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The Benefits of CBD Oil Products for Elderly People

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Benefits of CBD Oil

We all have heard of CBD’s medicinal properties. Strangely, elderly people, a group that would benefit the most from the cannabinoid, is the least likely segment of the population to use CBD.

Because of the stigma associated with marijuana, legally a grey area, the pharmaceutical industry, and advertising regulations, CBD has not yet reached the senior market.

Who Uses CBD

According to a Gallup Poll done in 2019, CBD’s popularity decreases with age. Not only with regular users but also with people who have tried it. The most common user is a young person in the Western United States. Only 15% of people 60 and older have tried CBD and only 8% of people age 65 or older use it regularly.

What is suppressing CBD from reaching the population that would benefit from an all-natural potential solution to inflammation, sore muscles and joints, anxiety, and appetite control? CBD consumption seems to be upside down demographically.

Why Seniors Aren’t Taking CBD

Cannabis has been hindered worldwide due to THC and the high created after consumption. Many seniors aren’t excited about CBD because it’s a cannabis product. They are a product of years of propaganda supporting abolition and don’t want anything to do with THC cartridge or cannabis culture.

There is certainly a lot of misinformation that is to be blamed for this. There is no reason why seniors should not feel happy, relieved and comfortable at an advanced age. The best delta-8 thc cartridges are not dangerous and give a pleasant feeling that does not get overwhelming at any point of time. This is a great way to relieve stresses, tensions and anxieties for senior citizens.

Stats on Seniors

-Of people aged 65 years or older, almost 50% reported doctor-diagnosed arthritis (CDC)

-80% of older adults have at least one chronic health condition (CDC)

-One in four older adults report anxiety or depression amid the Covid-19 pandemic (KFF)

-Adults over age 60 have obesity rates exceeding 37.5% in males and 39.4% in females (NIH)

-25% of new cancer patients are aged 65-74 (NIH)

Why Seniors Need CBD

Elder people can get over the stigma associated with marijuana because CBD could improve so many more people’s lives. The most concerning statistic from above is the rise in depression and anxiety amid the lockdowns.

Studies before COVID suggest that this isn’t a common issue in the senior community. Now that elderly people are isolated and live in fear of contracting the virus, these mental health conditions are on the rise.

The benefits of CBD are well known and not only for humans but for pets as well. Companies claim CBD is the solution for everything from inflammation to hair loss. We do not have enough data to make claims other than as a treatment for epilepsy. However, the research looks promising in the areas that seniors would disproportionately benefit from.

How Elderly People Should Take CBD

Our preferred method of CBD delivery is by oil.  Everyone is different and we suggest doing the research before trying CBD for the first time. Sublingual CBD oil is our favourite because it has a relatively high bioavailability, little to zero side effects, and quick delivery time.

For elderly people, CBD oil is the best option for these same reasons, however, a first-time user may want to try a familiar food. They are not doing anything they aren’t comfortable with and the effects will be minimal. Eating sweet edible gummies or swallowing capsules could be a great way to introduce a senior to CBD if they are not accustomed to count drops of any liquid forms.

If a senior is struggling with arthritis, joint, or muscle pain, administering CBD topically, as well as sublingually (absorbed under tongue), could be the best first-time experience. The user will feel the results of the topical on the affected area as soon as it is applied.

Reaching seniors has been a challenge for the CBD industry for years. Due to the stigma around marijuana, many seniors are still hesitant to try a cannabis product. Hopefully, CBD will become more accessible to the elderly because they are the group that can benefit the most from this incredible plant extract.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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ALTON Supports NCC Call for Made-in-Nigeria Smartphones

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ALTON

By Adedapo Adesanya

The Association of Licensed Telecommunications Operators of Nigeria (ALTON) has backed the call by the Nigerian Communications Commission (NCC) for local smartphone manufacturing to accelerate digital inclusion.

The ALTON Chairman, Mr Gbenga Adebayo, described the proposal as a practical measure capable of accelerating broadband adoption and expanding digital inclusion across the country.

He said Nigeria must deliberately transition from being predominantly a technology consumer to becoming an innovator, designer and manufacturer of digital technologies.

According to him, Nigeria’s large telecommunications market and youthful population provide the scale and human capital needed for world-class technology manufacturing.

The ALTON chairman said the country’s ambition should extend beyond assembling smartphones to developing complete technology capabilities across the value chain.

“Our ambition should extend beyond assembling devices. We must pursue genuine knowledge transfer, research and development, product engineering, software development, semiconductor capabilities and large-scale manufacturing,” he stressed.

He said the objective should be producing devices and digital technologies for Nigeria, Africa and the global market.

Mr Adebayo said the emergence of Artificial Intelligence had further strengthened Nigeria’s opportunity to become a competitive technology manufacturing hub.

He said Artificial Intelligence was transforming product design, manufacturing, quality assurance, supply chain management, customer experience and software innovation.

According to him, investing in AI-enabled manufacturing will improve productivity, create high-value jobs and strengthen Nigeria’s competitiveness across Africa.

NCC’s Board Chairman, Mr Idris Olorunnimben, at a Digital Africa Summit Roundtable in Shanghai, called for local smartphone production and innovative financing to tackle the proliferation of counterfeit and non-type-approved devices through stronger market integrity.

The ALTON boos described the grey market as a major challenge affecting consumers, Original Equipment Manufacturers (OEMs) and the wider telecommunications ecosystem.

According to him, robust local manufacturing supported by strong quality standards will provide credible alternatives to grey-market imports.

He said effective type approval, competitive pricing and consumer confidence would encourage wider acceptance of locally manufactured smartphones.

“This will strengthen consumer protection, improve network performance, retain greater value within our economy, and stimulate industrial growth,” he said.

Mr Adebayo also endorsed innovative smartphone financing, stronger device management systems and identity-enabled credit frameworks.

He added that the initiatives would enable more Nigerians to acquire quality smartphones through affordable payment models.

According to him, telecom operators remain ready to partner with the government, manufacturers, financiers, academia, investors and development partners to build sustainable local manufacturing.

The ALTON boss described the initiative as a national economic transformation agenda capable of creating jobs and strengthening Nigeria’s position in the global digital economy.

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PRovoke Media Crowns Woodrow Africa Agency of the Year

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Woodrow communications PR agency

By Adedapo Adesanya

Woodrow has been named Africa Agency of the Year 2026 by PRovoke Media, one of the world’s leading authorities on the communications industry.

The award recognises Woodrow’s rapid growth across the continent and its work supporting clients navigating some of Africa’s most complex communication, policy, reputation and stakeholder challenges.

In announcing the award, PRovoke Media described Woodrow as “a different kind of communications firm for Africa. Built locally, but operating across borders, with a focus on high-stakes, high-complexity mandates that reflect the realities of the continent’s political and economic landscape.”

Founded five years ago by Mr Charlie Tarr, who has spent more than two decades working across African markets advising various organisations, Woodrow has grown from its Nairobi headquarters into a multi-market African consultancy. It now has teams and partners across Kenya, Nigeria, Ghana, Zambia, Senegal and South Africa, delivering work across 13 countries.

Since 2024, Woodrow has more than doubled revenue, expanded delivery across more African markets and supported assignments that have generated global audiences exceeding 70 million people in multiple markets.

Speaking on the recognition, Mr Charlie Tarr, Founder and CEO of Woodrow Communications, said, “When we started Woodrow, we believed Africa deserved communications advice built for Africa’s realities, not imported templates. This recognition is a testament to our people, our clients and our belief that world-class strategic communications can be built from the continent and compete with the very best anywhere in the world. This feels more like a beginning than an arrival.”

Adding his input, Mr David Karega, Head of East and Southern Africa, added, “This award belongs to the team and the clients who have trusted us with some of their most important moments. From major launches and investment announcements to reputation management, policy engagement and crisis situations, we have had the privilege of helping them achieve influence. It shows that globally recognised PR excellence can be built from Nairobi and delivered across Africa.”

Woodrow’s growth has been driven by its local-first operating model, combining deep in-market expertise with regional coordination and strategic advisory support. It supports organisations such as AGRA, Bupa Global, BIC and a range of international foundations, investors and development institutions working across Africa.

Looking ahead, Woodrow is investing in new capabilities around digital influence, audience intelligence and integrated stakeholder engagement to help clients navigate the media landscape in Africa.

“Africa has never been a side conversation for us,” Mr Tarr added, “It sits at the centre of our work and future. The continent is producing some of the world’s most important opportunities in technology, investment, food systems, climate and economic transformation. We are excited to continue helping clients shape those conversations, build influence and contribute to Africa’s growth.”

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SportyTV Joins DStv and GOtv Line-Up Across Africa

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SportyTV DStv and GOtv packages

SportyTV has been added to select DStv and GOtv packages in Nigeria, expanding the sports content available to subscribers. The 24-hour sports channel offers a range of live sporting events alongside news, analyses, highlights and is available to DStv Yanga and GOtv Jolli customers. The channel is also available on GOtv in Kenya and Ghana.

The addition of SportyTV complements the existing sports offering on DStv and GOtv, providing subscribers with access to additional football, basketball and combat sports content.

“SportyTV is a valuable addition to the DStv Access and GOtv Value content offering across Africa,” said David Mignot, CEO of CANAL+ Africa. “It expands the range of sporting events available to customers at an accessible price point and reflects our commitment to making quality sports content available to audiences across the continent.”

Sudeep Ramnani, Founder and CEO of Sporty Group, said: “Our ambition has always been to provide African audiences with broad access to sports content and storytelling. Through this partnership with CANAL+, we are extending that offering to more households across the continent.”

“The SportyTV channel gives DStv and GOtv subscribers additional viewing options that complement SuperSport’s existing range of sports programming,” said Rendani Ramovha, Director of Sport Content for English and Portuguese-speaking Africa at CANAL+. “It broadens the overall sports proposition with additional live events and supporting content.”

SportyTV’s football schedule includes competitions such as the English Premier League, Carabao Cup, EFL Championship, Women’s FA Cup, La Liga, Bundesliga, Serie A and the Spanish Super Cup. The channel also carries South American competitions including the Copa Libertadores, Argentina League and Brazil Serie A, as well as select basketball and other international sports content.

Elias Gallego, Vice President of Business Development, Marketing and Media at Sporty Group, said: “Launching SportyTV on DStv and GOtv allows us to extend our reach and bring a broader range of sports content to viewers across Africa.”

SportyTV will also carry dedicated club channels including Real Madrid TV, Arsenal TV, Chelsea TV and Manchester City TV. Additional content includes coverage from leagues in Greece and Saudi Arabia, alongside basketball programming featuring the NBA.

The channel launched on 10 June 2026 and is available in HD on DStv channel 236 and GOtv channel 58 in Nigeria.

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