Haul247 Gets $3m to Tackle Africa’s Warehousing, Logistics Problems

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By Adedapo Adesanya

Haul247, a Nigerian end-to-end logistics platform connecting businesses to haulage and warehousing assets, has raised a $3 million seed round to solve problems revolving around the sector.

Alitheia Capital provided the equity capital, with Investment One contributing $1 million in debt financing.

The logistics startup allows small businesses and large companies to book trucks and warehouses across multiple African geolocations.

It has over 1,000 trucks on its platform and about 151,000 square meters of warehouse space across various locations, the company said in a statement.

The startup, founded by Mr Sehinde Afolayan, through its proprietary software, enables individuals, enterprises, manufacturers, and FMCGs to book logistics services by taking an order request from a shipper, attaching a quote, and then matching the request with the most suitable truck and warehouse for efficient fulfilment.

Also, companies looking for warehouse facilities go through the same process, as the system allows shippers to track their goods’ status until they reach their destination.

“We figured we could use tech to solve problems like these for not only multinationals but also farmers,” he said.

Mr Afolayan believes that logistics platforms in Africa that do not solve warehousing challenges will be more “costly, inefficient, and risky” down the line.

Therefore, Haul247, in its ambition to become Africa’s Airbnb for trucks and warehouses, says its distinct offering of comprehensive warehousing services, positioning itself as a one-stop logistics solution, sets it apart from other platforms.

The startup actively participates in the overall logistics workflow’s primary and secondary distribution processes by employing a model that integrates haulage and warehousing.

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