Bolt Strengthens Commitment to Safety With Bella

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By Aduragbemi Omiyale

A new archetype character aimed to improve customer experience and demonstrate its commitment to the safety of drivers and passengers has been introduced by an e-hailing platform, Bolt.

The new persona called Bella is in fulfilment of the company’s promise to ease mobility in Nigeria and provide a better experience and safer journeys for its growing community of friends.

Bella replaces the old character called Uche and it underscores the company’s companionship and willingness to introduce new features which enhance convenience on Bolt.

This transition is coming after the platform recently launched a dedicated safety website (safety.bolt.eu/ng) to improve customer experience.

“Since our launch in Nigeria, Uche has built a community of friends with Bolt riders and drivers. We want to build on Uche’s community and goodwill with a new persona who would remain committed to all our users.

“Therefore, we have introduced Bella and our dedicated safety website. We are excited about this new phase because it means a better experience and safer journeys for our growing community of friends,” Bolt said in a statement.

Bolt said its safety features are consistently updated to ensure that all parties remain safe before, during, and after a trip.

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