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Expert Urges Business Owners to Leverage e-Commerce to Boost Sales

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Leverage e-Commerce to Boost Sales

By Aduragbemi Omiyale

Small business owners have been charged to leverage the powerful tools of e-commerce to boost sales and expand their operations.

The Chief Commercial Officer of Jumia Nigeria, Ms Ijeoma Arum, while speaking at an event organised by Ecobank Nigeria Limited, noted that e-commerce increases reach and awareness of products and services, and allows businesses to gain valuable insights into customer behaviour.

In her presentation titled Growing Your Business, she posited that the platform could be used to create targeted marketing campaigns and personalized experiences, adding that it allows customers to shop at their convenience; day or night and small businesses can also streamline the sales process to reduce overhead and achieve greater profitability.

The Ecobank MySME Growth Series is an innovative training program targeted at empowering players in the small and medium enterprises (SMEs) sector in the country. Under this initiative, the bank aims to train over 1 million SME operators across the country in 2024.

Ms Arum, while addressing the participants, observed that small businesses in Africa are faced with challenges such as access to limited access to financing, stiff competition from established brands and regulatory compliance, noting that technology has the potential to transform the subsector.

She also disclosed that e-commerce is not spared as it faces constant disruption with social media platforms and other sites competing for wallet share and purchase frequency, inconsistent stock supplies and lack of trust, stressing that “overall, quality, price, delivery fee, and delivery waiting time are found to be some of the most important factors for consumers when choosing a shopping experience.

The Head of SME and Partnerships at Ecobank Nigeria, Mr Osahon Akpata, while speaking earlier, explained that the webinar series was in line with the lender’s commitment to power the success of SMEs in different sectors of the economy.

He disclosed that the virtual event would take place every Thursday throughout the year, adding that it would focus on various topics that cover key areas of concern for small businesses such as accounting, credit, sales & marketing, taxation and inventory management.

Mr Akpata stated that Ecobank would launch an SME Mentorship programme to collaborate with successful entrepreneurs.

“We will also equip SMEs with tools to help their business such as budget templates, calculators for simulating scenarios and links to government forms.

“They will be trained on resources for starting a business including how to register, market opportunities and key points to consider when running a business.

“We will also provide articles on key topics, including tips to increase sales, advertising ideas, business management practices, case studies and guides to leveraging technology, amongst others,” he enthused.

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Economy

Naira Gains 0.03% Against Dollar at NAFEX, Bitcoin Drops Below $60,000

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yuan-naira $10bn

By Adedapo Adesanya

The Naira recorded a marginal gain of 43 Kobo or 0.03 per cent against the United States Dollar on Wednesday, June 25, in the Nigerian Autonomous Foreign Exchange Market (NAFEX) to sell for N1,380.11/$1 compared with the previous day’s N1,380.54/$1.

However, the Nigerian currency lost N3.21 against the Pound Sterling in the official market during the session to close at N1,818.84/£1, in contrast to Wednesday’s exchange rate of N1,815.63/£1, and against the Euro, it fell by N3.21 to trade at N1,566.84/€1 versus midweek’s value of N1,563.63/€1.

In the same vein, the Nigerian Naira depreciated against the Dollar at the GTBank FX deck yesterday by N3 to sell for N1,383/$1 compared with the preceding session’s value of N1,380/$1, and at the black market window, it remained unchanged at N1,395/$1.

Interbank FX turnover at the NFEM window surged by about 56 per cent day-on-day to close at $195.371 million from $125.588 million reported on Wednesday, according to data from the Central Bank of Nigeria (CBN).

The Naira continues to feel the impact of rising FX payments and a strong US Dollar amid a sharp slowdown in forex market interventions by the central bank, with more than six weeks of no support for the local currency.

Nigeria’s foreign reserves increased further to $51.142 billion, while oil prices continue to be held in the $70 range by developments in the geopolitical scene.

Meanwhile, in the cryptocurrency market, Bitcoin sank below $60,000 as more than $1 billion in crypto positions were liquidated over the past 24 hours, with longs accounting for $842 million of the damage. About 148,500 traders were wiped out. The largest single position was a $38 million bitcoin-dollar bet on Hyperliquid. It led at $489 million in liquidations and dropped 2.8 per cent to sell at $59,862.61.

Ethereum (ETH) crashed by 5.5 per cent to $1,554.57, Ripple (XRP) declined by 4.8 per cent to $1.03, Cardano (ADA) fell by 4.3 per cent to $0.1433, Dogecoin (DOGE) dropped 3.4 per cent to sell at $0.0745, TRON (TRX) slid 2.2 per cent to $0.3215, Binance Coin (BNB) slumped by 1.8 per cent to $561.34, and Solana (SOL) dipped by 0.3 per cent to $62.94, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) sold flat at $1.00 each.

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Economy

Dangote Refinery Cuts PMS Gantry Price by N50 to N1,125 Per Litre

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Dangote refinery petrol

By Aduragbemi Omiyale

The gantry price of Premium Motor Spirit (PMS), commonly known as petrol, has been cut down by N50 to N1,125 per litre from N1,175 per litre by Dangote Petroleum Refinery.

The refinery confirmed this development via a statement on Thursday to newsmen.

Dangote Refinery described this downward review of the product’s price as a reflection of its ongoing commitment to ensuring price stability, improving affordability, and supporting Nigeria’s energy security objectives.

It further said it underscores its responsiveness to prevailing market conditions and its efforts to pass on cost efficiencies to downstream partners and consumers.

In the statement, the company said it remains focused on its broader mission of contributing to economic growth, enhancing fuel availability, and fostering a more competitive and sustainable petroleum sector in Nigeria.

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Economy

Crude Oil Jumps Over 2% After Vessel Hit Near Strait of Hormuz

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Cawthorne crude oil

By Adedapo Adesanya

Crude oil prices rose more than 2 per cent on Thursday after a cargo vessel was hit ‌by an unknown projectile near Oman, putting an evacuation effort for ships from the key Strait of Hormuz on hold.

Brent futures gained $1.52 or 2.1 per cent to ​settle at $75.26 a barrel, while the US West Texas Intermediate (WTI) crude chalked up $1.58 or 2.3 per cent to trade at $71.92 per barrel.

The flow of oil and gas has been disrupted since the joint US-Israeli attacks on Iran at the end of February, but the agreement between the US and Iran to end the war has ​allowed the resumption of traffic through the crucial strait.

The United Nations International Maritime Organisation on Thursday paused its effort ​to shepherd ships and seafarers through the strait after the cargo ship reported a suspected attack. This reawakened concerns about the worldwide flow of oil.

Reuters reported that Iran fired on the cargo ship ​as it attempted to pass through the strait after Iranian authorities said the security of vessels passing outside designated Hormuz routes is not guaranteed.

Previously, crude shipments through the strait rose to their highest since the start of the war on Wednesday. Before the war, about 20 per cent of world oil supplies passed through the ​Strait, located between Iran and Oman.

Key fuel oil producers Iraq, Saudi Arabia, and Oman have moved to increase shipments from ports outside the Persian Gulf. Middle Eastern fuel oil exports are set to jump by 20 per cent from May to about 508,000 barrels per day in June.

US ‌Secretary of ⁠State Marco Rubio told Gulf allies on Thursday that any deal with Iran would take their interests into account, as he wrapped up a Middle East trip aimed at winning over regional partners with deep reservations about the preliminary accord.

The US and the six-member Gulf Cooperation Council (GCC) said a lasting peace would mean addressing Iran’s ballistic missiles, drones and support for proxy groups. However, the US also threatened that if Iran threatens or blocks ships ​in the strait, there will be a “problem.”

The ​Wall Street Journal reported that Iran estimates charging for security, safety and environmental services in the strait, which would bring ​in $40 billion a year ⁠for the states involved.

In Venezuela, thousands were feared dead ⁠after two ​powerful earthquakes affected the capital, Caracas. The quakes could slow the ​increase in Venezuelan oil exports expected by US President Donald Trump’s administration after it captured Venezuela’s President Nicolas Maduro in January.

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