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Car Rental Market to Make $176.2b by 2025



Car Rental Market to Make $176.2b by 2025

Car Rental Market to Make $176.2b by 2025

By Dipo Olowookere

Future Market Insights (FMI) has announced the release of its report titled ‘Car Rental Market: Global Industry Analysis and Opportunity Assessment 2015-2025.’

According to the report, the global car rental market, valued at $87.8 billion in 2014, is anticipated to reach $176.2 billion by 2025, expanding at a CAGR of 6.6 percent between 2015 and 2025.

The global car rental market is driven by rising global tourism industry, surge in public awareness about car rental services, easy booking via online services, introduction of new business concepts, increasing number of Internet users and rise in international tourist arrivals. Apart from this, growing GDP rates and increasing income levels in the developing regions are also positively influencing growth of the car rental market globally.

Increasing infrastructural developments, growing air travel, rise in demand for recreational activities and increasing urban population have widened the scope for car rental service providers. Conversely, stringent emission standards, low cost public transportation, and volatility in crude oil prices are some of the minor restraints in the global car rental market. Additionally, increasing mobile and Internet usage is also expected to drive growth of the global car rental market in the coming years. Growing investments by the industry players and increasing online presence of the car rental service providers is expected to further drive growth of global car rental market.

Rising technological developments are expected to offer favourable growth opportunities in the near future. Rapid urbanisation is leading to a rise in the mobility on-demand services, which include car sharing, short-term car rental services, etc., which are providing favourable prospects for growth of the car rental market.

North America dominated the global car rental market in 2014, in terms of revenue, accounting for 48.4 percent share of the overall market. However, APEJ (Asia Pacific Excluding Japan) is foreseen to expand at a relatively high CAGR of 10.2 percent during the forecast period. North America is expected to remain the most dominant global car rental market throughout the forecast period.

The major players in the market are focusing on expanding their global footprints through various mergers and acquisitions.

Rising consolidation in the car rental industry has facilitated market leaders, such as Enterprise Holdings Inc., to expand their respective businesses in various geographies, thereby increasing their market share. The U.S. is witnessing major investments by market players, along with increasing popularity of car sharing services.

By end use, the on-airport segment dominated the global car rental market in 2014 in terms of revenue, and is foreseen to expand at a CAGR of 8.2 percent during the forecast period. The on-airport car rental segment is expected to remain the most dominant segment in the global car rental market throughout the forecast period

By customer type, the leisure segment is foreseen to expand at a high CAGR of 8.6 percent during the forecast period. The segment is expected to dominate the global car rental market throughout the forecast period.

On the basis of booking type, the offline access dominated the global car rental market in 2014 in terms of revenue, accounting for 48.4 pecent share of the overall market in 2014. The market is expected to lose its market share to the mobile application segment, which is projected to expand at a CAGR 9.9 percent during the forecast period.

On the basis of sector, the unorganised segment dominated the global car rental market in 2014 in terms of revenue, accounting for 56.9 percent share of the overall market. However, the organised sector segment is foreseen to expand at a relatively high CAGR of 7.3 percent.

Competitive Landscape

Key market players covered in the reportinclude Enterprise Holdings Inc., The Hertz Corporation, Avis Budget Group, Inc., Europcar Group S.A., Carzonrent India Pvt Ltd., Sixt SE, Al Futtaim Group, Localiza- Rent a Car SA, Eco Rent a Car and GlobalCARS. The car rental market is consolidated in some regions such as the U.S. and Europe, with the top two players bagging over 50 percent shares of the total market. Most players in the market are engaged in various activities, such as mergers and acquisitions, increasing investments in technological developments, geographical expansion and brand building via strong marketing strategies, in order to sustain their position in the competitive market.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via

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Why Adoption of Electric Motorcycles is Slow in Nigeria, Others—Report



Electric Motorcycles

By Adedapo Adesanya

A new report has shown that more than 90 per cent of electric motorcycles sold in sub-Saharan Africa are not built for African conditions as the continent battles infrastructural challenges.

The Charging Ahead – Accelerating e-mobility in Africa Report from the Powering Renewable Energy Opportunities (PREO) programme forecasts that electric motorcycles are set to be a dominant force in sub-Saharan Africa’s sustainable mobility transformation, but continued investment in start-ups tackling barriers across the value chain will be critical to maximising the full potential.

It was revealed that Sub-Saharan Africa, where Nigeria belongs, remains largely reliant on internal combustion engine (ICE) motorcycles for transportation and employment opportunities. Infrastructural challenges force underdeveloped regions to rely on two-wheeler vehicles.

The reliance on ICE motorcycles comes with relatively high running costs and long-term environmental implications from the use of fossil fuels.

The report showed that as concerns around fossil fuel-powered vehicles grow, opportunities for alternative solutions that will decrease carbon emissions remain, adding that the electric motorcycle sector presents a viable solution to the challenges caused by high-emitting, costly ICE vehicles.

The report outlines the market opportunity for e-motorcycles to become a driving force in the African e-mobility sector as, according to an analysis by Mordor Intelligence, the market for motorcycles in Africa was worth $3.65 billion in 2021 and is projected to grow to $5.07 billion by 2027.

However, to accelerate progress in the e-mobility sector and meet the demands of a rapidly expanding customer base for two-wheelers, there are a number of challenges that need to be addressed. These include improving the availability of durable hardware, reliable charging infrastructure, and access to high-quality battery solutions.

Also, poor grid infrastructure means baseline electricity access is not reliable enough to support renewable battery recharge networks, and the electricity supply is weak.

In addition, high-quality battery suppliers prioritise global buyers able to order at volume, which leaves small start-ups out of the picture.

Speaking on this, Mr Jon Lane, PREO Programme Director, comments: “Investing in e-motorcycles provides a path to more sustainable and equitable growth across African communities and addresses the urgent issue of climate change.

“Through our work with several start-ups, we have identified opportunities for a full ecosystem of solutions that address challenges across the value chain. We hope this report demonstrates the impressive progress being made by companies in the e-mobility sector and will act as a call for investors, policymakers, and partners to engage and collaborate to help meet the scale of the challenge.”

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Lagos Stops 50% Discount on Transport Fares for BRT, Others



BRT buses

By Adedapo Adesanya

The Lagos state government has announced a full return to the price of all bus rapid transit (BRT), Standard, and FLM with effective from Saturday, April 1.

In a notice seen by Business Post on Tuesday, the Lagos Metropolitan Area Transport Authority (LAMATA) said it would be reverting all its regulated buses fare to a 100 per cent rate.

Lagos State Governor, Mr Babajide Olusola Sanwo-Olu, had on Wednesday, February 8, 2023, approved a 50 per cent slash in bus fares following the cash crunch brought about by the recent currency swap.

Now, following the supreme court and federal government’s pronouncements on the use of old notes alongside the new notes and return of stability to the system, “the 50 per cent rebate is hereby discontinued,” it said.

“Consequently, bus fares return to pre-50% slash rate effective Saturday, 1st April 2023,” the statement added.

The development was received with mild concerns from commuters and residents who said the move was political at best.

Recall that the Governor was declared the winner of Saturday, March 18, governorship election in the state after winning 19 of the 20 local government councils in the state, scoring 762,134 votes.

His closest rival, Mr Gbadebo Rhodes-Vivour of the Labour Party, scored 312,329 votes, while Mr Olajide Adediran of the Peoples Democratic Party (PDP) got 62,449 votes.

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Volkswagen Opens New Vehicle Assembly Plant in Ghana



Volkswagen Assembly Plant Ghana

By Modupe Gbadeyanka

A new 5,000m² vehicle assembly facility located near the Port of Tema in Accra has been opened by Volkswagen as part of its commitment to the development of the automotive industry in Ghana.

Volkswagen was the first automotive company to be registered under the Ghana Automotive Development Programme (GADP), and this new investment strengthened the brand’s presence in the country and the region.

Recall that in August 2020, Volkswagen awarded an assembly contract to Universal Motors Limited (UML) as its licenced importer in the West African country.

But with this latest development, Volkswagen will take over the new vehicle assembly responsibility from UML, which assembled models such as Tiguan, Teramont, Passat, Polo, Amarok and T-Cross on behalf of Volkswagen using Semi-Knocked Down (SKD) assembly kits imported from South Africa.

“Ghana is an important market for our Sub-Saharan Africa expansion plans, especially in West Africa, where we have identified opportunities of developing a collaborative automotive industry hub amongst the countries in the region.

“The hub concept will ensure that each country with an automotive development policy or economic interest in the automotive industry has an important role to play in the supply value chain. We believe AfCFTA will be the catalyst which will unlock trade barriers and promote regional collaboration amongst the countries,” the Chairperson and Managing Director of Volkswagen Group South Africa, Ms Martina Biene, said.

“Volkswagen is fully committed to Ghana and in supporting its industrial transformation agenda despite the current economic challenges facing the country. We are here for the long haul.

“Our company believes in long-term investments which are nurtured through mutual relationships with like-minded partners.

“Ghana’s commitment to the development of its automotive industry is evident in the GADP, which is still the blueprint automotive policy in the region in terms of creating an enabling environment for the establishment of an automotive industry in Sub-Saharan Africa,” Ms Biene added.

Ghana is the fourth Volkswagen assembly location in Sub-Saharan Africa. The other locations are in South Africa, where Volkswagen has been manufacturing vehicles for over 72 years, as well as Kenya and Rwanda.

Volkswagen has a presence in 17 countries in Sub-Saharan Africa, where it sells passenger and commercial vehicles through licensed importers.

“As the last frontier for the global development of the automotive industry, Sub-Saharan Africa has become very important for the sustainability of Volkswagen. We are therefore accelerating our growth strategy on the continent by playing a pioneering and leading role in the development of the automotive industry,” commented Ms Biene.

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