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Monsooq Streaming Service Makes Entry into Nigerian Market

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Monsooq

By Adedapo Adesanya

Mondia, a leading mobile technology company specialising in the marketing and distribution of digital content, has announced the launch of the ground-breaking time-based entertainment platform, Monsooq, in Nigeria.

According to a statement, the launch, which took place on Wednesday, is the second one on the African continent following the initial launch in South Africa.

Monsooq is the first-of-its-kind model which utilises time as the currency. Users pay only for the time they spend consuming content and are not required to take out any contracts or subscriptions.

Monsooq’s unique time-based model allows consumers to buy entertainment time just as they would mobile airtime and use that time to consume any content they choose, including movies, sports, educational content, books, series, games and music – all on a single, convenient, end-to-end entertainment platform.

New users to the platform will receive 60 minutes complimentary access and a 50 per cent discount on content during the launch, after which pricing is N20 per hour.

Whether a consumer wishes to play a game for 30 minutes while commuting or binge a new series for six hours, they are able to load that amount of time to their profile securely using a debit or credit card. And when their time ends, they simply top up with more.

Speaking on this, Mr Amadeo Rahmann, Mondia Group CEO, said: “Africa is the next frontier in regard to digitalisation. Our extensive footprint, increasing customer base and significant experience in the region make Africa a natural choice of focus for us.”

“African markets, especially Nigeria with its large population and growth of digital streaming services, are primed for the democratisation of the content.

“Mondia is firmly focused on changing the way people consume entertainment. We have incredible reach and deep understanding of the geographies in which we operate, with over 1.4 billion potential users in these countries.

“COVID-19 has had such a dramatic impact on economies globally, deeply affecting consumers’ disposable income. We believe that the Monsooq model is reflective of the changed financial situation of consumers while bringing much-needed entertainment during these difficult times,” Mr Rahmann added.

Mondia believes that Nigeria is a great local content hub for Africa with its media and entertainment industry, Nollywood, providing world-class content. Nigeria is also currently the second-largest film producer in the world in terms of the number of movies.

The local industry employs about one million people and generates over $7 billion for the economy and Mondia is excited to help provide another platform for this content noting that it sees exceptional potential in the continent.

According to research conducted by PwC South Africa in 2019, entertainment and media (E&M) spend in Nigeria saw a 25.5 per cent rise in E&M revenue in 2017 to $3.8 billion.

In December 2019 more Africans (526 million) accessed the internet than North Americans and with a total internet penetration level of just under 40 per cent, as compared to penetration in the rest of the world of 63.2 per cent. While streaming services have proliferated across Africa, there is an increasing need to deliver enhanced value, choice, and innovation in terms of pricing and content.

Monsooq also represents a new frontier of content monetisation for entertainment providers, giving them direct access to customers who are not interested in a traditional subscription model.

It features a world-class recommendation engine to ensure consumers find the content they love. Content will be localised and customised, with a mix of local, regional and international content. Mondia aims to build the content economy and bring value across Africa as Monsooq expands.

The platform has partnered with leading regional content providers such as Viva Nation and Wi-flix, as well as well-known international TV channels, sports and games providers, and offers over 20 000 hours of entertainment including, Esport and EPIC ON. In addition, Mondia will also feature their own entertainment services which boast leading games and music titles.

Monsooq launched in South Africa in November, which incorporates a deal with LaLiga as a premium content partner, and now launches in Nigeria, it noted that other markets will follow from 2021.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Nigerian-born Ayobola Kekere-Ekun Shines at 2021 Absa L’Atelier

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Ayobola Kekere-Ekun

By Aduragbemi Omiyale

Nigerian-born Ayobola Kekere-Ekun has been selected as one of the winners of the prestigious 2021 Absa L’Atelier at an online event hosted on the Absa Art Hotspot.

The artist was among the finalists from Mozambique, South Africa, Uganda, Zambia, Mauritius, Seychelles, Tanzania, Botswana, Ghana, Kenya and Namibia.

She is among the one ambassador per group chosen from the three groups of African countries. The others are Adelheid von Maltitz from South Africa and Blebo Michael Jackson from Ghana, while the winner Absa L’Atelier Gerard Sekoto category was Abongile Sidzumo.

Absa, in partnership with the South African National Association for the Visual Arts (SANAVA), hosts the event to celebrate African art.

These winning artists now take on the title of Absa L’Atelier Ambassador 2021 received trophies that depict hands, symbolising the physical manifestation of creation, designed, and produced by established South African artist Roberto Vacarro, while the Gerard Sekoto trophy depicts a bull, representing prosperity and resilience.

Since its inception 35 years ago, Absa L’Atelier has showcased and continues to invest in some of Africa’s finest young artists between the ages of 21 to 40.

This year, the competition established itself as the first African art competition to be hosted completely virtually; from entry, submission and adjudication of the artworks, to hosting a series of masterclasses and a mentorship programme for the 2019 Absa L’Atelier ambassadors, culminating in the online awards ceremony.

Entries were received from across Africa and judged by an independent panel of adjudicators including acclaimed artist and Director at BKhz, Banele Khoza as well as Armelle Dakouo, independent curator and artistic director at AKAA Art & Design Fair.

Criteria for selecting the Ambassador included technical execution, conceptual and thematic engagement, the freshness of artistic vision within the context of the contemporary African art landscape; as well as aesthetic appeal.

Established 17 years ago, the Gerard Sekoto award goes to a South African artist, aged between 25 and 35 years, who has continued to demonstrate integrity in the quality of their artwork.

The award is made possible by the Embassy of France in South Africa, the French Institute of South Africa (IFAS), which is the cultural arm of the Embassy, and the Alliance Française network in South Africa.

“With our partners Absa and SANAVA, we are proud to support the Gerard Sekoto award and to accompany young artists to share their work both nationally and internationally.

“We believe in this award which grants a talented young South African artist an amazing opportunity: to expand his or her horizons with a 3-month artistic residency at the Cité Internationale des Arts in Paris, and, of course, gain greater exposure as a result.

“The artists are inspired and inspire. They learn, and they teach. They explore, and exhibit, allowing people in France and in South Africa to learn more about their individual style and vision”, says Aurelien Lechevallier, who is France’s Ambassador to South Africa.

Though COVID-19 provided its challenges, the past two years were likewise a period of innovation and technological progression.

“The pandemic has allowed us to advance our digital art presence with the launch of the Absa Art Hotspot. This unique virtual experience platform made it possible for us to host live events such as webinars, art exhibitions, art masterclasses, and art auctions, while certain elements of our art-related sponsorships and partnerships such as this year’s awards event were also migrated to the platform,” says Paul Bayliss Senior Specialist Art Curator at Absa.

Hosting the competition digitally allowed for the removal of any barriers to entry as all the artist required was a smart phone or access to the internet.

“With this year’s theme The Act of Art, we called our continent’s fearless creators to act and to enter. This years’ competition once again provided an opportunity for visual artists to respond and make their voices heard.

“We are committed to putting the basic building blocks in place to ensure that young artists from across the African continent can reimagine their futures and bring their possibility to life,” says Bayliss.

SANAVA President, Dr Avitha Sooful, commended her partner, Absa, for forging ahead and continuously seeking ways to impact the African visual arts scene even during the ongoing pandemic.

“The COVID-19 pandemic derailed our plans for 2020 but through some innovative thinking, we were able to come back stronger this year and we actually have more entries than we have ever had for this competition. I commend the work that our partners, Absa, have done in making sure that African artists continue to reap the rewards of their hard work,” Dr Sooful said.

“We look forward to working with this year’s ambassadors and Gerard Sekoto winner and providing the next generation of young African artists with the support, recognition, and exposure they need to solidify their careers and build their brands,” concluded Bayliss.

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Glo Promises Dance Competition Winners N84m

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Glo Battle of the Year dance competition

By Sodeinde Temidayo David

Telecommunications solutions service provider, Globacom, has announced that it will be giving out N84 million to winners of the Glo Battle of the Year dance competition.

This was revealed by the company at a press conference on Wednesday, October 14 in Lagos. The firm, which is sponsoring the dance show, assured that the competition would redefine the entertainment industry in Nigeria.

According to the Director at Globacom’s Communications, Mr Andre Beyers, the contest will offer unlimited opportunities for Nigerian youth to pursue their passion.

“In line with our commitment to promoting the Nigerian entertainment industry and youth talent development across the country, we are excited to unleash the unlimited potential of Nigerian dancers and provide the platform for them to showcase their abilities on the world stage,” he noted.

Apart from the N84 million, the winners will get a chance to represent Nigeria at the international Battle of the Year contest in Germany.

The competition is scheduled to take place across six states, with intending contestants required to upload a 30-second entry video, after which the top 20 entries in each category would be selected to partake in the competition.

The Battle of the Year competition is an annual international breakdancing tourney that began in Hannover, Germany, over 20 years ago.

The regional qualifying tournaments are held worldwide and culminate in the world finals, usually held in Germany, with over 12,000 visitors across the world. It is widely regarded as the World Cup of breakdancing.

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AFRIMA Commences Public Voting

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AFRIMA-Trophy

By Sodeinde Temidayo David

Organisers of the prestigious All Africa Music Awards (AFRIMA) have announced the commencement of public voting for the 2021 edition of the awards.

A statement said the voting is global and that fans and lovers of African music worldwide would determine who wins the various awards for the 38 categories.

The voting, which commenced on September 27, will end on Saturday, November 20 and can be done via the website of AFRIMA.

However, intending voters must have an account and log in with the appropriate details to access the voting platform, while new users are expected to create an account by clicking on the create account option visible on the web page, and fill in their details, ensuring they remember the details to login later.

Upon successful login to the voting platform, voters will find the dashboard area where the impact of the voting engagement is displayed as well as the shareable Uniform Resource Locator (URL).

The unique shareable URL enables voters to acquire more vote count when they share the URL on social platforms to be used for any artistes in any category as chosen.

To make this easy, AFRIMA has made the web interface user friendly, as voters can navigate to the menu and find the regional and continental categories to vote from.

On each of the voting categories, intending voters can find respective artiste, artistes images, artistes name, track title of nominations, country, including YouTube or Soundcloud link to preview before voting.

Every voter upon sign up are entitled to three vote counts per day for each of the 38 categories of the awards, more vote counts can be acquired or accumulated based on fans engagements with a unique shareable URL found on the fans or voters’ dashboard.

According to the show organisers, winners will be determined by 100 per cent public votes in some categories while a combination of 50 per cent public votes and 50 per cent of votes from the academy of voters’ will determine winners in other categories.

The AFRIMA international academy of voters comprises professionals in the music industry in Africa, including various musicologists, producers, veteran artistes, artiste managers, music or entertainment journalists and DJs among others.

The International Committee of AFRIMA has 100 per cent votes to select the winner in the ‘Legend Award’ category. It is seen that the late Fela Anikulapo Kuti, and King Sunny Ade who hails from Nigeria, are a few of the past winners of this category.

AFRIMA also announced that over 8,800 songs have been received as entries which were screened down to 400 songs by the jury into continental and regional categories cutting across African talents and creatives living on the continent and in the diaspora.

In partnership with the African Union Commission (AUC), AFRIMA 2021 will be broadcast live on 84 television stations in 109 countries from Eko Hotels & Suites, Lagos, Nigeria.

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