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How Technology is Pumping up Business in 2021: 3D Offices, 4G on the Moon, Gamification of Everything, and 6 More Hot Trends

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Gamification of Everything

Research firm Wunderman Thompson Intelligence has released its 2021 trends report.

The report contains 100 predictions about how technology will affect different areas of life and business: culture, commerce, sports (for example, how the best online sports betting apps will change), and others. We have selected the most interesting of them – let’s see how the world has changed and will change this year.

A Revolution in the Gaming Industry and the Rise of Cloud Gaming

The consumer gaming industry is growing rapidly – the market is expected to reach $198 billion by 2024, and that’s not including sales of augmented and virtual reality hardware. Digital games are beginning to be used at events and concerts as an element of audience engagement. Traditional gaming spaces are turning into places where people can gather and communicate remotely, including solving business issues.

For example, Unconventional launched in 2020 as a virtual event space with 3D participant avatars and game worlds, and it now has 50,000 users. It is widely used, from business meetings to birthday parties. Since offline events are inaccessible because of the pandemic, people have developed a demand for online events that involve unique user experiences they previously had in games.

Games could change the world over the next decade and become the dominant technology platforms as social media used to be.

Meanwhile, big companies are betting on cloud gaming. For example, Facebook has added cloud games to its gaming platform, and China’s Tencent (the developer of the messenger WeChat) has teamed up with telecommunications company Huawei to develop its own cloud gaming platform.

Tech companies are investing in cloud-based streaming games because they are the future: It is more convenient for users to access the game on-demand and from any device. Companies save on deploying their own infrastructure to host gaming applications.

Virtual Sports and Gamified Fitness

In 2020, due to the pandemic, many sports competitions were cancelled and live sports events disappeared, which led to the convergence of real and virtual sports with cybersports.

For example, racers were already using simulators to train, now brands are entering the market with solutions for virtual races in which amateurs can participate. Aston Martin released a $76,300 AMR-C01 racing simulator in September.

Zwift, an online cycling and running training platform, held the first Tour de France international cycling race in virtual mode. Professional and amateur athletes participated. Athletes competed for prizes, while amateurs were able to compare their strengths with the professionals by competing with them on the same courses.

And Adidas released a smart sneaker insole that records physical data while playing real soccer: the number and strength of kicks, running speed, and so on. These stats can be uploaded to the EA Sports FIFA Mobile game and compare your results with other players.

In 2021, this trend will continue and traditional sports will continue to merge with virtual sports.

Fitness, too, is moving from the real world to the virtual. In April 2020, Oculus and Within released a new VR fitness app, Supernatural. It provides users with personalized virtual workouts surrounded by stunning scenery.

The Future of Mixed Reality

Mixed Reality (MR) is the union of virtual and real worlds. Virtual objects are added to the world around you that look like the real world. For example, a virtual painting on a real wall in a room is a mixed reality.

Adaptability and ease of use have made mixed reality a new trend in the gaming industry. Virtual reality (VR) equipment is expensive and cumbersome, and augmented reality (AR) is dependent on mobile devices. According to Mordor Intelligence, the mixed reality market was valued at $382.6 million in 2019 and will grow further.

In October 2020, Nintendo released a new game called Mario Kart Live: Home Circuit. Participants in the game compete on remote-controlled cars inside their homes, interacting with elements of the virtual and real worlds.

Indian telecommunications giant Reliance Jio announced Jio Glass mixed reality glasses, and Facebook and Google have already invested in the company. Judging by the patents filed, a similar device will soon be released by Apple.

Mixed reality is an attractive solution for enhancing the user experience. It may soon be used in most entertainment spaces and events.

Contactless Air Travel

Airlines and airports are adopting contactless ways to interact with passengers wherever possible. They’re aiming for passengers to use mobile apps instead of publicly available touchpads and contact airport staff. This avoids queues and crowds.

For example, more companies have begun sending advance notice of flight delays or cancellations, introduced contactless check-in and luggage tag printing, and implemented meal pre-ordering and online payment. And some airports are introducing a system that allows boarding passes to be scanned at a distance of more than 1.5 meters.

Companies are also thinking about places on the plane where you can’t do completely without touching, such as restrooms and in-flight entertainment systems. There aren’t any innovations yet, but designers are trying to rethink these approaches and keep the number of touches to a minimum.

Technology Conquers Space

The leading technology brands are beginning to explore space. NASA and Nokia are planning to deploy a 4G network on the Moon. This will improve data transmission and help astronauts control moonwalkers, navigate in space, and broadcast video in real-time.

Cloud technology is also moving beyond our planet. Analysts predict that by the end of the decade, total revenue from space-related cloud services could be about $15 billion. New cloud computing services can be deployed using low-orbit spacecraft and traditional satellites.

Virtual Offices Instead of Real Offices

Remote working is becoming the norm. Many companies are rethinking this work format, offering new and unusual solutions.

For example, Dropbox announced that it is now becoming virtual-first, meaning that it is primarily focused on virtual workspaces and is abandoning its real offices. This is unusual because the company signed the largest lease in San Francisco history in 2017, and will now rent out the space itself.

Other companies are creating virtual offices where employees can walk around familiar spaces, attend meetings and just gather for coffee and conversation.

In April 2020, Sine Wave Entertainment launched Breakroom, a virtual world product for remote workplaces that provides 3D offices for companies such as Virgin Group and Torque Esports. Italian energy company Enel gathers employees as avatars in virtual meeting rooms using a combination of augmented and virtual reality technology.

Experts believe that the time of large offline offices is a thing of the past, the time of distributed work is coming.

The Virtualization of Stores Continues

Digital fashion and virtual closets are one of the trends gaining popularity. For example, digital virtualization allows fashion houses to showcase their collections, and brands can create virtual spaces with unique designs.

Virtual fashion house The Fabricant creates unique designs that exist only digitally. Using 3D modelling, they design outfits for customer avatars that can only be worn in digital environments such as games or social media.

Also, the pandemic has led to fewer visitors at car dealerships, so innovative companies are changing the car-buying process by making it easier to choose online.

Buyers of Volkswagen Australia can visit a virtual showroom where they can see how a car would look in different conditions, open and close doors, interact with the interior and, of course, make a purchase. Ford has launched a similar AR service, which allows you to explore the new F-150 car in augmented reality: see it inside and outside, assess how it would look in a parking lot near your home.

Retail continues the transition to online, offering a personalized experience for shoppers who prefer digital technology. Live Commerce is an online sales model where influencers showcase items for sale in real-time. The format has been popular in Asian markets for several years and is now experiencing a global boom. This format now sells everything from doorbells to makeup products.

In June 2020, Canadian e-commerce platform Livescale announced a partnership with Shopify, a popular e-commerce platform in North America. According to Livescale, the number of business inquiries has increased fivefold since March 2020.

The Emergence of Stores Without Shoppers

Retailers are shifting to a store format without shoppers. Such outlets are being served by online retailers. In September 2020, Whole Foods Market opened a store in New York City that is closed to the public. It is for delivery and pickup only. Walmart is repurposing four of its U.S. stores for e-commerce. Other chains are adopting similar solutions.

Those retailers who are still serving customers are challenged by people’s desire to limit contact when they buy. That’s why contactless technology will be developed to simplify the choice of goods.

For example, cosmetics stores already offer customers virtual makeup: mirrors allow them to “try on” lipstick, and artificial intelligence will help pick out shadows that best match the shade of the buyer’s skin.

Developments in Delivery Technology and Electric Transportation

Thanks to the growth of e-commerce in 2020, the delivery industry has also seen rapid growth. According to a study by the World Economic Forum, the growth in e-commerce demand will lead to a 36% increase in delivery vehicles in the world’s 100 largest cities by 2030.

The Consumer Electronics Show was held in January 2021, where companies showcased their new developments in delivery:

  • Skyward and UPS Flight Forward organized drone delivery.
  • Cenntro Automotive Group unveiled the CityPorter electric vehicle, which is designed to drive around town and deliver goods to customers.
  • General Motors has launched a new business line for delivery, BrightDrop. It is an entire ecosystem of electric vehicles, through which companies can reduce costs and be more environmentally friendly. The first customer is FedEx Delivery Service, which will get BrightDrop EV600 electric vans in late 2021.
  • FedEx Express CEO Richard Smith said the pandemic has greatly accelerated e-commerce and door-to-door delivery. He believes the sector will continue to grow and by 2023, 100 million parcels a day will be delivered to U.S. residences. Before the pandemic, that growth was projected only by 2026.

There is other evidence that the electric transportation market will grow. For example, in January 2020, the British company Arrival received an order for 10,000 electric vehicles from UPS, and also hopes to receive an $85 million investment from Hyundai to develop production. And in December 2020, U.S.-based Canoo published plans for an “all-electric multi-purpose delivery vehicle,” expected to be released in 2023.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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The Hidden Workforce of the 2026 Access Bank Lagos City Marathon

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Lagos City Marathon Hidden Workforce

When the final runner crossed the finish line at the 11th edition of the Access Bank Lagos City Marathon (ABLCM), the applause began to fade. But for hundreds of workers across Lagos, the real work was just beginning.

Major highways had been closed to facilitate the event. Tens of thousands of runners moved through the city in a coordinated surge of athletic endurance. Thousands of bottles of water and energy drinks were distributed, alongside sachets containing essential medical supplies and medication. The race route itself was meticulously prepared, lined with banners, barricades, medical tents and precision timing systems that ensured safety, organisation and accurate performance tracking from start to finish.

What followed was the part that a few cameras lingered on, yet it remains one of the clearest indicators of institutional progress.

Within minutes of the race conclusion, coordinated sanitation teams fanned out across the marathon corridor. Their work went beyond sweeping. Waste was systematically sorted. Plastic bottles were separated from general refuse. Sachets were gathered in bulk. Collection trucks moved along predefined routes, ensuring rapid evacuation of waste. Temporary race infrastructure was dismantled with quiet precision.

In a megacity like Lagos, speed is a necessity. Urban momentum cannot pause for long. The ability to restore order quickly after an event of this magnitude reflects operational discipline across interconnected systems, municipal authorities, environmental agencies, private waste management partners and event coordinators.

Globally, large-scale sporting events are no longer evaluated solely by participation numbers or prize purses. Sustainability has emerged as a defining metric. Environmental responsiveness is now a core measure of credibility. Cities seeking tourism growth, foreign investment and international partnerships must demonstrate that scale does not compromise responsibility. The 2026 marathon provided a compelling case study in this evolution.

The clean-up operation itself generated meaningful economic activity. Temporary employment opportunities emerged for sanitation workers and logistics personnel. Recycling partners engaged in material recovery, reinforcing circular economy value chains. What was once viewed as routine waste disposal has evolved into a structured ecosystem of environmental services, a sector of increasing importance in modern urban economies.

This level of sustainability was the result of deliberate planning. Effective post-event recovery requires route mapping, waste volume projections, coordination between sponsors such as Access Bank Plc and municipal bodies, contingency planning for congestion points and clear communication protocols.

Each edition of the marathon has built on lessons from the last. International participation has expanded. Accreditation standards have strengthened. Media visibility has grown. Most importantly, environmental management has become embedded in the marathon’s operational framework rather than treated as an afterthought.

Progress rarely arrives in dramatic leaps, it advances through incremental improvements, refined systems and institutional learning. Just as elite runners close performance gaps through disciplined training, cities strengthen their global standing through consistent operational excellence.

The 2026 marathon, therefore, tells a story that extends far beyond athletic achievement. It is a story of coordination, sustainability as strategy rather than slogan, and the often unseen workforce, sanitation workers, planners, volunteers, security officials and environmental partners, whose discipline sustains the spectacle.

Because in the end, global cities are judged by how well they host and how responsibly they restore. On the marathon day in Lagos, it was the runners who demonstrated endurance and the systems, and the people behind them, who ensured that when the cheering stopped, the city kept moving.

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N328.5bn Billing: How Political Patronage Built Lagos’ Agbero Shadow Tax Empire

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Agbero Shadow Tax Empire

By Blaise Udunze

Lagos prides itself as Africa’s commercial nerve centre. It markets innovation, fintech unicorns, rail lines, blue-water ferries, and billion-dollar real estate. Though with the glittering skyline and megacity ambition lies a parallel state, a shadow taxation regime run not from Alausa, but from motor parks, bus stops, and highway shoulders. They are called “agberos.” And for decades, they have functioned as Lagos’ unofficial tax masters.

What began as loosely organised transport unionism mutated into a pervasive and often violent system of extortion. Today, tens of thousands of commercial buses, over 75,000 danfos according to estimates by the Lagos Metropolitan Area Transport Authority, ply Lagos roads daily. Each bus is a moving ATM. Each stop is a tollgate. Each route is a revenue corridor.

Looking at the daily estimate from their operations, at N7,000 to N12,000 per bus per day, conservative calculations show that between N525 million and N900 million is extracted daily from drivers. Annually, that balloons toward N192 billion to N328.5 billion or more, money collected in cash, unreceipted, unaudited, unaccounted for. This illicit taxation on an industrial scale did not emerge in a vacuum.

The reality today is that to understand the scale of the problem, one must confront its political history. It was during the administration of Bola Ahmed Tinubu as Lagos State governor from 1999 to 2007, who is now the President, that the entrenchment of transport union dominance and motor park patronage deepened.

Under his political machine, transport unions became not just labour associations but mobilisation structures, formidable grassroots networks capable of crowd control, voter turnout engineering, and territorial enforcement. In exchange for political loyalty, street influence translated into operational latitude.

Motor parks became power bases. “Area boys” became enforcers. Union leadership became politically connected. What should have been regulated associations morphed into revenue-generating franchises with muscle.

The system outlived his tenure. It institutionalised itself. It professionalised. It is embedded in Lagos’ political economy.

And today, it thrives in broad daylight. Endeavour to visit Ajah under bridge, Ikeja under bridge, or Mile-2 along Ojo at 6:00 a.m. Watch drivers clutching crumpled naira notes. Observe men in green trousers and caps marked NURTW weaving between buses, collecting what drivers call òwò àrò, or evening as òwò iròlè money taken from passengers.

A korope driver shouts, “Berger straight!” His bus fills. The engines rumble. But before he moves, he must pay. If he refuses? The side mirror may disappear. The windscreen may crack. The conductor may be assaulted. The vehicle may be blocked with planks, and if they resist, the conductor or driver may be beaten. Movement becomes impossible. It is not optional.

This is common across Lagos, especially amongst drivers in Oshodi, Obalende, Ojodu Berger, Mile 2, Iyana Iba, and Badagry, and describes a three-layered structure ranging from street collectors, area coordinators, and union executives at each location. Daily targets flow upward. Commissions remain below.

One conductor disclosed he budgets at N8,500 daily for louts alone, excluding fuel, delivery to vehicle owners, and official tickets. Another driver says he parts with nearly N15,000 in total daily levies across routes.

Of N40,000 collected on trips, barely N22,000 survives before fuel. Sometimes, drivers go home with N3,500. Working like elephants. Eating like ants. The impact extends far beyond drivers.

Every naira extorted is transferred to commuters. An N700 fare becomes N1,500. A N400 corridor becomes N1,200 in traffic, and this is maintained even after fuel prices fall; fares rarely decline. The hidden levy remains.

Retail traders reduce stock purchases because transport eats profits. Civil servants watch salaries stagnate while commuting costs climb. Market women complain that surviving Lagos costs more than living in it.

This is not just a transport disorder. It is inflation engineered by coercion. Economists call it financial leakage, money extracted from the productive economy that never enters the fiscal system. Billions circulate annually without appearing in government ledgers. No roads are built from it. No hospitals funded. No schools renovated.

It is taxation without development. Small and Medium Enterprises form nearly half of Nigeria’s GDP and employ the majority of its workforce. In Lagos, they are under assault from informal levies layered on top of official taxes. Goods delivered by bus carry hidden transport premiums. Commuting staff face higher daily costs. Inflation ripples through supply chains.

The strike by commercial drivers in 2022 exposed the depth of resentment. Under the Joint Drivers’ Welfare Association of Nigeria (JDWAN), drivers protested “unfettered and violent extortion.” Lagos stood still. Commuters trekked. Appointments were missed. Businesses stalled.

Drivers alleged that half of their daily income vanished into motor park collections.

Some who protested were attacked. Yet the collections continued.

Drivers insist daily collections at single corridors can exceed N5 million. Park chairmen allegedly control enormous cash flows. Uniformed collectors operate with visible confidence.

Meanwhile, the Lagos State Government denies sanctioning any roadside extortion. Officials describe the tax system as institutionalised and structured. They promise reforms through Bus Rapid Transit, rail expansion and corridor standardisation. Yet the shadow toll persists.

Contrast this with Enugu State, where Governor Peter Mbah introduced a Unified e-Ticket Scheme mandating digital payments directly into the state treasury. Paper tickets were banned. Cash collections outlawed. Revenue flows are traceable. Harassment criminalised.

Drivers in Lagos say openly that they should be given a single N5,000 daily ticket paid directly to the government, and end the chaos. Instead, they face multiple actors, agberos, task forces, and traffic officials, each demanding settlement.

The difference is in governance philosophy. One digitises and centralises revenue to eliminate leakages.

The other tolerates fragmentation that breeds shadow collectors. The uncomfortable truth is that the agbero structure is politically sensitive. Transport unions are not just labour bodies; they are political instruments. They mobilise during elections. They maintain territorial presence. They command street loyalty. In return, they are allegedly tolerated, protected, or absorbed into broader political structures as they turn into war instruments and a battle axe in the hands of the government of the day. The underlying reality is that the agbero who are the street-level power structures and the government authorities benefit from each other; the line between unofficial influence and official governance becomes unclear, making reform politically sensitive.

The issue is not merely about street disorder; it is about economic governance. Illicit taxation distorts pricing mechanisms, reduces productivity, discourages the formalisation of businesses, and weakens public trust. If citizens are compelled to pay both official taxes and unofficial levies, compliance morale declines. Why comply with statutory taxation when parallel systems operate unchecked?

Dismantling them is not merely administrative; it is political. Perhaps unbeknownst to the people, the cost of inaction is immense. Lagos aspires to be a 21st-century smart megacity under such an atmosphere. But investors notice informal roadblocks. Businesses factor in unpredictability. Commuters absorb unofficial taxes daily. Across Lagos roads, the script repeats “òwò mi dà,” meaning, give me my money.

Passengers plead with collectors to reduce levies so they can proceed. Conductors argue over dues before departure. Citizens feel hostage to a system they neither elected nor authorised.

Taxation, constitutionally, belongs to the state. It must be legislated, receipted, audited and deployed for the public good.

Agbero taxation is none of these. It is coercive. It is not transparent. It is extractive. Lagos has launched rail lines and BRT corridors. The Lagos Metropolitan Area Transport Authority continues transport reforms. Officials promise that bus reform initiatives will eliminate unregistered operators. But reform cannot be selective. You cannot modernise rail while medieval tolling persists on roads. You cannot preach digital governance while cash collectors flourish at bus stops. You cannot aspire to global city status while informal muscle dictates movement.

The solution is not episodic arrests. It is a structural overhaul: mandatory digital ticketing across all parks; a single harmonised levy payable electronically; an independent audit of union revenue; protection for drivers who resist illegal collections; and political decoupling of unions from patronage networks.

The agbero empire is not merely about bus fares. It is about how patronage systems, once empowered, metastasise into parallel authorities. What may have begun as strategic alliance-building two decades ago has matured into a shadow fiscal regime embedded in daily life.

The challenge is that Lagosians are left with no choice as they now pay twice, once to the government, once to the streets. And unlike official taxes, shadow taxes leave no developmental footprint. No bridge bears their name. No hospital wing testifies to their billions. No classroom is built from their collections. Only inflated fares. Broken windscreens. Frustrated commuters. And drivers who sweat under the sun, calculating how much will remain after everyone has taken their cut.

The agbero question is ultimately a governance question. Is Lagos governed by law, or by tolerated coercion? Is taxation a constitutional function, or a roadside negotiation? Is political convenience worth permanent economic distortion? What is absolutely known is that the structure has a political backing and what politics created, politics can dismantle.

Unless meaningful reform takes place, Lagos will continue to remain a megacity with a shadow treasury, where movement begins not with ignition, but with payment to men who answer to no ledger without any tangible returns. This is to say that every danfo that moves carries not just passengers, but the weight of a system that taxes without law, collects without accountability and punishes the very people who keep the city alive.

Blaise, a journalist and PR professional, writes from Lagos and can be reached via: bl***********@***il.com

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How to Nurture Your Faith During Ramadan

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Islam channel Faith During Ramadan

Many Muslims grow up learning how to balance life carefully. Faith, work, and responsibility all sit on the same scale, and during Ramadan, that balance becomes even more delicate. Days start earlier than usual, nights stretch longer, and energy is spent with intention.

Over time, this rhythm shapes more than schedules; it quietly shapes how Ramadan is experienced.

Between getting ready for work, navigating long days, preparing meals for iftar, observing prayers, and trying to rest, moments for reflection are often pushed to the side. When there’s finally time to pause, many people assume meaningful Islamic content requires complete silence, full attention, and emotional space, things that can feel scarce during the month.

They scroll past channels they believe may be too formal, or not suited to their everyday routine. They stick to what feels familiar, even if it doesn’t quite align with the spirit of the season and without realising it, they limit themselves.

What many don’t know is that content designed for moments like these already exists on GOtv. The Islam Channel offers programming that understands Ramadan as it is truly lived.

On the Islam Channel, viewers can find thoughtful discussions that explore faith in a way that feels relevant to modern life, educational programmes that break down Islamic teachings clearly and calmly, and inspiring shows that encourage reflection without feeling overwhelming. There are conversations that can play softly in the background while you’re cooking, reminders you can catch while getting dressed for work, and programmes that help you unwind gently after a long day of fasting.

What sets the channel apart is how it personalises Islamic themes, making them accessible not just during prayer time, but throughout the day. Its content is created to inform, reflect, and inspire, whether you’re actively watching or simply listening as life continues around you. And while it speaks directly to Muslim audiences, it also remains open and welcoming to non-Muslims interested in understanding Islamic values, culture, and everyday perspectives.

During Ramadan, television often becomes part of the atmosphere rather than the focus. And having access to content that aligns with the season can quietly enrich those in-between moments,  the ones that often matter most.

This Ramadan, the Islam Channel is available on GOtv Ch 111, ready to meet you wherever you are in your day.

And here’s the exciting part: with GOtv’s We Got You offer, you can enjoy your current package and get access to the next package at no extra cost. There’s never been a better time to hop on and get more shows, more suspense, and more entertainment, all for the same price!

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For watching on the go, download the GOtv Stream App and enjoy your favourites anytime, anywhere.

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