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Jumia Creates Platform for Consumers to Buy Directly From Manufacturers

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Jeremy Hodara Jumia CEO

By Modupe Gbadeyanka

A platform to enable consumers to have access to top quality products directly from the manufacturers, eliminating all third parties, has been created by Nigeria’s number one online marketplace, Jumia.

The initiative called Brand Festival campaign will reduce the cost of the products, which will enable consumers to save money.

A statement issued by the organisation disclosed that the campaign will run from September 21 to 27, 2020, and will allow consumers buy directly from global brands like Reckitt Benkiser, Unilever, Nokia, Intel, HP, Nexus, Hisense, Sharp, Samsung, Binatone, XIAOMI, ABSOLUT, Dettol, and Logitech.

“The aim of the campaign is to enable our consumers to save more money while getting the best quality products directly from the brand manufacturers.

“Consumers today are more conscious of the quality of the product they buy on Jumia, and at the same time want to save money while shopping.

“In the wake of COVID-19, we have continued to strive to operate so that consumers can continue to stay at home, use e-commerce to shop and stay safe in this trying time.

“We are proud to partner with Unilever, Nokia and other top brands as part of our commitment to provide customers easy access to quality products directly from the manufacturers at best prices,” the CEO of Jumia Nigeria, Mr Massimiliano Spalazzi, stated.

Head of Key Accounts and e-Commerce at Reckitt Benckiser Nigeria Ltd, Afam Onwordi, stated that: “We have enjoyed a good and healthy relationship with Jumia in the last couple of years. As our fight in RB is making access to the highest quality hygiene, wellness and nourishment a right and NOT a privilege, we would therefore always seize the opportunity of every major event like this (Brand Festival) to reward our consumers with interesting offers and deals across our wide range of products.”

Senior Business Manager at HMD Global, Mr Emmanuel Ossai, said: “For us at HMD Global, the home of Nokia phones, we are very excited to be supporting Jumia on this festival for authentic brands in Nigeria.

“We have a commitment to continuously deliver value and believe that this partnership will afford Nigerians more opportunities to enjoy the beauty of quality hardware and the secure Android experience that we offer across our range of Nokia smartphones.

“Interestingly, we have new exciting devices that will be unveiled to our Nigerian customers in the coming weeks and we cannot wait for you to have a feel of hardware magic carefully combined with software excellence. So, keep watching this space.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Brands/Products

MultiChoice Now Full Subsidiary of Canal+—CEO

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CANAL+ MultiChoice

By Aduragbemi Omiyale

The chief executive of Canal+ Africa, Mr David Mignot, has disclosed that MultiChoice is now fully integrated into the media group.

Mr Mignot disclosed this via a statement issued on Thursday, noting that this development marks a new phase in the evolution of one of Africa’s leading pay television operators.

He noted that the integration positions MultiChoice within a global media organisation with an extensive international footprint.

“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries. The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mr Mignot said.

The statement underscores the scale of the combined business, highlighting Canal+’s global reach alongside its significant investments across Africa.

The completion of the transaction is expected to strengthen MultiChoice’s position in the African media and entertainment market by giving it access to the broader resources, expertise and international capabilities of the Canal+ Group, while reinforcing the group’s commitment to the continent.

MultiChoice operates across sub-Saharan Africa through platforms including DStv and GOtv, serving millions of subscribers with entertainment, sports and news content.

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FoodCourt Pauses Operations as Unpaid Salaries, Debt Mount

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FoodCourt

By Adedapo Adesanya

FoodCourt, a Nigerian cloud kitchen startup backed by Y Combinator, has suspended operations after months of unpaid salaries and mounting debts to vendors triggered a staff strike and forced the company to halt customer orders, according to a report by TechCabal.

The publication reported that customers first noticed on March 4 that they could no longer place orders through the FoodCourt app after the company disabled ordering as kitchen workers, delivery personnel and branch staff embarked on strike over unpaid wages. The company also owed outstanding payments to vendors.

By April 19, FoodCourt had temporarily shut its last operating branch after suspending activities across its Lagos and Abuja locations while seeking fresh funding and restructuring the business, according to the report.

The company’s chief executive, Mr Henry Nneji, said the decision to pause operations was not caused by a single issue but by a combination of operational, organisational and working-capital challenges.

“It’s important to clarify that the decision to pause operations wasn’t driven by one single issue. We reached a point where it became clear that continuing to patch those issues while operating wasn’t the right long-term decision,” he said.

“The objective is to build a stronger business than the one that existed before the suspension. We fully intend to bring FoodCourt back,” he added in an emailed response.

The company acknowledged outstanding obligations to employees, vendors, riders and service providers, but declined to disclose the number of affected workers or the total amount owed. It said efforts were underway to resolve the liabilities as part of its restructuring process.

It was also reported that the startup’s financial difficulties worsened after expansion into additional locations increased operating costs, while its cloud kitchen model came under pressure from rising labour, logistics, food and marketing expenses.

Despite the shutdown, Mr Nneji said FoodCourt intends to relaunch after completing its restructuring, adding that the company believes demand for its products remains strong.

Founded in 2021 by Henry Nneji and Paul Adokiye Iruene, FoodCourt operates cloud kitchens under multiple virtual restaurant brands through its consumer app. According to TechCabal, the startup had previously disclosed raising $1.7 million, delivering more than one million meals and reaching $4.3 million in annual recurring revenue by the end of 2024.

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Chicken Republic Introduces Improved Smokey Jollof Recipe

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Chicken Republic smokey jollof

By Aduragbemi Omiyale

To further reinforce its commitment to continuous enhancement of customer experience through menu innovation and quality improvements, Chicken Republic, Nigeria’s leading quick-service restaurant brand and a flagship brand of Food Concepts Plc, has improved its Smokey Jollof recipe across restaurants nationwide.

As a customer-centric brand, Chicken Republic regularly evaluates consumer feedback, dining trends, and product performance to ensure its menu continues to deliver the quality and value to which customers have become accustomed.

The updated Smokey Jollof is part of this ongoing commitment to continuous improvement.

The refreshed recipe represents the latest evolution of one of the brand’s most popular offerings.

Developed with a focus on richer flavour, greater consistency and an even more satisfying eating experience, the improved Smokey Jollof reflects Chicken Republic’s dedication to meeting the evolving tastes and expectations of its customers.

“At Chicken Republic, our customers are at the heart of every decision we make. We are constantly listening, learning and looking for ways to improve the experience we deliver.

“The improved Smokey Jollof is a reflection of that commitment. We’ve refined the recipe to deliver an even richer, more enjoyable taste experience while maintaining the flavour profile our customers know and love,” the Managing Director of Food Concept, Mr Olumide Aniyikaiye, stated.

“Great brands evolve with their consumers. This update is not about changing what people love, but about making it even better.

“We are confident that customers will enjoy the improved recipe and appreciate the attention we continue to invest in delivering quality meals every day,” Mr Aniyokaiye added.

The improved Smokey Jollof is now available at Chicken Republic outlets nationwide, allowing customers to experience a more flavourful and consistent version of a fan-favourite menu item.

This latest enhancement underscores Chicken Republic’s broader commitment to innovation, quality and creating memorable meal experiences for customers across Nigeria.

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