By Aduragbemi Omiyale

The 6th edition of the annual Don’t Drink & Drive (DDD) campaign of the Beer Sectoral Group (BSG) of the Manufacturers Association of Nigeria (MAN), organised in partnership with the Federal Road Safety Corps (FRSC), has officially flagged off.

The safer roads initiative commenced in Lagos with a press interaction and stakeholder briefing attended by FRSC officials, the BSG executive team, transport unions, and media organisations.

The DDD campaign reinforces BSG’s ongoing commitment to promoting responsible drinking and safer roads across Nigeria.

Chairman of the group, Mr Carlos Coutino, stressed the industry’s unwavering commitment to road safety and responsible drinking.

“The beer industry remains steadfast in its commitment to responsible drinking advocacy. The Don’t Drink & Drive campaign has been one of the Beer Sectoral Group’s flagship corporate social responsibility programmes since inception, aimed at saving lives and fostering safer transportation habits,” Mr Coutino stated.

In his welcome address, the Corps Commander, Mr Kehinde G. Hamzat, emphasised the heightened dangers on the roads during the festive season and the need for stronger public awareness:

“The risk of road crashes increases significantly during the festive season, which is why we must intensify public sensitization efforts. Collective awareness and responsible choices are critical to saving lives on our roads,” he said.

He lauded the BSG member companies for their consistent support of the FRSC in this initiative over the years, noting that their commitment has made a real impact in reducing avoidable accidents.

“I wish to express my profound appreciation to our esteemed stakeholders, Beer Sectoral Group for partnering with the Federal Road Safety Commission in the campaign for continued corporate social responsibility efforts towards ensuring safety on our roads,” he said.

In her closing remarks, the Executive Secretary of BSG, Mrs Abiola Laseinde, thanked the FRSC and transport stakeholders for their continued collaboration, underscoring the vital role of collective action in reducing avoidable accidents caused by drunk driving.

After the event, the team proceeded to major motor parks in Lagos, Berger and Ojota — for the park rallies.

At each location, commercial drivers and road users received safety sensitization, breathalyzer demonstrations, and branded educational materials. The rally also featured direct engagements with transport unions and drivers to reinforce the message of safety and responsible alcohol consumption.

The BSG comprises notable brewers like International Breweries Plc, Nigerian Breweries Plc, and Guinness Nigeria Plc.

By Aduragbemi Omiyale

As part of its efforts to ensure smooth festive period, the Ibese Plant of Dangote Cement Plc in Ogun State at the weekend distributed some life-saving kits to motorcycle riders and commercial drivers in the Gateway State.

Some of the items given to the commercial drivers and riders included helmets, reflective jackets as well as safety goggles.

The company said road safety campaign, which happened at the Ilaro Motor Park, was to curb preventable crashes by promoting responsible driving and riding habits as vehicular traffic surges towards the year-end.

Facilitators demonstrated the four major blind spots—front, passenger side, driver’s side, and rear—using live motorcycles and a stationed truck. Riders were stunned to discover that even an attentive driver could not see them in these zones.

A staff of Dangote Cement Transport for Health, Safety and Environment, Ms Ebere Okonkwo, explained that the initiative aligns with Dangote Cement’s broader mission to promote safer roads and foster harmony between truck drivers and other road users.

“Safety is a shared responsibility. This programme teaches road users especially the drivers and riders how to identify blind spots and equips them with safety kits. It’s part of our continuous effort to save lives.

“Overspeeding, impatience, and miscalculations remain leading causes of preventable road accidents. We urge riders to prioritize safe riding habits and strictly obey traffic regulations, especially during these remaining days into the New Year when vehicular movement peaks,” Ms Okonkwo said.

The Head of Transport and Safety at Ibese Plant, Mr Peter Abuad, led a practical session on basic issues in Road safety demonstrated how the drivers and the Okada riders could identify and avoid truck blind spots.

He highlighted four critical danger zones—directly in front, both sides, and behind heavy vehicles—warning riders to steer clear during lane changes and turns.

“If you are in any of these blind spots, the truck driver does not know you’re there. Avoid them at all times. Dangote Cement Ibese is committed to ensuring safety and improving lives,” he stated.

The Unit Commander of the Federal Road Safety Corps (FRSC), Sulaiman Kolawole Oluwadumiye, warned that excessive speed remains a leading cause of fatal crashes.

“Speed is sweet—the engine sounds powerful, the road looks open, and you feel in control. But the same speed that feels good for one minute can destroy a family in another second.

“The road has no respect for confidence or experience. There is no medal for the fastest driver and rider, only sorrow for the careless one,” he said.

He explained that speeding reduces a rider’s ability to spot danger and brake effectively, noting that articulated trucks pose even greater risks when control is lost.

“Most crashes involving motorcycles and trucks happen because riders unknowingly enter these danger zones,” he said, recounting a recent fatal crash caused by a rider overtaking on the wrong side and disappearing into a truck’s blind spot.

One of the beneficiaries of the programme, Mr David Odumoye thanked the management of Dangote Cement for deeming it fit to come to the park to meet the drivers and riders and enlighten them on road safety issues and donating safety items to them, adding, “Nobody is an expert on the road, no matter how long you’ve been riding. This training is very important. We thank Dangote for the initiative and the protective kits.”

By Modupe Gbadeyanka

The 2025 edition of the Art of Technology (AOT) Lagos is going to be bigger and better with the inclusion of inDrive as its official sponsor.

The AOT Lagos 7.0, themed Future Technologies and a Sustainable Lagos, is scheduled for Thursday, December 4, 2025, at the Landmark Centre, Lagos.

inDrive, a leading global ride-hailing platform operating in nine African countries, is partnering with the Lagos State government to bring together policymakers, innovators, tech founders, investors, and global industry leaders to shape the future of technology and digital transformation in Lagos.

Through this collaboration, inDrive aims to contribute to high-level conversations on driver empowerment, sustainable transport models, safety, and affordability, key challenges affecting millions of daily commuters and mobility service providers in the state.

According to the Country Representative of inDrive Nigeria, Mr Timothy Oladimeji, the sponsorship underscores the company’s deep commitment to advancing equitable mobility systems and supporting conversations that drive long-term impact across the transportation ecosystem.

He noted that inDrive sees AOT Lagos as a critical platform for addressing mobility challenges and accelerating innovation within the state.

During the event, inDrive will be participating in one of the key sessions, discussing the topic From fuel to future: the rise of e-mobility in Lagos.

Aside from this, inDrive will also be hosting a side workshop themed The Market Share Victory – How inDrive Became Nigeria’s Second-Largest Ride-Hailing Player.

“We are proud to sponsor AOT Lagos 7.0 because it aligns perfectly with our vision to democratise mobility and ensure fairness for both drivers and riders.

“As Lagos moves toward a smarter, more sustainable mobility future, inDrive is committed to supporting solutions that prioritise affordability, safety, driver empowerment, and technological readiness.

“Through this partnership, we hope to contribute meaningfully to shaping policies and ideas that will redefine how millions of people move across the state,” he said.

Now in its seventh edition, AOT Lagos has evolved into a premier platform for advancing smart-city innovation, showcasing emerging technologies, and influencing the policy frameworks that shape the digital economy in Africa’s largest city.