Fixit45 Seeks to Redefine Nigerian Auto Mechanics Industry
By Adedapo Adesanya
The Pan-African automotive aftermarket platform, Fixit45, has positioned itself to provide affordable repair and redefine service experience for corporate as well as individual car owners in Nigeria.
The company, according to a statement issued by Mr Bemigho Awala, its Public Relations Officer, intends to redefine the Nigerian auto mechanics industry as a result of the rising demand for quality automotive repair and maintenance services.
“This is occasioned by the increasing vehicle age and poor state of many Nigerian roads, Fixit45, a leading technology-enabled automotive aftermarket platform has declared its commitment to redefining service experience.
“We are also enabling value-creating interactions across stakeholders within the automotive aftermarket sector.
“A cursory examination of the automotive landscape in Nigeria will reveal a broken condition defined as a highly fragmented, mostly unregulated industry that is dominated by a lot of informal service providers who often lacked the technical competence and without the know-how to deliver quality service,” he said.
The spokesperson noted that the industry was also besieged by the proliferation of counterfeit spare parts with a lack of warranty on repairs.
“The traditional service and maintenance industry has remained largely untouched by the digital revolution, with many individual cars and corporate fleet owners still going the non-transparent and time-consuming route.
“Fixit45 combines an online-to-offline strategy and unique approach of deploying digital technology with local expertise to deliver exceptional service that includes auto services, parts sourcing, auto care, refurbishment, roadside assistance and repair financing.
“Backed by a well-vetted and certified network of well-distributed multi-brand car service centres that specialise in vehicle diagnosis, repairs, maintenance, business owners and individuals are better empowered with information to reduce the cost of vehicle management and maximize their lifetime value,” he added.
The founder of Fixit45, Mr Justus Obaoye, in the statement, was quoted as saying that the reason for establishing the company was the fact that quality repair and maintenance services ensured a fixed level of vehicular reliability which would improve economic mobility and productivity.
“Traditionally, individuals and corporates own new and used vehicles will need to be upgraded, repaired, serviced, and maintained.
“Following the pandemic, we are faced with a trend seeing many Caps referring to repair and or upgrade their existing vehicles to enhance their mobility assets and trade-in value, as opposed to buying new or foreign used cars.
“A quality repair and maintenance regime is pivotal to optimizing performance, service life and reliability of these vehicles.
“At Fixit45, we are leveraging technology to address fundamental issues in the fragmented auto aftermarket space and liberate people and businesses from the clogs that have prevented them from enjoying their mobility assets,” Mr Obaoye said.
He further said that the organisation was empowering the market with data to drive decisions, building the much-needed trust and transparency in an opaque segment and layering a delightful customer experience bolstered by service excellence.