Unity Bank’s Diversification Strategy Buoys Nine-Month Profit by 23%

By Dipo Olowookere

The management of Unity Bank Plc is gradually showing that the strategies put in place if allowed a little more time, could work magic and turn the fortunes of the company around and make it one of the dominant forces in the Nigerian banking industry.

Some hours ago, the lender released its financial statements for the period ended September 30, 2021, and a review showed that the pre-tax and net profit grew each by 23 per cent.

According to the analysis by Business Post, the profit before tax went up to N2.1 billion from N1.7 billion in the corresponding period in 2020, while the post-tax profit rose to N1.9 billion from N1.6 billion.

It was observed that the bank was able to pull this double-digit growth despite the fragile recovery and volatilities in the operating environment and key macroeconomic indicators following the global COVID-19 pandemic, weak market sentiments and inflationary trends, as well as tough regulatory headwinds that have impacted severely on economic activities.

The few things that helped Unity Bank navigate through the stormy waters were excellent service delivery to its banking customers, strategic refocussing of its business and diversification of its earnings base as well as the significant investment made in the development of the retail market in order to grow its market share in various target segments by scaling up operations in the niche market.

As a result, the firm was able to record a moderate increase, 7 per cent, in gross earnings to N36.2 billion from N33.9 billion recorded in the same period in 2020.

According to the financial statements filed to the Nigerian Exchange (NGX) Limited, the lender substantially grew its net interest income to N14.6 billion from N12.7 billion, creating a 15 per cent uptick from the value of the bank’s rising loan portfolio and an improvement in its transaction banking activities with its customers, achieved through excellent service delivery.

The fees and commissions averaged 16 per cent to report an increase of N4.6 billion from N3.9 billion within the period under review, attributable to a dividend of the bank’s strategic retail play which has boosted transaction volume.

In addition, Unity Bank reported a 31 per cent growth in its loan book to N265.3 billion from N202.1 billion recorded in 2020, while the asset base went up by 17 per cent to N574.6 billion from N492.0 billion recorded in December 2020.

The sterling performance of the company in the nine-month period excited the Managing Director/CEO of Unity Bank, Mrs Tomi Somefun, who said the performance indicators were satisfactory to her.

She said particularly inspiring are the growing loan book and quality of assets (31 per cent growth), cash and balances with the CBN (24 per cent growth) and PBT (23 per cent growth), altogether adding to the consecutive growth of the balance sheet in the last couple of years.

“The market is increasingly beginning to see the efforts in the strategic refocussing of our business and diversification of our earnings base which is translating into tangible results even as we strive to meet the expectations of our esteemed customers and cherished stakeholders.

“In addition, she said that while the bank’s focus on agribusiness has provided both brand and business benefits while the institution has also made a significant investment in the development of the retail market in order to grow its market share in various target segments by scaling up operations in the niche market,” she said.

Mrs Somefun also stated that the bank will remain dynamic by embracing current and emerging market trends in technology, effectively targeting the youth market, driving financial inclusion in the women segment, developing robust product marketing to create value through a focus on digital strategies to facilitate transaction and e-banking channels.

Looking ahead, Mrs Somefun said, “We are optimistic that nothing will threaten to upend the current COVID-19 recovery, especially as the bank is poised towards building an increased momentum to ride the wave of the economic headwinds, even as the growing inflationary pressures and the soaring energy prices still remain a concern.”

According to the Unity Bank’s boss, “Ours is a continuous balancing act and revolutionary performance towards repositioning the business nationwide via tapping into emerging opportunities across the banking space, including the digital financial services spheres.”

Analysts believe that the consistent growth trajectory in the bank’s balance sheet as shown in Q1, H1 and Q3, 2021 results continue to reinforce growing market confidence as well as demonstrate the commitment and drive of the management to enhance shareholder’s value.