By Modupe Gbadeyanka
Stakeholders in the e-commerce industry have appealed to governments in Africa to formulate policies that will encourage more investments in the sector.
The Chairwoman of Jumia Nigeria, Ms Juliet Anammah, while speaking on the growth of e-commerce in Africa, said government support is essential to taking the landscape to the next level.
She said in Africa, e-commerce is developing and gaining acceptability, but the rate of adoption is equivalent to just 5 per cent of the market, leaving a lot of ground to be covered to properly explore the industry’s untapped potential.
According to her, e-commerce cannot thrive without investing in infrastructure and securing government policies that encourage existing investors and attract new ones.
“While entering a new market, we lookout for the state of the economy. Beyond GDP and economic factors, we lookout for the readiness for internet-based businesses like ours. These are essentials only the government can make available,” the African e-commerce expert said.
Ms Amammah commended African governments where Jumia operates for showing the political will to make e-commerce work. She also stressed the need for private investors to engage more with the public sector to further boost the digital economy on the continent.
“Governments in Africa have been supportive and are doing their best to see that companies like us are operating well. People say regulators are not on the same page with the private sector, but it’s the responsibility of the private sector to play an informative role.
“In most of the markets, we operate in, like-minded businesses form coalitions. In Nigeria for instance, we have an e-commerce group under the Lagos Chamber of Commerce. I am the first Chairwoman of the council.
“It is in the best interest of the private sector to engage early, that way you can create dialogue, sometimes you are able to demonstrate best practices, provide parallels from other markets, and learn from them. Government(s) wants to do the right thing, they just want to be sure,” she said.
In 2019, President Muhammadu Buhari extended the mandate of the Ministry of Communication to include the digital economy. A National Economy Digital Policy and Strategy for Digital Nigeria was then developed by the Ministry. The policy which has eight pillars covers all aspects of solid and soft infrastructure as well as regulations.
Also in March 2020, the President announced the National Broadband Plan that aims to provide at least 10mbps in rural areas and 25mbps in urban areas and cover over 95% of the people in Nigeria.
More such policies and initiatives are needed from the government to boost the e-commerce industry in Africa.
Coca-Cola Partners Jumia to Meet Consumer Demand
By Modupe Gbadeyanka
A partnership aimed to meet the demands of consumers in Africa has been signed between Jumia and Coca-Cola.
Through this deal, consumers of the soft drink brand will have the opportunity of having the products delivered to their doorsteps in the shortest time possible, the leading e-commerce platform in Africa confirmed in a statement.
This move, which will be available to customers in Nigeria, Egypt, Kenya, Morocco, Côte d’Ivoire, and Uganda, will increase the assortment available on Jumia and support product delivery in the fastest time possible. Consumers also will enjoy promotions such as ‘buy-one-get-one free’ and discounts of up to 20 per cent on Coca-Cola orders.
“We are happy to partner with Coca-Cola to meet consumer demand for everyday products at the fastest delivery time and at affordable prices.
“Coming after the launch of our Quick Commerce – Jumia Food Mart, we are happy to let our consumers know that they can expect their delivery of beverages in under 20 minutes, offering convenience at its best,” the chief commercial officer of Jumia, Romain Christodoulou, stated.
The Vice President for Customer & Commercial Leadership at Coca-Cola Africa Operating Unit, Minas Vourodimos, while also commenting, said, “We are pleased to partner with Jumia as we strive to meet the needs of consumers across Africa by making our beverages available for delivery to their homes when they need them.
“Through this, we will be offering an alternative for easy and fast access to Coca-Cola brands across several beverage categories to hydrate and refresh.”
There has been a notable increase in purchases of everyday products on Jumia since the COVID-19 outbreak as more consumers than ever continue to embrace online shopping.
Groceries/everyday essentials is a fast-growing category on Jumia, according to the Africa e-commerce report entitled Jumia Africa e-Commerce Index 2021.
d.light to Explore Nigerian Solar Energy Market
By Modupe Gbadeyanka
More players are exploring the Nigerian solar energy market to provide consumers with better alternatives as the country battles with poor electricity supply from the national grip, which collapses at the slightest opportunity.
The latest entrant into the ecosystem is d.light, a global leader in social transformation. The company plans to flood the market with over 25 million sustainable products, including solar lanterns, solar home systems, TVs, radios and smartphones sold globally across over 70 countries.
At the launch of the brand in Nigeria recently, the chairman of the board, Mrs Ibukun Awosika, explained that the company’s goal is to bridge the gap and ensure inclusiveness for everyone.
“Our vision is to change the lives of billions of people on the face of the earth who cry for equity to have a chance to live a better life. We are in Nigeria to transform Africa one community at a time, and this is our driving force,” she said.
In his address, the co-founder and CEO, Ned Tozun, stated that d.light had employed over 6,000 people across Africa.
“Our target is lower-income individuals. There is the sun in the village and the cities, so when we just say a rural market, it is not. The guy who lives in Lagos but doesn’t have a generator shouldn’t even use a generator if he can have a solar solution. Why? Because of environmental sustainability.
“So, when you think about all the ESG matters, you will encourage more people to use alternate sources of energy rather than polluting sources of energy. That helps everywhere, whether you are in the city or the village. It is about lower income.
“What we’ve done is to think of the entire problem chain. Firstly, innovate the product. Two, how do you deliver it? Deliver it to them at the most reasonable price. Thirdly, make sure it’s affordable for them.
“How is it affordable? It is pay-as-you-go. They don’t have to look for the capital to buy. They look for signing-up, proving they have the ability to be able to pay every week – they have a different system: every week, every month, every day – are different available options, and as you increase your credibility ratio in terms of your performance, you then have opportunity to get into more,” he said.
On his part, the co-founder and president, Mr Sam Goldman, said, “The reality is that we are still so far from where we need to be in terms of our population and their needs.
“Hence, our target market is the low-income individuals, not just the rural communities, which is why the company adopts the ‘pay-as-you-go” model. Access to sustainable energy will not be possible except we solve the funding problem.”
d.light was established in 2007 by Ned Tozun, a Canadian, and Sam Goldman, an American, met at Stanford Business School. It has operated in several markets globally like India, China, Kenya, Uganda, Tanzania and Ethiopia before expanding to Nigeria.
Jumia Kicks off Brand Festival to Promote Authentic Brands
Jumia, the leading pan-African e-commerce platform, has commenced its annual ‘brand festival’ campaign, targeted at promoting authentic products at the best prices directly from the manufacturers on the Jumia platform.
The campaign, which starts on Monday, September 12th and will run through October 2nd, 2022, offers millions of consumers nationwide the opportunity to buy original products from the official stores of several top brands such as Adidas, Samsung, Infinix, Umidigi, Nivea, DeFacto, Nestle, Bacardi, Intel/HP, Unilever, Pernod Ricard, Oraimo, Diageo, Coca Cola, Apple, and Xiaomi.
“The Jumia Brand Festival is not only for the promotion of authentic products, but it also serves as a means for consumers to get the best prices directly from the manufacturers on our platform. We are aware of the needs of today’s consumers, which is to gain quality goods at the most competitive market prices and that is the essence of this campaign. We have partnered with the best international brands to make their products accessible to consumers across the country, so consumers can spend less while buying more,” said Ijeoma Arum, Chief Commercial Officer, Jumia Nigeria.
“Partnering with Jumia is always an opportunity to co-create on providing customers with amazing offers on innovative Mobile and Electronics products which Samsung is best known for both locally and globally. With the current economic situation, it is imperative to ensure that customers are still able to access basic commodities that have a significant impact on their daily activities. The Jumia Brand Festival is set to provide this and we are happy to be a part of it,” said Oyebade Moses, Manager of e-commerce Group, Samsung Electronics West & Central Africa.
Consumers can take advantage of the amazing offers during the Anniversary Sale by simply downloading the Jumia App. The campaign will feature Treasure Hunt, Brand Days, Daily Check-In, and Flash Sales, where consumers can win exciting prizes and get further discounts on a number of products. The campaign is also providing free shipping on a wide range of products to consumers within Lagos, Abuja, and Ibadan.
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