Technology

Top 5 Tips, What Should Be a Website for Your Business

Published

4 years ago

29/09/2021

What should be a website to promote business? This is probably the main question that worries every client. After all, a website is often not only a company’s business card on the Internet but also an effective marketing channel. And in order for your website to be really successful, you need to clearly understand what goals you are pursuing when creating it and what tasks it should solve.

Let’s look at the successful example of the 22Bet website to see what things are important to customers. So, the site is designed in turquoise and blue colours, and the important information is highlighted in red.

The design of the site is simple and quite standard, but it can be attributed to the pluses, as nothing distracts from betting. On the main page on the left side there is “Line”, on the top right there is a betting coupon, under it there is quick access to install the bookmaker’s mobile application, which is available to users of the two most popular operating systems – Android and iOS.

Using this example, it is clear that the site really does play a huge, almost a key role in how you are perceived by customers around the world. In this article, we will tell you about the main points to consider when creating a venue to be successful.

1. Make a Decent Mobile Version of the Site

According to statistics compiled by OuterBox, more than 79% of users visit sites and make purchases from mobile devices rather than the desktop. At the same time, 84% have trouble making purchases on mobile versions, and 40% go to competitors’ resources after receiving a negative user experience.

It is very unpleasant when a visitor opens a mobile site and it looks and works poorly. The user is unlikely to try to figure out the difficulties, click on buttons several times or wander around in an unintuitive interface – it’s easier for him to switch to another site.

Even worse, if you open the company website on a smartphone and see that it simply doesn’t have a mobile version. Zooming in and out of the full version with your fingers in the browser to see anything is just wild.

So make sure your site has a good mobile version or even a dedicated app. It should be designed to adapt intuitively to any device. Make sure that all the buttons and elements on the page are easy to interact with your fingers.

2. Come Up With a Catchy Name

A simple, clear, memorable domain name is very important for your website.

The right domain in the hands of an experienced team increases the credibility of your customers’ and affiliates’ business, increases user conversions and ROI, and reduces viral marketing costs.

Finding an unoccupied and euphonious name is not easy, but you’ll have to try. Remember that the shorter it is, the better: it’s easier to remember and type it into the address bar. The most famous sites in the world are Google, Facebook, Twitter, and Instagram. What do they have in common? That’s right, their names are not hard to remember and type in. And it’s also important that the name can be easily pronounced out loud.

Make sure you don’t misspell the words. Sure, there are famous sites with intentionally misspelt names like Flickr and Tumblr, but only very big companies will allow that. If you have an auto parts store, such misspellings in the site name will look ridiculous.

3. Let the Site Call to Action

You open Dropbox or Evernote – and immediately click “Upload.” You go to Instagram – and click “Sign Up.” You don’t have to search for anything or think about it for a long time. Why? Because these sites effectively call to action with their CTA elements.

Sometimes you go to an unfamiliar company’s website, don’t find a single CTA element, and can’t figure out what the resource is offering you. Provide a service? Sell a product? Subscribe to a newsletter? What do they do there anyway?

Put the appropriate buttons right on the home page so that the visitor doesn’t have to look for them for a long time. Explain simply and clearly to the visitor what will happen if he clicks on the CTA element.

If you have created a cool online service – let it be possible to register with one click immediately after loading the site. If you provide locksmith services – make the “Call a Master” button right in front of the user’s eyes. There is no need to hide CTA elements at the bottom of the page because not all visitors are so patient to scroll to the very end.

4. Make It Easier to Navigate

Access to information, services, and purchases should be easy. Ideally, the user shouldn’t have to think about how to find something on your site at all.

Surely you notice that the vast majority of sites are designed in a similar pattern. For example, the buttons for search, registration, and account login are always on the top right. You can switch between the main pages with information using the tabs at the top. And the buttons of social networks and information about the company are placed at the bottom. Don’t reinvent the wheel, because if a user finds your site intuitively incomprehensible, he will leave it.

And do not forget to give the user the opportunity at any time to return to the home page of the site, eliminating the need to bother clicking on the browser button “Back”.

5. Don’t Make Any Typos or Mistakes

It’s true that misspellings can happen. But in order for your business to be taken seriously, the text on your site must be grammatically correct. Errors of all kinds discourage visitors, making them think your business is untrustworthy. After all, how can you run a business if you can’t figure out the spelling?

As Jeffrey Gitomer, an American writer and business coach, says, “Your grammar is a reflection of your image. Whether it’s good or bad, you will give the appropriate impression. Fortunately, you can control that.”

Carefully check and proofread your texts. Literacy is like hygiene. You can be the world’s most brilliant businessman, the one who puts Bezos and Zuckerberg behind his belt. But if you present yourself to clients and partners with an unwashed head and dirty shoes, your talents are unlikely to be appreciated.

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Dipo Olowookere

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Technology

Nigeria, Google in Talks for New Undersea Cable

Published

5 days ago

23/12/2025

Adedapo Adesanya

By Adedapo Adesanya

The Nigerian government is in advanced talks with Google for a new undersea cable to strengthen the country’s digital connectivity and resilience.

The country wants to augment existing undersea links with Europe, said the chief executive of National Information Technology Development Agency (NITDA), Mr Kashifu Inuwa Abdullahi, as per Bloomberg on Tuesday.

Mr Inuwa said this was necessary at this time, calling Nigeria’s current reliance on cables that follow the same path “a single point of failure.”

Google earlier this year said it plans to expand its digital presence significantly in Africa with the development of four new strategic subsea cable connectivity hubs in the north, south, east, and west regions of the continent.

Already, Google is investing $2.1 million to accelerate Nigeria’s artificial intelligence (AI) growth, aiming to create one million digital jobs and bolster the country’s expanding technology economy.

This is aligned with Nigeria’s National AI Strategy, which is expected to play a meaningful role in the nation’s broader digital transformation. Projections indicate that AI could contribute up to $15 billion to Nigeria’s economy by 2030.

The fund will support partnerships with local organisations. To achieve these aims, the funding will support partnerships with local organisations working in digital skills development and cyber security.

The investment further signals global trust in Nigeria’s technology sector and underlines the nation’s role as a leader in Africa’s digital transformation. As new opportunities emerge, Google believes it support is set to help shape Nigeria’s economy and its place on the global technology stage.

Technology

Airtel Africa, SpaceX to Launch Starlink Direct-to-Cell Connectivity

Published

2 weeks ago

17/12/2025

Modupe Gbadeyanka

By Modupe Gbadeyanka

An agreement for a satellite-to-mobile service that will benefit millions of people in Africa has been entered into between Airtel Africa Plc and SpaceX.

This service is through the introduction of Starlink Direct-to-Cell satellite connectivity across all the 14 markets of Airtel Africa that serve 174 million customers.

Through this partnership, Airtel Africa customers with compatible smartphones in regions without terrestrial coverage can have network connectivity through Starlink, which is the world’s largest 4G connectivity provider (by geographic reach).

The satellite-to-mobile service will begin in 2026 with data for select applications and text messaging.

This agreement also includes support for Starlink’s first broadband Direct-to-Cell system, with next-generation satellites that will be capable of providing high-speed connectivity to smartphones with 20x improved data speed. The rollout will proceed in line with country-specific regulatory approvals.

Airtel Africa is the first mobile network operator in Africa to offer Starlink Direct-to-Cell service, powered by 650 satellites to provide seamless connectivity to its customers in remote areas.

The partnership reinforces Airtel Africa’s commitment to bridge digital divide and offer seamless connectivity to its customers.

Airtel Africa and Starlink will continue to explore additional collaboration opportunities to further advance digital inclusion across the continent.

“Airtel Africa remains committed to delivering great experience to our customers by improving access to reliable and contiguous mobile connectivity solutions.

“Starlink’s Direct-to-Cell technology complements the terrestrial infrastructure and even reaches areas where deploying terrestrial network solutions are challenging.

“We are very excited about the collaboration with Starlink, which will establish a new standard for service availability across all our 14 markets,” the chief executive of Airtel Africa, Mr Sunil Taldar, said.

Also commenting, the Vice President of Sales for Starlink, Ms Stephanie Bednarek, said, “For the first time, people across Africa will stay connected in remote areas where terrestrial coverage cannot reach, and we’re so thrilled that Starlink Direct-to-Cell can power this life-changing service.

“Through this agreement with Airtel Africa, we’ll also deliver our next-generation technology to offer high-speed broadband connectivity, which will offer faster access to many essential services.”

Technology

Simplify Your Mobile Life with eSIM and Virtual Numbers

Published

2 weeks ago

15/12/2025

Dipo Olowookere

Managing phone numbers used to be a constant hassle. Between personal lines, work numbers, online registrations, and international travel, people often juggled multiple SIM cards, devices, or expensive roaming plans just to stay reachable. Today, eSIMs and virtual phone numbers offer a smarter way to handle communication. One device can manage multiple lines, switch between them instantly, and keep work and personal contacts separate—all without a physical SIM. For travelers, remote workers, and tech professionals, this setup offers efficiency, control, and flexibility that traditional SIM cards simply cannot match.

A virtual phone number is a digital line that exists independently of any physical SIM. Calls and messages are routed through the cloud, meaning the same number can function across multiple devices: smartphone, tablet, or computer. You can pick a local number in another country without actually being there, or maintain separate lines for freelance projects while keeping your personal number private. Virtual numbers also help protect privacy and streamline online activity. They are perfect for temporary projects, online sign-ups, or situations where you do not want to share your main number.

When paired with eSIM technology, virtual numbers become extremely convenient. Platforms like eSIM Plus let users download multiple numbers onto a single device, switch between them instantly, and manage personal and business lines without touching a physical SIM card. Travelers can maintain local numbers abroad, freelancers can manage multiple client contacts, and tech-savvy users gain complete control over their connectivity. eSIM Plus simplifies this process, allowing for seamless integration of digital numbers and minimizing the complications associated with traditional SIMs.

Businesses also find virtual numbers invaluable. They enable companies to create a local presence in multiple regions without the need for physical offices. Calls can be forwarded to employees anywhere, while integration with CRM tools allows monitoring and analytics of communication. For individuals, virtual numbers enhance privacy and simplify digital life. Whether signing up for online services, running a side business, or protecting personal information, virtual numbers provide flexibility and control that traditional numbers cannot offer.

Everyday Scenarios for Virtual Numbers

Virtual numbers are not just a tech gimmick—they solve real problems.

International Travel: A traveler can maintain a local number in multiple countries, avoiding expensive roaming fees while staying reachable by family, friends, and colleagues.
Remote Work and Freelancing: A consultant or freelancer can separate client communications from personal calls without carrying multiple phones. Multiple virtual lines can support different projects simultaneously.
Privacy Protection: Individuals can use temporary numbers for online registrations, dating apps, or marketplace accounts, significantly reducing spam and unwanted contacts.
Small Businesses and Startups: Companies can create local contact points in different regions, forward calls to employees, and integrate with communication software for better workflow management.

With eSIMs, managing these numbers becomes effortless. Instead of swapping physical SIM cards, users download the eSIM profile to their device, and virtual numbers become instantly available. This combination provides unparalleled flexibility for modern digital lifestyles.

How Virtual Numbers Work

Getting a virtual number is straightforward. Providers allow you to select a number online, link it to your smartphone or VoIP service, and manage it through an app. Common features include:

Call forwarding to any device
Text messaging and multimedia messaging
Voicemail management
Temporary numbers for short-term projects or verification purposes

When integrated with eSIM, the activation process is even faster. Download the eSIM profile to your device, and all your virtual numbers are ready to go. This approach is ideal for travelers, remote workers, and anyone managing multiple lines on a single phone without extra hardware.

Leading eSIM Providers

Several providers lead the market in combining eSIM technology with virtual numbers:

eSIM Plus: Offers digital SIMs integrated with virtual numbers, allowing multiple lines on one device. Users can manage personal, business, and international numbers seamlessly, making it perfect for remote workers, travelers, and freelancers.
Truphone: Provides global coverage with quick activation. Users can switch numbers without changing SIM cards, ideal for business professionals moving across regions.
Airalo: Focused on international travelers, offering cost-effective eSIMs for data and voice in over 190 countries. Airalo simplifies connectivity for tourists and remote workers abroad.
GigSky: Offers pay-as-you-go and subscription eSIM plans suitable for frequent travelers and digital nomads. GigSky supports multiple virtual lines on one device.
Ubigi: Enterprise-focused, enabling companies to deploy eSIMs and virtual numbers to distributed teams. Employees maintain local numbers across regions without physical SIM swaps.
Nomad: Travel-oriented eSIM provider supporting multiple virtual lines on one device. Ideal for digital nomads, remote professionals, and long-term travelers.

These services show how eSIMs and virtual numbers have evolved from niche tech to mainstream tools for managing modern communication efficiently.

Advantages Over Traditional Numbers

Virtual numbers have several key advantages over regular SIM-based numbers:

Multiple lines on one device: Manage work, personal, and international numbers without carrying multiple phones.
Privacy and control: Easily change or deactivate numbers for temporary projects, online registrations, or spam prevention.
Global accessibility: Make and receive calls from anywhere without costly roaming charges.
Integration with software: Works with VoIP apps, cloud platforms, and CRMs. Supports automated call routing, analytics, and communication tracking.

Traditional numbers cannot match this flexibility, efficiency, or convenience. Virtual numbers are built for modern workflows and digitally connected lifestyles.

Combining eSIM and Virtual Numbers

The combination of eSIMs with virtual numbers creates a flexible communication system. One device can handle multiple lines for home, work, or international use. Businesses can provide employees with local numbers in multiple regions without physical offices. Travelers can maintain home and foreign numbers without swapping SIM cards.

Consider a freelance consultant traveling across Europe: a virtual number in France, one in Germany, and a personal line—all on a single device. Clients reach local numbers, costs are minimized, and management happens from one interface. This setup highlights the efficiency eSIMs and virtual numbers provide.

Real-World Examples

Remote Work Across Time Zones: An employee in Asia receives calls from North American clients using a local virtual number, avoiding international fees. eSIM profiles allow switching lines based on work hours.
Maintaining Local Presence While Traveling: A business owner visiting multiple countries can maintain virtual local numbers. Clients call local numbers, but calls are forwarded seamlessly.
Privacy and Online Security: Individuals use temporary virtual numbers for online registrations, reducing spam to their primary number.

These examples show why eSIMs combined with virtual numbers are essential for modern digital workflows.

The Future of Connectivity

With the rise of 5G, cloud communications, and AI-powered tools, eSIMs and virtual numbers will become increasingly integral to daily life. Expect tighter integration with business applications, enhanced security features, and instant switching between personal and professional lines.

For travelers, remote workers, and anyone managing multiple contacts, eSIMs paired with virtual numbers are more than a convenience—they’re a smarter, more efficient way to control communication in today’s digital world.