By Adedapo Adesanya
Mondia, a leading mobile technology company specialising in the marketing and distribution of digital content, has announced the launch of the ground-breaking time-based entertainment platform, Monsooq, in Nigeria.
According to a statement, the launch, which took place on Wednesday, is the second one on the African continent following the initial launch in South Africa.
Monsooq is the first-of-its-kind model which utilises time as the currency. Users pay only for the time they spend consuming content and are not required to take out any contracts or subscriptions.
Monsooq’s unique time-based model allows consumers to buy entertainment time just as they would mobile airtime and use that time to consume any content they choose, including movies, sports, educational content, books, series, games and music – all on a single, convenient, end-to-end entertainment platform.
New users to the platform will receive 60 minutes complimentary access and a 50 per cent discount on content during the launch, after which pricing is N20 per hour.
Whether a consumer wishes to play a game for 30 minutes while commuting or binge a new series for six hours, they are able to load that amount of time to their profile securely using a debit or credit card. And when their time ends, they simply top up with more.
Speaking on this, Mr Amadeo Rahmann, Mondia Group CEO, said: “Africa is the next frontier in regard to digitalisation. Our extensive footprint, increasing customer base and significant experience in the region make Africa a natural choice of focus for us.”
“African markets, especially Nigeria with its large population and growth of digital streaming services, are primed for the democratisation of the content.
“Mondia is firmly focused on changing the way people consume entertainment. We have incredible reach and deep understanding of the geographies in which we operate, with over 1.4 billion potential users in these countries.
“COVID-19 has had such a dramatic impact on economies globally, deeply affecting consumers’ disposable income. We believe that the Monsooq model is reflective of the changed financial situation of consumers while bringing much-needed entertainment during these difficult times,” Mr Rahmann added.
Mondia believes that Nigeria is a great local content hub for Africa with its media and entertainment industry, Nollywood, providing world-class content. Nigeria is also currently the second-largest film producer in the world in terms of the number of movies.
The local industry employs about one million people and generates over $7 billion for the economy and Mondia is excited to help provide another platform for this content noting that it sees exceptional potential in the continent.
According to research conducted by PwC South Africa in 2019, entertainment and media (E&M) spend in Nigeria saw a 25.5 per cent rise in E&M revenue in 2017 to $3.8 billion.
In December 2019 more Africans (526 million) accessed the internet than North Americans and with a total internet penetration level of just under 40 per cent, as compared to penetration in the rest of the world of 63.2 per cent. While streaming services have proliferated across Africa, there is an increasing need to deliver enhanced value, choice, and innovation in terms of pricing and content.
Monsooq also represents a new frontier of content monetisation for entertainment providers, giving them direct access to customers who are not interested in a traditional subscription model.
It features a world-class recommendation engine to ensure consumers find the content they love. Content will be localised and customised, with a mix of local, regional and international content. Mondia aims to build the content economy and bring value across Africa as Monsooq expands.
The platform has partnered with leading regional content providers such as Viva Nation and Wi-flix, as well as well-known international TV channels, sports and games providers, and offers over 20 000 hours of entertainment including, Esport and EPIC ON. In addition, Mondia will also feature their own entertainment services which boast leading games and music titles.
Monsooq launched in South Africa in November, which incorporates a deal with LaLiga as a premium content partner, and now launches in Nigeria, it noted that other markets will follow from 2021.
Netflix Delves Into Video Games as Streaming Growth Slows
By Adedapo Adesanya
A streaming service, Netflix, is expanding its footprint into video games as the streaming industry is experiencing slow growth due to the COVID-19 pandemic.
In its quarterly letter to shareholders, the firm explained that it was taking this step to keep the attention of customers in the increasingly competitive world of streaming television as the once pandemic boom has seen drops in major markets – the United States and Canada.
Netflix said it was in the early stages of expanding its video game offerings, which would be available to subscribers at no extra charge. The company will initially focus primarily on mobile games.
The streaming service offered details of its plans to move into games in its latest update, confirming cooling growth even as the Silicon Valley giant spins off hit shows.
“We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV,” the company said.
The multi-year effort will start “relatively small” with games tied to Netflix hits, Chief Operating Officer and Chief Product Officer, Mr Greg Peters noted.
“We know that fans of those stories want to go deeper. They want to engage further,” Mr Peters said.
Netflix has dabbled in video games with a few titles linked to series including Stranger Things and The Dark Crystal: Age of Resistance.
On his part, co-CEO, Mr Reed Hastings said gaming and other ventures such as podcasts and merchandise sales will be “supporting elements” to help attract and retain customers to its core business of streaming video.
The company projected it would add 3.5 million customers from July through September.
For the just-ended quarter, Netflix added 1.54 million customers, beating analyst projections of 1.04 million. Total subscribers numbered 209 million at the end of June.
A year ago, Netflix picked up 10.1 million subscribers in the second quarter.
This year, Netflix felt the impact of COVID-19 on TV production, which left the company with a small menu of new titles.
The company also had to deal with competition from Walt Disney Co’s Disney+, AT&T Inc’s HBO Max and other services attracting customers and in addition, summer blockbusters returned to the cinemas.
The easing of pandemic safety measures also lured people out of their homes and away from their televisions.
Netflix promises a heavier lineup in the second half of 2021, including new seasons of “You,” “Money Heist” and “The Witcher.”
If its subscriber forecast pans out, Netflix will have added more than 54 million subscribers over the past two years, a pace consistent with its annual additions before the COVID-19 pandemic, the company said.
It also noted that streaming television still accounts for a small portion of overall viewing time and that its service is less mature outside the United States.
FilmOne to Premiere ’76 on Netflix August 4
By Aduragbemi Omiyale
Five years after premiering in cinemas across Nigeria, the award-winning movie, ‘76, will be available to audiences worldwide on the global streaming service, Netflix, from August 4, 2021.
The flick is being taken to the global platform by a leading film company in West Africa, FilmOne Entertainment.
‘76, produced by Adonis Production and Princewills Trust, was released in cinemas in 2016. The movie was set six years after the Nigerian civil war and tells the story of Joseph Dewa, a young military officer from the Middle Belt, who gets into a romantic relationship with an O-level student, Suzy, from the South-eastern region.
However, their relationship is strained by constant military postings and Suzy’s family, who would not tolerate a relationship with Joseph’s people.
In a series of events that unfold amid betrayal from a close friend, Joseph is falsely accused of being a co-conspirator of the unsuccessful 1976 military coup that ultimately led to the assassination of General Murtala Mohammed. Proving his innocence and securing his release became dependent on the bravery of his pregnant wife.
It stars multi-award-winning actor, Ramsey Noah in the lead role, supported by ace actors – Rita Dominic, Chidi Mokeme and Ibinabo Fiberisima, amongst others.
Following its hugely successful Nigerian launch, ‘76 went on to screening at the Toronto International Film Festival (TIFF) in 2016 and was the closing film at the Africa International Film Festival (AFRIFF) in the same year.
Co-founders of Filmhouse Group (owners of FilmOne Entertainment), Kene Okwuosa and Moses Babatope, are excited about the acquisition and described the film as a model for the region.
“We are happy to be part of such a remarkable milestone in the Nigerian film industry. ’76 is a clear example of dynamic story-telling, portraying the essential characteristics of an ideal global export from this region,” Okwuosa said.
They also maintained that the film has the potential to influence positive perceptions about the industry on the global stage.
“This kind of content shapes a narrative that portrays the richness of our history, culture and artistry, in great light. We are super proud of the ’76 team and thankful to Netflix for recognizing a gem,” Babatope added.
Producers, Adonijah Owiriwa and Tonye Princewill issued a joint statement, expressing their hope that the deal would be the first amongst many.
“Proving once again that Nollywood is a powerhouse, not only for Africa but the world. We have always been very selective about our projects and this deal is evidence that good things happen to those who wait and pay attention to detail,” they said.
According to director, Izu Ojukwu, seeing ‘76 reach a global audience is a dream come true, noting that, “My team and I poured our heart and soul into the making of this film, to honour the age and live up to the responsibility the project itself placed on us. My overwhelming thought is gratitude for the opportunity and appreciation for the recognition.”
HAPAwards 2021 Organisers Honour Toyin Kolade
By Modupe Gbadeyanka
A Lagos-based socialite, businesswoman and philanthropist, Mrs Toyin Kolade, has been celebrated by organisers of the Hollywood and African Prestigious Awards (HAPAwards).
Mrs Kolade, fondly called Iyalaje of the Source, was honoured by HAPAwards organisers on her birthday for good works, business strides and positive contributions to the development of society.
The African representative of HAPAwards, Mr Adeola Odunowo, led other team members to the residence of Mrs Kolade to present her with a trophy.
“We decided to honour her on a special day and also officially present a trophy as the International Business Woman of the Year 2020 from the last edition of HAPAwards, which took place in the United State of America,” Mr Odunowo said.
He further noted the awards appreciation of the awardee’s immense efforts to showcase the African heritage and reposition Yoruba culture and tradition around the world.
He disclosed that the 5th edition of HAPAwards has already commenced with activities in top gear to make this year’s edition a memorable one.
According to him, the theme for HAPAwards 2021 is Collaboration for Global Development, Peace and Prosperity.
Responding, Mrs Kolade, who is the Managing Director of Fisolak Global Resources, praised and thanked the executives of HAPAwards for the global recognition even with the ongoing pandemic which has ravaged the entire world.
She disclosed that the honour will encourage and motivate her to do more for the less privileged in society while representing Africa on the global stage.
Mrs Kalode is also the sole promoter of the Aje Festival (Festival of Wealth) in Ile-Ife, the cradle of the Yoruba race. It was gathered that she is planning to celebrate her installation as the Iyalaje Oodua by the Ooni of Ife, Oba Babatunde Adeyeye Ogunwusi, on July 17, 2021, in Ile-Ife.
The HAPAwards is a US-based award that recognises outstanding individuals, whose lives have been marked by extraordinary personal and professional accomplishments.
Last year, Richard Mofe Damijo, Patoranking, Rita Dominic, Kate Henshaw and Oba Olufolarin Ogunsanwo, the Alara of Ilara Kingdom, were among notable personalities across Africa and beyond that were honoured.
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