Brands/Products
Best 4 Ways Video Marketing Can Help Your Business
By Kenneth Horsfall
As you already know the world of marketing is ever-evolving, the ways we use to market our products and services have changed.
We are living in a content-driven world and one of those fast-paced growing content is video marketing; video marketing content helps businesses a lot for so many reasons and one of those reasons is the fact that Videos help your company improve the relationship with customers and build trust with potential clients not just only that alone, Videos evoke emotions online better than any other medium. You can use the tone of voice, music, and facial expressions to your advantage. This marketing tool can help humanize your brand.
According to a recent Aberdeen report, marketers who use video see much faster revenue growth (49 per cent) than those who do not. However, video has become more than just a marketing tool. With their capability to visually explain and demonstrate things and concepts, videos can help businesses not only showcase their products and services, attracting new customers, but they can help companies attract new employees and even make workers more productive.
If you’re a business owner or marketer, then you probably have a specific strategy in place for marketing your business.
Wait, you don’t?
Well, then it looks like (unfortunately) you’re in the majority.
In fact, 70% of marketers lack a clear or consistent marketing strategy. Ouch.
Luckily, it’s never too late to implement some marketing tactics that will help give your business a boost.
You see, there are countless ways to market your business, but not every method is equally effective.
You can try creating traditional advertisements, email marketing, social media marketing, knocking on people’s doors, etc.
But there’s one extremely powerful strategy that can help your business: Video Marketing.
Video marketing is so powerful that it can generate up to 1200% more shares than text and images combined!
That is a ton of engagement (and potential sales) that you’re missing out on by simply not implementing a video marketing strategy.
With that in mind, let’s go over a few videos marketing tips that can help engage your target audience while helping you grow your business.
- Start With A Plan Of Action
Before you create an effective marketing video, you need to have a clear idea of what you want your video to accomplish.
Do you want it to help sell a particular product or service? Or are you trying to show off your amazing company culture?
Whatever your objective is with this video, it’s important to develop and write down a marketing strategy.
How important is a marketing strategy?
According to one study, 33% more goals are accomplished by those who create and write down a clear plan of action.
Once you have a strategy, it’s important to give your customers something memorable so they’ll want to support your business.
Now that you’ve got a strategy, it’s time to…
- Craft A Great Story
So maybe you’re thinking, “Well, I’ll just pull out the old iPhone, record a few shots of people talking about my business, and then call it a day.”
Well, that’s certainly one way to start your video marketing process…
…down a very, very dark and difficult road.
You see, creating a video is one thing, but creating a video that attracts customers and makes them want to buy from you is a whole different animal.
And as we’ve mentioned before, even a 30-second commercial requires a ton of time and careful planning.
So, one of the first things to keep in mind when creating a video is: the story.
The story is, in a sense, the engine of your video. Without it, your video is going nowhere.
When Developing A Good Story For Your Video You Want To Make Sure To:
- Be honest and personal. Your content needs to be a reflection of your company. Make sure you are genuine with your audience; don’t be afraid to get a little personal.
Honest can really resonate with your customers, and it can help you build a bond that will also promote brand loyalty—a factor that will give you a leg up over your competition.
- Have a beginning, middle, and end. Like every good story, your story needs to feature these three stages or else the message could get a bit muddled.
You don’t need to get Shakespearean by any means, but a story that goes through a beginning, middle, and end has power.
How so, you might wonder?
With this kind of structure, you can build up the emotions of an audience, keep them enthralled, and set them up for a resolution (or a good call to action).
- Get creative and stay true to your brand. Have you noticed any trends in commercials or advertisements lately?
Perhaps you’ve seen a lot of them that feature random quirky characters or talking animals spouting off cheeky one-liners?
This style of commercial is usually good at grabbing the attention of viewers because of the humour and creativity involved.
And if you want to craft a video that will effectively market your business, you’ll need to get a little creative as well.
The best way to start this process is to develop a central theme around what your video is marketing (maybe a specific product/service), and then infuse your company’s personality into it.
Whether your company has more of a slapstick culture or a more serious-minded one, it’s important to stay true to your brand.
That way, your audience will instantly recognize you, and you can develop the ever-important brand loyalty we mentioned earlier.
Are you lacking some much-needed inspiration? Check out these 40 creative video ideas that can help spark your imagination!
Now that you have a great story to share, you want to make sure that you…
- Keep Your Videos Short
With blogging, long-form writing can help with SEO and give a writer enough space to provide a lot of valuable content.
With video, however, you should keep it short and sweet.
Why is that?
Because with the many advances in technology, people now have shorter attention spans than goldfish!
A good tip for creating an effective video that will hold the attention of your audience is to keep the duration of the video to around (or less than) one minute.
With the proper video length set, now you want to…
- Promote Your Video Everywhere
After you’ve created a quick and compelling marketing video, it’s time to share it with the world.
One of the first places you want to share your video is on your company’s website.
This will help you drive customer traffic and create engagement with your site.
Next, you should add your video to landing pages and emails. By simply including a video on your landing pages, you can increase conversions by 80%.
And by including videos in your email campaigns you can increase click-through rates by 50%!
After that, you should post your video on your social media sites like Twitter, Facebook, Instagram (etc.), to help increase your reach as well as your conversions.
Looking to share your video with an even wider audience?
Here’s a list of 28 video sharing sites that will allow you to promote your new video to even more viewers.
Conclusion
Does it sound like there’s a lot that goes into creating a marketing video?
Well, there is!
Not only do you have to plan out an effective strategy, craft a compelling and concise story, and promote it like crazy, you also have to consider the time and financial investment involved in doing all these things.
It may seem like a lot, but the investment in cost and time for a well-produced video is definitely worth the ability to:
- Connect with your target audience
- Generate more leads
- Increase sales
- Grow your overall business
Kenneth Horsfall is the creative director and founder of K.S. Kennysoft Studios Production Ltd, fondly called Kennysoft STUDIOs, a Nigerian Video and Animation Production Studio. He is also the founder and lead instructor at Kennysoft Film Academy and can be reached via [email protected]
Brands/Products
Netflix to Buy Warner Bros. Discovery in $82.7bn Mega Deal
By Adedapo Adesanya
Netflix has reached a deal with Warner Bros. Discovery to buy the legendary TV and movie studio and assets like the HBO Max streaming service for $82.7 billion.
Warner Bros. Discovery is moving forward with its plans to split into two publicly traded halves in 2026. Once the split takes effect, Netflix intends to acquire the Warner Bros. half. The other half, Discovery Global, will house CNN and other cable channels. The Warner Bros. half includes its film and television studios, HBO Max and HBO.
The transaction values Warner Bros. Discovery at $27.75 per share, implying a total equity value of approximately $72.0 billion and an enterprise value of approximately $82.7 billion.
The deal is subject to regulatory conditions, of which there will be several, due to the size of the companies involved and what it means for competitiveness.
For several weeks, Paramount was thought to be the frontrunner in the auction for Warner Bros. Discovery. Paramount executives, who want to buy all of Warner Bros. Discovery – including its cable assets – were confident about their merger proposal and their mutually beneficial relationship with President Donald Trump.
However, Netflix surprised many with the boldness of its bids as it agreed to the same costly breakup fee that Paramount proposed, according to reports. This means the would-be buyer will pay Warner Bros. Discovery billions of dollars if the deal is not completed.
“Our mission has always been to entertain the world,” said Mr Ted Sarandos, co-CEO of Netflix. “By combining Warner Bros.’ incredible library of shows and movies—from timeless classics like Casablanca and Citizen Kane to modern favorites like Harry Potter and Friends—with our culture-defining titles like Stranger Things, KPop Demon Hunters and Squid Game, we’ll be able to do that even better. Together, we can give audiences more of what they love and help define the next century of storytelling.”
Mr Greg Peters, the other co-CEO of Netflix, said the acquisition would “improve our offering and accelerate our business for decades to come,” adding: “Warner Bros. has helped define entertainment for more than a century and continues to do so with phenomenal creative executives and production capabilities. With our global reach and proven business model, we can introduce a broader audience to the worlds they create—giving our members more options, attracting more fans to our best-in-class streaming service, strengthening the entire entertainment industry and creating more value for shareholders.”
“Today’s announcement combines two of the greatest storytelling companies in the world to bring to even more people the entertainment they love to watch the most,” said David Zaslav, President and CEO of Warner Bros. Discovery. “For more than a century, Warner Bros. has thrilled audiences, captured the world’s attention, and shaped our culture. By coming together with Netflix, we will ensure people everywhere will continue to enjoy the world’s most resonant stories for generations to come.”
The terms of the agreement will see each Warner Bros. Discovery shareholder receive $23.25 in cash and $4.50 in shares of Netflix common stock for Warner Bros. Discovery common stock share.
Brands/Products
Video Gaming Firm Xsolla Offers Nigerians Paga Payment Option
By Aduragbemi Omiyale
A global video game commerce company, Xsolla, has integrated Nigeria’s Paga into its payment system, allowing Nigerians more secure payment options.
Xsolla helps developers launch, grow, and monetize their games and with a large market available in Nigeria, with a population of over 230 million people, working with Paga is a good idea.
With services like Pay with Paga, Bank Transfers with Paga, and Cash by Paga, Xsolla provides a comprehensive payment solution that caters to diverse needs.
Serving more than 20 million users and processing massive volumes nationwide, Paga is one of Nigeria’s largest licensed mobile-money operators.
By integrating Paga’s full suite of payment options, players can enjoy seamless transactions, whether through quick in-app purchases, bank transfers, or cash deposits – with instant confirmations and reduced friction for all types of payments.
“Introducing Paga as a new payment method to players in Nigeria reflects our commitment to meeting players where they are,” said Chris Hewish, President at Xsolla.
“Paga’s strong local presence and trusted platform make it easier for Nigerian players to engage confidently, ensuring that convenience and security go hand in hand.”
From Nigeria to the world, Xsolla provides every payment method developers need to grow and monetize their games globally.
Local payment methods are crucial, enabling developers to reach every player, increase transaction conversions, and drive more sales and revenue. With Paga in Nigeria, it’s easier than ever to pay, play, and succeed.
Key benefits of the Paga integration include instant confirmations, localized experiences, and increased market reach and conversion.
Brands/Products
Temu Partners Dellyman to Scale Logistics Capabilities Across Nigeria
By Modupe Gbadeyanka
As part of its strategies to aggressively scale its logistics capabilities across key African markets, especially in Nigeria, the fast-growing global e-commerce powerhouse, Temu, has entered into a delivery partnership with Lagos-based logistics startup, Dellyman.
Through this collaboration, Temu customers in Nigeria will experience faster, more predictable, and more transparent deliveries, a critical factor in sustaining the platform’s customer satisfaction as order volumes continue to rise.
Dellyman’s technology-driven approach, spanning rider management, route optimisation, and customer visibility, played a central role in Temu’s selection process.
In the pilot phase, Dellyman completed more than 1,300 deliveries with a 95 per cent success rate, demonstrating its readiness to support large-scale e-commerce operations nationwide.
Founded in 2020, the firm has grown into one of Nigeria’s most reliable same-day and last-mile delivery platforms.
The company recently achieved a 10,000-order monthly delivery milestone in November 2025, contributing to a cumulative total of more than 300,000 lifetime deliveries.
This track record made Dellyman a strong fit for Temu, which is aggressively scaling logistics capabilities across key African markets.
“Our partnership with Temu is a major endorsement of the vision we set out with, to build Nigeria’s most reliable, scalable, and transparent last-mile delivery infrastructure.
“Achieving a 95 per cent delivery success rate during the pilot underscores our readiness to support high-volume e-commerce platforms.
“This collaboration shows that local startups can meet and exceed global standards when given the opportunity,” the chief executive of Dellyman, Mr Dare Ojo-Bello, said.
He further noted that the partnership represents more than operational growth as it signals a shift in how global e-commerce brands view Nigerian logistics capabilities.
“This is not just about fulfilling orders; it is about reshaping perceptions of what Nigerian delivery companies can achieve. We are committed to building the kind of infrastructure that supports international standards, empowers local businesses, and ultimately strengthens consumer trust in the broader digital economy,” he noted.
Mr Ojo-Bello added that Dellyman will continue investing in capacity, fleet expansion, and merchant-facing tools to ensure superior delivery experiences for Temu buyers and other online shoppers nationwide.
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