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Africa’s e-Commerce Market is 5% of Total Retail—Anammah

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Africa's e-commerce market

By Aduragbemi Omiyale

The chairwoman of Jumia Nigeria, Ms Juliet Anammah, has said Africa’s e-commerce market has remained largely untapped, accounting for just 5 per cent of the total retail.

However, she expressed optimism that her organisation will work hard to close the gap by expanding footprints in its current verticals.

Speaking in a recent interview with Darius Teeter of Stanford Seed, she said more tech companies are trooping into the African market, thus opening up more possibilities in the e-commerce space.

Between 2014 and 2018, the number of online shoppers on the African continent was said to have increased annually, at an average growth rate of 18 per cent, higher than the global average of 12 per cent.

Statista puts the number of digital buyers in Africa at 281 million in 2020, estimating an increase to 520 million by 2025.

However, the current number of active users on Africa’s largest e-commerce platform stands at 7 million, thus showing the huge market gap yet to be explored on the continent.

“All said and done, we are the largest e-commerce platform on the continent, and you are on the continent where e-commerce is still 2-5 per cent of total retail, which is a huge upside.

“This is a huge area to focus on rather than look into new verticals. Now we are deepening our footprints within the countries we are in, and we are for now concentrating on those 11 countries,” she said.

Given the vast untapped market, e-commerce brands deploy innovative ways to explore the unique African business terrain. Jumia has the JForce network that helps push online shopping services in rural communities. The company recently expanded its footprints by taking hubs and pickup stations closer to customers in different communities across Nigeria.

On Jumia’s initiatives to further deepen market reach and acceptance, Ms Anammah said, “We are working to bring more sellers and brands to the platform.

“Another area we want to focus on is the shift from high-value products to everyday products, essentials and consumables. That’s where we are deepening our presence.

“We already saw sales of consumables growing on our platform. Last year we saw that sugar and pears had record sales in some countries, unlike before where it might have been an electronic product.”

Touching on the impact of COVID-19 on e-commerce on the continent, she stated that the effect of the pandemic on sales was more of a blip, as the continent was already on a trajectory.

“I think the pandemic was a blip in Africa. COVID-19 was not a determinant in the growth of e-commerce on the continent; rather, e-commerce had been on a trajectory given that you have over 500 million internet users and Africa is a mobile-first environment.

“So, it’s almost like Africans have been hungry to do more with their mobile phones, and e-commerce happens to be one of those areas.

“If there’s an area I think there was more awareness of the potential of e-commerce was in the public policy and agency where they discovered that this is something that can be leveraged for job creation and economic development as a whole,” she added.

Ms Anammah noted that governments and agencies in Africa have been supportive of e-commerce and “are doing their best to see that companies like us are operating well.”

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Economy

Hyde Energy Advocates Ways to Reduce Cost of LPG

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Domestic LPG

By Adedapo Adesanya

Nigeria’s leading energy trading company, Hyde Energy, has proffered strong recommendations for making Liquefied Petroleum Gas (LPG) affordable and available in Nigeria.

This was discussed at the just-concluded 2nd West Africa LPG Expo & NLPGA Summit 2022 held in Lagos themed Energizing the Future: LPG as a Sustainable Fuel in African Economies as part of efforts to address the sector’s need for significant investments in infrastructure.

The conference, which has continued to gather momentum in Nigeria, is a platform for industry players to engage both indigenous and international stakeholders to attain insight into the LPG market and network with more than 3,000 delegates across the value chain.

The first day of the two-day conference featured a panel discussion where the Chief Executive of Hyde Energy, Mr Oladimeji Edwards, encouraged more collaboration amongst relevant stakeholders in the industry to develop necessary measures that can improve infrastructural development in the sector to reduce the cost of LPG and increase supply.

“To reduce the cost of LPG, it is very important to build infrastructure to a captive market, to take it from truck to skid, to dispensing unit, all the way down to the cylinders, and ultimately at some point, the next generation will reticulate as part of standard code for construction at which point in time, we would have had ample supply of LPG distribution across the country,” he said.

He further revealed that for infrastructural development to come into place, there is a need for all hands to be on deck and show the will to make it happen.

Mr Edwards stated that Nigeria has tremendous gas deposits but there is an inadequate infrastructure around gas resources.

“To reduce imports, adequate investment is required. Gas suppliers are importing LPG, paying in US Dollars, and due to inflation and devaluation this affects retail prices, but with good infrastructure, I assure you that we will have an enabling environment for investment to thrive and everyone will be happy,” he advocated.

Mr Edwards commended the effort of the NLPGA to bring together industry stakeholders to share ideas on contentious topics and share strategies to help Nigeria’s LPG market unlock its incredible potential saying, “this is a brilliant platform for relevant stakeholders in the industry. It is a great event which brings in international and indigenous experts to exchange ideas, opinions, trends and outlook for the future.”

Nigeria is one of the fastest-growing LPG markets in the world with more than 20 per cent average growth per annum for the past 10 years. In 2020, Nigeria recorded a national LPG consumption of 89.91 thousand MT (PPPRA, 2020), with a positive variance of 7.9 per cent above the targeted estimated figure.

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Economy

NASD OTC Securities Exchange Opens Week 0.81% Lower

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unlisted securities exchange

By Adedapo Adesanya

The NASD Over-the-Counter (OTC) Securities Exchange opened the week in the negative territory following a 0.81 per cent drop on Monday, June 27.

At the session, the bourse, which admits unlisted securities, recorded a poor outcome following losses reported by three companies — FrieslandCampina WAMCO Nigeria Plc, Central Securities Clearing System (CSCS) Plc, and Food Concepts Plc.

FrieslandCampina WAMCO Nigeria Plc saw its equity drop N2.96 or 3.09 per cent to N98.76 per unit from N95.80 per unit, CSCS Plc lost 42 Kobo or 2.84 per cent to close the day at N14.38 per share as against N14.80 per share of the preceding session, while Food Concepts Plc went down by 5 Kobo or 5.00 per cent to 95 Kobo per unit from N1.00 per unit.

As a result, the NASD Unlisted Securities Index (NSI) dropped 6.21 points to settle at 762.06 points versus last Friday’s 768.27 points as the market capitalisation went south by N8.18 billion to N1.003 trillion from N1.011 trillion.

At the market yesterday, there was a jump in the units of securities exchanged by investors to 647,785 units from 323,519 units, implying a 100.5 per cent increase.

The value of securities traded amounted to N5.6 million, 37.6 per cent lower than the N8.9 million achieved at the previous trading day, while the number of trades depreciated by 27.27 per cent to eight deals from 11 deals.

AG Mortgage Bank Plc finished the trading session as the busiest stock by volume on a year-to-date basis with the sale of 2.3 billion units worth N1.2 billion, CSCS Plc also retained the second spot with the sale of 674.3 million units valued at N14.1 billion, while Food Concepts Plc was in third place for trading 146.5 million units valued at N127.2 million.

When the coin is flipped to the other side, CSCS Plc maintained its position as the most active stock by value on a year-to-date basis with a turnover of 674.3 million units valued at N14.1 billion, VFD Group Plc was in second place with 10.9 million units worth N3.2 billion, while FrieslandCampina WAMCO Nigeria Plc retained the third place with the sale of 9.7 million units valued at N1.2 billion.

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Economy

Naira Now N617/$ at Peer-to-Peer, N605/$1 at Parallel Market

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Nigerian Naira

By Adedapo Adesanya

The Naira appreciated by N1 or 0.16 per cent against the United States Dollar at the Peer-to-Peer (P2P) window of the foreign exchange (FX) market on Monday to close at N624/$1 compared with last Friday’s N618/$1.

At the parallel market, according to data harvested by Business Post from the various traders of forex on the streets of Lagos, the Nigerian currency was exchanged against its American counterpart at N605/$1.

At the interbank market, the local currency appreciated against the Pound Sterling by 20 kobo to trade at N509.82/£1 versus the preceding session’s N510.02/£1 but against the Euro, it lost N1.89 to sell for N439.49/€1 compared with last session’s value of N437.60/€1.

Also, at the Investors and Exporters (I&E) segment, which is the official market, the Naira recorded a 0.21 per cent or 88 kobo loss against the American Dollar as it was sold at N421/$1 in contrast to last Friday’s N420.12/$1.

The domestic currency was weakened despite a $10.02 million or 6.1 per cent slide in the turnover for the trading day as forex worth $152.96 million exchanged hands compared with the $162.98 million recorded in the preceding session.

Meanwhile, the cryptocurrency market saw the value of TerraClassicUSD (USTC) rising by 33.0 per cent yesterday to $0.0191 as other digital coins monitored by this newspaper struggled for life.

Dogecoin (DOGE) depreciated by 7.2 per cent to trade at $0.0695, Solana (SOL) recorded a 6.4 per cent slide to sell at $37.38, Ripple (XRP) went down by 6.0 per cent to trade at $0.3429, while Litecoin (LTC) followed with a 5.9 per cent depreciation to quote at $54.41.

Further, Cardano (ADA) slumped by 3.8 per cent to settle at $0.4798, Ethereum (ETH) suffered a 3.6 per cent loss to trade at $1,174.74, Bitcoin (BTC) recorded a 2.3 per cent retreat to sell at $20,642.92, Binance Coin (BNB) declined by 1.7 per cent to finish at $232.0, while the US Dollar Tether (USDT) moderated by 0.05 per cent to sell for $0.999.

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