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Monsooq Streaming Service Makes Entry into Nigerian Market

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Monsooq

By Adedapo Adesanya

Mondia, a leading mobile technology company specialising in the marketing and distribution of digital content, has announced the launch of the ground-breaking time-based entertainment platform, Monsooq, in Nigeria.

According to a statement, the launch, which took place on Wednesday, is the second one on the African continent following the initial launch in South Africa.

Monsooq is the first-of-its-kind model which utilises time as the currency. Users pay only for the time they spend consuming content and are not required to take out any contracts or subscriptions.

Monsooq’s unique time-based model allows consumers to buy entertainment time just as they would mobile airtime and use that time to consume any content they choose, including movies, sports, educational content, books, series, games and music – all on a single, convenient, end-to-end entertainment platform.

New users to the platform will receive 60 minutes complimentary access and a 50 per cent discount on content during the launch, after which pricing is N20 per hour.

Whether a consumer wishes to play a game for 30 minutes while commuting or binge a new series for six hours, they are able to load that amount of time to their profile securely using a debit or credit card. And when their time ends, they simply top up with more.

Speaking on this, Mr Amadeo Rahmann, Mondia Group CEO, said: “Africa is the next frontier in regard to digitalisation. Our extensive footprint, increasing customer base and significant experience in the region make Africa a natural choice of focus for us.”

“African markets, especially Nigeria with its large population and growth of digital streaming services, are primed for the democratisation of the content.

“Mondia is firmly focused on changing the way people consume entertainment. We have incredible reach and deep understanding of the geographies in which we operate, with over 1.4 billion potential users in these countries.

“COVID-19 has had such a dramatic impact on economies globally, deeply affecting consumers’ disposable income. We believe that the Monsooq model is reflective of the changed financial situation of consumers while bringing much-needed entertainment during these difficult times,” Mr Rahmann added.

Mondia believes that Nigeria is a great local content hub for Africa with its media and entertainment industry, Nollywood, providing world-class content. Nigeria is also currently the second-largest film producer in the world in terms of the number of movies.

The local industry employs about one million people and generates over $7 billion for the economy and Mondia is excited to help provide another platform for this content noting that it sees exceptional potential in the continent.

According to research conducted by PwC South Africa in 2019, entertainment and media (E&M) spend in Nigeria saw a 25.5 per cent rise in E&M revenue in 2017 to $3.8 billion.

In December 2019 more Africans (526 million) accessed the internet than North Americans and with a total internet penetration level of just under 40 per cent, as compared to penetration in the rest of the world of 63.2 per cent. While streaming services have proliferated across Africa, there is an increasing need to deliver enhanced value, choice, and innovation in terms of pricing and content.

Monsooq also represents a new frontier of content monetisation for entertainment providers, giving them direct access to customers who are not interested in a traditional subscription model.

It features a world-class recommendation engine to ensure consumers find the content they love. Content will be localised and customised, with a mix of local, regional and international content. Mondia aims to build the content economy and bring value across Africa as Monsooq expands.

The platform has partnered with leading regional content providers such as Viva Nation and Wi-flix, as well as well-known international TV channels, sports and games providers, and offers over 20 000 hours of entertainment including, Esport and EPIC ON. In addition, Mondia will also feature their own entertainment services which boast leading games and music titles.

Monsooq launched in South Africa in November, which incorporates a deal with LaLiga as a premium content partner, and now launches in Nigeria, it noted that other markets will follow from 2021.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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AMVCA Young Filmmakers Day: Where African Talent Meets Opportunity

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AMVCA Young Filmmakers Day

As African storytelling continues to reach new audiences around the world, a new generation of filmmakers is stepping up with bold ideas, fresh perspectives, and stories that feel anything but ordinary. Helping to drive this momentum is the MultiChoice Talent Factory, which is setting the stage for Young Filmmakers Day ahead of its Awards Night on May 6.

This special gathering is more than a pre-awards celebration. It serves as a bridge connecting aspiring filmmakers with the industry experts who are actively shaping Africa’s creative economy. The focus is clear: create a space where talent meets opportunity, and where ideas are not only shared but refined into careers.

A Space for Audacious Storytelling

With the theme “Audacious Storytelling & Attracting The Right Opportunities,” the event is positioned as a call to action for young creatives across the continent. It reflects a growing shift in African storytelling, one that encourages risk-taking, originality, and authenticity.

From script development to production insights, participants will have the opportunity to engage directly with industry professionals, gaining practical guidance on how to navigate an increasingly competitive film landscape. The conversations are expected to move beyond inspiration into how stories are shaped, funded, and positioned for both local and global audiences.

Building the Next Generation of African Filmmakers

What makes Young Filmmakers Day significant is its intentional focus on access. For many emerging creatives, breaking into the film industry is not just about talent; it is about connection. This initiative seeks to close that gap by placing young storytellers in the same room as decision-makers, mentors, and established creators.

Backed by Canal+ through its investment in creative development across Africa, the program reinforces a long-term vision: to strengthen the continent’s storytelling pipeline and ensure African narratives continue to evolve on global platforms.

How to Participate

Aspiring filmmakers interested in attending are encouraged to register by sending an email to [email protected]. Slots are limited to reinforce the exclusivity and value of direct engagement with industry leaders.

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Reality TV as a Reflection of Everyday Human Behaviour

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Reality TV

Most people don’t take reality TV seriously, and honestly, it’s not hard to see why. From the outside, it looks like nothing more than fights, chaos, and unnecessary drama. For many, it’s just noise and entertainment with zero substance and absolutely no lessons to take away.

But that’s only if you’re watching on the surface.

Beyond the arguments and plot twists, reality TV is really just human behaviour on display, raw, unfiltered, and often under pressure. And when you pay closer attention, real lessons are hiding in plain sight. Not just about other people, but about yourself too, your reactions, your boundaries, your patience, and your emotional triggers.

Here are a few life lessons reality TV quietly teaches:

  1. Tolerance Isn’t Just a Buzzword

Reality shows throw together people from different backgrounds, personalities, and belief systems. Naturally, clashes happen. But it also highlights something important: not everyone will think, act, or respond like you, and that’s okay. Learning to coexist without constant conflict is a real-life skill a lot of people are still figuring out.

  1.  Patience Will Save You From Unnecessary Chaos

Some of the biggest blow-ups on reality TV happen because someone reacts too quickly, no pause, no reflection, just emotion. Watching it unfold makes one thing clear: a little patience can prevent a lot of regret. Sometimes, not responding immediately is the smarter move.

  1.  Self-Awareness Is Everything

It’s easy to judge contestants when you’re watching from your couch. “Why would they say that?” “Why are they acting like this?” But if you’re honest, you start to see bits of yourself, too. The impulsiveness, the defensiveness, the need to be understood. Reality TV can be an unexpected mirror if you let it.

  1. Not Everyone Is Your Friend (And That’s Okay)

Alliances form quickly on reality TV, but they break just as fast. Some people are with you for convenience, not loyalty. It sounds harsh, but it’s real. Not every connection in your life is meant to be deep or long-term. Learning to accept that and not take it personally is a quiet form of growth.

  1.  Confidence Can Take You Further Than Perfection

You’ll often see contestants who aren’t the most skilled still go far simply because they believe in themselves. Meanwhile, more “qualified” people doubt themselves into silence or hesitation. Reality TV constantly shows that confidence opens doors. You don’t have to be perfect to stand out; you just have to show up as you belong.

  1.  The Way You Handle Pressure Defines You

Anyone can seem composed when things are going well. The real test is pressure, deadlines, competition, conflict, and uncertainty. Reality TV compresses all of that into intense moments, and you see clearly who crumbles, who adapts, and who thrives. It’s a reminder that growth often happens in uncomfortable situations, not easy ones.

At the end of the day, reality TV isn’t really about the drama; it’s about people being placed in situations that strip away filters and force real reactions. And once you see it that way, it becomes less about entertainment and more about observation.

So, even if it doesn’t look like it at first glance, shows like The Real Housewives of Lagos, The Real Housewives of Atlanta, Love & Hip Hop, and other lifestyle reality series often watched on platforms like GOtv aren’t just about the chaos on screen. They quietly reflect everyday human behaviour and sometimes even offer a bit of self-reflection in the process.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

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Nollywood Star Lateef Adedimeji Announces Birth of Triplet Boys

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lateef adedimeji and adebimpe oyebade

By Dipo Olowookere

Popular Nigerian actor, Lateef Adedimeji, has announced the birth of three boys by his actress wife, Adebimpe Oyebade, also known as MoBimpe.

In a video shared on social media on Friday, the Airtel Nigeria ambassador said his wife had given birth to the triplets before now but had kept the news close to his chest.

“I’ve been quiet… not absent.

“I was building, protecting, and embracing the greatest blessing of my life.

“God gave me more than I prayed for: a woman who became a mother of three, and three kings to call my own.

My world. My responsibility. My legacy. Alhamdulilah,” he wrote on X, formerly Twitter, this morning.

At a colourful wedding on December 18, 2021, in Ado-Ekiti, Ekiti State, Lateef married his wife, with fans expecting them to announce this news.

 

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