By Ahmed Rahma
An agenda has been set for the female marketing professionals in Nigeria, who intend to advance their careers.
This outline was set at the prestigious Women in Marketing and Communications Conference/Awards (WIMCA) held on November 13, 2020.
The special edition themed Generation equality; imperatives of gender inclusion for the growth of brands and marketing communications had various experts and leaders in the Nigerian marketing communication industry as participant and resource persons who dissected the subject of the occasion.
“The theme of the International Women’s Day (IWD) celebration commemorated every March has always informed the theme of WIMCA and this year was no different,” the convener of WIMCA 2020, Mr Joshua Ajayi, explained while welcoming participants to the event.
He revealed that this year’s WIMCA topic was to explore how women can navigate through the tough terrain to shatter the glass ceilings to attain their potential professionally, especially in the Industrial Management Consulting (IMC) industry.
“As usual, women continue to encounter challenges when it comes to advancing in the workplace—and in many facets of society.
“Some of these challenges include Flexible Work Arrangements (FWAs), the issue of equal remuneration or equal pay, a bias which is an issue women continue to deal with at the place of work, and advocacy, among others,” he explained further.
The Group Managing Director of GDM, Mr Victor Afolabi, who was the keynote speaker of the conference, admonished brand custodians and marketers to always ensure that women are always made the fore focus of marketing strategies as they are economically empowered to make purchase decisions.
“According to research, globally, women control over $20 trillion of the total consumer spend as they wield an influence of over 80 per cent in buying decisions.
“They spend more time than men daily, making economic decisions for their families — from consumer goods to services. These women hold crucial purchasing power. In fact, 50% of products marketed to men are purchased by women,” he noted.
The event also featured two highly interactive panel discussions which had some of the best minds in the industry as panellists.
The first, which was geared towards providing a mentorship platform for young and prospective professionals as well as igniting the potential in women towards attaining enviable heights in marketing and management, was titled Leveraging Data Science for Effective Engagement of Female Consumers.
The session had the event keynote speaker joined by Director of Marketing and Communications, SSA, Mastercard (virtual presence), Ifeoma Dozie, the Executive Director of Marketing, Hs Media Group, Dr Tola Elatuyi, and the Founder/CEO of Kucheza Gaming, Bukola Akingbade as the session moderator.
“Data analytics helps marketers in understanding what happened in the past. It helps you understand the ‘why, what, when, where and how’ of consumers actions in the past.
“With this information, you are better informed and know where the gaps are and of course where the opportunities are. Data science, on the other hand, is predictive data.
“Meaning it is a kind of data that tells you if a customer bought this item, they are likely to purchase this other item. With data science which is predictive, marketers are able to think of product management and innovation.
“It shapes the way the brand thinks, the way we are communicating and the way we are packaging products even to the way we put our products on the shelves,” Dr Elatuyi mentioned while explaining the relationship between data analytics and data science in relations to marketing.
On her part, Ifeoma Dozie decried the dearth of women in the fields of science, technology, engineering and mathematics, especially cybersecurity and artificial intelligence during her response to the moderator’s question on the place of digital in marketing to women and how Mastercard is engaging the female consumers in this digital age.
She, however, added that, “MasterCard is cultivating young tech enthusiasts as parts of our signature platform called Girls for Tech.
“This is a fun and engaging curriculum built around global science and mathematics. And we have made a commitment to reach 1 million girls globally by 2025 with this programme.
“Our second step is at the product stage, by creating the right solution. We asked ourselves, “are our products and services meeting the actual needs of women? Do we have insights that can help us incorporate women’s experiences into the design and innovation process?
“As a payment technology leader with global insights, we have invested significantly in understanding women’s financial priorities and mapping out these priorities across different stages.
“So, we are committed to designing and developing a world with both women and men in mind; because creating a better world for women creates limitless opportunities and possibilities for us all.”
At the second session moderated by the Customer Marketing & Commercial Manager of Coca-Cola Company, Pheobe Dami-Asolo, Ayodele Otujinrin of Godrej Consumer Products Limited who spoke on the theme Each For Equal: Navigating Through Tough Terrains, explained that beyond the workplace, there are internal factors from the family as well as the society that make it hard for women to go far professionally.
She advised that for women to advance in their careers, they need to be more aspirational beyond the need to get married and raise a family.
“We need to rise up to battle out our challenges. Women need to be more aspirational. Personally, my upbringing was different as the daughter of a single mother. Like Kamala Harris who says she eats ‘No’ for breakfast, I have had to find my way competing with every other person on an equal pedestal.” She further advised women to better themselves by going for training among other things.”
University of Ibadan Elects Prof Adebowale as 13th VC
By Adedapo Adesanya
Professor Kayode Adebowale has emerged as the 13th Vice-Chancellor of Nigeria’s premier university, the University of Ibadan, Oyo State.
This was disclosed by the Chairman of the institution’s Governing Council, Mr John Odigie-Oyegun, on Thursday at the Senate Chambers in Ibadan.
He said the Joint Council-Senate Selection Board interviewed the eight candidates shortlisted and the Professor of Chemistry, who until his appointment was the Deputy Vice-Chancellor (Administration), was preferred to head the 73-year-old university.
Mr Odigie-Oyegun said: “Two representatives of the Federal Character Commission (FCC) and the representatives of the Federal Ministry of Education were in attendance.
“At the end of the very thorough, transparent and highly competitive exercise, Prof. Kayode Oyebode Adebowale emerged as the best candidate for the position of Vice-Chancellor.
“The Governing Council, at its just-concluded meeting today considered the report of the Selection Board and approved the recommendation of the Board to appoint Professor Kayode Oyebode Adebowale as the next Vice-Chancellor of the University of Ibadan.”
Mr Odigie-Oyegun further said that the position of the VC became vacant on December 1, 2020.
In his acceptance speech, Prof Adebowale said that though, he was not the best among all the candidates, he was happy to have been appointed to the institution’s apex position and called for support from the entire university community for his administration.
The selection came almost a year after the process for the appointment of the 13th substantive vice-chancellor at the University of Ibadan was halted. Sixteen candidates had applied to lead the university.
However, the withdrawal of a former Dean, Faculty of Arts of the same institution, Professor Remi Raji-Oyelade, had reduced the number to 15.
Following a screening exercise by the Governing Council of the university, the number of contestants was pruned to eight on Wednesday.
Those who scaled through the screening on Wednesday included the Acting VC, Professor Adebola Ekanola, Professors Yinka Aderinto; Adebowale; Ademowo and Babatunde Salako.
The process of appointing the 13th vice-chancellor of the university began afresh under the newly appointed Chairman of the institution’s Governing Council.
This was due to various allegations of malpractices by various factions within the university community under the former VC, Professor Idowu Olayinka.
The new race, which commenced in the second week of July 2021, came after the decision on the cancellation of the initial process of the VC race by the new Governing Council of the University.
The initial UI VC race, which started in May 2020, ended on November 23 with the directive from the Federal Ministry of Education, through the Nigerian Universities Commission (NCC), due to various crises that marred the election of members of the Senate representatives.
Senate Confirms Justice Baba-Yusuf as FCT Chief Judge
By Sodeinde Temidayo David
The Nigerian Senate has confirmed the nomination of Justice Hussein Baba-Yusuf as the Chief Judge of the Federal Capital Territory (FCT) High Court.
President Muhammadu Buhari had last week transmitted a letter to the upper chamber of the National Assembly for the confirmation of Justice Baba-Yusuf for the position.
Mr Buhari had explained in the letter that the nomination of the respected legal practitioner was in accordance with the provision of Section 256(1) of the Constitution of the Federal Republic of Nigerian 1999, as amended.
At the Senate, the nomination of the judge was considered and approved following the recommendations of its Committee on Judiciary, Human Rights and Legal Matters headed by Mr Opeyemi Bamidele.
While presenting his report on Tuesday, Mr Bamidele said the judge met all the requirements expected of him.
Mr Baba-Yusuf has been holding the position in an acting capacity since August and is now recognized as the chief judge following the approval.
The development followed the resignation of Mr Salisu Garba as the chief judge of the FCT high court.
The Chief Judge is the highest judicial officer in the state and acts as a chief administrative officer as well as a spokesperson for the judicial branch.
The Chief Judge presides over oral arguments before the court and also has significant agenda-setting power over the court’s meetings.
FG to Deepen Job Creation in Green Economy
By Ashemiriogwa Emmanuel
The Federal Government of Nigeria has drawn attention to the vast provision of job opportunities in the green economy of the country.
It considered the sector’s provision of creating environmentally-friendly jobs in areas such as construction, renewable energy, afforestation, and waste management, which includes e-waste.
The Minister for Labour and Employment, Mr Chris Ngige, who mentioned this at the opening of the 6th Meeting of the National Employment Council, noted that the opportunities presented, especially to youths, in this sector have not been explored enough.
Speaking on the theme Creating Environmental Friendly (Green) Jobs, the Minister, represented by the Director, Employment and Wages, Mr John Nyamale, noted that the government was committed to the large-scale installation of mini-grids and solar home systems.
He said this will be effective in a minimum of five million households not currently on the grid as part of the government’s post-COVID-19 economic recovery plan titled Bouncing Back.
The Minister, in a statement by the Deputy Director, Press and Public Relations in the ministry, Mr Charles Akpan, said that the council will discuss extensively the activities of the federal ministries of Power and Environment, in evolving strategies and innovative ideas to create decent jobs in the green economy.
“This council has the responsibility of following up on the implementation of this plan and making useful recommendations that can deepen job creation in the green economy,” he explained, urging participants to be aware of the presentations from the critical ministries.
Mr Ngige also disclosed that the council would be informed on the implementation of the afforestation program and Nigeria’s Sovereign Green Bonds by the Federal Ministry of Environment.
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