WIMCA Tasks Female Professionals on Career Advancement
By Ahmed Rahma
An agenda has been set for the female marketing professionals in Nigeria, who intend to advance their careers.
This outline was set at the prestigious Women in Marketing and Communications Conference/Awards (WIMCA) held on November 13, 2020.
The special edition themed Generation equality; imperatives of gender inclusion for the growth of brands and marketing communications had various experts and leaders in the Nigerian marketing communication industry as participant and resource persons who dissected the subject of the occasion.
“The theme of the International Women’s Day (IWD) celebration commemorated every March has always informed the theme of WIMCA and this year was no different,” the convener of WIMCA 2020, Mr Joshua Ajayi, explained while welcoming participants to the event.
He revealed that this year’s WIMCA topic was to explore how women can navigate through the tough terrain to shatter the glass ceilings to attain their potential professionally, especially in the Industrial Management Consulting (IMC) industry.
“As usual, women continue to encounter challenges when it comes to advancing in the workplace—and in many facets of society.
“Some of these challenges include Flexible Work Arrangements (FWAs), the issue of equal remuneration or equal pay, a bias which is an issue women continue to deal with at the place of work, and advocacy, among others,” he explained further.
The Group Managing Director of GDM, Mr Victor Afolabi, who was the keynote speaker of the conference, admonished brand custodians and marketers to always ensure that women are always made the fore focus of marketing strategies as they are economically empowered to make purchase decisions.
“According to research, globally, women control over $20 trillion of the total consumer spend as they wield an influence of over 80 per cent in buying decisions.
“They spend more time than men daily, making economic decisions for their families — from consumer goods to services. These women hold crucial purchasing power. In fact, 50% of products marketed to men are purchased by women,” he noted.
The event also featured two highly interactive panel discussions which had some of the best minds in the industry as panellists.
The first, which was geared towards providing a mentorship platform for young and prospective professionals as well as igniting the potential in women towards attaining enviable heights in marketing and management, was titled Leveraging Data Science for Effective Engagement of Female Consumers.
The session had the event keynote speaker joined by Director of Marketing and Communications, SSA, Mastercard (virtual presence), Ifeoma Dozie, the Executive Director of Marketing, Hs Media Group, Dr Tola Elatuyi, and the Founder/CEO of Kucheza Gaming, Bukola Akingbade as the session moderator.
“Data analytics helps marketers in understanding what happened in the past. It helps you understand the ‘why, what, when, where and how’ of consumers actions in the past.
“With this information, you are better informed and know where the gaps are and of course where the opportunities are. Data science, on the other hand, is predictive data.
“Meaning it is a kind of data that tells you if a customer bought this item, they are likely to purchase this other item. With data science which is predictive, marketers are able to think of product management and innovation.
“It shapes the way the brand thinks, the way we are communicating and the way we are packaging products even to the way we put our products on the shelves,” Dr Elatuyi mentioned while explaining the relationship between data analytics and data science in relations to marketing.
On her part, Ifeoma Dozie decried the dearth of women in the fields of science, technology, engineering and mathematics, especially cybersecurity and artificial intelligence during her response to the moderator’s question on the place of digital in marketing to women and how Mastercard is engaging the female consumers in this digital age.
She, however, added that, “MasterCard is cultivating young tech enthusiasts as parts of our signature platform called Girls for Tech.
“This is a fun and engaging curriculum built around global science and mathematics. And we have made a commitment to reach 1 million girls globally by 2025 with this programme.
“Our second step is at the product stage, by creating the right solution. We asked ourselves, “are our products and services meeting the actual needs of women? Do we have insights that can help us incorporate women’s experiences into the design and innovation process?
“As a payment technology leader with global insights, we have invested significantly in understanding women’s financial priorities and mapping out these priorities across different stages.
“So, we are committed to designing and developing a world with both women and men in mind; because creating a better world for women creates limitless opportunities and possibilities for us all.”
At the second session moderated by the Customer Marketing & Commercial Manager of Coca-Cola Company, Pheobe Dami-Asolo, Ayodele Otujinrin of Godrej Consumer Products Limited who spoke on the theme Each For Equal: Navigating Through Tough Terrains, explained that beyond the workplace, there are internal factors from the family as well as the society that make it hard for women to go far professionally.
She advised that for women to advance in their careers, they need to be more aspirational beyond the need to get married and raise a family.
“We need to rise up to battle out our challenges. Women need to be more aspirational. Personally, my upbringing was different as the daughter of a single mother. Like Kamala Harris who says she eats ‘No’ for breakfast, I have had to find my way competing with every other person on an equal pedestal.” She further advised women to better themselves by going for training among other things.”
Tinubu Swears in George Akume As SGF
By Modupe Gbadeyanka
The former Governor of Benue State, Mr George Akume, has been sworn in as the new Secretary to the Government of the Federation (SGF).
Mr Akume, who moved into the Senate after he left office as Governor from 1999 to 2007, was appointed as SGF by President Bola Tinubu last week.
On Wednesday, at the Council Chambers of the Presidential Villa in Abuja, he took the Oath of Allegiance and Oath of Office in the presence of his boss and others.
Those present were the Vice President, Mr Kashim Shettima; the Senate President, Mr Ahmed Lawan; the Benue State Governor, Mr Hyacinth Alia; the Kwara State Governor, Mr AbdulRahman AbdulRazaq; and the Head of the Civil Service of the Federation, Mrs Folasade Yemi-Esan.
The 69-year-old former lawmaker from 2007 to 2015 is the 21st person to occupy the position, taking over from Mr Boss Mustapha, who served under the immediate past administration of Mr Muhammadu Buhari.
“It is an honour to be chosen to serve in this exalted position out of over 200 million Nigerians.
“It is a challenge to serve in line with the oaths I have taken today. I assure Nigerians I will do my best and I will not disappoint the President.
“I will not disappoint this country; I will not disappoint my party. I believe Nigerians will find fulfilment in my responsibility as I discharge my duties,” Mr Akume said after the brief ceremony today.
Mr Akume served under Mr Buhari as Minister of Special Duties from 2019 to 2023.
Tinubu Chooses Gbajabiamila as Chief of Staff, Akume as SGF
By Modupe Gbadeyanka
The Speaker of the House of Representatives, Mr Femi Gbajabiamila, has been appointed as the Chief of Staff to President Bola Tinubu.
Mr Gbajabiamila won his re-election into the lower chamber of the National Assembly on February 25, 2023, but with this appointment, he will have to lose his seat in the parliament to coordinate the activities of his new boss.
Also, Mr Tinubu has picked the former Governor of Benue State, Mr George Akume, as the new Secretary to Government of the Federation (SGF).
He is take over from the former occupier of the position, Mr Boss Mustapha, who served under the administration of the immediate past President, Mr Muhammadu Buhari.
Similarly, the former Deputy Governor of Jigawa State, Mr Ibrahim Hassan Hadejia, has been chosen by Mr Tinubu as his Deputy Chief of Staff.
Paxful Announces Roshan Dharia as Interim CEO
By Modupe Gbadeyanka
Mr Roshan Dharia has been appointed as the interim chief executive of Paxful, a leading global peer-to-peer Bitcoin platform.
In a statement issued by the company’s press team, it was disclosed that the appointment of Mr Dharia became effective on Wednesday, May 31, 2023.
Recall that Paxful returned to business some weeks ago after it shut down its operations due to internal issues.
Mr Dharia would be expected to reposition the firm “with the objectives of strengthening operations and exploring strategic alternatives.”
He was most recently a senior executive at TrustToken (now known as Archblock) where he led the DeFi institutional lending business, successfully deploying over $1.5 billion in stablecoin loans to crypto-native companies.
Prior to TrustToken, Roshan founded and built the investment platform PTHL Affiliates, which specialized in the acquisition and turnaround of distressed private companies across multiple industries.
As a seasoned executive, he has held various positions as an investor and investment banker with transactional experience totalling over $30 billion across mergers and acquisitions, financial restructurings, and financings.
The interim CEO, who is highly adept in navigating special situations with complex risk profiles and significant intrinsic value, said he was greatly honoured “to become CEO of Paxful.”
“Over the last eight years, Paxful has been a pioneer in establishing the real use cases of Bitcoin and helping millions of people in the process.
“I look forward to hitting the ground running and building on the innovative technology developed by the Paxful team,” he added.
The Custodian of Paxful, Srinivas Raju, while commenting on the appointment, said, “I’m delighted that Roshan has joined Paxful and will take over day-to-day management of the company. I’m confident under his leadership; the business will keep building a financial system that truly serves the 100 per cent.”
Since its inception in 2015, Paxful has grown to a community of over 12 million users around the world, with billions of dollars traded on the platform over the last eight years.
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