Technology
Top 5 Tips, What Should Be a Website for Your Business
What should be a website to promote business? This is probably the main question that worries every client. After all, a website is often not only a company’s business card on the Internet but also an effective marketing channel. And in order for your website to be really successful, you need to clearly understand what goals you are pursuing when creating it and what tasks it should solve.
Let’s look at the successful example of the 22Bet website to see what things are important to customers. So, the site is designed in turquoise and blue colours, and the important information is highlighted in red.
The design of the site is simple and quite standard, but it can be attributed to the pluses, as nothing distracts from betting. On the main page on the left side there is “Line”, on the top right there is a betting coupon, under it there is quick access to install the bookmaker’s mobile application, which is available to users of the two most popular operating systems – Android and iOS.
Using this example, it is clear that the site really does play a huge, almost a key role in how you are perceived by customers around the world. In this article, we will tell you about the main points to consider when creating a venue to be successful.
1. Make a Decent Mobile Version of the Site
According to statistics compiled by OuterBox, more than 79% of users visit sites and make purchases from mobile devices rather than the desktop. At the same time, 84% have trouble making purchases on mobile versions, and 40% go to competitors’ resources after receiving a negative user experience.
It is very unpleasant when a visitor opens a mobile site and it looks and works poorly. The user is unlikely to try to figure out the difficulties, click on buttons several times or wander around in an unintuitive interface – it’s easier for him to switch to another site.
Even worse, if you open the company website on a smartphone and see that it simply doesn’t have a mobile version. Zooming in and out of the full version with your fingers in the browser to see anything is just wild.
So make sure your site has a good mobile version or even a dedicated app. It should be designed to adapt intuitively to any device. Make sure that all the buttons and elements on the page are easy to interact with your fingers.
2. Come Up With a Catchy Name
A simple, clear, memorable domain name is very important for your website.
The right domain in the hands of an experienced team increases the credibility of your customers’ and affiliates’ business, increases user conversions and ROI, and reduces viral marketing costs.
Finding an unoccupied and euphonious name is not easy, but you’ll have to try. Remember that the shorter it is, the better: it’s easier to remember and type it into the address bar. The most famous sites in the world are Google, Facebook, Twitter, and Instagram. What do they have in common? That’s right, their names are not hard to remember and type in. And it’s also important that the name can be easily pronounced out loud.
Make sure you don’t misspell the words. Sure, there are famous sites with intentionally misspelt names like Flickr and Tumblr, but only very big companies will allow that. If you have an auto parts store, such misspellings in the site name will look ridiculous.
3. Let the Site Call to Action
You open Dropbox or Evernote – and immediately click “Upload.” You go to Instagram – and click “Sign Up.” You don’t have to search for anything or think about it for a long time. Why? Because these sites effectively call to action with their CTA elements.
Sometimes you go to an unfamiliar company’s website, don’t find a single CTA element, and can’t figure out what the resource is offering you. Provide a service? Sell a product? Subscribe to a newsletter? What do they do there anyway?
Put the appropriate buttons right on the home page so that the visitor doesn’t have to look for them for a long time. Explain simply and clearly to the visitor what will happen if he clicks on the CTA element.
If you have created a cool online service – let it be possible to register with one click immediately after loading the site. If you provide locksmith services – make the “Call a Master” button right in front of the user’s eyes. There is no need to hide CTA elements at the bottom of the page because not all visitors are so patient to scroll to the very end.
4. Make It Easier to Navigate
Access to information, services, and purchases should be easy. Ideally, the user shouldn’t have to think about how to find something on your site at all.
Surely you notice that the vast majority of sites are designed in a similar pattern. For example, the buttons for search, registration, and account login are always on the top right. You can switch between the main pages with information using the tabs at the top. And the buttons of social networks and information about the company are placed at the bottom. Don’t reinvent the wheel, because if a user finds your site intuitively incomprehensible, he will leave it.
And do not forget to give the user the opportunity at any time to return to the home page of the site, eliminating the need to bother clicking on the browser button “Back”.
5. Don’t Make Any Typos or Mistakes
It’s true that misspellings can happen. But in order for your business to be taken seriously, the text on your site must be grammatically correct. Errors of all kinds discourage visitors, making them think your business is untrustworthy. After all, how can you run a business if you can’t figure out the spelling?
As Jeffrey Gitomer, an American writer and business coach, says, “Your grammar is a reflection of your image. Whether it’s good or bad, you will give the appropriate impression. Fortunately, you can control that.”
Carefully check and proofread your texts. Literacy is like hygiene. You can be the world’s most brilliant businessman, the one who puts Bezos and Zuckerberg behind his belt. But if you present yourself to clients and partners with an unwashed head and dirty shoes, your talents are unlikely to be appreciated.
By Modupe Gbadeyanka
As part of broader Africa-focused Artificial Intelligence (AI) initiatives, Google has launched the AI Skilling Blueprint for Africa, designed to help governments build a future-proof workforce.
The programme provides governments with a comprehensive, step-by-step guide to formulate national skilling strategies. It focuses on developing three critical cohorts: AI Learners, who will gain foundational AI literacy; AI Implementers, professionals upskilled to integrate AI tools into their work; and AI Innovators, deep technical experts dedicated to building the next generation of AI solutions.
Africa is home to the world’s youngest and fastest-growing population. The continent shows immense potential for AI-driven economic growth.
However, new research highlights a significant challenge: while optimism for AI is exceptionally high, reaching 95 per cent in Nigeria and 76 per cent in South Africa, 55 per cent of firms across the continent report needing AI talent more than financing. Closing this skills gap is key to unlocking Africa’s opportunity.
Google’s Vice President of Government Affairs and Public Policy, Doron Avni, explained that, “The AI Skilling Blueprint provides a clear roadmap for governments to build the workforce of the future.
“By also investing in AI-ready data and expert local organisations and partners, we are helping build the interconnected ecosystem needed for a prosperous, AI-driven future for the continent.”
As part of its broader initiatives, Google also announced $2.25 million to support projects building trustworthy public data sets for AI by the UN Economic Commission for Africa (UNECA), the UN Department of Economic and Social Affairs (UN DESA) and PARIS21.
This contribution will help national statistical offices modernize their infrastructure and empower decision-makers with the reliable data they need to address challenges from food security to economic growth.
“For Africa to drive sustainable development, evidence-based policymaking is indispensable. This requires accessible, reliable, and AI-ready data.
“This effort is a crucial step forward. By building a Regional Data Commons, we can empower African institutions with the data and tools they need to make strategic choices that will drive growth and prosperity,” the Executive Secretary of the UN Economic Commission for Africa, Claver Gatete, said.
Finally, building on its $7.5 million Google.org Skilling Fund commitment, Google announced the first set of expert social impact organizations who will receive funding to execute on projects consistent with its skilling mission, including FATE Foundation and the African Institute for Mathematical Sciences (AIMS), which will embed advanced AI curricula into universities; and JA Africa and CyberSafe Foundation, which will advance crucial work in online safety and digital literacy.
“We are incredibly proud to partner with the African Institute of Management Sciences on the Advanced AI UpSkilling Project, with support from Google.org. This groundbreaking initiative is a direct response to the urgent need for deep AI competencies in Africa, empowering tertiary institutions, lecturers, and students in Nigeria, Ghana, Kenya, and South Africa.
“This strategic support aligns perfectly with FATE Foundation’s mission to foster innovation and sustainable economic growth across the continent, ensuring Africa is fully equipped to lead in the global technological future,” the Executive Director for FATE Foundation, Adenike Adeyemi, stated.
“We live in an age defined by rapid technological change and our mission at JA Africa is to ensure that African youth are not left behind. However, even as we engage our youth in more digital programs and encourage AI literacy, we are fully aware of the harmful effects of unchecked online exposure and, therefore, invest equally in protecting their data, physical safety and mental wellbeing.
“Through this support from Google.org, we will give young people the tools, knowledge, and confidence they need to navigate the digital world safely and responsibly,” the chief executive of Junior Achievement Africa, Simi Nwogugu, remarked.
By Modupe Gbadeyanka
Global technology firm, Zoho, has enhanced its all-in-one business software platform known as Zoho One with improve security, and deeper intelligence across all over 50 applications.
The company improved the user interface, placing context at the centre of the user journey and removes traditional boundaries between applications.
Spaces now organise tools by purpose—such as Personal, Organisation, and Department-specific groups—enabling employees to access what they need without switching between apps. A centralised search bar spans the entire ecosystem, allowing users to find information or trigger workflows instantly.
An enhanced Action Panel provides a full view of upcoming meetings, unread messages, pending tasks, and other key updates, helping employees remain informed regardless of which app they are using.
The updated Dashboard consolidates data from Zoho and third-party apps into one central hub that can be customised using pre-existing or bespoke widgets.
The platform also introduced Vani, a new visual-first collaboration space that supports brainstorming, planning, and creation through diagrams, whiteboards, mind maps, and integrated video calling.
A central integrations panel enables administrators to monitor and configure all connections. Foundational integrations bring application-specific portals—Zoho or third-party—into a single unified portal. Practical tasks such as domain verification and authentication can now be configured more easily.
The new Smart Offboarding feature introduces outcome-based integrations, allowing organisations to transfer department ownership, manage employee device data, and determine data access rights within a single workflow, ensuring smooth transitions.
Also, Zia, Zoho’s AI assistant, is now accessible throughout Zoho One, providing unified intelligence that supports decision-making and improves productivity. Zia can aggregate and contextualise information from various platforms, including third-party systems such as Google Workspace, and present it as clear, actionable insight.
Zia Hubs, the platform’s intelligent content management system, now has a dedicated space where contracts, meeting recordings, and other important assets are automatically organised. Through Zia Search, employees can quickly surface relevant information without navigating multiple locations.
In addition, Ask Zia, available from the bottom toolbar, enables prompt-based searches across Zoho One, providing quick visibility into schedules, tasks, recent interactions, and other key details.
Commenting on the changes, the Country Head for Zoho Nigeria, Mr Kehinde Ogundare, said, “The Zoho One update reflects how work has evolved from using individual applications to operating within a unified platform.
“Zoho One customers are not simply licensing apps; they are choosing a solution that allows Zoho to handle the technology while they focus on productivity. The enhancements announced today deliver a cohesive experience built on unified integrations, context, and data.”
By Aduragbemi Omiyale
The unlimited data market in Nigeria is getting more robust with MTN Nigeria joining the fray.
The company, in a statement, said it has launched its Unlimited Broadband Data plans powered by 5G technology.
The new plans are available in speed-based variants of 50Mbps and 100Mbps, designed to cater to a wide range of users and smart homes.
New customers that purchase a 5G router will enjoy a welcome bonus offer of unlimited data for the first 30 days, allowing them to experience the Power of Unlimited 5G!
It aims to convert interest into subscription through immediate incentives such as attractive bundles and device tie-ins, offering exclusive deals on 5G routers to ease the transition for new users.
MTN Nigeria said its new Unlimited Broadband Data plans were tailored to resolve major frustrations faced by Nigerian internet users, capped data volume limits, high costs, and unstable connectivity.
The new proposition is positioned by the company as a transformative product intended to support high-demand users, from streamers and gamers to households and businesses requiring uninterrupted connectivity.
The unlimited broadband data plans focus on providing the necessary high-speed infrastructure to support contemporary Nigerian digital demands and enable customers to Stay Limitless. This includes guaranteeing the stable connection required for virtual meetings and large file transfers, crucial for remote work and digital lifestyle expressions. It also aims to facilitate uninterrupted online learning, high-definition streaming, and professional online gaming.
The technology company is differentiating its plan by highlighting the capabilities of its network, promising lightning-fast speeds and ultra-low latency, a direct response to the pervasive problem of connection lag and buffering.
Furthermore, the network will offer affordable and flexible options, designed to cater to diverse economic segments, ensuring accessibility for both individuals and households.
Customers interested in the new Unlimited Broadband Plans can access them by dialing *461*1#, on MyMTNApp, MTN eShop, MTN website, visiting any authorised retail store, or by speaking with an agent to enquire about available packages.
“We’re building a broadband experience for everyday life; content creators, remote workers, gamers, students and households.
“Our focus is on speed, reliability, low latency, and affordability. Broadband is designed to deliver seamless connectivity that empowers Nigerians to thrive in the digital economy,” the Chief Broadband Officer of MTN Nigeria, Mr Egerton Idehen, stated.
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