUT, Dettol, and Logitech.
“The aim of the campaign is to enable our consumers to save more money while getting the best quality products directly from the brand manufacturers.
“Consumers today are more conscious of the quality of the product they buy on Jumia, and at the same time want to save money while shopping.
“In the wake of COVID-19, we have continued to strive to operate so that consumers can continue to stay at home, use e-commerce to shop and stay safe in this trying time.
“We are proud to partner with Unilever, Nokia and other top brands as part of our commitment to provide customers easy access to quality products directly from the manufacturers at best prices,” the CEO of Jumia Nigeria, Mr Massimiliano Spalazzi, stated.
Head of Key Accounts and e-Commerce at Reckitt Benckiser Nigeria Ltd, Afam Onwordi, stated that: “We have enjoyed a good and healthy relationship with Jumia in the last couple of years. As our fight in RB is making access to the highest quality hygiene, wellness and nourishment a right and NOT a privilege, we would therefore always seize the opportunity of every major event like this (Brand Festival) to reward our consumers with interesting offers and deals across our wide range of products.”
Senior Business Manager at HMD Global, Mr Emmanuel Ossai, said: “For us at HMD Global, the home of Nokia phones, we are very excited to be supporting Jumia on this festival for authentic brands in Nigeria.
“We have a commitment to continuously deliver value and believe that this partnership will afford Nigerians more opportunities to enjoy the beauty of quality hardware and the secure Android experience that we offer across our range of Nokia smartphones.
“Interestingly, we have new exciting devices that will be unveiled to our Nigerian customers in the coming weeks and we cannot wait for you to have a feel of hardware magic carefully combined with software excellence. So, keep watching this space.”
Brands/Products
Why Your PR Report Must Include CEO Metrics — Or Risk Losing Their Interest Entirely

By Philip Odiakose
Let us be honest — if I had a Naira for every time a CEO said or thinks PR is a “cost center,” I would probably have built a second agency by now. And I get it — PR feels intangible to some folks in the C-suite. It is not always as direct as “We spent X and sold Y.” But here is the kicker: PR is the only business function working daily to maintain the public reputation of the brand that the CEO wakes up every day to lead. Without PR, a brand’s reputation could crumble quietly while the finance team celebrates balance sheets. So when next you hear someone say PR doesn’t bring value, kindly show them this article — and maybe offer them a bottle of water too, because they are clearly thirsty for the truth.
Having stated the value of PR, let us start this conversation with a bit of PR truth serum. If you have ever presented a beautifully designed PR report and watched your CEO flip through it with all the enthusiasm of someone reviewing a phone book in 2025, I feel your pain. And I have lived it. With over 15 years in PR measurement, research, and media intelligence — and having worked across different markets in Africa — one recurring silent theme has always echoed from boardrooms: “This is great, but what exactly does it say about me?”
You do be surprised how fast a CEO’s interest sparks when they see their name with a performance score next to their competitors.
Now, before you roll your eyes and scream “vanity metrics,” hold on. This isn’t about stroking egos or creating a separate report that worships leadership. It is about relatability. One of the major reasons why some executives see PR teams as a cost center — and why they struggle to sign off on measurement budgets — is because they simply can’t connect with the report. Yes, the brand got 500+ mentions. Yes, the sentiment was 80% positive. Yes, you landed an exclusive in a top-tier publication. Yes, you have raised brand awareness. But guess what? If nothing in that report speaks directly to the leadership’s role in that performance, you are missing a critical link.
PR isn’t only about brand exposure and reputation — it’s also about brand leadership visibility.
At P+ Measurement Services, I can’t count how many times PR professionals have said to us during cold calls, “Our CEO isn’t buying into the PR measurement thing; he thinks it is fluff.” And honestly, I get why. When a report is full of brand numbers but doesn’t show how the leadership contributed or is being perceived, it loses the executive audience quickly. That is why in the early years of our agency, we developed a proprietary framework (P+MCA) that captures CEO-specific performance metrics — not just the presence of their names in headlines but how they rank in sentiment, thought leadership, share of voice, and positioning versus competitive CEOs.
You want sign-off on your Measurement and Evaluation budget? Show your CEO how they perform against other CEOs. Then step back and watch the magic.
There was a time we worked with a leading insurance brand in South Africa. The PR team had been practically begging their CEO to take up a keynote speaking slot at an industry event, but the man was adamant: “Not now.” Frustrated, the team approached us for help. We produced a CEO-focused performance audit — showcasing not just his media presence but a comparison of his leadership metrics against rival insurance CEOs. When he saw his score at the bottom of the table, his reaction was priceless: “How can I be last on this scoreboard?” The very next week, he was asking the PR team for the event lineup. That moment right there? That’s what we call data doing the heavy lifting.
Let the data speak where words fail. CEOs don’t argue with numbers.
This doesn’t just help you secure leadership buy-in for PR campaigns; it opens up strategic conversations around executive positioning, thought leadership, and industry influence. One of our proudest long-term engagements came from that South African experience — we have supported that team since 2018, helping position their CEO from media-shy to media-smart. Data made that happen.
And this isn’t just relevant for CEOs with PR-phobia. It is vital for CEOs who sit on multiple boards. A chairman might be squeaky clean in one company and still drag your brand into crisis by association. I remember working with a multinational FMCG brand in Nigeria whose chairman also served on the board of a financial services company. When the latter entered crisis mode, the FMCG brand was dragged into headlines it didn’t ask for. Why? Because media doesn’t separate leadership roles — it connects them.
Your CEO’s reputation isn’t siloed. If they sit on multiple boards, so do their risks.
Including CEO-specific metrics and competitive insights helps PR professionals spot reputational risks early. It also helps pre-empt crises. When you know how the media is talking about your leadership, and how that compares with others, you have the leverage to act — not react. And that, dear PR pro, is the difference between being seen as a “cost center” and a strategic partner.
This is your call to upgrade your report. Brand performance is great — but leadership performance? That’s where the real power lies.
So next time you are struggling to justify your PR strategy, your measurement and evaluation budget, or why your CEO should attend that industry event — don’t argue. Just present the data. Let it tell the story, and let P+ help you craft one they can’t ignore.
Philip Odiakose is a leader and advocate of public relations monitoring, measurement, evaluation and intelligence in Africa. He is also the Chief Media Analyst at P+ Measurement Services, a member of AMEC, NIPR, AMCRON, ACIOM and Founding Member of AMEC Lab Initiative
Brands/Products
Temu Partners Eurofins for Product Quality Control

By Modupe Gbadeyanka
A partnership aimed to strengthen product safety and compliance measures has been entered into between Temu and Eurofins Consumer Product Testing and Eurofins Assurance.
As part of this initiative, Eurofins Assurance will conduct independent inspection services across multiple product categories, including textiles, apparel, jewellery, toys, outdoor furniture, and electrical products.
These assessments will help ensure that items available on Temu comply with relevant safety and quality regulations before reaching consumers.
Additionally, Eurofins Consumer Product Testing will support Temu’s seller onboarding process by carrying out key product certification tests, such as Toy CPC (Children’s Product Certificate), Adult Apparel GCC (General Certificate of Conformity), Outdoor Furniture GPSR EU EN581-1 Physical Safety Testing, and Electromagnetic Compatibility (EMC) + RoHS Test Reports.
The objective is to support transparency in Temu’s product safety processes, enhance quality control and ensure that products sold on the global e-commerce platform meet rigorous safety and regulatory standards.
Temu’s partnership with Eurofins Consumer Product Testing and Eurofins Assurance reflects its ongoing efforts to enhance quality assurance measures and support consumers in making informed purchasing decisions.
“At Temu, we are dedicated to providing a secure and reliable shopping experience.
“Strengthening our product safety measures is a key priority, and by working with Eurofins Consumer Product Testing and Eurofins Assurance, we are reinforcing our commitment to ensuring that products on our platform meet high safety and compliance standards,” a Temu spokesperson stated.
Brands/Products
MTN Eyes Video Streaming Platform to Rival Netflix, Others

By Adedapo Adesanya
African telecommunications giant, MTN Group, may be foraying into the streaming landscape as part of plans to expand its footprint.
The company planning to develop a new video streaming platform that may compete with the likes of Netflix, Prime Video, and Showmax, owned by Multichoice.
The firm, according to a limited statement, is building a partnership with Synamedia, a video software provider, and will be targeted at mobile and fixed broadband subscribers across Africa.
“This collaboration aims to enhance digital content accessibility and provide a diverse range of viewing options to meet the evolving preferences of audiences throughout the continent,” MTN said in a statement on Monday.
“The service will leverage Synamedia’s advanced, cloud-based technologies to deliver both linear television and video-on-demand content. The platform will offer diverse monetisation models, including subscriptions, ad-supported content and free streaming channels with targeted advertising,” it added.
Each market in which the media platform is launched will “benefit from a curated content strategy, thoughtfully adapted to local cultures, languages and viewing habits – ensuring deep relevance and strong audience resonance across the continent,” MTN further disclosed.
Speaking on this, Synamedia CEO, Mr Paul Segre, said in the statement, “By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a ground-breaking set of offerings for customers and viewers that will drive new revenues.”
It is not immediately clear what the steaming platform will contain but already established platforms like Showmax have varied content including television shows, sports, and films.
Business Post gathered that MTN is expected to provide more details on the move in coming days.
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