Jobs/Appointments
WIMCA Tasks Female Professionals on Career Advancement
By Ahmed Rahma
An agenda has been set for the female marketing professionals in Nigeria, who intend to advance their careers.
This outline was set at the prestigious Women in Marketing and Communications Conference/Awards (WIMCA) held on November 13, 2020.
The special edition themed Generation equality; imperatives of gender inclusion for the growth of brands and marketing communications had various experts and leaders in the Nigerian marketing communication industry as participant and resource persons who dissected the subject of the occasion.
“The theme of the International Women’s Day (IWD) celebration commemorated every March has always informed the theme of WIMCA and this year was no different,” the convener of WIMCA 2020, Mr Joshua Ajayi, explained while welcoming participants to the event.
He revealed that this year’s WIMCA topic was to explore how women can navigate through the tough terrain to shatter the glass ceilings to attain their potential professionally, especially in the Industrial Management Consulting (IMC) industry.
“As usual, women continue to encounter challenges when it comes to advancing in the workplace—and in many facets of society.
“Some of these challenges include Flexible Work Arrangements (FWAs), the issue of equal remuneration or equal pay, a bias which is an issue women continue to deal with at the place of work, and advocacy, among others,” he explained further.
The Group Managing Director of GDM, Mr Victor Afolabi, who was the keynote speaker of the conference, admonished brand custodians and marketers to always ensure that women are always made the fore focus of marketing strategies as they are economically empowered to make purchase decisions.
“According to research, globally, women control over $20 trillion of the total consumer spend as they wield an influence of over 80 per cent in buying decisions.
“They spend more time than men daily, making economic decisions for their families — from consumer goods to services. These women hold crucial purchasing power. In fact, 50% of products marketed to men are purchased by women,” he noted.
The event also featured two highly interactive panel discussions which had some of the best minds in the industry as panellists.
The first, which was geared towards providing a mentorship platform for young and prospective professionals as well as igniting the potential in women towards attaining enviable heights in marketing and management, was titled Leveraging Data Science for Effective Engagement of Female Consumers.
The session had the event keynote speaker joined by Director of Marketing and Communications, SSA, Mastercard (virtual presence), Ifeoma Dozie, the Executive Director of Marketing, Hs Media Group, Dr Tola Elatuyi, and the Founder/CEO of Kucheza Gaming, Bukola Akingbade as the session moderator.
“Data analytics helps marketers in understanding what happened in the past. It helps you understand the ‘why, what, when, where and how’ of consumers actions in the past.
“With this information, you are better informed and know where the gaps are and of course where the opportunities are. Data science, on the other hand, is predictive data.
“Meaning it is a kind of data that tells you if a customer bought this item, they are likely to purchase this other item. With data science which is predictive, marketers are able to think of product management and innovation.
“It shapes the way the brand thinks, the way we are communicating and the way we are packaging products even to the way we put our products on the shelves,” Dr Elatuyi mentioned while explaining the relationship between data analytics and data science in relations to marketing.
On her part, Ifeoma Dozie decried the dearth of women in the fields of science, technology, engineering and mathematics, especially cybersecurity and artificial intelligence during her response to the moderator’s question on the place of digital in marketing to women and how Mastercard is engaging the female consumers in this digital age.
She, however, added that, “MasterCard is cultivating young tech enthusiasts as parts of our signature platform called Girls for Tech.
“This is a fun and engaging curriculum built around global science and mathematics. And we have made a commitment to reach 1 million girls globally by 2025 with this programme.
“Our second step is at the product stage, by creating the right solution. We asked ourselves, “are our products and services meeting the actual needs of women? Do we have insights that can help us incorporate women’s experiences into the design and innovation process?
“As a payment technology leader with global insights, we have invested significantly in understanding women’s financial priorities and mapping out these priorities across different stages.
“So, we are committed to designing and developing a world with both women and men in mind; because creating a better world for women creates limitless opportunities and possibilities for us all.”
At the second session moderated by the Customer Marketing & Commercial Manager of Coca-Cola Company, Pheobe Dami-Asolo, Ayodele Otujinrin of Godrej Consumer Products Limited who spoke on the theme Each For Equal: Navigating Through Tough Terrains, explained that beyond the workplace, there are internal factors from the family as well as the society that make it hard for women to go far professionally.
She advised that for women to advance in their careers, they need to be more aspirational beyond the need to get married and raise a family.
“We need to rise up to battle out our challenges. Women need to be more aspirational. Personally, my upbringing was different as the daughter of a single mother. Like Kamala Harris who says she eats ‘No’ for breakfast, I have had to find my way competing with every other person on an equal pedestal.” She further advised women to better themselves by going for training among other things.”
Jobs/Appointments
Binance Names Co-Founder Yi He as Co-CEO Amid Ongoing Restructuring
By Adedapo Adesanya
Global blockchain ecosystem behind the world’s largest digital asset exchange by trading volume and users, Binance, has appointed its co-founder, Ms Yi He, as its co-CEO.
“Yi has been an integral part of the executive leadership team since the launch of Binance. Her innovative and user-focused approach has been instrumental in shaping the company’s vision, culture, and bottom-up business strategy,” said Binance CEO, Mr Richard Teng. “This appointment is a natural progression and she will continue to guide the organization from strength to strength.”
“We remain dedicated to being the most trusted and regulated exchange in the world, always putting our users first. Yi plays a critical role in growing our community and driving product innovation as we work to reach one billion users. Together, we are focused on building the Web3 infrastructure and promoting financial freedom, empowering people to participate in a more open and fair financial system,” added Mr Teng.
“I am honored to build alongside Richard, who brings decades of experience in regulated financial markets and was among the first to regulate crypto in its early days,” said Ms He. “Together, we bring diverse perspectives and are confident in leading the future of the industry during this pivotal time, as we responsibly expand our global presence and drive sustainable innovation with our users always at the center.”
Binance remains one of the world’s largest players in crypto trading, and leadership changes within the company continue to draw attention due to its scale and influence.
The appointment of a co-CEO adds structure during a period when global exchanges emphasize compliance, operational clarity and more formal management frameworks.
The company did not announce changes to its product lineup or platform priorities alongside the leadership update, and no financial terms were disclosed. The addition of a co-CEO role reflects an internal effort to distribute responsibilities as the firm works with regulators and seeks stability in a competitive and closely watched industry.
Jobs/Appointments
AFRIPERF Adopts Nigeria as Headquarters, Picks Komolafe as Chairman
By Adedapo Adesanya
The African Petroleum Regulators Forum (AFRIPERF) has chosen Nigeria as its official headquarters and also elected the chief executive of the Nigerian Upstream Petroleum Regulatory Commission (NUPRC), Mr Gbenga Komolafe, as its chairman.
Recall that in September, 16 countries, led by Nigeria, gathered in Accra, Ghana, to witness the signing of the charter establishing the forum, which seek to harmonise oil regulation in Africa.
Others include Ghana, Somalia, Gambia, Madagascar, Sudan, Guinea, and Togo among others.
The decisions were announced at the inaugural executive committee meeting of the forum which took place virtually on December 2, 2025. The meeting which was attended by the 16 African countries, was convened to pick its leadership, headquarters and logo.
Prior to his endorsement as the substantive pioneering chairman, Mr Komolafe acted in interim capacity.
Also, Mrs Eyoanwan Ndiyo-Aiyetan also emerged as the secretary of AFRIPERF.
According to a statement on Wednesday, NUPRC notes that the development affirms Nigeria’s central role in the African petroleum regulatory space and as Africa’s largest producer of crude oil.
In his acceptance speech, Mr Komolafe thanked his African counterparts for the trust and honour, promising to ensure that no member country is left behind.
AFRIPERF aims to strengthen regional petroleum governance by fostering collaboration, cooperation and coordination among member regulators.
Its mission includes creating standards, enhancing transparency and addressing cross-border challenges such as gas trade, emissions, and digitalisation while making the African continent energy sector attractive for crucial investments.
Jobs/Appointments
Tinubu Nominates General Christopher Musa as New Defense Minister
By Adedapo Adesanya
The immediate past Chief of Defence Staff (CDS), General Christopher Gwabin Musa, has been nominated by President Bola Tinubu as the new Minister of Defence, replacing Mr Mohammed Badaru Abubakar.
The erstwhile minister resigned from his position with immediate effect for health reasons, the president’s spokesman, Mr Bayo Onanuga, had said on Monday night.
The 63-year-old’s departure coincides with a period of heightened security challenges across Nigeria, with the government under pressure to deal with a spate of mass kidnappings.
In a letter to Senate President, Mr Godswill Akpabio, President Tinubu conveyed Mr Musa’s nomination as the successor to Mr Abubakar, according to statement on Tuesday by Mr Onanuga, the Special Adviser to the President on Information and Strategy.
The 58-year-old retired military chief is described as a distinguished soldier who served as the CDS from 2023 until October 2025. He won the Colin Powell Award for Soldiering in 2012.
Born in Sokoto in 1967, Mr Musa received his primary and secondary education there before attending the College of Advanced Studies in Zaria. He graduated in 1986 and enrolled at the Nigerian Defence Academy the same year, earning a Bachelor of Science degree upon graduation in 1991.
He was commissioned into the Nigerian Army as a Second Lieutenant in 1991 and has since had a distinguished career. His appointments included General Staff Officer 1, Training/Operations at HQ 81 Division; Commanding Officer, 73 Battalion; Assistant Director, Operational Requirements, Department of Army Policy and Plans; and Infantry Representative/Member, Training Team, HQ Nigerian Army Armour Corps.
In 2019, he served as Deputy Chief of Staff, Training/Operations, Headquarters Infantry Centre and Corps; Commander, Sector 3, Operation Lafiya Dole; and Commander, Sector 3 Multinational Joint Task Force in the Lake Chad Region.
In 2021, Mr Musa was appointed Theatre Commander, Operation Hadin Kai. He later became Commander of the Nigerian Army Infantry Corps before being appointed CDS by President Tinubu in 2023.
In the letter to the Senate, Mr Tinubu expressed confidence in Mr Musa’s ability to lead the Ministry of Defence and further strengthen Nigeria’s security architecture.
If confirmed by the upper legislative chamber, he will take up the ministry at a crucial time when security challenges including terror and kidnappings are plaguing the country.
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