By Modupe Gbadeyanka
With the operatives of the Nigeria Police Force, HP’s Anti-Counterfeit and Fraud team recently stopped three major counterfeiting operations trading fake HP print cartridges in the Nigerian market.
This was part of the tech giant’s efforts to ensure its customers get quality service, which the original print cartridges offer.
Although counterfeit cartridges may look like genuine HP cartridges, they do not provide the high print quality, reliability, and yields that customers have come to expect from original HP products.
Instead, using counterfeit cartridges can entail significant risks. These risks can include cartridges that fail prematurely or do not work at all, and even damaged printers due to ink or toner leakages.
Due to their often-poor print quality and necessary reprints, counterfeits are likely to waste valuable resources such as paper or energy. At the end of life, it is unlikely that counterfeit cartridges are recycled.
By comparison, more than 875 million original HP ink and toner cartridges have been recycled by customers with HP Planet Partners, and more than 4.7 billion recycled plastic bottles have been used by HP to manufacture new original hp ink cartridges.
Recall that in July 2021, local Nigerian authorities conducted three major raids on several large-scale counterfeiting premises in Nasarawa State and Abuja.
The resulting seizures saw officials confiscate over 5,000 illicit items from various commercial sites, preventing their unlawful sale within Nigeria.
“Counterfeiting is an illegal activity that not only negatively impacts the business of resellers and distributors but also affects the product experience for our customers.
“HP Original ink supplies have been developed to consistently deliver high-quality results while ensuring minimal impact on the environment,” said Emmanuel Asika, Country Head, HP Nigeria. “We value our longstanding partnership with the Nigerian authorities and the exceptional success of our Anti-Counterfeiting and Fraud Programme in safeguarding our customers from the illegal sale of fraudulent HP products”
Counterfeiting is not only illegal activity, but it also negatively impacts the businesses of both resellers and distributors.
A recent study by the Organisation for European Cooperation and Development (OECD) and the European Union Intellectual Property Office (EUIPO) shows that international trade in counterfeit and pirated goods represents up to 3.3 per cent of world trade, or as much as $509 billion.
In the European Union (EU), counterfeit and pirated goods amount to up to 6.8 per cent of imports or as much as €121 billion. The report also notes that counterfeiting causes companies to lose revenue, leading to direct and indirect job losses, in addition to lost revenue for the government.
Mediacraft’s John Ehiguese to Head Lagos NIPR Education Committee
By Modupe Gbadeyanka
The Chief Executive Officer of Mediacraft Associates Limited, Mr John Ehiguese, has been appointed as the chairman of the Training and Education Committee of the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR).
“I am delighted to inform you that the Executive Council of the Lagos State Chapter has approved your appointment as the Chairman, Training and Education Committee of the Chapter,” a letter dated January 17, 2022, and signed by the chairman of the PR body, Ms Comfort Nwankwo, stated.
It was stated that Mr Ehiguese was chosen for the position because of his leadership, passion and contributions to the advancement of quality education and training for communications professionals in the country. The NIPR Education Committee has a total of 10 members.
“In constituting your committee, the painstaking effort has been made to choose discerning, bright and knowledgeable professionals of impeccable character, professional accomplishments having held long-time leadership roles representing significant stakeholder groups,” another part of the letter stated.
“By this appointment, we are confident that you will bring your deep knowledge and invaluable experience to bear on this exciting assignment,” she added.
In his remarks, Mr Ehiguese expressed his appreciation for the appointment, promising to put in his best to help strengthen the institute’s training and master class programmes.
“I am deeply honoured to be appointed to head such a critical committee. I am confident that as a committee, we will put in our best to further strengthen the institute’s training and education programmes,” the renowned PR practitioner said.
Mr Ehiguese, who founded Mediacraft, a leading PR firm in the country, over 18 years ago, has close to 30 years of experience in public relations and communications.
A consummate professional, Mr Ehiguese has contributed immensely to the development of PR in Nigeria. He was at one-time president of the Public Relations Consultant Association of Nigeria (PRCAN). He is on the Board of Management of International Communications Consultants Organization (ICCO) and has functioned in the ICCO as a judge for the body’s Global PR Award.
He remains a strong advocate of support by the government for local PR players through patronage and partnerships.
Last year, Mr Ehiguese instituted a training and mentorship programme for mass communications undergraduates and prospective PR practitioners, as part of his contributions to the growth of the industry.
In recognition of his invaluable contributions, Mr Ehiguese has won several industry awards, including the Best Public Relations practitioner in 2019 and a Lifetime Achievement award at the 2021 Lagos PR Industry Gala & Awards (LaPRIGA).
Power Black Aims to Disrupt Nigerian Energy Drinks Market
By Adedapo Adesanya
Power Black Energy drink, a Turkish energy drink with a presence in over 35 countries across Europe, Asia, Africa and the Middle East, has landed in Nigeria, being the first and only energy drink in Nigeria with a hygienic cover.
Speaking at a recent launch, the Marketing Manager of Frisson Nigeria Limited, the sole distributor of Power Black Energy Drink in Nigeria, Mr Ojotobor Samuel, said Power Black Energy Drink is a premium energy drink that offers Nigerians needed the power to achieve their goals with class and finesse.
Mr Ojotobor said as the first and only energy drink with a hygienic cover in Nigeria, Power Black seeks to encourage healthy consumption of energy drinks whereby consumers do not have to finish the can of drink at a go as it can be preserved with the hygienic cover all day long.
The Frisson Nigeria boss said Power Black Energy Drink is made with clean water, sugar glucose syrup, carbon dioxide, acidity regulator (Citric acid & Sodium citrate), Taurine, Vitamins B2, B3, B5 and B6. These ingredients, according to him enrich the human body with desired energy and account for the positive effect on the cognitive performance of every individual.
He added that there is no negative side effect to Power Black energy drink if consumed in moderation and advised Nigerians that it is healthy to consume everything, including water in moderation.
Validating the claims of the distributing firm, a representative of the manufacturer, Ares Gida Manufacturing-Turkey, Mr Recep Yildiz said Power Black Energy drink is made with finest of ingredients and purest of water and it guarantees good health and energy for Nigerians.
He added that the brand is the leading brand in the energy drinks market of countries like Spain, Germany, United Arab Emirates, Kuwait, Qatar, Jordan, Chad, Ghana, Ivory Coast and Mali.
As the latest entrant in the Nigerian market, the company has noted that the brand will soon take its leadership position in Nigeria.
Customers to Enjoy Free Delivery on Jumia Express Orders
By Aduragbemi Omiyale
Customers of Jumia will enjoy free delivery of goods shopped on the prominent e-commerce platform via the Jumia Express orders.
A statement from the company said this offering is part of its Free Delivery campaign designed to incentivize consumers to shop online, especially on the platform.
The Free Delivery campaign on Jumia Express orders is mainly available for consumers in Lagos and Abuja.
According to the firm, the deal will be valid for all Jumia Express (items stored at the Jumia warehouse) orders above N4,999 in Lagos and Abuja, excluding large items.
The campaign, one of the first for the year, is among several initiatives the company is putting together to encourage consumers to continue shopping on the platform while enjoying a rewarding online shopping experience.
Commenting on the initiative, the chief executive of Jumia Nigeria, Mr Massimiliano Spalazzi, stated that, “We want Nigerians to conveniently shop online without having to worry about delivery fees.”
“That is why we are introducing the cost-saving promo to enable them to buy more while spending less,” he further stated.
Jumia is unarguably the biggest online shopping platform in Africa, with operations in Nigeria and other countries.
It is also one trust e-commerce company used by online shoppers to purchase different ranges of items, including raw and cooked foods.
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