Brands/Products

Best 4 Ways Video Marketing Can Help Your Business

Published

4 years ago

17/01/2022

By Kenneth Horsfall

As you already know the world of marketing is ever-evolving, the ways we use to market our products and services have changed.

We are living in a content-driven world and one of those fast-paced growing content is video marketing; video marketing content helps businesses a lot for so many reasons and one of those reasons is the fact that Videos help your company improve the relationship with customers and build trust with potential clients not just only that alone, Videos evoke emotions online better than any other medium. You can use the tone of voice, music, and facial expressions to your advantage. This marketing tool can help humanize your brand.

According to a recent Aberdeen report, marketers who use video see much faster revenue growth (49 per cent) than those who do not. However, video has become more than just a marketing tool. With their capability to visually explain and demonstrate things and concepts, videos can help businesses not only showcase their products and services, attracting new customers, but they can help companies attract new employees and even make workers more productive.

If you’re a business owner or marketer, then you probably have a specific strategy in place for marketing your business.

Wait, you don’t?

Well, then it looks like (unfortunately) you’re in the majority.

In fact, 70% of marketers lack a clear or consistent marketing strategy. Ouch.

Luckily, it’s never too late to implement some marketing tactics that will help give your business a boost.

You see, there are countless ways to market your business, but not every method is equally effective.

You can try creating traditional advertisements, email marketing, social media marketing, knocking on people’s doors, etc.

But there’s one extremely powerful strategy that can help your business: Video Marketing.

Video marketing is so powerful that it can generate up to 1200% more shares than text and images combined!

That is a ton of engagement (and potential sales) that you’re missing out on by simply not implementing a video marketing strategy.

With that in mind, let’s go over a few videos marketing tips that can help engage your target audience while helping you grow your business.

Start With A Plan Of Action

Before you create an effective marketing video, you need to have a clear idea of what you want your video to accomplish.

Do you want it to help sell a particular product or service? Or are you trying to show off your amazing company culture?

Whatever your objective is with this video, it’s important to develop and write down a marketing strategy.

How important is a marketing strategy?

According to one study, 33% more goals are accomplished by those who create and write down a clear plan of action.

Once you have a strategy, it’s important to give your customers something memorable so they’ll want to support your business.

Now that you’ve got a strategy, it’s time to…

Craft A Great Story

So maybe you’re thinking, “Well, I’ll just pull out the old iPhone, record a few shots of people talking about my business, and then call it a day.”

Well, that’s certainly one way to start your video marketing process…

…down a very, very dark and difficult road.

You see, creating a video is one thing, but creating a video that attracts customers and makes them want to buy from you is a whole different animal.

And as we’ve mentioned before, even a 30-second commercial requires a ton of time and careful planning.

So, one of the first things to keep in mind when creating a video is: the story.

The story is, in a sense, the engine of your video. Without it, your video is going nowhere.

When Developing A Good Story For Your Video You Want To Make Sure To:

Be honest and personal. Your content needs to be a reflection of your company. Make sure you are genuine with your audience; don’t be afraid to get a little personal.

Honest can really resonate with your customers, and it can help you build a bond that will also promote brand loyalty—a factor that will give you a leg up over your competition.

Have a beginning, middle, and end. Like every good story, your story needs to feature these three stages or else the message could get a bit muddled.

You don’t need to get Shakespearean by any means, but a story that goes through a beginning, middle, and end has power.

How so, you might wonder?

With this kind of structure, you can build up the emotions of an audience, keep them enthralled, and set them up for a resolution (or a good call to action).

Get creative and stay true to your brand. Have you noticed any trends in commercials or advertisements lately?

Perhaps you’ve seen a lot of them that feature random quirky characters or talking animals spouting off cheeky one-liners?

This style of commercial is usually good at grabbing the attention of viewers because of the humour and creativity involved.

And if you want to craft a video that will effectively market your business, you’ll need to get a little creative as well.

The best way to start this process is to develop a central theme around what your video is marketing (maybe a specific product/service), and then infuse your company’s personality into it.

Whether your company has more of a slapstick culture or a more serious-minded one, it’s important to stay true to your brand.

That way, your audience will instantly recognize you, and you can develop the ever-important brand loyalty we mentioned earlier.

Are you lacking some much-needed inspiration? Check out these 40 creative video ideas that can help spark your imagination!

Now that you have a great story to share, you want to make sure that you…

Keep Your Videos Short

With blogging, long-form writing can help with SEO and give a writer enough space to provide a lot of valuable content.

With video, however, you should keep it short and sweet.

Why is that?

Because with the many advances in technology, people now have shorter attention spans than goldfish!

A good tip for creating an effective video that will hold the attention of your audience is to keep the duration of the video to around (or less than) one minute.

With the proper video length set, now you want to…

Promote Your Video Everywhere

After you’ve created a quick and compelling marketing video, it’s time to share it with the world.

One of the first places you want to share your video is on your company’s website.

This will help you drive customer traffic and create engagement with your site.

Next, you should add your video to landing pages and emails. By simply including a video on your landing pages, you can increase conversions by 80%.

And by including videos in your email campaigns you can increase click-through rates by 50%!

After that, you should post your video on your social media sites like Twitter, Facebook, Instagram (etc.), to help increase your reach as well as your conversions.

Looking to share your video with an even wider audience?

Here’s a list of 28 video sharing sites that will allow you to promote your new video to even more viewers.

Conclusion

Does it sound like there’s a lot that goes into creating a marketing video?

Well, there is!

Not only do you have to plan out an effective strategy, craft a compelling and concise story, and promote it like crazy, you also have to consider the time and financial investment involved in doing all these things.

It may seem like a lot, but the investment in cost and time for a well-produced video is definitely worth the ability to:

Connect with your target audience
Generate more leads
Increase sales
Grow your overall business

Kenneth Horsfall is the creative director and founder of K.S. Kennysoft Studios Production Ltd, fondly called Kennysoft STUDIOs, a Nigerian Video and Animation Production Studio. He is also the founder and lead instructor at Kennysoft Film Academy and can be reached via di******@*************io.com

Brands/Products

PRovoke Media Crowns Woodrow Africa Agency of the Year

Published

1 day ago

23/06/2026

Adedapo Adesanya

By Adedapo Adesanya

Woodrow has been named Africa Agency of the Year 2026 by PRovoke Media, one of the world’s leading authorities on the communications industry.

The award recognises Woodrow’s rapid growth across the continent and its work supporting clients navigating some of Africa’s most complex communication, policy, reputation and stakeholder challenges.

In announcing the award, PRovoke Media described Woodrow as “a different kind of communications firm for Africa. Built locally, but operating across borders, with a focus on high-stakes, high-complexity mandates that reflect the realities of the continent’s political and economic landscape.”

Founded five years ago by Mr Charlie Tarr, who has spent more than two decades working across African markets advising various organisations, Woodrow has grown from its Nairobi headquarters into a multi-market African consultancy. It now has teams and partners across Kenya, Nigeria, Ghana, Zambia, Senegal and South Africa, delivering work across 13 countries.

Since 2024, Woodrow has more than doubled revenue, expanded delivery across more African markets and supported assignments that have generated global audiences exceeding 70 million people in multiple markets.

Speaking on the recognition, Mr Charlie Tarr, Founder and CEO of Woodrow Communications, said, “When we started Woodrow, we believed Africa deserved communications advice built for Africa’s realities, not imported templates. This recognition is a testament to our people, our clients and our belief that world-class strategic communications can be built from the continent and compete with the very best anywhere in the world. This feels more like a beginning than an arrival.”

Adding his input, Mr David Karega, Head of East and Southern Africa, added, “This award belongs to the team and the clients who have trusted us with some of their most important moments. From major launches and investment announcements to reputation management, policy engagement and crisis situations, we have had the privilege of helping them achieve influence. It shows that globally recognised PR excellence can be built from Nairobi and delivered across Africa.”

Woodrow’s growth has been driven by its local-first operating model, combining deep in-market expertise with regional coordination and strategic advisory support. It supports organisations such as AGRA, Bupa Global, BIC and a range of international foundations, investors and development institutions working across Africa.

Looking ahead, Woodrow is investing in new capabilities around digital influence, audience intelligence and integrated stakeholder engagement to help clients navigate the media landscape in Africa.

“Africa has never been a side conversation for us,” Mr Tarr added, “It sits at the centre of our work and future. The continent is producing some of the world’s most important opportunities in technology, investment, food systems, climate and economic transformation. We are excited to continue helping clients shape those conversations, build influence and contribute to Africa’s growth.”

Brands/Products

SportyTV Joins DStv and GOtv Line-Up Across Africa

Published

5 days ago

19/06/2026

Business Post Contributor

SportyTV has been added to select DStv and GOtv packages in Nigeria, expanding the sports content available to subscribers. The 24-hour sports channel offers a range of live sporting events alongside news, analyses, highlights and is available to DStv Yanga and GOtv Jolli customers. The channel is also available on GOtv in Kenya and Ghana.

The addition of SportyTV complements the existing sports offering on DStv and GOtv, providing subscribers with access to additional football, basketball and combat sports content.

“SportyTV is a valuable addition to the DStv Access and GOtv Value content offering across Africa,” said David Mignot, CEO of CANAL+ Africa. “It expands the range of sporting events available to customers at an accessible price point and reflects our commitment to making quality sports content available to audiences across the continent.”

Sudeep Ramnani, Founder and CEO of Sporty Group, said: “Our ambition has always been to provide African audiences with broad access to sports content and storytelling. Through this partnership with CANAL+, we are extending that offering to more households across the continent.”

“The SportyTV channel gives DStv and GOtv subscribers additional viewing options that complement SuperSport’s existing range of sports programming,” said Rendani Ramovha, Director of Sport Content for English and Portuguese-speaking Africa at CANAL+. “It broadens the overall sports proposition with additional live events and supporting content.”

SportyTV’s football schedule includes competitions such as the English Premier League, Carabao Cup, EFL Championship, Women’s FA Cup, La Liga, Bundesliga, Serie A and the Spanish Super Cup. The channel also carries South American competitions including the Copa Libertadores, Argentina League and Brazil Serie A, as well as select basketball and other international sports content.

Elias Gallego, Vice President of Business Development, Marketing and Media at Sporty Group, said: “Launching SportyTV on DStv and GOtv allows us to extend our reach and bring a broader range of sports content to viewers across Africa.”

SportyTV will also carry dedicated club channels including Real Madrid TV, Arsenal TV, Chelsea TV and Manchester City TV. Additional content includes coverage from leagues in Greece and Saudi Arabia, alongside basketball programming featuring the NBA.

The channel launched on 10 June 2026 and is available in HD on DStv channel 236 and GOtv channel 58 in Nigeria.

Brands/Products

Sachet Alcohol Ban: NAFDAC Targets Distributors, Retailers in Second Phase of Enforcement

Published

6 days ago

18/06/2026

Adedapo Adesanya

By Adedapo Adesanya

The National Agency for Food and Drug Administration and Control (NAFDAC) has unveiled plans to commence the second phase of enforcement of its ban on sachet alcohol and small-pack alcoholic beverages, targeting distributors and retailers.

The regulator said it had completed the first phase of enforcement targeted at manufacturers, while plans were already in motion to begin the second phase of enforcement.

The agency began enforcement of the ban on sachet and 200ml PET bottle alcoholic drinks in January.

The enforcement, which generated mixed reactions, according to NAFDAC, was necessitated to align the country with global health standards and Sustainable Development Goal 3.5 on reducing harmful alcohol consumption.

The agency also said the decision was taken to ensure that children do not have access to alcohol and to prevent long-term health problems associated with its consumption.

Mr Martins Iluyomade, Director of Investigation and Enforcement at NAFDAC, warned at a news conference in Lagos that distributors and sellers found violating the law would face sanctions once the enforcement begins.

“We have finished removing the products from manufacturers, and we are now moving to the next phase, which is removing them from the market.

“We will investigate how these products are still finding their way into circulation and take appropriate action,” he said.

He emphasised that the nation’s law empowers NAFDAC not only to regulate the manufacture and sale of regulated products but also their use.

“The law gives us authority over manufacture, sale, distribution and use. Consumers should be aware that using products that have been prohibited also places them on the wrong side of the law,” he said.

The director urged market operators who still stock sachet alcohol and other prohibited products to discontinue sales before enforcement begins.

“We have given ample notice. Those who have invested money in these products should take steps now because nobody should accuse NAFDAC of economic sabotage when enforcement starts,” he added.

Mr Iluyomade, also Chairman of the Federal Taskforce, said that the agency would go after advertisers and online vendors promoting unregistered products or making unapproved health claims.

He explained that registered products could be advertised only after obtaining the necessary approvals from the agency.

“Before advertising a regulated product, marketers must obtain NAFDAC approval. This ensures that only approved claims are made about the product.

“Any advertisement that goes beyond what has been approved is a serious offence,” he said.

He further cautioned social media operators, e-commerce platforms and website owners against allowing their platforms to be used for the promotion of unregistered products.

“Whether you are a physical vendor or an online vendor, if your platform is used to advertise unregistered products or products without advertisement permits, we will come after you.

“Many false claims are being made online, and we are determined to stop them,” he said.

The agency reiterated its commitment to protecting public health through strict enforcement of existing regulations and urged Nigerians to comply with the law.